Natalie Harris Portfolio Book by nataliecharris

graphic designer

CONTENTS

Daily Drip

FemmeReach

Bitter & Breath

Packaging / Ad Design

App / UI

Packaging

Zilker Hotel

On a Roll Sushi

Helping Hoof App

Deeper Than Indigo

Wood Culture

Brand Identity

Branding / Ad Design

App / UI

Infographics

Brand Identity

Daily Drip Cold Brew I.V. Packs Packaging + Branding Daily Drip is a line of cold brew I.V. packs from Eight O’ Clock coffee. Eight O’ Clock is a classic coffee brand that has been on shelves for over 100 years. Daily Drip is a marketing campaign geared toward the Milennial generation who may not be familiar with the Eight O’ Clock brand. This iconic brand needed a refresh and Daily Drip was created to do just that, and breathe life back into a somewhat forgotten about company. The IV style pack for Daily Drip was inspired by the idea that everyone lives off of coffee and is frequently revived with an afternoon cup. This sense of revival is what a medical IV does for people everyday. The packaging was meant to be edgy, and set itself apart from the vast competition in the coffee market. The packs come in three flavors: almond milk, coconut milk, and original (unflavored). Each pack holds 16 oz. of homemade cold brew.

cold brew that gives you life.

# g etthedrip

FemmeReach App App / UI FemmeReach is a mobile app that allows feminists of all ages to express and empower themselves. The app allows users to connect and make new friends with other like-minded people in their area. The app also keeps you in the know with events happening in areas near the users location. These events can include marches, coffee hangouts, group discussions on important topics, and more! The app also has a FemmeNews section where users will receive notifications of daily news regarding women all over the world whether it be in politics or feminist activism, FemmeNews covers it all. A FemmeHistory section was incorporated into the app to allow users to learn about the trailblazing women that came before us. Inside the app, there is a purchase option for users to buy and customize their very own FemmePack. This pack holds all of a feminists must-have items that they can take to marches or use for daily errands. The overall design style of the app and branding elements is very fun and illustrative. We want users to find the app to be fun and approachable and to inspire them to be an overall badass feminist.

Bitter & Breath Packaging / Branding Identity Bitter & Breath is an eclectic and vintage style brand for a line of non-alcoholic bitters. These bitters can be mixed into any beverage such as lemonade or coffee, diffused into an essential oil diffuser, or shaken into a cocktail. These multi-purpose bitters are geared towards a younger, hipster, target audience who typically want a product that is multifunctional. The multiple uses these bitters provide make them successful for the cost-minded target audience. Bitters are a somewhat forgotten about item that we are striving to revive. The bitters come in five unique flavors that are guaranteed to add a bit of magic to any beverage. The labels for each product were handfoiled to highlight the vintage and handcrafted feel of the brand. Realistically, local bars would carry the line of Bitter & Breath products so patrons could purchase a Bitter & Breath cocktail or they would also be available exclusively at Target.

Flavors

Tart Juniper

Burn t Orange

Cinnamon Curry

Zest ed Lime

Swee t Elderflower

Cock tails

Campana A n i se A q u av i t Ta r t Ju n i p e r Fr e n c h A p e r i ti f Wi n e

Mi n t

La Copa Verde Ze s te d L i m e

Me xc a l

C i l a n tr o

C h i p o tl e Powd e r

Cock tail Menu Americana S we e t E l d e r f l owe r

Vo d k a

Basil

F l a ke d S a l t

Caipirihna B u r n t Or a n ge

Gin

Av u a C a c h a c a

S u ga r

hotel Makin

g Aus tin We ird Si nce

1952

Zilker Hotel Packaging / Branding Identity The fictional Zilker Hotel was originally built in 1952 and is located in the heart of Austin, Texas in the Zilker neighborhood. This eclectic neighborhood is a hub for all things trendy, with many hip establishments running along South Lamar Boulevard. The mid century modern style Zilker Hotel would be located in this hub of the ultra artsy and one of the most hip areas of Austin. The overall style of the hotel would reflect the 1950’s time period that the hotel was originally built in and the “make Austin weird” mentality the city takes very seriously. The hotel would be a mix of funky and upscale. The boutique hotel is geared towards the hip 22-38 year olds who appreciate an off-the-wall and unique hotel experience. The color palette used throughout the hotel branding reflects a fresh mid century modern style that is carried out with the typography choices, shapes, and textures. The handmade vector texture was inspired from the terrazzo tile that reached its height of popularity in the 1950’s. This common interior design element used throughout the mid century period was the perfect element to incorporate into the branding of the Zilker Hotel to touch on the nostalgia of the funky style.

hotel

Room 409 hotel

Room 409

Let’s get you Let’s get you

on a

roll s

us h i

On a Roll Sushi Packaging / Branding Identity On a Roll Sushi is a food truck based in Jacksonville, FL. Northeast Florida is known for their fresh caught Mayport Shrimp. This local specialty is incorporated into the menu as well as other local ingredients to showcase the fresh options in Jacksonville. The overall goal of the food truck is to provide the highest quality sushi in Florida and deliver it right to the customer in a unique and fun way. Another element of fun that was thoughtfully incorporated into the brand is the names of each sushi roll on the menu. Each of the rolls is named after a local Jacksonville joke. This will allow the younger target audience, as well as locals, to connect with the brand. Two print advertisements were created for the brand that incorporate a punch of attitude. The bold personality seen in each advertisement will make the brand stick out against heavy competition. The branding for the restaurant on wheels concept reflects a modern asian style through the selection of type as well as provide a modern twist through the color palette. The target audience for the brand is 18 - 38 year olds who enjoy the food truck restaurant concept and enjoy high-quality sushi.

on a

roll s

us h i

lid underside

top lid

bento box style interior

bento box Lid interior bento box deal

Customers who purchase a reusable bento box can get any roll for $5 every time they bring it back

the

LEAST SKETCHY WAY to get your sushi fix

on a

roll s

where the

SUSHI ROLLS UP TO YOU to get your sashimi fix

on a us h i

Proud to serve caught daily

MAYPORT SHRIMP and FRESH NEVER FROZEN FISH

roll s

us h i

Proud to serve caught daily

MAYPORT SHRIMP and FRESH NEVER FROZEN FISH

Helping Hoof App App / UI The Helping Hoof app was created with farm owners in mind. Whether you have just dogs and cats, or a commercial farm, Helping Hoof will help you care for all of your animals at hand. The target audience for this app was pet owners, as well as small, and large farm owners. The app organizes all of the users animals into one simple to use interface that allows you to complete your daily chores on the farm with ease. While completing your chores you can begin to earn rewards! Users can visit the “my profile” page in the app to check the daily chores tracker to see how close they are to earning their next reward. These rewards can be gift cards/coupons to pamper the user, or the pets, and can be selected by the user. Helping Hoof also provides a sense of community to users. The chat page connects the user to nearby neighbors, vets, and more. Helping Hoof wants the user to look forward to completing their daily chores and help them take the best care of their animals as possible.

the

HeLPInG Hoof

app

end cap Store Installation would be seen in: - Target - Tractor Supply Store - Petsmart - Petco - Walmart #HelpingHoof

- and more!

Tap to play video pause

EST.

play again

HeLPING Hoof lending a helpful hand

2018

Deeper Than Indigo Infographics The Deeper Than Indigo Southeast Textile Symposium was a three day event that took place on February 21st, 22nd, and 23rd of 2019 in St. Augustine, Florida. The event was in conjunction with Flagler College’s series of events celebrating the 50th anniversary of the college’s opening. For my independent study, I was asked to create a graphic for the symposium event. This assignment fueled the creation of the set of three infographics, outlining many important features of the history of indigo dye. The first infographic is “How to Make Your Own Indigo Vat”, second the “Global History of Indigo”, and third the “Southeast U.S History of Indigo”. These three categories were chosen in an effort to highlight the main features and overall history of the indigo plant. The set of three infographics were printed large (14” x 46”) and were display at the symposium for visitors to peruse. The main design goal for the infographics was to blend visuals and type elegantly to create an inviting and easy to read composition. The overall blue hues were derived from the natural indigo dye color observed during the testing strip stage of dyeing. Indigo specialists gathered from all over the country to attend the symposium and the infographics were created to add to the repertoire of indigo knowledge.

DEEPER THAN INDIGO SOUTHEAST TEXTILE SYMPOSIUM

Wood Culture Logo Branding Identity Wood Culture is a live edge wood furniture company based out of Dubai. The owner, Jacob George, uses gorgeous cuts of live edge wood to create luxurious pieces of furniture. The high quality craftsmanship appeals to a high end market. The high end clients (or target audience) of Wood Culture required the brand to have an extremely modern and clean overall look. The owner was extremely adamant about this design style. This inspired the modern but organic linework you will see throughout the branding. This illustration style was inspired by the real wood grain you can observe in many of the Wood Culture pieces. Additionally, a natural olive wood texture was used throughout the branding. This type of wood was specifically chosen to reflect one of the main materials Jacob uses to create his stunning handcrafted pieces.

a special edition business card created for the owner of Wood Culture

price tags that would be attached to each piece of furniture

I do not own the rights to this image.

engraved logo would serve as a signature on the underside of each piece