PORTFOLIO natarsha tezcan
01. temporal indulgence. givenchy pop-up store for A/W ‘13 collection,
02. re-interpreting tradition. fornasetti flagship store.
03. 2050: speculative investigation. high density residential.
04. transformer. 3m x 3m installation pavilion.
05. japan: permanent / permeable. architectural travel elective.
01. temporal indulgence. givenchy pop-up store for A/W ‘13 collection site: scuola di san rocco, venice, italy. client: givenchy.
Drawing from the influence of religion in the collection and the biblical references in the site’s 15th C Tintoretto paintings, the project referenced the principles of sacred Gothic architecture: symmetry, rhythm and scale. This created a slow, dramatic ‘procession’ which correlated to the rhythm of the catwalk. the form of leather + metal chain referenced the site’s facade.
01. temporal indulgence. givenchy pop-up store for A/W ‘13 collection site: scuola di san rocco, venice, italy. client: givenchy.
Drawing from the influence of religion in the collection and the biblical references in the site’s 15th C Tintoretto paintings, the project referenced the principles of sacred Gothic architecture: symmetry, rhythm and scale. This created a slow, dramatic ‘procession’ which correlated to the rhythm of the catwalk. the form of leather + metal chain referenced the site’s facade.
02. re-interpreting tradition. fornasetti flagship store. site: heritage-listed, 93 bathurst st, sydney. client: fornasetti.
The distinctive Fornasetti aesthetic of repetition and variation of light and shadow was applied to the heritage building to create dramatic experiences through variations light, scale and circulation paths. As luxury and exclusivity connotes intangibility and individuality, each product was individually encased in glass and suspended above the customer – visible, but untouchable.
02. re-interpreting tradition. fornasetti flagship store. site: heritage-listed, 93 bathurst st, sydney. client: fornasetti.
The notion of repetition/variation began as a series of conceptual floor plans. These were used to explore variations in circulatary experiences, allowing the new insertions to shift in a changing dialogue responding to the rhythm of the existing archways.
02. re-interpreting tradition. fornasetti flagship store. site: heritage-listed, 93 bathurst st, sydney. client: fornasetti.
In section, the aspect of variation in light/shadow and scale was explored by cutting into the existing floor plates. By subtracting vertically, light was allowed down into the basement level, whilst the remaining floorplates provided shadowy recesses in line with the conceptual approach and brand strategy.
short & long section.
02. re-interpreting tradition. fornasetti flagship store. site: heritage-listed, 93 bathurst st, sydney. client: fornasetti.
On entry, the products were displayed in suspended glass boxes above the customer. After ascending to the second floor, the product was accessible by pulling on a rope which would move the column along a track within the customer’s reach. Then the customer could examine the glass box, and if desired, open it and inspect the object on display.
03. 2050: speculative investigation. high density residential. site: decontextualised major city in the year 2050. client: city council.
Set in a major city in the year 2050, this brief asked us to consider how new forms of living could respond to future needs for 20 young adults. Research showed that more people would be working from home and globally connected. I speculated that the traditionally segregated ‘home / work / life’ balance would become integrated, and developed a notion of public-sphere in private-home.
03. 2050: speculative investigation. high density residential. site: decontextualised major city in the year 2050. client: city council.
The project became a series of pre-fabricated, structural concrete elements, from which the private bedrooms were attached. The private functions of bathing were integrated within the concrete columns. The open-plan social area included a bar table on entry for entertaining guests, 2 communal kitchens, a flexible dining table, laundry, outdoor area & a glass-enclosed study area.
03. 2050: speculative investigation. high density residential. site: decontextualised major city in the year 2050. client: city council.
The bedroom units clipped on to the concrete elements, ensuring city view and daylight, filtered through horizontal timber blinds. Allowing flexibility to ensure maximum rental capacity, the bedrooms could be divided for single use, or left open for couples. Storage was integrated into the concrete elements; behind, underneath and above the bed.
03. 2050: speculative investigation. high density residential. site: decontextualised major city in the year 2050. client: city council.
The final model was created through a combination of laser-cut and handcut pieces of card, balsa and acrylic. It was accompanied by a conceptual diagrammatic model which explained the structural elements and their relationship to the varying degrees of privacy.
04. transformer. 3x3m installation pavilion site: temporary; changing in public spaces. client: arts nsw.
The brief called for a pavilion that responds to contemporary social issues. My research led to investigating decreasing levels of physical human interaction due to social media. Applying the notion of structure + skin to human interaction, the pavilion defines a private space within the public sphere for two users to connect; peeling the surface layers away to reveal their inner workings.
05. japan: permanent / permeable. architectural travel elective. site: daisen-in, kyoto + tsukishima, tokyo. supervisor: dr. marco pompili.
In the summer of 2012, I undertook a travel elective to Japan led by Dr. Marco Pompili. We visited one of the most important Japanese temples in Kyoto, the Daisen-in, and we toured the fishing village Tsukishima, built on an island of reclaimed land in Tokyo Bay. I produced these drawings as part of a set of analysis investigating boundaries - both permanent and permeable.