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Exactly a year ago in 2010, coincidentally during the Children’s National Day, a group of artist, illustrators, photographers, and most importantly mothers and fathers marked the beginning of Cereal Nation.
values absurdities and challenges the idea of formality and function in its manifestation of design and takes reference on various art movements from ancient Egypt, Art Deco, to even Pop Art.
Their collaborative effort realized in a children’s
As the Memphis movement was dispersed through various mediums of design
was line
featuring various pieces of apparel, accessories, posters and special edition storybooks that highlights the spirit of childlike curiosity concealed under the mischievous characters of the Cereal Nation kids.
Designed under the direction of Studio1212, for this season, Cereal Nation’s latest collection is inspired by the Memphis movement once popularized by a group of postmodernist designers based in Milan during the 1980s. A movement fronted by Italian architect and designer, Ettore Sottsass that
platforms - from architecture, interior, to music - for this collection, with the thought of experimenting with various unconventional materials, unlikely shapes, and striking patterns, Cereal Nation is introducing a range of apparel that includes T-Shirts, Dresses, Foldable Jacket, Hats, Bags and Board Shorts and a special collaboration between Cereal Nation and Kandura ceramics that introduces a new series of ceramic ornaments in the form of a Clock, Money Bank, and a Lamp.
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MEMPHIS DEVO REVERSIBLE HAT colour: off white & yellow 01 Patterned Side 02 Yellow Side
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01 MEMPHIS DEVO HAWAIIAN SHIRT colour: white 02 MEMPHIS DEVO BOARD SHORT colour: white
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01 MEMPHIS DEVO DRESS colour: white 02 MEMPHIS DEVO SHIRT colour: white 03 MEMPHIS DEVO DRAWSTRING BAG colour: off white 26 x 35 cm
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01 MEMPHIS FOOTBALL colour: red 02 MEMPHIS DRESS colour: red
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01 MEMPHIS FOOTBALL colour: eggshell blue 02 MEMPHIS 3/4 colour: eggshell blue 03 MEMPHIS DRESS colour: eggshell blue
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MEMPHIS EGYPTIAN LONGSLEEVE
colour: white 01 front 02 back
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01 CN BALLOON
colour: black with glow in the dark prints 02 CN BALLOON
colour: purple
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01 LAMP No.1
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp. 02 LAMP No.2
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp. 02 LAMP No.3
04 LION WALL CLOCK Glazed Stoneware
05 MONEY BANK (DOG) Glazed Stoneware
06 MONEY BANK (CAT) Glazed Stoneware
07 MONEY BANK (BIRD) Glazed Stoneware
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp
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01 MATH LONGSLEEVE colour: green 02 MATH LONGSLEEVE colour: black
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03 SCIENCE FOOTBALL colour: red 04 SCIENCE FOOTBALL colour: green
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01 CN PEACE colour: black 02 CN PEACE colour: red
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03 MUSIC colour: black 04 MUSIC colour: purple
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01 BASIC 3/4 colour: red & blue
04 HENLEY colour: orange
07 BALI colour: light green
02 BASIC 3/4 colour: yellow & light blue
05 POCKET TEE colour: green & orange
08 BALI colour: white
03 HENLEY colour: navy
06 POCKET TEE colour: orange & misty grey
10 KID DYNAMITE colour: misty grey
09 KID DYNAMITE colour: green
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PEACE TOTE BAG colour: off white 01 Camouflage Quilted Peace Sign 02 CN Pink 03 CN Cyan
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LEOPARD BACKPACK colour: off white 01 Hidden Eyes 02 Red Stripe 03 Light Green Stripe
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SHOP INDEX
No.11 Store
THE GOODS DEPARTMENT
TRIBUTE
Jalan Petitenget
Plaza Indonesia
Jalan Wijaya IX No. 23
Seminyak 80361
Extension 4th Floor
Jakarta 1216,
Bali, Denpasar
Jakarta 10350
Indonesia
Indonesia
Indonesia
www.no-11.com
www.thegoodsdept.com
Ak.sa.ra Bookstore
Widely Project
Jalan Kemang Raya 8B
Jalan Riau 107
Jakarta 12730
Bandung 40114
Indonesia
Indonesia
www.aksara.com
www.widelyproject.com
www.tributejakarta.com
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Art Direction: STUDIO-1212.COM Photography: Natasha Gabriella Tontey Styling: Irene Yuliana & Beatrisa Permata Models: River, Tara, & Dida @CerealNation Cereal Nation Š2011 CEREAL NATION CEREAL NATION 2011-2012 AUTUMN & WINTER
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