Ukrainian national honey producer
True Honey
Dear Sirs, Ukrainian National Company “Askania-Pack” has been actively developing in Honey Processing and would like to offer variety of pure and natural honey Ukrainian origin. Our company is the largest national manufacturer of grocery food. For more than 10 years of operation, we have gained a market leadership in several segments. At our enterprise had been implemented an integrated quality management system, food safety and social responsibility in accordance with international standards. The system of food safety management is certified according to the requirements of FSSC 22000 by “SGS Societe Generale de Surveillance SA”. Our quality standards, principles of business, reputation is highly appreciated by our partners, including the Ukrainian units of international companies: • METRO C&C Ukrainian chain - manufacture products under private label; • Mondelēz International - Ukraine – we are approved supplier for the range of products; • McDonalds Ukraine – we are approved supplier for the range of products; KFC – we are approved supplier for the range of products; • Others. • At our manufacturing facilities we aimed to implement few important tasks, to realize advanced international quality and food safety standards and the main goal preserve honey in its original and natural from like it was created by nature.
We offer True Honey! Vladimir Ruban, General Director.
Introduction
“Askania Pack� is a dynamical, prosperous company, market leader. We are Manufacturer and Supplier of safe and high-quality products. We maintain business ethic– we are reliable, responsible, predictable company and aimed for a mutual benefit. We develop the professionalism and competence of our staff, we develop our systematic procedures in order to provide our customers and partners with the highest level of service and the benefits of cooperation with us. We adhere to the principles of customer focus and innovation - we develop a culture of portioned consumption, we make products available in a variety of conditions, giving an opportunity to see more and choose the best.
Mission
“Askania–Pack” was founded in 2002 as a part of “Ascania Group” History of ”Ascania” Group began in 1996 with “Ascania-Trading” Company creation, that specializes on international brands of foodstuff distribution. Today “Ascania” Group includes more than 10 companies with different fields of business activities.
«Askania-Pack» has 2 directions of activity: • Production and sales of portion packed products and consumable materials for one-shot packed products industry
Elite varieties of roses cultivation
Transportation and logistic service
Portion packed food production
Coffee and coffee machines Import and distribution
www.ascania.ua
Tires and auto parts Import and distribution.
• Honey processing and export sales
Food products import and distribution
Electric products manufacturer and distributor
About our company
Production Capacity
Trade channels and key customers
Friable products workshop: 6 filling lines: 4 - «stick» 2 - «sachet» Paste-like products workshop: Suspensions and emulsions preparing set – for sauce production 3 filling lines: 1 - «stick» 1 - «dip» 1 - «sachet»
Implemented Quality Standards: • • • •
IFS HACCP ISO 22 000 FSSC 22 000
• SQMS audit Metro C&C • SQMS audit McDonald’s •SQMS audit Kraft Foods • McDonald’s social responsibility audit
Total quantity of the customers – 1 430 Total quantity of SP, servicing by us – 25 000
Market share
Current range
Askania-Pack - Portion pack Division
Ukraine in the world honey market
World Market Conditions World dynamics of honey exports: The world demand (import / export) continues to grow, on average not less than 5% per year during the last 5 years. Ukraine is one of the largest 5 exporters.
Export
2006
2007
2008
2009
2010
2011
ИТОГО 441,848 381,953 445,779 385,725 445,120 470,483 Динамика 2,07% -13,56% 16,71% -13,47% 15,40% 5,70% China T 81,07 64,35 84,86 71,97 101,1 99,89 4 4 5 3 38 4 Argentina T 104,019 79,907 69,228 57,969 57,292 72,356 Ukraine T 6,561 3,516 3,264 7,363 7,047 9,874 India T 15,43 4,85 19,60 9,34 22,64 34,69 2 5 6 3 9 0 Mexico T 25,47 30,91 29,64 26,98 26,51 26,88 3 2 6 4 2 8 Spain T 11,13 15,06 16,37 16,23 21,70 19,17 6 5 8 2 0 8 Brazil T 14,60 12,90 18,27 25,98 18,63 22,39 0 7 1 7 2 9 Germany T 25,58 26,78 29,03 22,95 20,57 19,02 7 0 3 2 7 3 Belgium T 4,86 4,17 10,09 13,43 18,22 16,68 1 9 8 8 6 7 Canada T 13,59 16,76 22,64 12,16 15,14 9,55 4 3 0 2 5 4 Hungury T 19,44 20,97 24,17 14,23 13,90 12,42 3 3 9 8 1 0
2012
2013
2014
2015
2016
499,279 531,365 561,035 601,635 627,887 6,12% 6,43% 5,58% 7,24% 4,36% 110,15 124,90 129,8 144,75 128,3 8 1 24 6 30 75,113 64,760 54,407 45,596 81,161 13,338 21,674 36,336 36,013 57,027 24,56 30,14 27,32 41,54 35,81 3 2 5 0 3 32,04 33,45 39,15 42,16 29,09 0 8 2 1 8 20,45 22,12 26,98 30,61 27,65 8 0 5 5 8 16,70 16,18 25,31 22,20 24,20 7 1 7 6 3 21,11 21,91 22,87 24,13 23,58 0 9 0 5 1 16,55 20,06 21,51 26,34 20,77 7 6 7 5 9 18,33 12,26 9,45 11,97 17,89 9 6 6 9 4 14,53 18,38 16,47 15,00 15,00 5 8 1 0 0
Pricing in foreign markets: • Pricing for honey in foreign markets is dictated by the largest exporting countries - Argentina and China. • The big influence on pricing is made by the requirements to the quality of honey from the importing countries • In the current year, the lowest price was formed for the last 10 years, since 2006
2017 прогноз
130,00 0 65,00 0 65,00 0
Market position
Dynamics of Ukraine's exports in terms of seasons 2012
2013
2014
2015
2016
Объем 15 320 557 25 159 916 39 704 919 36 923 346 63 782 425 Динамика 64,2% 57,8% -7,0% 72,7% Сумма, $ 37 096 458 62 731 542 100 485 79 840 440 104 310 825 527 Цена, $ 2,42 2,49 2,53 2,16 1,64
Dynamics of exports per month 2015/2016 месяц Созон 2015 Созон 2016 Динамика Динамика накопительно
Итого 36 923 346
июль 929 774 63 782 425 3 197 383 72,7% 243,9%
август 2 464 055 5 028 805 104,1% 142,4%
сентябрь 4 598 772 7 092 335 54,2% 91,7%
октябрь 3 695 576 8 134 573 120,1% 100,7%
ноябрь 5 137 204 9 282 679 80,7% 94,6%
декабрь 5 824 075 9 121 993 56,6% 84,8%
январь 1 841 060 3 570 989 94,0% 85,5%
февраль 2 482 244 5 200 057 109,5% 87,7%
март 1 789 684 7 034 611 293,1% 100,5%
апрель май июнь 2 492 2 919 2 749 427 436 039 6 119 000 145,5% 104,1% 86,6% 72,7%
10 000 000 8 000 000 6 000 000 4 000 000 2 000 000 0 июль
август
сентябрь
октябрь
ноябрь
декабрь
Созон 2015
январь
февраль
март
апрель
май
июнь
Созон 2016
Competitive advantages of Ukrainian honey in the world market • Naturalness • Price • Geographical proximity to the main consumption market (Europe)
Export Dynamics
Ukrainian honey map 1. Industrial beekeeping not provided. 2. Industrial beekeeping not provided.
1
1
Specialization of the region – beequeens and bee-pockets production
5 АП
3. Rapeseeds locations 4. Big locations of Acacia.
4
3
2
6
5. Big locations of Linden.
4
4
4
7
6. Segmental locations of buckwheat. 7. Massive locations of Sunflower.
7 3
4
7
Coriander, esparcet and other honey plants presented as a small locations by whole territory of Ukraine. We estimate Ukrainian honey crop 2017 no less than 80K tons, incl. monofloral sorts of honey (without sunflower) around 2K tons No less than 65K tons of honey can be exported.
Ukrainian honey map. Monofloral honey locations
Askania-Pack. Honey purchasing, processing and honey export. Multidisciplinary export-oriented company. Vertically integrated producer and processor of agricultural products and raw materials for the industrial market . Producer of finished products - for retail market
The process of procurement and production is constructed in such a way as to preserve the natural naturalness of honey and all its useful properties
Own laboratory
Thermal chamber with controlled temperature
Filtration system
The basic principles implemented in production: Based on HACCP principles and FSSC requirements of 22,000, including risk analysis and HACCP plan.
Homogenizer with controlled temperature
The current production capacity of the homogenization section of honey is 1500 tons / month.
Traceability. The ability to identify a homogenized product of honey and и track Directly to the beekeeper, all the volumes included in the blend.
Honey processing
Askania-Pak provides honey preparation through 2 channels
Direct purchases from approved beekeepers • The number of bee colonies is not less than 100. • Annual collection of honey - not less than 5 tons. Before buying honey we monitor: • Quality of wintering • The number of purchased bee-packets and the reliability of the seller. • Diseases of bees and treatment. • Place of honey collection.
Procurement through confirmed agents • • • • • • • • • • •
The strategy of cooperation is to work with a limited number of proven suppliers who can provide: Implementation of Askania-Pack procedures, Scheduled purchases during the year, Purchase in a season of not less than 50 tons. Fixing of procedures for the agent and controlling the execution of them The minimum batch of purchases is not less than 1 ton The correctness of the selection and preparation of samples, Organoleptics of honey, Purchase of honey only in approved types of packaging. On the current date: The number of approved agents is 10. The number of beekeepers in the portfolio of all agents is at least 20 thousand.
Purchasing System
Current status of work with approved beekeepers
А П
•
The current number of approved beekeepers is 84.
•
The number of beekeeping families is 10 160.
•
The forecast for processing honey in the season of 2017 is at least 700 tons.
Goals, objectives and perspectives for the season 2017 Increasing the number of approved beekeepers to 200. he procurement of honey from approved beekeepers in the season of 2017 - not less than 1,5 thousand tons.
Location and number of approved beekeepers
Total: Sunflower Polyflora with high F/G
Acacia Linden
Crop 2016 fact
Crop 2017 plan
for our own needs
for bulk export
7 300,0 7 125,0 50,0 40,0 25,0
14 040,0 13 700,0 100,0 100,0 40,0 40,0 60,0
240,0 100,0 40,0 40,0 20,0 20,0 20,0
13 800,0 13 600,0 60,0 60,0 20,0 20,0 40,0
Buckwheat Coriander
60,0
Purchasing plan 2017, monofloral honey purchases
We offer All varieties of honey that has been created by Ukrainian rich nature we represent for you:
In order to satisfy our customers demands we offer honey using wide range of packed forms:
Polyfloral types of honey: o forest motley grass; o meadow motley grass; o Liquid honey with F/G ratio ≥1.2.
200l metal drums; Small bulk package - 10-100l; Portion pack: o Stick up to 20 g; o Dip 18-38 g; o Sachet 25-75g.
Monofloral types of honey: o sunflower; o linden; o acacia; o buckwheat.
Packaging for retail: o glass jar; o plastic jar.
Forms of collaboration
Bulk honey supplies; Shipments of honey packed for retail and portion packed honey for different market channels; Private Label packing under your needs.
Askania-Pack Honey, Proposal
The key principles and approach to quality: Check and exclude at the stage of honey purchasing: Honey, that isn’t conform to physicochemical parameters; Honey with antibiotic and veterinary preparations residues. Quality Standards of final product: Being guided by National Standards and in compliance with EU regulations (Council Directive 2001/110/EC); Additional analysis of full range honey quality parameters of each shipping batch in the independent lab Intertek (Germany). The main implemented standards and processes: Food Safety Management System Based on HACCP principles and FSSC 22 000 requirements (including risks analysis and HACCP flow chat); Traceability System that’s permit to identify each homogenized shipping batch of honey and trace up to beekeepers stage each lot of honey that was included to shipping batch.
The main quality parameters of processed honey: Mass fraction of water
< 18,5%
Mass fraction of reducing sugars (glucose and fructose )
no less than 70%
Mass fraction of sucrose (anhydrous substance)
no more than 5%;
Diastase activity (Schade scale)
no less than 12 DZ
HMF content
< 10mg/kg
Approach to Quality
Askania-Pack Integrated Management System according to FSSC 22 000
Management Quality System (UNSS ISO 9001) Health and Labor Safety (OHSAS18001)
Social Responsibility
Askania - Pack IMS Food Safety Management System (UNSS ISO 22000, IFS, PAS)
Environmental Management (ISO14001) Specific customersâ&#x20AC;&#x2122; requirements (Craft, Metro, McDonaldâ&#x20AC;&#x2122;s etc.)
Certificate covers honey processing line.
Integral Management System
Food Safety System FSCC 22000. Incoming and outcoming quality control, approved by independent ISO 17025 certified lab. Stable and reliable chain of deliveries. Ability to provide big volume of deliveries during whole year. Ability to provide deliveries with wide assortment.
Our advantages
Our address: Boryspilskiy hwy., 41-B, Kiev, Ukraine Tel./fax: +38 (044) 206-46-73 We located near Borispol International Airport (10 min driving from the airport on the way to Kiev).
You can easily contact us at any time:
Viktor Ivanchenko Head of Honey Division direct. +38(067) 216 40 51 e-mail: vmi@askania-pack.com.ua
Olga Stadnyk Head of Export Sales European Market direct. +38(067) 243 57 07 e-mail: oms@askania-pack.com.ua
You are always welcomed to our company!
Contacts