COSTUMES OF CHARACTERS
WHY HAVE WE CHOSEN THESE CHARATCERS? • All of our characters have been selected with a deeper context in mind, whereby we may challenge or abide by the conventions of the stereo type. In proportion to our target audience (that is 16-25 year olds) the characters must be relevant and recognisable, so when choosing characters, thought had to be considered whether people in the particular age group could associate with. With our shots only being a couple of seconds long we need people to instantaneously see who somebody is and to acknowledge it, Henceforth part of our reason for deciding.
MAIN CHARACTER • Our main character is going to be low key and casual . They won't necessarily be apart of an obvious subculture more of a mixture of them. We will convey this through her sense of style as this is the primary way that her subculture will be told. We want to keep her neutral as we didn’t want to many stereotypes but we also didn’t want her to fall into a clique as she needed to have a subjective view of all the different stories and events that happen.
HIPPIE The hippie culture derived in the 1960’s a part of a youth movement in the united states of America. The clothing worn by these people is distinctive in its appearance, thus a reason for choice of character. Hippies are known for their use of drugs which links accordingly with our narrative. The style also correlates to our target audience as the movement of hippies happened to be youths, so people feel involved with the video. Stereo types surrounding Hippies : • Driving VW Beetles • Drug takers • Playing guitars • Wearing brightly coloured patterned clothing • Having long hair • Wearing badges
MEAN GIRL Regina George is a well identified fictional character from the film mean girls. We have decided to take inspiration from this character for one of our own as there is frequently this category of person labelled at a party, hence the audience will be situated to feel engaged with our production. In addition, our target audience will be aged anywhere amongst 16-25 years old, therefore this specific character will be someone they can affiliate to. Stereo types surrounding the “mean girls” • Use of the colour pink • Having the latest designer items • Wearing short skirts • Having make up and hair done
CHAV The word chav is a derogatory term used to describe certain characteristics of people, carrying stereo types of being lower class, or accustoming inept behaviour. Additionally, the term chav further derived from media terminology byway of labelling youths, so henceforth our reason for choice. As previously discussed, our target audience would be the generation that would have been hit with that particular label, and by us empowering this character we are able to challenge as well as adhere to the surrounding stereo types. Stereo types surrounding chavs: • Track suit bottoms • Hoodies • Hair tide back tight into a pony tail • Side pony tail • Brands such as Burberry being imitation • Unruly behaviour • Lower class • Lots of bling – ie diamond rings or necklaces • Big hooped earrings
GOTH The sub-culture of Goths have developed over time to revert meaning to go back to an idea from the Victorian times (that is clothing wise). A piece of clothing deemed to be Gothic is very apparent in the 21 st century and thus people are able to easily identify with them. Adding to this connotation would be make-up and social activity on the screen time. The stereo types surrounding Goths: • Wearing clothing in dark colours, notably black. • Fish net clothing (taken from the sub-culture of punks) • Lots of distinguished piercings • Heavy make-up
Preppy
The idea of a preppy subculture has been questionable over years and whether this is just a variation of the teeny bopper subculture but enhanced. This subculture is mainly based in America therefore we don’t necessarily see it in England. The preppy fashion originated in 1912 but only became properly established and noticeable in the 1950s. The preppy subculture is derived from the ivy league in America therefore the style takes influences this and represents it. Stereotypes surrounding preppy subculture; • Reflects upper class leisure activities • Associated with the old English style • Plaid Shirts • Equestrian clothing • Nautical themed clothing Brands such as; • Lacoste • Dooney and Burke
Formal person The formal subculture mainly consists of business style attire. Technically, formal is not a type of subculture but for our video and for our want of a variety of stereotypes we decided to include it as we wanted diversity within our characters
SPORTS PERSON Typically, at every American house party there is the sporty person, the character will be narcissistic in their personality. Moreover, a sports person in an outfit as shown becomes easy to recognise
Smart casual The subculture of Smart casual is derived from the 1980s and was originated in the United Kingdom .Its precursor was the Perry boys in the mid 1970s. The smart casual subculture originally didn't have a name but over time people started to call it a form of casual wear but smarter. Stereotypes of the smart casual subculture; • Expensive clothing • Smart clothing • Sports wear Brands that are associated with the subculture; • Lacoste • Stone Island
Stereotypes Stereotypes of subcultures have been created since before the 1920s through the use of lifestyle choices and various fashion choices such as make up and clothing. There is a wide array of subcultures that have all evolved over many years and stem from wider cultures.As there are a variety of cultures the subcultures that have been derived from, over time they have gradually evolved to create even more subcultures which all borrow aspects of their predecessors but have formed their own identities whilst still incorporating their predecessors identity