Natalie Thomas Spring 2016
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iOnizer Alarm Clock Uplifting those with Seasonal Affective Disorder in their sleep. P. 4
Airline Service Ware Bringing the comfort of home and the excitement of travel to your . P. 15
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Anti-Depressant Alarm Clock Challenged with addressing Seasonal Affective Disorder, my group designed an alarm clock that helps our users wake up feeling more prepared to face the day.
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Research Research showed that there is room in the market for an alternative or supplemental depression treatment, and that sufferers of SAD are most commonly women. We therefore narrowed our target market to women ages 18-35.
1999
2009
total
Mental health expenditures in US (Billions of $)
women
$18
$17 $15 men
$3
$6
$23
Sara
Name: Sara Age: 19 Motivation s Challenges : Diagnosed • Help com Depression e up with solu Treatment : tions to various Prescription Dru • problems environmental gs, Exercise and health • Improve current state Occupation of environmen : Student • Prevent disr tal stab Location: Eug upti ene, OR • Reduce ove on in ecosystems caused ility for future generations Hometown: by human acti rall pollution Eugene, OR and waste cau vity • Protect the sed by factorie Family: Talk environment s to her parents and human hea s ter r but lth arde e win to grandmothe ork h ssed in th r who is her mai closer Goals t system. n support n to w re • Graduate elf firs tes Vaugh too dep rs e h g college ns tting le motiva m gettin an actress • Get a job & pu vatio o she Moti king care om strugg eps her fr ant to be • Pay off stud loves and is passionate abo w ent loans ut • Ta eing her m people ke ake her m e • S orking with ie movies d • W atching in the world ghn tion : Vau e a W e u se m ct to • flu Na ants eight : 29 • W Age nges: W e A vel Chall ent: N/ rtender for tra ls York a tm Goa ve money g job Trea ation: B York, New PA a in p , • S nd an act carpet Occu on: New delphia er om & st d ila ti h e • La alk the re Loca town: Ph ose with be her b . e cl • W Hom y : Super er sister to for advice Weekdays h she wakes r il up at: 6:20am Fam onsiders oes to he C g r. n e e ft sist Priorities in Closest frie and o the mornin nds: Boyfrien g: Get to scho friend d, best friend breakfast ol, eat a hea from high scho lthy Hobbi ol es: Ultimat On a weeke for vegetariani e Frisbee, volleyball, hiki nd ng, advocating sm ultimate Frisbee you can find her: Hiking or playing with friends Something most people Food habits: don’t know Speaks fluen about her: t French, has veg 3 cats at her as a etarian ster parents’ hou ing, h ds: si se s, act Favorite ice bShe is: Active, curi frien u cl st cre am flavor: , r: independent, medy resourceful, cyn ous Stra Close wbe co e loya rry h l, organized, icalut es to abo s: Go bbie log know 15 o ’t H n b of do up 0AM ople at the age at: 1 make st pe s es up g mo g job wa wak p! in ethin io s she with ake u Som t waitress Pistach time kday g: M e g r: in e rs o in fi d rn v W a . en Her e mo am fl r: Sp py hours in th p d he e cre rities to ha n fin rite ic Prio u ca ht, going Favo s to d yo & love eken ladies nig ” e ie d w o a a “fo On a having rself s, rs he friend ent, nside pend s: co , inde habit liable re , Food places ic w rcast e n sa y , tr n perso ople nsiderate is: Pe She orking, co w hard
n
Vaugh
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Ideation After interviews, surveys, and observation, we brainstormed ways to organically integrate SAD light therapy into women’s days. But our research showed us that light therapy lamps were cumbersome, bulky, and ultimately ineffective. We turned our focus toward recent studies that showed negative ions, like those found in air purification systems, may improve mood and negate some symptoms of depression. Through Harris profile and weighted objectives method we settled on an integrated negative ion alarm clock and began prototyping. 9
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Airline Service Ware In-flight meal ware designed for the moments of transition in-air: between the comforts of home and the excitement and newness of traveling.
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Research
19-50
51-100
101-150
Air New Zealand utilizes branding that a dresses their two major passengers: residents traveling within the island and visitors on holiday. Part Kiwi culture, part island cool, ANZ’s advertisements and branding speak to their unique character and their favorite aspects of Kiwiana: the All Black rugby team, the beach, and of course, Lord of the Rings. Digging into Kiwi culture gave us insight into which key parts of ANZ’s current branding were important to embrace, and how we could incorporate some of the more nuanced parts of their message into our project.
BOEING 787
AIRBUS A320
SEAT DYNAMICS TOP VIEW
BUSINESS PREMIER
32” 0.75”
PREMIUM ECONOMY
28.5”
A
B
C
D
E
F
18” ECONOMY
22”
32”
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Ideation Together, my partner and I modeled the seat-back of an airline to help us get a feel for how much room we might have. Then we started brainstorming. Card-sorting gave way to some ideas integral to the foundations of our concept. The time in-air signifies a transition between comforts of home and newness of travel. We decided to create forms that evoke comfort while leaving a few surprises along the way.
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Final Prototype The final form affords comfortable resting places for the hands and surprising patterns repeated in interesting ways.
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Branding We decided to focus on the aspects of Kiwiana that are repeated throughout the ANZ branding and uniform pattern. By using imagery of the silver fern, a national symbol, and focusing on the “All Black� connection instead of utilizing the purple motifs currently used by the brand, we created a toned-down version of their fun branding.
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