This document contains the general guidelines for the proper usage across all instances of the ARCO brand. Correct usage of the brand will ensure consistency and coherence in all forms of communication for the brand identity and personality for its target audience. By adhering to these guidelines, we can protect the efforts invested into developing the identity of the brand, while also helping strengthen its integrity. Any use of the ARCO brand that is inconsistent with these guidelines may violate the brand’s trademarks and result in legal consequences. The Communication and Community Service Division are the legal owners of these guidelines. For any usage of the ARCO logo and/or any element of these guidelines, prior approval should be obtained from the Communication and Branding Section.
