PUBLICCOMMUNICATION

SOCIAL MEDIA FOLLOWERS NASAGoddard

1.3M 2.8M 897K 1.3M

NASAEarth

10M

NASAHubble

8.4M

NASAWebb

2.5M

NASA and Goddard are charged with communicating to the widest practicable extent, knowing what works for one audience may not be effective with others. We look at our stakeholders as different categories of audiences: those who receive value from NASA, those who create value for NASA, and those whose decisions allow NASA to generate value.

The commitment by the Goddard Office of Communications to public engagement and communications ensures that the public – our most important stakeholder – remains informed and engaged in our missions and projects. The visitor centers on the Greenbelt and Wallops campuses, tours, and public engagement events provide an opportunity to directly engage with our work.

Multimedia resources give external news organizations and others access to Goddard’s activities and subject matters experts, further allowing us to communicate our work to the public. These include TV media outreach campaigns, such as those covering the Artemis I launch and the release of the first images of the James Webb Space Telescope, as well as other significant events in 2022.

Since the advent of social media about 17 years ago, Goddard has been at the forefront of developing these platforms into a major component of NASA’s communications efforts. Goddard-based teams operate or contribute to about 100 official NASA social media accounts. Goddard is a major leader for the agency’s flagship social media accounts for science:

@NASAEarth @NASASun @NASAMoon @NASASolarSystem @NASAUniverse