210 231 W. MULBERRY SAN ANTONIO, TX 78212
in working in an environment that utilizes my OBJECTIVE Interested
strong organizational skills, experience in office and design programs, and my ability to work well with people.
EDUCATION
EMPLOYMENT
2009 – 2012 2006 – 2008 1995 – 1997
231 W .MULBERRY SAN ANTONIO. TX 78212
210
RECOGNITON COMMUNITY
DESIGNING IN AND AMONGST
SOCIAL NETWORKING ADMIN.
SAN ANTONIO LIBRARY FOUNDATION
August 2012 – Current
Creative and strategic copywriting is explored to optimize community awareness and interaction.
GRAPHIC DESIGN INTERN
BROMLEY COMMUNICATIONS, San Antonio, TX
May 2011 – July 2011
Page layout, copy editing, and composite design Contact Ron Landreth at 210.244.2001
GRAPHIC DESIGN INTERN
PARSCALE MEDIA, San Antonio, TX
May 2009 – August 2009
Web development, HTML coding, and InDesign Contact Shirley Lin at 210.348.9522
INSTRUCTOR/MANAGER
DANCE ACADEMY USA, Cupertino, CA STUDIO 10 DANCE, San Jose, CA
Choreography and taught jazz, ballet, and hip-hop Office Manager at Studio 10. Contact Keith Banks at 408.446.0103 or Jane Carter (DAU) at 408.257.3211
Born of mixed race in 1977 and raised in Bavaria. Currently speaks conversational German. Immersed in the art of dance, writing, and music subculture. Enjoys unusual juxtapositions found in nature and inanimate objects. UIW Spring 2009 and Fall 2008 Dean’s List San Antonio College Spring 2008 Honors 2010 – 2011 Landa Library Grounds Volunteer 2008 and 2006 Volunteer Income Tax Assistance Program/Tax Filer 2000 Dancer for Culture Shock Oakland, Non-Profit Performance Group
THE BOX
EXHIBITIONS
Illustrator Photoshop InDesign HTML/CSS/PHP Microsoft Office
University of the Incarnate Word, San Antonio, TX San Antonio College, San Antonio, TX San Diego State University, San Diego, CA
February 1998 – 2002
PROFILE
SKILLS
2008 SAC Student Show – Drawing II and Design I work 2007 SAC Student Show – Two works from Design I
.
NOV/10
ERA
Developed a fictitious clothing concept. Also stablished a set of guidelines to protect the integrity of the brand.
Era, nationwide, houses a unique brand of vintage woman ’s clothing from the 60 ’s through early 70 ’s.
Envelope and letterhead
ERA
Business Cards
Outdoor Signage
Price Tag
OCT/10
R.W. B ROWN ART SUPPLY
Mark for an art store that carries fine art supplies as well as tools for the design professional.
Business Cards
In-store Mesh Shopping Bag
R.W. BROWN ART SUPPLY
Graph Pad/Sketch Pad
Bristol Art Pad
Newsprint Art Pad
NOV/10 A personal account of a school trip to London and Paris. J-足query was used create the photo gallery.
A fan website more sentimental in style than informative.
Created an easy to navigate layout for a television series.
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different  types  of  sleep  disorders.  About  70  million  Americans  suffer  from  are  known  to Â
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suffer  from  them. Â
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mary  care  doctor.  He  or  she  can  perform  a  physical  exam  and  help  you  identify  the  difficul-Â
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body  to  be  immobile  during  sleep.  Read  more
ties  you  are  having  with  sleep.  Keeping  a  sleep  diary  for  two  weeks  may  be  helpful  to  your  doctor.  Some  illnesses  can  cause  disturbed  sleep,  so  your  doctor  may  order  tests  to  rule  out  other  conditions.
Treatment and Meds Testing Prescriptions
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How  are  common  sleep  disorders  diagnosed?
she  can  perform  a  physical  exam  and  help  you  identify  the  difficulties  you  are  having  with  sleep.  Keeping  a  sleep  diary  for  two  weeks  may  be  helpful  to  your  doctor.  Some  illnesses  can  cause  disturbed  sleep,  so  your  doctor  may Â
If  your  doctor  suspects  that  you  have  a  sleep  disorder,  he  or  she  may  refer  you Â
disorder  clinic.  A  sleep  specialist  will  review  your  symptoms  and  may  suggest  that  you Â
to  a  sleep  disorder  clinic.  A  sleep  spe- cialist  will  review  your  symptoms  and  may  suggest  that  you  undergo  a  study.
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tivity,  and  health.  If  you’re  experiencing  sleeping  problems,   learn  about  the  signs  and  symptoms  of  common  sleep  disorders,  what  you  can  do  to  help  yourself,  and  when  to  see  a  doctor.
order  tests  to  rule  out  other  conditions.
Natural  Remedies If  your  doctor  suspects  that  you  have  a  sleep  disorder,  he  or  she  may  refer  you  to  a  sleep  undergo  a  sleep  study.
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to  the  spinal  cord.  This  causes  the Â
quality  sleep  can  have  a  negative  impact  on  your  energy,  emotional  balance,  produc-Â
sleep  disorder,  discuss  your  symptoms  with  your  primary  care  doctor.  He  or Â
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Sleep  disorders  and  other  sleeping  problems  cause  more  than  just  sleepi Sleep  disorders  and  other  sleeping  problems  cause  more  than  just  sleepi- ness.  Poor  quality  sleep  can  have  a  negative  impact  on  your  energy,  emo- tional  balance,  productivity,  and  health.  If  you’re  experiencing  sleeping  prob- lems,   learn  about  the  signs  and  symptoms  of  common  sleep  disorders,  what  you  can  do  to  help  yourself,  and  when  to  see  a  doctor.
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about insomnia sleep apnea restless leg syndrome narcolepsy Sleep  disorders  are  conditions  that  prevent  a  person  from  getting  restful  sleep  and,  as  a  result,  can  cause  daytime  sleepiness  and Â
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contact
top of page
rss feed
resource links
restless leg syndrome
2011 Sleep to Wake | Privacy Statement 254 NE Loop San Antonio, Tx. 78217
REM  sleep  usually  begins  after  a  period  of  deep  sleep  known  as  stage  4  sleep.  An  area  of  the  brain  called  the  pons-Â-Âwhere  REM  sleep  signals  originate-Â-Âshuts  off  signals  to  the  spinal  cord.
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2011 Sleep to Wake | Privacy Statement 254 NE Loop San Antonio, Tx. 78217
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Developed a personal style in formating wireframes for a responsive website.
Desktop, tablet, and mobile designs are consistent, yet vary enoutgh for easier navigation.
FEB /12
SLEEP Â DISORDERS
DEC /11
SUNFLAIR pruski’s meat m arket texas neon
S UXVN L V
Redesigned the logos of existing local businesses picked from a random selection. Sunflair manufactures skylights.
This meat market is owned and operated by a Polish family whose roots are tied to old Prussia.
A Texas shop specializing in neon signs.
A teaser that could be sent to a potential employer or client. 3D anaglyph was used to achieve the illusion of depth.
This secondary mark was influenced by the stylings of graffiti art and vaudeville show.
The mark presents itself for more experimental clientle. It also represents the folly of personal artistic endeavors.
FEB /12
designer  introduction
OCT/12
MONTE VISTA HISTORICAL ASSOCIATION
2013
WWW.MONTEVISTA-SA.ORG
monte vista historical association
Created an invite for a New Years Eve Party.
enjoy the upcoming new year with Fine food, a champagne toast, and a spectacular view from the rooftop terrace.
An everyday used item was given an innovative design solution. The cost for packaging was to be kept low.
Each packet contained 10 individual pouches that could be dispensed one at a time.
Packets can be easily removed for travel or kept in a place where they may serve a more specific purpose.
APR /12
POUCHES
MAR /11
THE  1920’S
Designed cover, introductory, and subtopic spreads on a broad topic of our choice. Experimented beyond the grid, with handling large amounts of required copy.
LIFESTYLE
The flappers, women dressing provocatively, had bobbed hairstyles, went to clubs, smoked, and drank bootleg alcohol -- represented this supposedly new and less-inhibited indulgent lifestyle.
0
any people believe that the 1920’s marked a new era in American history. The decade often is referred to as the “Roaring Twenties.� Following World War I, many returning veterans and men and women who had moved from to cities to seek wartime jobs had no desire to
return to working in factories or farms. They wanted a more comfortable life, like the ones that they could see on the movie screens or read about in magazines and newspapers. New social activities promoted a more carefree lifestyle. Couples enjoyed playing miniature golf, participating in dance contests, listening to the radio or the phonograph, and participating in any number of other events. Fashion made incredible new trends and became a large part of this new decadent lifestyle that made up the twenties.
luxury A number of luxury materials, including rich brocades, satin, silk, and velvets, embellished with metallic overstitching, embroidery, or beading, were also employed. The
SHOES
heels were often works of art in themselves.
Mass production and the development of affordable synthetic fabrics granted Women’s evening shoes in the first half of the decade
all access to beautiful clothing and shoes. The foot became a focal point. Shoe styles were then influenced by the Charleston, a dance that demanded a securely fastened shoe with a low heel and closed toe. Single-bar pumps with
usually had a fairly pointy toe and a Louis heel (curved)
was famous and widely controversial that the skirts of
or Cuban heel of 2” or 2 1/2”; in the second half,
the women were raised just four inches from the floor. A
the pointed toe started rounding out and they usually
high heel was then introduced that had extremely pointy
sported a 2 1/2 to 3” Boulevard heel (straighter than
narrow toes. These were highly criticized because of the
the Louis, but with a slight curve). Women’s daytime
terrible uncomfortable support.
dress shoes were made from leather or more durable Bright fabrics, dyed leather, including metallics, were used to create some of the most exciting shoes ever seen. Fabulous harem slippers and slides were
fabrics. For casual wear, women wore low-heeled mary janes, oxfords, button up shoes, and boots.
It was the 1920s women’s shoes that were first seen
a pointed toe, high heels, and a covered
among the favorites. They were made of materials such
by others as women generally dressed with their skirts
as Bakelite, Wedgwood, Jasperware, or leather. They
button was the most common style.
right down to the ground and were often seen sweep-
were often decorated with lace, rhinestones, and other
ing all around them as they walked. However, it was
pretty, shiny things. Popular forms of women’s dress
due to this very unwanted dirt on the skirt bottoms that
shoes in the 1920s can be divided into three basic types:
provoked the new style as well as the cause for introduc-
pumps (no straps), ankle straps, and aslso T-straps.
ing the 1920s women’s shoes.
High-tongued, crossover, and t-straps were other popular elements.
Before the 1920s women’s shoes became popular, it
CLOCHES Wide brim cloches or “capelines�
made
for
a
very flattering frame for the face. The cloche hat affected body posture as it was pulled well over the eyes which meant young women held their heads at a specific angle in order to see where they were going.
HATS
Women wore cloche hats throughout the twenties. A cloche hat told everyone that you had short hair. It was only possible to get a close fitting cloche on the skull if the hair was cropped short and flat. The cloche hat hats had a basic bell contour with bulbous crowns which
dyed Panama, and Bangkok (which looks like straw but
which meant young women held their
if correctly designed could add inches to the height of
is really palm leaf fiber). The hats were foundations for
heads at a specific angle in order to
the wearer helping to foster the haughty look. A look so
painted designs, embroidery, and beautiful applique
see where they were going. At that
redolent of the cloche in our mind’s eye construction lines
The cloche became a statement of understated chic.
of dress from nations far and wide. Much
time foreheads were unfashionable.
of many cloche hats.
inspiration came from Egypt, China,
affected body posture as it was pulled well over the eyes
The 1920s was a period when milliners used their imagination to embrace aspects
Japan, and Russia. All headdresses includ-
The elements used in its construction became subtly
Cloches existed in many forms including one with a
complex as zig zag jigsaw shaped pieces of fabric were used to
decade and will ever be associated
beret like top. Materials used in millinery included felt,
echo the complexity of dress lines of jigsaw zig zags on
with the flappers of the era.
straw in mohair, cellophane, horse-hair and visca, also
bias cut pieced garments much favoured by the rich.
It was the iconic hat of the twenties
It was responsible for the period we associate with
braids in Milan, hair, pedaline, angora.The textile fab-
ing turbans, toques, kokoshniks, and tiaras
the era. To wear one correctly the hat had to be pulled
rics, gros de Londres, taffeta, velour, and satin were
o v e r t h e e y e s , making the wearer have to lift up the
used in combination with stawcloth and braid, as well as
were all reinvented by designers.
head, whilst peering snootily down the nose. Cloche
for facing, binding, and trimming body hats of leghorn,
250
1 807
years
The timeline had to have a minimum of 25 events with 15 of them having some sort of visual to ac company them.
Coal oil was produced when you heated coal almost to the boiling point. The streets of London were illuminated at night by the glow of coal oil or kerosene lamps.
1810 9
1800 9
A newspaper ad for “Seneca Oil,” named after the Native American tribe, pitches oil as a cure-all tonic to New World settlers.
1790 9
1780 9
1770 9
1 792 1 7 60
1760 9
MAR /11
250 YEARS OF OIL
The invention of the steam engine becomes a driving force in the Industrial Revolution and whale oil becomes a huge source of fuel.
The challenge was to find enough events that spanned consistently over the years without having too many gaps.
Focused on the juxtaposition between the seriousness of the events and the playfulness of graphic storytelling.
SUPPLEMENTARY Â DIAGRAM
Showed the breakdown of a monopoly over time as well as the regression to a near similar state of alliance.
In Louisiana an oil tanker and an oil barge collided near New Orleans creating a 12-mile oil slick.
Oil tanker Exxon Valdez is pierced when it hits a reef in southern Alaska dumping 39,000 tons of oil.
2008
Oil prices touched $147 a barrel before beginning a decline.
2010
-
2000 9
1990 9
Oil is discovered in Russia. First Model T was built.
1989
2005 Kuwaiti oil wells.
2007 Recognizing that they will likely be pushed out of Kuwait, Saddam Hussein’s
1980 9
1970 9
1960 9
1950 9
1940 9
1930 9
-
At least 21 oil workers were killed when a drilling rig hit an oil platform in stormy weather, spilling gas and oil into the Gulf of Mexico.
2008
1990
197 3
OPEC member states declare an oil embargo against nations that had supported Israel during its war with Egypt, Syria, and Jordan. A world recession follows.
1998
1969
193 8 1920
Standard Oil, a monopoly, is ordered to be broken into 34 small companies.
1910 9
191 1
1900 9
1880 9 Oil is discovered in Los Angeles, California.
1908
Alfred Nobel to use dynamite in shooting wells.
1 877
English engineer James Young patented a process
1 8 67
1 8 50
Steam engines begin to replace water as the main power source.
Protection Act.
Gasoline replaced kerosene as product leader of the American petroleum industry
1920 9
1901
1 896 Standard Oil established as a company in Ohio.
1870 9
1860 9
1850 9
1840 9
1830 9 1 8 20
1820 9
1810 9
Saudi Arabia allows Standard Oil to begin prospecting in the country’s eastern province.
in South Texas, produces a “gusher” that spills 100,000 barrels of oil per day.
drilled in Pennsylvania.
1 870
1856
1833
1 807
1800 9
1 792
First recorded use of natural gas for manafacturing.
A newspaper ad for “Seneca Oil,” named after the Native American tribe, pitches oil as a cure-all tonic to New World settlers.
1790 9
1780 9
1770 9
1760 9 1 7 60
The invention of the steam engine becomes a driving force in the Industrial Revolution and whale oil becomes a huge source of fuel.
Coal oil was produced when you heated coal almost to the boiling point. The streets of London were illuminated at night by the glow of coal oil or kerosene lamps.
well is drilled by California.
1890 9
250
years of oil
An offshore oil spill in California
In Texas City, Texas an explosion at BP’s plant near Houston killed 15 and injured 170 others.
2 011 –12
2544 Interchange Prkwy San Antonio, TX 78218 www.thesamensclub.com
210.590 . 7088
OPEN 11-2
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2011 – –12
CHICAGO MINNEAPOLIS DENVER NEW YORK KANSAS CITY Boston NORTH HAMPTON NORTH CAROLINA NOR CAL PHOENIX FLORIDA ATLANTA TEXAS UK
Promotional flyer for drum and bass affiliates.
Designed a hip-hop album cover for online distribution.
2011 – –12
BASS MENTALITY m ia texas hosted by
KRASH SAVAGE
athena anaken kit likwid dreadyT convenantms
11/19
spy mc
DJ ALCAL A
cinder wildernest
chris dubs
weekly bass music with guest dJ's
residents bexar trap
18 & Up $5/21&UP Free 10am-2pm
facebook.com/bexartrap
2008 –12
–
DEC /10
“PERSEPOLIS I & II” “embroideries”
Covers were each inspired by design styles from the past.
Mimicked elements from The New York School.
“persepolis II”
Used elements of Constructivism
FEB /11
POSTER SERIES
VLTAVA RIVER BRIDGES
The capital is on the Vltava River and three major bridges link downtown from residential areas, the largest being the Charles Bridge.
stefanic bridge charles bridge jirasek bridge
Experimented with layouts and diagramatic elements that would accommodate unusual size dimensions.
An illustrated map was designed to suit the style of one individual poster.
Created a set of drop caps that would break up the length of text and create visual interest.
the National Library is expected to be finished by mid summer of 2011 and is looking to be Prague’s most forward-thinking form of architecture yet.
rague
VLTAVA RIVER BRIDGES
Czech Republic
The capital is on the Vltava River and three major bridges link downtown from residential areas, the largest being the Charles Bridge.
stefanic bridge charles bridge
Three years later the state separated into two countries, Czech Republic and Slovakia. The capital is positioned on the Vltava River and three major bridges link downtown from residential areas. The largest is the Charles Bridge.
Prague’s famous beer is called Staropramen which means the beer sits in open fermentative tanks and matures in oak barrels. The first batch of beer was brewed in May 1871. The Prague Beer Festival is in its fourth year serving over 80 beers in three tents.
Prague is making considerable yet controversial strides in developing that clean and sharp classical-meets-modernist approach that can be found in the likes of Berlin. The Dancing House was designed by the architect Frank O. Gehry. Another cool structure is the Television Tower that was originally built to drown out Western transmission during the communist era. Recently Czech sculptor David Černý added baby-like figures that crawl up the tower.
The Dancing House
Prague in the 14th century was the third largest city in Europe. In 1939 Germany invaded Czechoslovakia making the country a protectorate. Russian liberation soon followed influencing communism. The Velvet Revolution marked an end to 40 years of communism in Czechoslovakia and the country held it’s first democratic election in 1990.
Television Tower
Prague is the center of Europe and is the capital city of the Czech Republic. It has the innate ability to unify all the artistic and architectonic styles and movements from Gothic towers of the 14th and 15th century to the High Baroque of the 1st half of the 18th century. There are over 2,000 preserved castles and chateaux that carry great historic and artistic significance.
Prague Castle
jirasek bridge
Inventions System of Electrical Distribution Telephone Electrical Vote-Recorder Railway Signaling Electric Meter Universal Stock Ticker Unison Device Motograph Carbon Telephone Transmitter Motion Picture Camera
homas
Phonograph Considered one of the most prolific and creative inventors in history, Thomas Edison patented 1093 inventions. Although perhaps most widely known as the inventor of the electric light, Edison was interested in everything. He experimented in chemistry and medicine, developed a program for farm relief, came close to inventing radio and even predicted the use of atomic energy.
Alva Edison
oung Al seems always Y to have been filled with
t the age of 12, Edison A was selling candy and
questions. When he could not get what he considered to be a satisfactory answer, he relied on observation and experimentation. When he noticed that geese hatched goslings by sitting on the eggs, he filled a basket with goose and hen eggs and sat on them. Later, he learned that balloons flew because they were filled with gas. He talked a young playmate into taking a triple dose of Seidlitz Powders (a carbonated laxative), sure that the gas would fill the boy’s stomach and that he would begin to fly. Edison was probably less dismayed by the failure of this experiment than was his young friend.
newspapers on the train. He spent his spare time publishing a newspaper in the caboose and doing chemical experiments in the baggage car. Later, he maintained that as he was running to catch a moving train, a conductor tried to help him up by the ears and “something in my ears snapped.” This may have been a partial cause of Edison’s later hearing loss. By the age of 16 he was employed by as a night operator for Western Union. It was at this job that he invented a device to automatically send telegraph messages.
Edison sought to develop devices that worked under ordinary conditions, did not easily break down and were easy to repair. One of Edison’s first patented devices was an automatic vote recorder, which he then tried to sell to the U.S. Congress. The device was turned down since it recorded the votes too quickly, not giving the congressmen time to switch their votes during the process.
At this lab he continued to make improvements to stock tickers, made significant improvements to the typewriter and telephone. In 1877 he invented the phonograph, his own favorite of all his inventions. n 1869, Edison was living I in New York on Wall Street. He was made a supervisor of the telegraphic gold price indicator because he repaired the machine after several others had tried and failed. He continued to make a number of improvements to stock tickers and stock printer. One of the company owners grew interested in Edison’s inventions and asked if he might buy the patents from Edison. Edison was reportedly willing to take as little as $3,000 for the rights, but asked the owner to make him an offer. The owner offered $40,000. With this money, Edison opened his first research lab.
dison had the principle for E the electric light by 1879 but spent 2 more years searching for a workable filament. In this search, he sent agents to the Amazon jungle and forests in Japan looking for materials to try. He also tried every thing else he could get his hands on including a friend’s red hair. Such persistence was typical of Edison’s working process. hen a friend attempted to W console him after 10,000 experiments with a storage battery did not produce the desired results, Edison replied that he had not failed he had “just found 10,000 ways that won’t work.” Eventually he succeeded. He succeeded in inventing or improving storage batteries, phonographs, a motion picture camera, the Dictaphone, a duplicating machine, a vote recorder, ticker tape machines, electric light bulbs, a process for making synthetic rubber from golden rod plants, and over a thousand other patentable inventions.
Electric Lamp
Incandescent Electric Lamp Phonograph Printing Telegraphs Relay Magnets Galvanic Batteries Speaking Telegraphs Vacuum Pump Preserving Fruit Carbonizer Webermeter
Phonograph
20
Although he generally ignored scientific and mathematical studies, which might have saved time, he was never discouraged by failure.
& associates
Kengo Kuma was a visiting
in Kanagawa Japan in 1954
scholar at Columbia University
important part of the creative
and received a master degree
from 1985 to 1986. From 2001
process is their communication
in architecture at Tokyo Univer-
to 2009 he was a professor
with the craftsman. “The form
sity in 1979. In 1987 Kuma
at the Faculty of Science and
and shape are not so impor-
established Spatial Design
Technology at Keio University.
tant; the relationship with the
Studio and in 1990 renamed
He was also a visiting professor
environment is a more singular
it Kengo Kuma & Associates.
at the University of Illinois
factor.� The use of natural
His team’s works are a delicate
at Urbana-Champaign.
materials as well creating
balance between nature and
Currently he teaches at the
environmentally sustainable
man-made structures.
University of Tokyo.
structures has become a great focal point of the team’s design.
He’s been known to minimize the presence of his
Kengo Kuma & Associates
Japanese buildings structures
currently has a team of over
by allowing nature to breathe
ninety members as well as
through them. He is particu-
an office in Paris that has ten
larly interested in the play of
members. They are involved
light. In Japanese space, light
in a wide range of design
comes from the side, not from
disciplines from furniture and
the above, and gradually the
product design to architecture
light becomes darker and
and urban scale planning.
darker. This truth is taken into consideration when designing.
The team’s most
Kengo Kuma was born
TEAM MEMBERS
the “soul�
MAY /12
THE FOLLY RESTAURANT
INNOVATION
in Design & Sustainability
Not just any restaurant concept. The Folly delivers more. Turn to the deli or ‘potting shed’ for foodie delights from Borough Market, ncluding the Spanish specialities from Brindisa, oils from Danilo Manco of The Olive Oil Mill as well as mustards and
Design is one thing. It’s the INNOVATION ?LB CTMJSRGML MD BPGLIQ ?LB DMMB RF?R UC MÁCP that really counts. The whole premise was about provenance, great value and freshness, so everything is made fresh on site.
pickles from London’s oldest butcher shop, Allens of Mayfair. The potting shed will also offer freshly cut flowers for those last minute gifts whilst a pop-up element to the space also provides guests withsomething current, seasonal and fun to explore time and time again, from a hair and make-up boutique one month to a Pop champagne bar the next followed by a cupcake cafe, it will be full of surprise innovation!
The challenge was to push the concept of restaurant innovation through written copy. Marketing stradegies were explored and experience was gained in handling numerical data.
Jillian MacLean A breath of fresh air Operating Within A Recession We investigate the neighbourhood
I’m a bit fast and furious. It’s the
we want to open in and understand what customers would care for in
Presbyterian work ethic in me. But I love this industry and I love developing new concepts. By own-
that area. They are looking for a fresh, independent bar with just a
able to introduce a great deal of of
As a customer myself, when I went
‘softer’ programmes in the background – getting involved with
to an All Bar One or a Pitcher & Piano, I found they were a too dark and masculine. I thought we should
back-to-work schemes for those
create something in between. A place that felt effortless and casual. The service style is quite relaxed and very friendly – we hire nice, like-minded people and we treat them well. And on top of that, I hope the quality of the food is better than you’d expect at the price
has been really satisfying for me.
point we offer.
From the ground up With much pride in their established local supplier base, The Folly’s prices for the customer stay low. In addition, the food side of the business maintains a 70 percent margin.
Flour Station Launched in 2004 at Borough
Allens of Mayfair Traditional butchers Allens of
Market, Flour Station is dedicated to bringing new standards of baking
Mayfair, is London's oldest butcher shop, selling top quality fresh meat
to London. Over the years they have developed a wide range of
and Scottish Beef
award-winning breads as well as pastries, inspired by traditional techniques and classic flavours. All
Neal’s Yard Dairy
of the products are hand-made using authentic baking methods and
“London’s foremost cheese store.”
tured in Time Out’s ‘Lon-
We are proud to use them as suppliers for our venues.
don’s Ten Best Baeries’ in
top-quality, natural ingredients. The dough spends up to 24 hours fermenting and developing before being baked, resulting
Neal’s Yard Dairy is a London artisanal cheese shop known to be
The Flour Station was fea-
2009, and won 4 gold stars for their breads in 2009’s Great Taste Awards.
ing my own businesses, I’ve been
touch of individuality.
that are long-term unemployed as well as community project, which
Jillian Mcllean
Branching Out Innovative mixology is showcased throughout the cocktail menu, from well-loved classics to house signatureconcoctions, including a menu of ‘skinnies’ (at around 100 calories a pop) and a collection MD FMR AMAIR?GJQ?LB RMBBGCQ QMKC QCPTCB GL PCRPM 3FCPKMQ Ăƒ?QIQ Developed in collaboration with Tom Aske of Fluid Movement.
The bar-restaurants, which generally work on a 70:30 wet/dry split, are individually designed, but share some common characteristics. All house a multitude of different eating and drinking areas, each with
service is speedy, but extremely friendly. Plus, crucially, all the sites
plier base that she’s worked hard to
seem to possess that unmistakable
bread from the Flour Station, meat from Allen’s of Mayfair, fish from Knight’s and oils from Danilo.
its own style and furnishings. The same menu is served across the business from open-plan kitchens
The keen pricing, with starters plates and quick turnaround snacky averaging around ÂŁ6 and mains ÂŁ9, dishes such as flatbread boards and is based on long-term deals with gourmet burgers, as well as breaksuppliers; MacLean claims the food fast and brunch options. side of the business maintains a 70
with a fresh seafood counter to the fore, while quirky presentational touches abound, such as fish and chips served in safety-deposit boxes and bottled beer presented in wheelbarrows for pre-booked. Cocktails, mocktails and an impressively broad by-the-glass wine list lead the drinks offer, and
but indefinable atmospheric buzz. The menu has fresh, locally sourced ingredients, with lots of sharing
Design is one thing, but it’s the
establish: cheese from Neal’s Yard,
per cent margin.
innovation and evolution of the drinks and food offer that really counts,� says MacLean, adding that they refresh the menu four times a year. As a self-confessed foodie, she is also proud of the local sup-
Swimming up stream Consolidated Financial Data
Consolidated Financial Data YEAR ENDED AS OF 30 SEPTEMBER
(in $millions unless otherwise indicated)
YEAR ENDED AS OF 30 SEPTEMBER
2011
2011
2010
2009
2008
2007
US$2
A$
A$
A$
A$
A$
(in $millions unless otherwise indicated)
2011
2011
2010
2009
2008
US$2
A$
A$
A$
A$
2007 A$
Interest income
37,123
38,098
34,151
30,446
29,081
22,075
Interest income
37,123
38,098
34,151
30,446
29,081
22,075
Interest expense
Interest expense
(25,434)
(26,102)
(22,309)
(18,800)
(21,859)
(15,762)
(25,434)
(26,102)
(22,309)
(18,800)
(21,859)
(15,762)
Net interest income
11,689
11,996
11,842
11,646
7,222
6,313
Net interest income
11,689
11,996
11,842
11,646
7,222
6,313
Non-interest income
4,791
4,917
5,068
4,859
4,383
4,006
Non-interest income
4,791
4,917
5,068
4,859
4,383
4,006
Net operating income before operating expenses
16,480
16,913
16,910
16,505
11,605
10,319
Net operating income before operating expenses
16,480
16,913
16,910
16,505
11,605
10,319
Operating expenses
Operating expenses
(4,689)
(7,216)
(7,406)
(7,416)
(7,171)
(5,455)
(4,689)
(7,216)
(7,406)
(7,416)
(7,171)
(5,455)
Impairment charges on loans
(968)
(993)
(1,456)
(3,238)
(931)
(482)
Impairment charges on loans
(968)
(993)
(1,456)
(3,238)
(931)
(482)
Profit before income tax
8,296
8,514
8,038
6,096
5,219
5,148
Profit before income tax
8,296
8,514
8,038
6,096
5,219
5,148
(1,418)
(1,455)
(1,626)
(2,579)
(1,287)
(1,630)
(1,418)
(1,455)
(1,626)
(2,579)
(1,287)
(1,630)
6,878
7,059
6,412
3,517
3,932
3,518
6,878
7,059
6,412
3,517
3,932
3,518
(66)
(68)
(66)
(71)
(73)
(67)
(66)
(68)
(66)
(71)
(73)
(67)
Net profit attributable to owners of Folly Corporation
6,812
6,991
6,346
3,446
3,859
3,451
Net profit attributable to owners of Folly Corporation
6,812
6,991
6,346
3,446
3,859
3,451
Weighted average number of ordinary shares
2,997
2,997
2,960
2,747
1,871
1,846
Weighted average number of ordinary shares
2,997
2,997
2,960
2,747
1,871
1,846
Basic earnings per ordinary share (cents)
227.0
233.0
214.2
125.3
206.0
186.9
Basic earnings per ordinary share (cents)
227.0
233.0
214.2
125.3
206.0
186.9
Diluted earnings per share (cents)3
217.9
223.6
207.1
123.2
200.1
185.3
Diluted earnings per share (cents)3
217.9
223.6
207.1
123.2
200.1
185.3
Dividends per ordinary share (cents)
152
156
139
116
142
131
Dividends per ordinary share (cents)
152
156
139
116
142
131
Dividend payout ratio (%)4
67.0
67.0
64.9
92.6
68.9
70.1
Dividend payout ratio (%)4
67.0
67.0
64.9
92.6
68.9
70.1
Income tax expense Net profit for the year Profit attributable to non-controlling interests
Income tax expense Net profit for the year Profit attributable to non-controlling interests