Loeffler Randall Lookbook by nataliepuch

a sample lookbook BY NATALIE PUCH

Creativity is at the heart of everything we do. We exist to empower and inspire a new creative class of women. We cherish quality, craftsmanship, and originality. We are a deeply personal brand with a true passion for helping our customers express themselves with confidence. We do what feels right, what feels new, what feels exciting. We know creativity moves us forward.

WEâ&#x20AC;&#x2122;RE INSPIRED BY PEOPLES, PLACES, COLOURS, MATERIALS, AND TEXTURES FROM ACROSS THE GLOBE. We love to play with our hands and see what we can sew, twist, knot, and create out of our raw materials. In a world that has become increasingly tech-focused, we believe in the power and emotion of human touch.

“ Creativity isn’t just about arts and crafts, it’s about making interesting connections. We all have the capacity to lead a creative, inspired life.

“

- Jessie Randall

CONTENTS When you see this symbol, scan the page with the layar app for an additional experience.

Jessie Randall Interview with the founder and CEO, Jessie Randall.

Which LR Girl Are You?

A photographic experience to determine which LR shoe style you fit into.

Mules X Socks A tribute to the socks worn with mules trend that is taking over.

Still Life

A Q+A with Camila Falquez, LRâ&#x20AC;&#x2122;s go-to still life photographer. 04

Forever Pink

Take a peek at some of the brand’s favourite pink inspirations.

Girl Gang

Various profiles of special women, their jobs and what they love about Loeffler Randall.

2018 Moods

A typography driven story of the various moods portrayed in Loeffler Randall’s 2018 collections.

Our Humble Abode

The best behind the scenes photographs of LR’s new SoHo office.

A Guide to SoHo

An interactive guide to the neighbourhood of their new office location.

WEAR YOUR HEART ON YOUR WALLET THE ESSENTIAL WALLET

Mini doesnâ&#x20AC;&#x2122;t have to mean minimal. Our smallest styles are all about making the most of petite spaces. Essential wallet is sized down to fit into our mini bags. FIND IT IN OUR OTHER COLOUR WAYS:

J E S S I E

R A N D A L L

JESSIE RANDALL

Jessie Randall is the Co-Founder and Creative Director of Loeffler Randall. I caught up with Jessie to talk about how sheâ&#x20AC;&#x2122;s evolved with the brand, what matters most, and what real life looks like for her. By: AMY WOODSIDE 10

efore Loeffler Randall was a real thing, I remember going to Italy to find our agent and factory. I was trying to make it seem like there were lots of agents and factories in the running for our non-existent business. Iâ&#x20AC;&#x2122;m a very honest person and a terrible liar, so that was pretty ridiculous. But somehow the agent bought it, signed us on and we started the line. It feels like it was such a fairy-tale how quickly it started and took off. I wanted to succeed so badly, I couldnâ&#x20AC;&#x2122;t sleep at night. Brian and I worked on our business around the clock. I remember for our first trade show, I made a mini diorama of our booth, complete with miniature satin and snakeskin pillows I had sewn for the mini photocopies of the shoes to sit on. Huge milestones for us in those early days were being taken on by Steven Alan and Bergdorf Goodman. When we sold through that first season, I could finally breathe a sigh of relief.

Jesse Randall in her brightly lit showroom of the new Loeffler Randall office.

A seating area at the Loeffler Randall office.

JESSIE RANDALL

Jessie Randall in her office space of the LR office.

I’m a natural leader. I’m emotionally intelligent. I’m good at the creative side. Luckily, Brian makes up for the areas that I fall short in. I made a conscious choice to start my business with a business partner who was strong where I was weak and vice versa. Some of the best advice my old boss gave me before starting LR was: “Get a business partner and make sure whatever you make comes in sizes.” Over the years, I’ve had to let go of being so hands-on with the creative. I’ve needed to let go so I can take on a bigger role in the marketing and branding and have the creative headspace to get inspired. Brian is a risk taker and a true entrepreneur. He’s more optimistic than I am. I am more rational, more risk adverse. I think it’s a good mix— we balance each other. Brian is able to be tougher than I am in a lot of situations, but in times when he’s less strong, I’m able to step up and make hard decisions. We’re good at dividing and conquering. I don’t think it ever feels forced, but it’s not something that we just let come along whenever. We design a lot of product, and 12

A display of LR shoes.

we think about it carefully and thoughtfully. I’m up in the middle of the night thinking about whether a color is right and if there’s a way to improve a fit, or a design that could be more functional for our girl. We are constantly trying to make every product we design better and better and better. I always say that without Brian, I’d be hand-making shoes in my kitchen—he’s the one who has the big business drive and mindset, and I’m the one that helps to make the product special. We just redesigned our office on a very tight timeline and ran up against many challenges. Our interior designer said, “It

Boots in the Loeffler Randall showroom.

was Jessie’s vision and Murphy’s law.” We laughed about that. When it comes to balance, I think it’s really tough and nobody knows the answer. I read somewhere that between family, friends, work, exercise—you can pick three things. I do find that’s pretty true. For me the exercise part tends to be the one that goes out the window. On the flip side, when I don’t take care of myself, I am lousy at taking care of other people. It’s a constant juggle. I feel happiest when I am in a workout routine, I am sweating several days a week, and eating healthy. It’s just very hard to fit that in. Two things I never stop prioritizing are my kids and my company. With my kids, I like to let them get bored—it’s the way I grew up, and I think it forces you to get creative. I had to make do with very little and come up with solutions as a kid—which, if I’d had a ton of art supplies or toys at my disposal, I wouldn’t have had to do.

The Loeffler Randall Cruise Tote.

“

WHEN IT COMES TO BALANCE, I THINK IT’S REALLY TOUGH AND NOBODY KNOWS THE ANSWER.

Jessie Randall working in her office.

JESSIE RANDALL

Jessie Randall in the showroom space of the office.

Not all work is fun or interesting. There are large chunks of my job that are not fun. I have an ability to stick with things and push through until I get the result I want. That helps with motivation, but so does the tuition at my kids’ school! When my business is growing, I feel energized, inspired, and alive. That feeling during the process of growth is more what I’m going for—not necessarily the result of growth itself. I have accomplished more than I could have ever dreamed of with twins and a little one to boot. As long as I can provide for my kids, continue to grow as a person, be a good friend, learn new things, (and have nice shoes in my closet!) I am fulfilled and happy. I feel like turning 40 this year put a lot of things into perspective for me. I don’t waste time on people or thoughts that don’t serve me. I don’t feel very insecure at this point in my life. I have a wonderful family and kids that love me, and that’s my biggest measure of success. Yes, I’m getting a bit older An early pair of Loeffler Randall shoes.

Birds-eye view of an early pair of Loeffler Randall shoes.

Flowers sent to the Loeffler Randall office.

and wish some things about my physical appearance looked a little better, but I’m doing OK. I try not to compare myself or my business to anyone else’s, I keep my head down and focus on what I’m trying to accomplish. Something I’ve been thinking about this year is how to make my job work for me instead of worrying so much about working for my job. I’m an incredibly hard worker and very driven, and know that things will always get done. This year, I’d like to spend more time in the afternoons with my kids because they really need me right now. I’m looking at ways to be more flexible, more efficient, and feel less guilt about my work. I think I’m the same person in my work life and my home life (although a lot more affectionate in my home life!) My life and my line are so intertwined at this point I 16

can’t separate them. I care a lot about being authentic and kind, but I have faults, a lot of them. But I try to own them and realize that this is who I am, and that all parts of me contribute to what ultimately make me successful. For example, I’m kind of a homebody. It seems like everyone else loves to travel. For me, and for my creative process, there is something that works about being mostly a homebody. I could never pretend to be someone I’m not—I just want to be real about who I am and how I live my life. Real life for me also means having a child with some unique challenges, but I believe that these challenges make our lives richer and more expansive. I often say to my kids: “How did I get so lucky to get you?” And I do feel lucky, regardless of the challenges we face. I think remembering to be grateful is important, and that being thankful every day is key. Real life is all of the serious things and not so serious things—like needing the Photoshop liquify tool on lots of my bio pics, ha! Real life can be unglamorous, but I love my life for what it is, and I don’t take it for granted. Nobody’s life is perfect. I think perfect is really, really boring. I love the things that make my life a little bit messy.”

QUICKFIRE QUESTIONS

JESSIE RANDALL HOW DO YOU TAKE YOUR COFFEE (OR TEA)? “Iced tea, from Coleur Café in Park Slope or Balthazar in Soho.”

HOW DO YOU TREAT YOURSELF? “Sunglasses at Celiné, cut and color at Snip n Sip, vacations in Jamaica.”

FLATS OR HEELS? “Flats”

FAVOURITE FILM? “Lost in Translation”

WHATS YOUR FAVOURITE GO-TO FAMILY RECIPE? “Chicken pot pie, my mom’s recipe.”

WHATS ONE OF YOUR BEST CHILDHOOD MEMORIES? “Spending my summers in Orleans in Cape Cod at the cottage that my great grandfather built, overlooking the ocean.”

WHAT WE WONT FIND IN YOUR CLOSET? “Anything with logos.”

WHATS YOUR BIGGEST FLAW? “I have too many to count. The one that springs to mind at the moment is that I am a grudge holder. Not good, but I’m a Capricorn, so it’s a bit predestined.”

EARLY BIRD OR NIGHT OWL? “Neither!”

Jessie Randall’s desk on a typical day.

“

I’M TRYING TO BE THE BEST PERSON I CAN BE AND AT THE SAME TIME, ACCEPT THAT THERE ARE CERTAIN THINGS ABOUT ME THAT AREN’T LIKELY GOING TO CHANGE.

“

JESSIE RANDALL

WHICH LR GIR Browse through our four personalities of Loeffler Randall girls and see which pair of shoes you relate to the most based on the style, colour, and personal trinkets.

FASHIONISTA

By: JESSIE RANDALL

BEACHY

GRUNGE

L ARE YOU? BOHO

JESSIE RANDALL

FASHIONISTA

his LR girl is all about fashion and beauty. She is a girl who loves everything that makes her look, and feel, like she is from Paris. Her go-to shoe is the Clara Sandal in black. The small heel, rounded toe, and ankle wraps make her feel like the ballerina she always dreamt of being. She loves black because it goes with everything and anything, but pink is one of her fave colours too. Her vanity is filled with classic Parisienne perfumes, sparkly jewellrey, and many high-end brand names.

CLARA SANDAL $299

YSL ROUGE LIPSTICK CHANEL NAIL VARNISH BURBERRY EAU DE PARFUM CLUB MONACO JEWELLERY 21

JESSIE RANDALL

BEACH BUM

ualities of a typical beach bum involve a laid back personality and a love for the ocean. This girls go-to shoe is our Peggy Flat. The beachy blue, along with the constrasting stitching make these perfect for the beach or even the city. Smelling like the beach is also and essential for this girl. She carries perfumes and salted wave spray for her hair so she looks and smells like she just came from the beach. A classic staple on her vanity is sea shells and beach trinkets.

PEGGY FLAT $150

OUAI WAVE SPRAY REPLICA BEACH COLOGNES OCEAN SCENTED CANDEL 23

JESSIE RANDALL

BOHEMIAN

bohemian LR girl loves everything bright and colourful. Her shoe of choice is our Sandra Sandal. A tasseled toe in an earthy tone is something she dreams about on the regular. The ankle ties escalate the shoe into a dressier style. She loves reading, painting, and photography. Earthy plants and positive energy carry her through her day. On her dresser you would most likely find a natural lipchap, jade roller, and left over poloroids from the weekend before.

SANDRA SANDAL $179

FUJI FILM POLOROID CAMERA HERBIVORE JADE ROLLER FRESH TINTED LIP BALM 25

JESSIE RANDALL

GRUNGEY

grungey girl is the type of girl who wears everything black. Her go-to shoe is the Carter Boot in black. The low heal and the real leather make her feel powerful and on top of the world in an instant. She loves makeup, her sunglasses, and anything that will attract attention to her. She reads indie magazines and wears her sunglasses non stop. On her nightstand the only things you will find is a facemask, shiny lip gloss, and hand cream. She loves her makeup and beauty almost as much as her boots.

CARTER BOOT $395

GLAMGLOW LIPGLOSS RAYBAN SUNGLASSES Lâ&#x20AC;&#x2122;OCCITANE HANDCREAM 27

C O L L E 28

C T I ON S 29

COLLECTIONS

MULES X SOCKS 30

COCO LULU

LANGLEY Your favourite summer shoes are now your favourite fall shoes.

ules are about as trendy as they can possibly get right now, but the question remains: Can you wear socks with mules? It’s a tough one, and answers vary depending on who you ask. Some might view it as a faux pas, while others might see it as, well—an opportunity for some creativity. You see, while pairing socks with mules is definitely tricky, it can be done—especially if you’re extra choosy about your socks. Standard black footies are going to feel a little like an afterthought, and even those no-show socks you wear with loafers and ballet slippers are going to look strange peeking out of your mules. 31

LANGLEY

COLLECTIONS

Langley in dusty rose paired with & other stories shimmery silver socks.

Our Langley mule is a favourite of our customers and staff. It is the greatest summer mule that can be worn from the office, and then out to a party afterwards. Try sending these shoes into fall with these glittery socks that make them that more exciting. The crazier the sock, the simpler the shoe. If youâ&#x20AC;&#x2122;re going for a sparkly sock, a fishnet sock, a patterned sock, or a sheer sock, stick with a flat and/or neutral-coloured Langley Mule. If the shoe is going to have a heel, it should be an un-detailed and daytime-wearable style.

COLLECTIONS

LULU

Lulu in silver paired with Rachel Comey Rhinestone socks & Lulu in leopard paired with cos blue metallic ankle socks.

Our Lulu style is our most popular mule by far due to the array of colours and patterns it is available in. The converse to the crazy socks rule is the crazier the shoe, the simpler the sock (sometimes). If you’ve got a fun pair of furry slides, reach for a basic neutral pair of socks (gray, white, black, tan), and skip the pizzaz. In general, the thinner the sock the better. This look isn’t about warmth so skip the camping socks and go for streamlined pairs. Though a higher-heeled shoe and sock can work, it’s less versatile and effortless than mid to low/flat.

COCO

COLLECTIONS

Coco in our sparkly silver knot heel. Paired with a similar shimmery and stripey sock.

Coco is a new style that is becoming increasingly popular. It is a shoe that is as versatile as it gets. The mid heel makes it a popular style for the work day, which makes it even easier to dress up for the evening. With socks, the shoe can be elevated to create the ultimate style. Use a sparkly sock to catch everyones attention. Just make sure you arenâ&#x20AC;&#x2122;t using the same tone. Wear a nude matte sock if you wish to tone it down a bit. Donâ&#x20AC;&#x2122;t shy away from the sparkle on sparkle!

COLLECTIONS

STILL

Junior Lock Clutch, $250

LIFE

Camila Falquez, Photographer.

CAMILA FALQUEZ When dreaming up how to best capture this seasonâ&#x20AC;&#x2122;s capsule collections, we knew we had to work with a photographer who understood the LR eye. Enter Camila Falquez, a Barcelona raised photographer who now calls Brooklyn home.

COLLECTIONS

DUSTY ROSE I

TELL US A BIT ABOUT YOURSELF was born in 1989 in Mexico City, though my parents were Colombian. When I was 5, my family landed in Barcelona and I had the good fortune of growing up there. My mother is a very creative artist who taught me to experiment in every possible way, and I feel that influenced a lot of the way I work. Until I was 18, I was studying to become a flamenco dancer, and after that I studied philosophy and communications. I landed in New York six years ago because I thought I wanted to be a filmmaker, and ended up working for Scott Schuman from The Sartorialist for three years after he took my photo on the streets. After that, I started my solo career, and later had my first exhibition in Brooklyn. I feel like every little step of the way helped me become the person I am today. 40

Langley Mule, $395

Lock Shoulder Bag, $395

COLLECTIONS

Langley Mule, $395

HOW DID YOU GET INTO PHOTOGRAPHY AND WHAT BROUGHT YOU TO NYC?

was always interested in photography, although I never thought it could become my career; it felt like something very foreign from the typical career paths available to me in Spain. Meeting Scott Schuman and experiencing how much he encouraged me and challenged me every day made me slowly believe I could make a living and evolve as an artist.

Photo by Camila Falquez.

YOU SHOOT YOUR WORK IN FILM. IS THERE SOMETHING YOU FEEL LIKE YOU ACHIEVE THERE THAT YOU CANâ&#x20AC;&#x2122;T GET FROM DIGITAL?

Tilly Mule, $295

have tried over and over again to obtain the depth, color and grain film photography has using digital photography, and I can never seem to get the same results. Film has a physical quality that digital photography will never be able to replicate. I love every single part of the process of shooting film, especially how it makes me slow down and think through every shot. 43

COLLECTIONS WHAT DO YOU SEE AS THE DIFFERENCES BETWEEN BARCELONA AND NEW YORK? WHAT DO YOU MISS ABOUT HOME?

arcelona and New York are both amazing cities, I don’t think the day will ever come when I prefer one over the other. Barcelona is full of light, in every single way; it’s a city that welcomes you and is easy to understand and love. New York is tough in the best way; you need to find your place and that constantly challenges you to find solutions, so you become very resourceful. Barcelona is a city I go back often to feel the warmth of the people I love. New York is a city I live in because all of the amazing people I’ve met from all parts of the world. I think it’s a great balance. Langley Mule, $395

Juno Kitten Heel Mule, $375

WHAT WAS THE INSPIRATION BEHIND THIS SHOOT FOR LR?

hen I was pitched the idea of a floral story, I thought I would be beautiful to turn flowers into an object like any other and shoot them in a more conceptual and minimal way. I was very excited to mix flowers with copper since they are two very different things but both sacred in Japanese culture. I wanted to do something that was reminiscent of Noguchi’s sculptures and Irving Penn’s “Still Life” at the same time. 44

WHAT DO YOU LIKE ABOUT LOEFFLER RANDALL? feel that itâ&#x20AC;&#x2122;s a brand that is constantly curating its image in a very selective and elevated way, I truly appreciate and admire that. I am very excited for this collaboration because it was a beautiful process and felt so much support and confidence from Loeffler Randall every step of the way. I love the collection, and love even more to have had the opportunity to interpret it in such a personal way.

Nicky Sandal, $495

COLLECTIONS

BE STILL OUR HEARTS A The Essential Wallet, $95

t Loeffler Randall, we love love. Our company was built out of the love of shoes and accessories. As a small family owned and built company, weâ&#x20AC;&#x2122;re excited to debut a collection that will be gifted and worn in honor of the special relationships modern women cherish. From partner to partner, mother to daughter, or friend to friend, this is a collection that not only celebrates the love surrounding us on Valentineâ&#x20AC;&#x2122;s Day but also reminds us to honor its presence all year long.

THE HEARTETTE A brand new mid-heel slide adorned with stitched hearts across the straps. Comfortable and elegant, itâ&#x20AC;&#x2122;s a choice style for both Valentineâ&#x20AC;&#x2122;s Day gifting and date-night outings. They also look great any time of year!

Heartette Mid Heel Sandal, $350

COLLECTIONS THE ESSENTIAL WALLET A more compact version of our Everything wallet, the Essential wallet fits all the essentials for a night out—an ID, credit card, and cash in any currency—in even the daintiest handbag. For this capsule, it comes adorned with stitched heart cutouts and two colour ways.

The Essential Wallet, $95

COLLECTIONS THE HEARTLA Our best sellling Heartla sandal is back in both blush pink and flame red. The Heartlaâ&#x20AC;&#x2122;s ankle-wraps are adorned with sweet leather heart charms.

Heartla Ankle Wrap Sandel, $195

Photo by Camila Falquez.

L R 52

O V E S 53

LR LOVES

The colour has been causing quite the furor; stipulating a stream of candy-coloured items that extend beyond fashion, splashing into our interiors and homewares. These are a few of our favourite inspirational pink things.

FOREVER PINK Laurel Twist Mule.

Isabel Slip-on Flat Slide.

INTERIOR DESIGN At Loeffler Randall, we consistently feel inspired by the interiors we love. The warm and comparatively subtle pinks are really versatile. When its pale is becomes a warming neutral, complementing natural colours and contrasting deeper, darker colours. When its fully saturated, its vibrant and rich. Millennial pink has a glamorous side too. It works so well with golds and copper as they bring out the colours warm tones. In the 50s and 60s pink was popular in the art deco style and weâ&#x20AC;&#x2122;ve been seen that used again recently in trendy bars and shops.

Green & Mustard model kitchen.

Green & Mustard living room display.

LR LOVES Fendi

FASHION The dusky shade of postmodern girlhood represents a smart, sly kind of feminine mystique pretty, but with better things to do. It’s been embraced and analyzed by pop queens like Rihanna, CEOs like Emily Weiss, and our own Jessie Randall. And it looks great on every skin tone, with a bare face or a bold lip or glitter lids—or why not both? With both street cred and practical appeal, it’s logical for designers to keep puffing and passing the shade down the line. At LR we design a lot of our shoes and purses to come in a shade of pink. We believe that matching tones of pink is so in style, that we can’t get enough of it. Enjoy our favourite looks from SS18 by Fendi, Ralph & Russo, Giambattista Valli and Alexander Wang.

Ralph & Russo

Alexander McQueen

Giambattista Valli

LR LOVES

Anton Alvarez

ART Art has such a large influence on our designs. The textures, forms, and abstract qualities bring us to another level. Sculptures by Anton Alvarez help us to challenge our forms, and make us see that we can really make any shape and silhouette work. The display and photography of his artwork uses a beautiful pink tone to accent the work. Combined, both the form and display inspire us to make many important design decisions.

Andria Darius Pancrazi

EXTERIORS Pink exteriors have us dreaming of sunny days on vacation. The pink buildings that run across Europe and the Carribbean have us always in vacation mode. We are inspired by everything we experience, and a large part of our lives is travelling. The pink exteriors have such interesting forms that influence our design decisions and overall brand aesthetic very often. Andria Darius Pancrazi, a French photographer from Corsica, now based in Oxford, UK, is known for his minimalist island photos that capture the real aesthetisized beauty of his home island. La Muralla Roja, Spanish for ‘The Red Wall,’ is a housing project located within the La Manzanera development in Spain’s Calpe. The striking colors that cover the outer and inner facades are selected to either contrast with nature or complement its purity.

La Muralla Roja

LR LOVES

PHOTOGRAPHY At Loeffler Randall we love ourselves some still life photography. To just throw us over the moon, we could always do with some pink, floral photography. Doan Ly is a photographer whoâ&#x20AC;&#x2122;s spectacular florals we love to no extent. Her work is beautiful, emotional, and mysterious. Not only does she inspire our colour palette, but also our ideas for brand photography.

Doan Ly

JENNI KAYNE

GIRL GANG

HULDRA OF NORWAY

MEGAN Oâ&#x20AC;&#x2122;NEILL

LR LOVES

LOTTA NIEMINEN

KINDAH KHALIDY

SARAH SLUTSKY

Female bosses are taking over every industry. Take a look at these six cool gals we love who are all about being successful and supporting other successful women. 63

JENNI KAYNE

LR LOVES

If there’s anyone whose laid-back aesthetic embodies California cool, it’s Jenni Kayne. We’re huge fans of the designer’s collection of cozy knits and chic staples. We sat down with Jenni to talk everything from entrepreneurship to creative inspiration. “I started the company when I was 19. I felt that the traditional wholesale model didn’t allow customers to truly understand what the brand was about. It didn’t tell the whole story. I was inspired to open my own store and opened the West Hollywood location 11 years ago! I loved the process of building and designing the store. Since then, we have continued expanding around the state of California. Rip & Tan began as a passion project and a place to share everything I was inspired by or doing, but as it became more popular and the lifestyle component of the business grew, it became a big piece of the business. It is a huge part of telling the story of the brand.” 64

Jenni Kayne in her new store.

Vera Ruffle Slide

Vera Ruffle Slide.

TELL US ABOUT YOUR DESIGN PROCESS. I start with a concept for the season, which is often inspired by nature or a place Iâ&#x20AC;&#x2122;ve visited. Once we have a concept, I look for reference photos and create a mood board of images that reflect the concept of the season. I often look at vintage pieces Iâ&#x20AC;&#x2122;ve collected throughout the years for design and fabric inspiration. Then I begin sketching the collection.

@jennykayne

Jenni Kayne with her new collection.

HULDRA OF NORWAY

LR LOVES

Huldra of Norway make pillows unlike any you’ve seen before. The duo behind them, Hildie Gifstad & Ashley Reed, are best friends and we found out what fuels their collaboration.

Right now we are focused on developing a savvy business foundation and expanding each other’s creative instincts through collaboration. Going into business with a friend can always be a little scary, and we are different in so many ways. Hildie is always coming up with new ideas and focused on creative elements, while Ashley is more organized and helps keep the structure in the company. We keep each other balanced. We think especially when you’re working with a good friend it’s important to speak up, but not take things personally. Good communication and trust are key for any relationship. Also, sharing a couple bottles of wine at business meetings helps. 66

Hildie and Ashley in their apartment.

YOUR PILLOWS ARE THE WONDERFULLY ECCENTRIC ADDITION TO ANY LIVING SPACE—WHERE DO YOU FIND INSPIRATION FOR YOUR PRODUCTS? We draw a lot of our inspirations from ‘70s interiors and modern design. But pretty much anything we see can inspire us. We might be walking by something on the street that triggers a creative flow: we use random moments of inspiration to develop new ideas and products. We are both pretty minimal ladies that appreciate an unexpected flare. The ‘70s aesthetic resonates with how we live— adding fringe to a clean simple look just makes sense, whether it’s a pillow or a t-shirt.

@huldra.of.norway 67

MEGAN O’NEILL

LR LOVES

We talk with LR ambassador Megan O’Neill, beauty and fitness editor at Elle, about her bold personal style, her love of Pharrell, and the importance of owning it.

I love spotting things on the street or in the subway that stretch my imagination and make me think of wearing something in a way I’ve never worn it before. I remember I was walking along a seedy section of Avenue D and saw this little old lady— she was shuffling along, hunched over, and looked pretty woebegone, but she was wearing a coat that draped around her so beautifully. And her hair was molded into the sort of ratty yet majestic bouffant that an Upper East Side lady might wear in a neater, stodgier version. I saw some drag queens on the L train two weekends ago, and they were dressed to the nines in slinky silver pants and clompy platform heels and tiny tube tops. They looked great. You could tell they felt good about what they were wearing, and because of that they made me believe, while I was there, that I wanted to wear silver skintight super cool hip huggers, too. 68

Megan O’Neill in the Lulu Mule in Melon.

WHERE DO YOU FIND SARTORIAL INSPIRATION EVERYDAY? My old faithfuls on the inspiration board are Rihanna, Pharrell (I think heâ&#x20AC;&#x2122;s so so so cool. He seems to be having a blast pairing his shredded rhinestone-spangled jeans with a Chanel sweatshirt and a tangle of plastic rosary-ish beads piled around his neck), Gwen Stefani, Rihanna, Cher in her sequined variety-show-era glory, and Freddie Mercury.

@megagirl

KINDAH KHALIDY

LR LOVES

We visit the studio of artist Kindah Khalidy, whose joyful, hyper-chromatic, expansive works will bring you all the feels. I originally was on track to do fashion design, but was unable to find the fabrics that I wanted. I then studied textile design and painting, and now these two fields are my main focus. I love making tactile things for people, and painting is more expressive in that you don’t worry too much about creating a product. Color drives my process – I’m constantly scanning throughout the day for striking or odd color combos. It could be someone’s outfit or scattered recyclables on the ground; inspiration could be anywhere. 70

WHAT PART OF BEING A PAINTER BRINGS YOU THE MOST JOY? I get to express myself, in an uninhibited way. When I start painting, it’s not about how much makeup I have on, or how much my outfit costs—I think women especially need a break from all of that. We’re constantly being bombarded with ideas of what we should be like. Making art allows me to step out of my body for a bit and translate my ideas visually.

@kindahkhalidy

SARAH SLUTSKY

LR LOVES

As a stylist for Emma Watson, Elizabeth Olsen, and more, it’s safe to say that Sarah Slutsky has a pretty cool job. Even cooler? The girl herself. She’s got a million side projects going on, from learning to play the ukulele to exploring NYC block by block. Sarah, who can’t fall asleep unless she knows exactly what she’s wearing the next day, shows us around her go-to neighbourhood haunts... on a skateboard, naturally. “Right after college, I began interning at Vogue. I’m so lucky that I got introduced to many of my clients from that experience. I was able to form this friendship and understanding with them very early on. Growing up, I didn’t really know what I wanted to be. I just knew I wanted to tell stories through fashion, and it turns out I can do exactly that as a stylist. I love it. I still pinch myself every day.” 72

Sarah Slutsky riding her skateboard.

WHAT’S ONE PIECE OF ADVICE YOU’D GIVE TO SOMEONE WHO WANTS TO “MAKE IT” IN THE FASHION WORLD? Be open and even a little vulnerable—those are the keys. Listen to constructive criticism and develop what you know is already inside of you. Personally, if I had listened to the standard ‘here’s what you do when you grow up’ speech, I’d be working in an industry doesn’t make any sense for me. When I think about my career path, it’s certainly unusual, but I’m so grateful I took the road less traveled and got to where I am today. So I think my all-time piece of advice would be, as cheesy as it sounds, to just keep taking risks.

@sarahslutsky

Sarah Slutsky in the Kane Platform Sneaker.

LOTTA NIEMINEN

LR LOVES

We visited New York based graphic designer and illustrator, Lotta Nieminen, in her airy studio and talked all things design, inspiration, and personal style.

I wanted to get into the movie department to study film-making, but I quickly realized my main interest was in designing the beginning and end credits. I was very kindly pointed towards the graphic design department instead. My illustration came along a bit later, while I went on exchange to the Rhode Island School of Design. The semester at RISD seemed like a great opportunity to experiment more within it, eventually making it an equal professional identity alongside graphic design. 74

Lotta Nieminen in her studio.

Isla Ankle Boot, $550.

Lotta in her studio apartment in the Isla Ankle Boot. Isla Ankle Boot, $550.

CAN YOU TELL US MORE ABOUT YOUR MOM BEING AN ARTIST, HOW THAT HAS INSPIRED OR MOTIVATED YOU? Color has always been important in my work—and that’s definitely something I feel like I’ve taken from my mom. When we were little, she would stop me and my sisters to look if she’d spot a “gorgeous shade of green.” I would assume that’s where the fondness comes from! We loved to draw, and my mom was always very adamant on us working with quality tools: she’d sharpen our crayons, make sure the markers weren’t dry, and gave us piles of nice empty sheets to draw on. But I think she was still mostly encouraging us to draw because it would be the only thing that would keep my sister and I quiet for hours on end: we were quite the little rascals otherwise!

@lottanieminen 75

I N S P I R 76

AT I O N 77

INSPIRATION

2018 78

MOODS 79

PAY U F L INSPIRATION

U F L

colourful, but in a fresh way. balanced neutrals give us life in the millenial way.

neutrals 81

U I Q KY R

INSPIRATION

Y K comfortable and soft silhouettes to bring life to the wearer. electric zest and enthusiasm make it different.

details

O PT I I M S

INSPIRATION

M ST IC invigorating energy to take us to a different level. always optimistic to promote positivity and love.

air

INSPIRATION

OUR HUMBLE ABODE The Loeffler Randall front desk.

Loeffler Randall, a modern fashion brand for women who lead dynamic lives, hired interior design firm JIDK, to design their new fashion showroom and offices in New York City. By: JULIA MILLAY WALSH

WHAT DOES A TYPICAL DAY AT WORK IN SOHO LOOK LIKE FOR YOU? Each week is different depending on the calendar. I spend a lot of time with my merchant and design teams—they are my right hand. We are looking at prototypes, making mood boards, choosing raw materials. I also work with our marketing team on things like look books for each season, features for our website on creative people who inspire me, etc. I share an office with my business partner and husband, Brian. We work on the running of the business together, it’s great. 86

The Loeffler Randall showroom.

WHO DID YOU WORK WITH ON THE DESIGN? We worked with Poonam Khanna from The Union Works on the interiors and with our architect, Thomas Juncher Jensen, from JIDK. From the second I met Poonam, I knew instantly it was a match. I have a total girl crush on Poonam—she is beautiful and kind, has a wonderful, calm manner, and she has the most amazing and under-

stated taste. I had complete trust with her. The first time I met with her she put a piece of plywood, a piece of felt, and a square of bronze onto the table and said, ‘I think this is the showroom.’ I loved her idea—she encapsulated my brand in those three items: the beauty and everyday, unfussy elegance of the materials.

GIVEN THAT YOUR HUSBAND IS YOUR BUSINESS PARTNER, WHAT DOES WORK-LIFE BALANCE LOOK LIKE TO YOU? We are devoted to our kids and to LR. It’s our entire focus. It leaves less time for fitness and socializing sometimes, but I don’t care. What matters to me is being a good mom first and foremost, and being good at my job secondly. I think because my husband and I are so aligned on what matters to us—the kids and the company—we end up having a nice balance in life. We also make a rule never to talk about work outside of the office.

The Loeffler Randall showroom couch.

INSPIRATION

YOUR OFFICE IS QUITE MINIMALIST, WITH A TIGHT COLOR PALETTE — WHITE, PASTEL PINK, BRONZE, LIGHT WOODS. DO YOU FIND YOURSELF DRAWN TO THIS SOFT PALETTE IN LIFE AND IN YOUR HOME AS WELL? Poonam and I wanted to be very strict about the palette. Everything had to work within the construct of the material and color palette we composed: blond wood, natural vachetta leather, bronze hardware, marble, and a touch of deep nude paint. These neutral colors are synonymous with the brand, and they are the colors I am drawn to in my life as well. I like a neutral palette because it’s chic and elegant and it calms me.

Loeffler Randall office space.

Loeffler Randall Coco Mule as decoraton.

FUNCTIONALLY, WHAT WERE YOUR GOALS FOR THE SPACE? I wanted a beautiful personal office where I could work and clear my head and be inspired. I wanted large open work spaces and lots of windows. I wanted a showroom that would have natural light but also not compromise on shelf space. I wanted my design team to be sequestered away from the business functions of the office so that they could have the space to be creative. I also wanted natural meeting areas for members of my team. For example, we have a large communal table in our kitchen for people to eat lunch together. We are often throwing birthday toasts and baby showers in there. Our large entryway doubles as a yoga studio for my team on Tuesday nights. Most important, I wanted the space to evoke our brand in 360 degrees, and I wanted a space that would inspire and energize us all. 89

INSPIRATION

Loeffler Randall office kitchen space.

Loeffler Randall HQ kitchen.

Loeffler Randall office kitchen cupboard.

HOW WOULD YOU DESCRIBE YOUR COMPANY CULTURE? I would say it’s a family atmosphere here. Each person who works at LR is a good and kind person. We work really hard, but we all also have a life outside of work. I think company culture is so important, and it has to be cultivated. One person with a bad attitude can really cause a lot of dam-

age. I like to put my energy into developing people with a strong commitment to LR, a passion for this business, superior talent, and good manners. I also like to hire people with a sense of humor. We laugh a lot here and try not to take ourselves too seriously.

HOW WOULD YOU DESCRIBE THE AESTHETIC YOU WERE GOING FOR IN THE LR OFFICE?

I wanted the office to embody my style and taste and to be a visual representation of the brand. When people come into the office now, they always say ‘This is so you!’ or ‘This is so LR!’ To me that means that we got it right.

Jessie Randall’s desk in her office.

WHAT’S YOUR BEST TIP FOR MAINTAINING PRODUCTIVITY? The thing that keeps me productive is my desire to get my work done well so that I can go home and take care of my kids well. Motherhood really has a way of making one incredibly efficient. I also think we are productive in part because we have a beautiful, inspiring, light-filled office. We all work really hard here, and then when we are done, we go home and enjoy our lives. It’s really important to me that my team has time and space to be fulfilled outside the office. Work-life balance is so key.

INSPIRATION

A GUIDE TO SOHO MANHATTAN A definitive guide to some of the best stores, restaurants, and cafes in the SoHo neighbourhood of Manhattan, New York City.

very individual little neighborhood in NYC has its charm, but there’s arguably a supercluster of neighborhoods below 14th street that stretches from the west side into the center of the Manhattan, roughly encompassing: West Village, Greenwich Village, Soho, Nolita, and Little Italy. Old school West Village is the kind of neighborhood, despite its small size, that you want to get lost wandering around all day, admiring its quintessentially compact, ivy-clad apartment buildings, with plenty of cafe- and wine bar-pit stops along the

way. Attached to the northwest corner of the West Village, the Meatpacking District is home to the end of the Highline and the new Whitney, and is still a buzz-y night-life destination for a younger set. Heading east, there’s Greenwich Village, NYU’s territory, and the oft-photographed Washington Square Park. South of Houston Street can admittedly get a little touristy, but you’ll still find some of the best shopping in Soho; Little Italy, decorated in strings of lights, is unapologetically festive; and tiny Nolita complements them both. Check out some of the essential places to see and things to do in this area of NYC. SoHo Manhattan

COFFEE SPOTS 92

BEST BARS

DINNER PICKS

LUNCH PICKS

HEALTHY

ART & CULTURE

SHOPS

HIDDEN GEMS

REFERENCES 94

PAGE 1

TEXT Loeffler Randall Website. (2018). About section. Retrieved from: https://www.loefflerrandall.com/ about-us

PAGES 2-3

TEXT Loeffler Randall Website. (2018). About section. Retrieved from: https://www.loefflerrandall.com/ about-us

PAGES 6-7

IMAGERY Puch, Natalie. (2018, April). Art director and photographer. Advertisement. [Photo]. Loeffler Randall Website. (2018). Essential wallet image flame. [Photo]. Retrieved from https://www. loefflerrandall.com/esstwlt-pbht-flame.html Loeffler Randall Website. (2018). Essential wallet image rainbow. [Photo]. Retrieved from https://www. loefflerrandall.com/esstwlt-prrr-stone-rbow.html

PAGES 10-11

TEXT Woodside, A. (2016, April). Jessie Randall. Retrieved from http://www.okreal.co/articles/jessie-randall/ IMAGERY Woodside, A. (2016, April). Jessie Randall in her showroom. [Photo]. Retrieved from http://www. okreal.co/articles/jessie-randall/ Woodside, A. (2016, April). Jessie Randall posing in the showroom. [Photo]. Retrieved from http://www. okreal.co/articles/jessie-randall/

PAGES 12-13

TEXT Woodside, A. (2016, April). Jessie Randall. Retrieved from http://www.okreal.co/articles/jessie-randall/ IMAGERY Woodside, A. (2016, April). Jessie Randall’s private office sitting area. [Photo]. Retrieved from http:// www.okreal.co/articles/jessie-randall/ Loeffler Randall Instagram. (2016, January). Various mules from a 2016 collection. [Photo]. Retrieved from https://www.instagram.com/ loefflerrandall/?hl=en Woodside, A. (2016, April). Boots in the LR showroom. [Photo]. Retrieved from http://www.okreal.co/ articles/jessie-randall/ Loeffler Randall Instagram. (2017, October). Cruise Tote. [Photo]. Retrieved from https://www.instagram.com/loefflerrandall/?hl=en Woodside, A. (2016, April). Jessie Randall in her office. [Photo]. Retrieved from http://www.okreal.co/

PAGES 14-15

room. [Photo]. Retrieved from http://www.okreal.co/ articles/jessie-randall/ Loeffler Randall Instagram. (2017, October). Cruise Tote. [Photo]. Retrieved from https://www.instagram.com/loefflerrandall/?hl=en

PAGES 16-17 TEXT

Woodside, A. (2016, April). Jessie Randall. Retrieved from http://www.okreal.co/articles/jessie-randall/

IMAGERY Loeffler Randall Instagram. (2018, March). Flowers on windowsill. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en Woodside, A. (2016, April). Jessie Randal’s desk space. [Photo]. Retrieved from http://www.okreal.co/ articles/jessie-randall/

PAGES 18-27

TEXT Randall, Jessie. (2017, September). LR shoe guide. Retrieved from https://www.loefflerrandall.com/ blog/lr-shoe-guide/ IMAGERY Puch, Natalie. (2018, March). Art director and photographer. Which LR shoe are you? [Photoshoot].

PAGES 30-31

TEXT Loeffler Randall Website. (2017, November). Mules and Socks. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ IMAGERY Loeffler Randall Instagram. (2016, March). Girl lounging on couch. [Photo]. Retrieved from https:// www.instagram.com/loefflerrandall/?hl=en Loeffler Randall Instagram. (2017, September). Coco mule. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en Loeffler Randall Instagram. (2017, September). Langley mule. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en Loeffler Randall Instagram. (2017, September). Lulu mule. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en

PAGES 32-33

TEXT Loeffler Randall Website. (2017, November). Mules and Socks. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ IMAGERY Loeffler Randall Website. (2017, November). Langley Mules 1. [Photo]. Retrieved from https://www. loefflerrandall.com/blog/socks-meet-mules/ Loeffler Randall Website. (2017, November). Langley Mules 2. [Photo]. Retrieved from https://www. loefflerrandall.com/blog/socks-meet-mules/

PAGES 34-35

TEXT Loeffler Randall Website. (2017, November). Mules and Socks. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ IMAGERY Loeffler Randall Website. (2017, November). Lulu Mules . [Photo]. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ Loeffler Randall Website. (2017, November).

PAGES 36-37

TEXT Loeffler Randall Website. (2017, November). Mules and Socks. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ IMAGERY Loeffler Randall Website. (2017, November). Coco Mules 1. [Photo]. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/ Loeffler Randall Website. (2017, November). Coco Mules 2. [Photo]. Retrieved from https://www.loefflerrandall.com/blog/socks-meet-mules/

PAGES 38-45 TEXT

Loeffler Randall Website. (2017, August). LR loves Camila Falquez. Retrieved from: https://www.loefflerrandall.com/blog/lr-loves-camila-falquez/

IMAGERY Falquez, C. (2017, August). September capsule collection photoshoot. [Photos]. Retrieved from https:// www.loefflerrandall.com/blog/lr-loves-camilafalquez/

PAGES 46-51 TEXT

Loeffler Randall Website. (2018, February). Be still our hearts. Retrieved from: https://www.loefflerrandall.com/blog/be-still-our-hearts/

IMAGERY Falquez, Camila. (2018, February). Be still our hearts photoshoot. [Photo]. Retrieved from https://www. loefflerrandall.com/blog/be-still-our-hearts/

PAGES 54-55

TEXT Loeffler Randall Website. (2017, December). Forever pink. Retrieved from: https://www.loefflerrandall. com/blog/forever-pink/ IMAGERY Loeffler Randall Instagram. (2017, November). Laurel twist mule. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en Loeffler Randall Instagram. (2017, August). Isabel slip-on flat slide. [Photo]. Retrieved from https:// www.instagram.com/loefflerrandall/?hl=en Tonkin, Anna. (2017, November). Millennial pink kitchen. [Photo]. Retrieved from https://greenandmustard.co.uk/interior-design-trends/aw1718-trendmillennial-pink/ Tonkin, Anna. (2017, November). Millennial pink living area. [Photo]. Retrieved from https://greenandmustard.co.uk/interior-design-trends/aw1718trend-millennial-pink/

PAGES 56-57 TEXT

Loeffler Randall Website. (2017, December). Forever pink. Retrieved from: https://www.loefflerrandall. com/blog/forever-pink/ Vogue Website. (2018, March). Fendi fall 2018 ready to wear. [Photo]. Retrieved from: https://www.vogue. com/fashion-shows/fall-2018-ready-to-wear/fendi Vogue Website. (2018, January). Ralph and Russo spring 2018 couture. [Photo]. Retrieved from: https://www.vogue.com/fashion-shows/springVogue Website. (2018, January). Giambattista

Valli spring 2018 couture. [Photo]. Retrieved from: https://www.vogue.com/fashion-shows/spring2018-couture/giambattista-valli Vogue Website. (2018, March). Alexander McQueen fall 2018 ready to wear. [Photo]. Retrieved from: https://www.vogue.com/fashion-

PAGES 58-59

TEXT Loeffler Randall Website. (2017, December). Forever pink. Retrieved from: https://www.loefflerrandall. com/blog/forever-pink/ IMAGERY Loeffler Randall Website. (2017, December). Alphabet aerobics by Anton Alvarez. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/foreverpink/ Loeffler Randall Website. (2017, December). Andria Darius Pancrazi. [Photo]. Retrieved from: https:// www.loefflerrandall.com/blog/forever-pink/ Loeffler Randall Website. (2017, December). La Muralla Roja. [Photo]. Retrieved from: https://www. loefflerrandall.com/blog/forever-pink/

PAGES 60-61

TEXT Loeffler Randall Website. (2017, December). Forever pink. Retrieved from: https://www.loefflerrandall. com/blog/forever-pink/ IMAGERY Ly, D. (2017). Floral Design. [Photo]. Retrieved from: http://www.apbiodesigns.com/portfolio/uo2ywqa0caf3xskh41tfb9silmtzkl

PAGES 62-63

TEXT Loeffler Randall Website. (2017, December). Jenni Kayne. Retrieved from: https://www.loefflerrandall. com/jenni-kayne/ IMAGERY Sebastian, N. (2017). Jenni Kayne. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lr-lovesjenni-kayne/ Elliott, S. (2017). Huldra of Norway. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/ lr-loves-huldra-of-norway/ Elliott, S. (2017). Megan O’Neill. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lrambassadors-re17/ Batz, A. (2016). Kindah Khalidy. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lr-loveskindah-khalidy/ Elliott, S. (2016). Sarah Slutsky. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lrfriends-sarah-slutsky/ Elliott, S. (2016). Lotta Nieminen. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/ lr-friends-lotta-nieminen/

PAGES 64-65

TEXT Loeffler Randall Website. (2017, April). LR loves Jenny Kayne. Retrieved from: https://www.loefflerrandall.com/blog/lr-loves-jenni-kayne/ IMAGERY Sebastian, N. (2017). Jenni Kayne. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lr-lovesjenni-kayne/

PAGES 66-67

TEXT Loeffler Randall Website. (2017, February). LR loves Huldra of Norway. Retrieved from: https://www.loefflerrandall.com/blog/lr-loves-huldra-of-norway/ IMAGERY Elliott, S. (2017). Huldra of Norway. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/ lr-loves-huldra-of-norway/

PAGES 68-69

TEXT Loeffler Randall Website. (2017, April). LR loves 2017 ambassadors. Retrieved from: https://www.loefflerrandall.com/blog/lr-ambassadors-re17/ IMAGERY Elliott, S. (2017). Megan O’Neill. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lrambassadors-re17/

PAGES 70-71

TEXT Loeffler Randall Website. (2016, June). LR loves Kindah Khalidy. Retrieved from: https://www.loefflerrandall.com/blog/lr-loves-kindah-khalidy/ IMAGERY Batz, A. (2016). Kindah Khalidy. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lr-loveskindah-khalidy/

PAGES 72-73

TEXT Loeffler Randall Website. (2016, October). LR loves Sarah Slutsky. Retrieved from: https://www.loefflerrandall.com/blog/lr-friends-sarah-slutsky/ IMAGERY Elliott, S. (2016). Sarah Slutsky. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/lrfriends-sarah-slutsky/

PAGES 74-75

TEXT Loeffler Randall Website. (2016, October). LR loves Lotta Nieminen. Retrieved from: https://www.loefflerrandall.com/blog/lr-friends-lotta-nieminen/ IMAGERY Elliott, S. (2016). Lotta Nieminen. [Photo]. Retrieved from: https://www.loefflerrandall.com/blog/ lr-friends-lotta-nieminen/

PAGES 78-79

IMAGERY Loeffler Randall Instagram. (2017-2018). Inspiration photos. [Photo]. Retrieved from https://www. instagram.com/loefflerrandall/?hl=en *all of these are from Instagram page throughout the year. I could not site all of them individually as I had no room!

PAGES 80-81

TEXT Loeffler Randall Website. (2018). 2018 inspiration. Retrieved from: https://www.loefflerrandall.com/ blog/spring-2018-inspiration/ IMAGERY Puch, N. (2018). Playful texture illustration. [Photo].

PAGES 82-83

TEXT Loeffler Randall Website. (2018). 2018 inspiration. Retrieved from: https://www.loefflerrandall.com/ blog/spring-2018-inspiration/ IMAGERY Puch, N. (2018). Quirky texture illustration. [Photo].

PAGES 84-85 TEXT

Loeffler Randall Website. (2018). 2018 inspiration. Retrieved from: https://www.loefflerrandall.com/ blog/spring-2018-inspiration/

IMAGERY

Puch, N. (2018). Optimisitc texture illustration. [Photo].

PAGES 86-91 TEXT

Millay-Walsh, J. (2017, September). Jessie Randall office tour. Retrieved from: https://www.onekingslane.com/live-love-home/jessie-randall-loefflerrandall-office-tour/

IMAGERY

Rodriguez, M. (2017, September). Jessie Randall office tour photoshoot. [Photos]. Retrieved from: https://www.onekingslane.com/live-love-home/ jessie-randall-loeffler-randall-office-tour/

PAGES 92-93 TEXT

Loeffler Randall Website. (2017). SoHo neighbourhood guide. Retrieved from: https://www.loefflerrandall.com/blog/neighborhood/

IMAGERY Loeffler Randall Website. (2017). SoHo pink map. [Photo]. Retrieved from: https://www.loefflerrandall. com/blog/neighborhood/ Loeffler Randall Website (2017). Pink icons. [Photo]. Retrieved from: https://www.loefflerrandall. com/blog/neighborhood/ Map of SoHo. (2009). Street map of Soho. [Photo]. Retrieved from: http://sohowindows.blogspot. ca/2009/02/new-soho-map.html

PAGE 96

TEXT Loeffler Randall Website. (2018). About section. Retrieved from: https://www.loefflerrandall.com/ about-us

GATEFOLD IMAGERY

Loeffler Randall Website (2017). Pink icons. [Photo]. Retrieved from: https://www.loefflerrandall. com/blog/neighborhood/ Loeffler Randall Website (2017). Location text. [Photo]. Retrieved from: https://www.loefflerrandall. com/blog/neighborhood/

TAKE-AWAY CARDS TEXT

Loeffler Randall Website. (2018). LR loves. *The takeaway card’s quotes are from the various interviews with the women from the “Girl Gang” story under the section, LR Loves.

“ The best kept secret of girls in the know.

“