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Almost three years ago in 2010, coincidentally during the Children’s National Day, a group of artist, illustrators, photographers, and most importantly mothers and fathers marked the beginning of Cereal Nation. Their collaborative effort was realised in a children’s line featuring various pieces of apparel, accessories, posters and special edition storybooks that highlights the spirit of chievous characters of the Cereal Nation kids. Designed under the direction of Studio 1212, for this season, Cereal Nation’s latest collection is inspired by the Memphis movement once popularised by a group of postmodernist designers based in Milan during the 1980s. A movement fronted by Italian architect and designer, Ettore Sottsass that values absurdities and challenges the idea of formality and function in
its manifestation of design and takes reference on various art movements from ancient Egypt, Art Deco, to even Pop Art. As the Memphis movement was dispersed through various mediums of design platforms - from architecture, interior, to music - for this collection, with the thought of experimenting with various unconventional materials, unlikely shapes, and striking patterns, Cereal Nation is introducing a range of apparel that includes T-Shirts, Dresses, Foldable Jacket, Hats, Bags and Board Shorts and a special collaboration between Cereal Nation and Kandura ceramics that introduces a new series of ceramic ornaments in the form of a Clock, Money Bank, and a Lamp.
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POLKA-POLKA TEE
colour: - Black & White - Torquoise & Purple
Chicken Mary, hawk de near and when him de near, you must beware!
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EYES WITHOUT A FACE colour: - Black - White
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Beneath the apple-trees, I thought my eyes were big pork-pies and my nose was smelly as blue-cheese.
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WAVEY DRESS
colour: 01. Black & White 02. Torquoise & Purple
100% COTTON MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON IRON INSIDE OUT DO NOT BLEACH WASH SEPARATELY
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He thought he saw a Argument that proved he was the Pope. He looked again, and found it was a bar of mottled Soap. ‘A fact so dread,’ he faintly said, ‘Extinguishes all hope!’
BEWARE OF PICKPOCKETS
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MULTIPOCKET DRESS colour: 01. Black 02. Grey
100% COTTON MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON DO NOT BLEACH BEWARE OF PICKPOCKETS
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MEMPHIS FOOTBALL No.2 TEE colour: 01. Yellow 02. Turquoise
100% COTTON MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON DO NOT BLEACH WASH SEPARATELY
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CEREAL NATION RECORDS TEE TWO COLOURS AVAILABLE
100% COTTON MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON DO NOT BLEACH WASH SEPARATELY
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CN RECORDS colour: 01. Black 02. Salmon
SALMON AND BLACK
Do you know what breakfast cereal is made of? It’s made of all those little curly wooden shavings you find in pencil sharpeners!
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100% COTTON MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON DO NOT BLEACH WASH SEPARATELY
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MYSTYC SISTER MAGICK BROTHER HAWAIIAN TEE colour: 01. Fade Green 02. Brown
Remember in the lives before we walked the path and reached the door. I knew you then & there we swore, we’d never fight another war.
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“Fairy tales to me are never happy, sweet stories. They’re moral stories about overcoming the dark side and the bad.” - Joe Wright
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THE UPSETTERS BAG colour: - Red over black with some stripes.
100% CANVASS DO NOT WASH COLOUR MAY FADE SLIGHTLY SUITS FOR ADULTS TOO CEREAL NATION BAG
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CEREAL NATION LEGGINGS FOUR VARIATIONS AVAILABLE
100% STRETCH MACHINE WASH LOW TUMBLE DRY LOW MEDIUM IRON DO NOT BLEACH WASH SEPARATELY
CN LEGGING GALORE!
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CN LEGGINGS Patterns: 01. Worm 02. Wavey
SALMON AND BLACK
The cities sink beneath the Sea. The Golden gate has lost the key. The prophets told them long ago That one in all in one is so.
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MEMPHIS DEVO REVERSIBLE HAT colour: off white & yellow 01 Patterned Side 02 Yellow Side
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01 MEMPHIS DEVO HAWAIIAN SHIRT colour: white 02 MEMPHIS DEVO BOARD SHORT colour: white
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01 MEMPHIS DEVO DRESS colour: white 02 MEMPHIS DEVO SHIRT colour: white 03 MEMPHIS DEVO DRAWSTRING BAG colour: off white 26 x 35 cm
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01 MEMPHIS FOOTBALL colour: red 02 MEMPHIS DRESS colour: red
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01 MEMPHIS FOOTBALL colour: eggshell blue 02 MEMPHIS 3/4 colour: eggshell blue 03 MEMPHIS DRESS colour: eggshell blue
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MEMPHIS EGYPTIAN LONGSLEEVE
colour: white 01 front 02 back
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01 CN BALLOON
colour: black with glow in the dark prints 02 CN BALLOON
colour: purple
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01 LAMP No.1
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp. 02 LAMP No.2
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp. 02 LAMP No.3
04 LION WALL CLOCK Glazed Stoneware
05 MONEY BANK (DOG) Glazed Stoneware
06 MONEY BANK (CAT) Glazed Stoneware
07 MONEY BANK (BIRD) Glazed Stoneware
Glazed Stoneware, Stainless Steel Stand, Canvas Head Lamp
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01 MATH LONGSLEEVE colour: green 02 MATH LONGSLEEVE colour: black
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03 SCIENCE FOOTBALL colour: red 04 SCIENCE FOOTBALL colour: green
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01 CN PEACE colour: black 02 CN PEACE colour: red
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03 MUSIC colour: black 04 MUSIC colour: purple
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01 BASIC 3/4 colour: red & blue
04 HENLEY colour: orange
07 BALI colour: light green
02 BASIC 3/4 colour: yellow & light blue
05 POCKET TEE colour: green & orange
08 BALI colour: white
03 HENLEY colour: navy
06 POCKET TEE colour: orange & misty grey
10 KID DYNAMITE colour: misty grey
09 KID DYNAMITE colour: green
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PEACE TOTE BAG colour: off white 01 Camouflage Quilted Peace Sign 02 CN Pink 03 CN Cyan
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LEOPARD BACKPACK colour: off white 01 Hidden Eyes 02 Red Stripe 03 Light Green Stripe
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SHOP INDEX
Know-It-Nothing 51 Haji Lane Singapore City 189244 Singapore
TRIBUTE Jalan Wijaya IX No. 23 Jakarta 1216, Indonesia
THE GOODS DEPARTMENT One Pacific Place Jl. Jend. Sudirman Kav. 52-53 SCBD Indonesia
www.knowitnothing.com
www.tributejakarta.com
www.thegoodsdept.com
Ak.sa.ra Bookstore Jln Kemang Raya 8B Jakarta 12730 Indonesia
Widely Project Jalan Riau 107 Bandung 40114 Indonesia
THE GOODS DEPARTMENT
www.aksara.com
www.widelyproject.com
www.thegoodsdept.com
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Pondok Indah Mall 2 3rd Floor #321 Jl. Metro Pd. Indah, Jakarta 12310
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