Figure 1
Contents
Executive Summary About Acne Studios Consumer Profile Brand Analysis Competitors/Brand Positioning -Main Competitors Social Media -Social Media Comparison -Product Comparison Brand Objectives Collaborations How To Make A Acne Studios Fashion Film Action and Implementation Plan- Treatment Document Figure 2
Figures Bibliography
Executive summary This report will outline the key elements that go towards the branding and communication of a fashion brand, with the intent on producing a fashion film at the end that encapsulates Acne Studios as a brand. The fashion film will aim to create conversation, whilst staying true to the heart of the brand, its core values, cool and edgy, whilst highlighting the importance of a multidisciplinary, creative and expressionist approach that the brand strives to achieve. Analysing their visual content to seek the importance of imagery for the business of the brand and how they will be represented in the market as a result. Being a creative brand, the imagery and visuals need to be the focus. The film will draw attention to this and allow audiences to understand who and what the brand is about. Figure 3
About Acne Studios
Acne Studios is a Stockholm based fashion house with a multidisciplinary approach. Through founder and creative director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne studios into a well- respected creator of ready-to-wear, magazines, furniture, books and exhibitions. The collections are defined by Jonny Johansson’s signature style, juxtaposing design and attention to detail, with an emphasis on tailoring and an eclectic use of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories and denim. (Acnestudios.com. 2018) Acne Studios is housed within a historic building at Lilla Nygatan 23 in the heart of Old Town in Stockholm. In addition to the Stockholm headquarters, Acne Studios has flagship stores in Paris, London, New York city, Los Angeles and Tokyo.
Acne studios is best known for its effortless but unique style. The unisex elements of the pieces are drawn from making the every day staple more unusual, allowing men and women to wear the same garment in their own cool, edgy way. The interesting depth of colour and tones used throughout their collections palettes, with similar neutral tones paired together from varying shades, creating a clever way of making dull colours stand and appear striking. The dusty pinks and beige paired with edgy oversized cuts, allows for a cool contrast which is what the brand is all about. Following on from their ethos of making what seems to be unappealing, appealing and fun, Acne studios never strays from their roots; classic shapes and styles, the timeless pieces are made for unique staples. Acne studios consideration to youth and the understanding of what cool is in terms of young generations, excites and intrigues and makes for a brand that should be the representative of art and creative culture within the future and new generations. To dress those who care about quality staples; pieces that will last them through their lives, that can adapt to their forever changing styles.
Consumer Profile
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The Acne consumer is someone who cares about quality and luxury, and who invests in their staple wardrobe pieces, but, instead of going to usual maybe more obvious places, this customer is very current in the world of the arts and other creative outlooks, they are edgy, cool and relevant in the fashion scene. Aged 20-35, they have a good income however, believe that spending a bit more on an Acne piece is worth the investment in the long run, as it will never go out and will forever be in their wardrobe. Their taste is diverse and explores different styles across different trend cultures, they are not afraid to be adventurous and experimental. They love photography, and have a large following on social media platforms including Instagram, but simultaneously don’t feel the need to prove themselves in any way, staying true to who they are, so rarely post photos that seem to be “showing off” and rather more lifestyle, that reflects fluently their style as their identity. They are sociable, well connected within the media, arts industry and their style is unique to them and isn’t influenced by friends and those around, they are freely independent and confident with who they are and what they wear.
Brand Analysis
S
trengths
- Has a global relevance, and positioning, with stores in big cities such as London and New York as well as reaching a vast variety of other countries including, Australia, Belgium, China, Denmark, France, Germany, Japan, Netherlands, Norway, South Korea, Sweden, United Kingdom and United States. -The brands distinctive style and brand messages is consistent throughout clothing and store decor. -Price range is very varied and can start quite low which appeals to more customers, especially more youth who the brand seeks to dress. -Quality is a lot higher then price, meaning you get more for your money and the importance of quality of expense makes for a brand that’s worthy of buying in to.- Price/ Performance ratio -Recognisable brand image- Pink bags -Recognisable brand identity- the name Acne -Collaborations with different people throughout the artistic industry, no limitations to who they've consider working with.
W O eaknesses
- Quite a specific niche in the market, where they may only be understood by certain ages and demographics -Confusing unattractive name could put people off.
pportunities
-Expanding into the Asian market where I think they would be understood and the style would be appropriate throughout China, Japan etc, correlates well to Asian style. -New technology -More relevance on social media platforms, where their aesthetic could be explored more in these domains. -Scope for more branded content online, with blogs etc -To be more environmentally and ethically conscious.
T
hreats
-Economic changes -Competition with other brands who provide similar staple, classic shapes and styles, who are more prominent, and dominant in the world of fashion, that are more well known.
Figure 5
Competitors and Brand Positioning Acne Studios like every brand has competition with those in its high quality, luxury bracket. However unlike the brands that rival Acne, they still seem to carry a unique identity along with them and allow for a high end brand to have its own approach to marketing with relation to portraying its essence and are current and aware with the importance of visuals throughout their medias. Whilst its competitors are constantly producing advertisement campaigns, Acne remains modest, true to its roots, traditional and discrete with its marketing, yet still remaining to engage appropriately with customers that equally would be attracted to brands alike. Therefore making for a brand that is solid and confident in its position within the market and hard to overtake. With a solid consumer base.
High Quality
High Price
Low Price
Low Quality
Figure 6
Main Competitor
Founded by Mr Jean Touitou in 1987, A.P.C. (which stands for Atelier de Production et de Création) With a belief that clothes should not overshadow the personality of the wearer, A.P.C. quickly became renowned for its simple, well-tailored wardrobe staples, inspired by workwear and free from embellishment. Today, the label’s stylish, pared-down aesthetic seems as appropriate as ever; while trends come and go, there is something reassuringly constant and no-nonsense about Mr Touitou’s signature brand of Parisian cool. (PORTER, M .2018)
Evaluating Both A.P.C and Acne Studios have a very similar position within the market, with the same creative vision, angle and style approach. They are both known for their simple yet re- worked wardrobe staples. As well as their timeless signature pieces that move with the times and stay within style when other trends fade out. However Acnes approach to styling and imagery is a lot more effective and appropriate and captures a brand identity reflecting the personality, unlike A.P.C who’s isn’t as clear.
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S
trengths
- Selling delicate basic designs -Stick to French routes -Traditional style - Large following on social media(Instagram- 896k followers) -Collaborated with four of their favourite musicians. -Known for their “wardrobe staples” -Successful in both menswear and womenswear
W
eaknesses
- Lack of creative design makes every season collection unrecognisable and similar -Doesn’t attract new customers and can seem boring and unexciting for a brand like this -Lack of strong promotion strategies. - Weak creativity with photography and styling shoots seen on website compared to Acne Studios who highlight the importance in experimentation.
O
ppurtunities
- Collaborations through multiple artistic, culture and music arts. -A strong, cool foundation - they could grow and expand this by collaborating with current influencerssimilar style to Acne. -Niche to explore artists and multidisciplinary individuals like Acne. - Opportunity to explore a more creative approach to their styling and shoots.
T
hreats
- Strong competitors with strong marketing strategies and visuals to help allow them to stand out. -Too many similar competitors with similar goals. -Designs that arguably do a better job.
Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazara Hernandez. Proenza Schouler defined by its fusion of craftsmanship and attention to detail with a sense of refined ease. Inspiration drawn from contemporary art and youth culture is combined with an emphasis on tailoring and the use of custom developed fabrics. Reinvigorating American fashionconcentration on this demographic. (proenzaschouler.com, 2018)
Figure 8
Evaluation Very similar online visuals and aesthetic to acne studios. Imagery takes over a large part of their look and feel of the site, show casing their brand identity. As well as a similar layout and structure. Imagery as well as the use of film, similarly shot filmabstract, up close detail shots that compliment the colour palette/patterns of the collection advertised recently Art and youth importance.
S
trengths
- Attention to detail - Inspiration drawn from contemporary art and youth culture- combined -Modernised classic pieces Pride in tailoring and use of quality fabrics - Strong promotional strategy -Embrace digital platforms -Produce ad campaigns every season -Short films- directed by high fashion names such as Harmony Korine (“Snowballs”) -Promotional material, consisting of various promotional videos.
W
eaknesses
-Global presence limited- Only stores in United States and Asia. - Limited collaborations with other designers or creative.- Collaborated with Mac for makeup range. - Only stock Women’s wear and Accessories - Social media platforms aren’t clearly accessible through online site, and hard to find -Big gap to engage more with young influencers, as clothing is urban and reflects the cool aesthetic portrayed by todays youth
O
pportunities
-Open stores throughout Europe and the UK.- Where customers would be reciprocated well. -To create content that appeals to younger generations -Target audience to be considered as campaigns are cool and fun but doesn’t reflect designs as thoroughly. -Designs more represented by older, more mature audiences. -To collaborate with other creative within the fashion industry as well as other areas including art, interior houses. Gap to introduce menswear into their ready to wear collections
T
hreats
-Other competitors who are similar and have stores throughout the world including main city areas, such as London and Paris. -Very similar campaign shoots to Acne Studios - Other “cooler” younger brands taking over their domain and platform where they may lack, interaction with customers. -Overtaken or more favourite by other similar brands who stock menswear as well as women’s wear.
The brand is very new, founded in 2002. This can have strengths and weaknesses, The brand has a well respected name within the industry for such a recently established fashion house. The youth of it means that they could gain more knowledge along the way resulting in a brand that will be top of the industry, much like its competitors and potential to over take these competitors when they start to slow down. As Proenza Schouler would only be getting started. However it also means that currently they may struggle to compete and get lost within the crowd of equally and more successfully established brands. With a lot still to learn, their presence and foundations could become foggy.
Social Media
Figure 17
Many would agree that for a creative arts brand like Acne studios they could have scope to interact more over social media platforms, engaging visually with different content, influencers and brands across them, however it doesn't so much do this. Acne has different social media platforms including, Facebook, Twitter, Youtube, Pinterest and Instagram. Instagram is their most followed and popular account yet surprisingly the least active and updated platform alongside Youtube. Suggesting that a lot of Acne fans are the younger generation who are more interactive with Instagram then older and are dedicated to following the brand even though they don't post often. They are active on all channels, Twitter is their most active account with updates posted hourly- this could be as a result of minimal advertisement across TV, billboards etc., so those wanting to know about new releases will have to go to twitter where they are forced to update customers often, so is more free in what is posted- anything relevant to the brand, articles, and appearances in magazines etc. as well as product realises. Facebook is updated on average every other day with new garment releases. Youtube and Pinterest are both quite popular, however again, like Instagram aren't updated regularly. This highlights the importance of visual communication within a brands marketing and the weaknesses within the brand to expand and regularly update their visual content. Instagram, Youtube and Pinterest are all visual platforms, and as they attract the most attention, suggests that visual content is the most effective within marketing for the brand.
2.1 M
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Social Media Competitor Comparison Instagram
1.
2.
3. Figure 9 Interestingly, but not surprisingly where Acne studios and A.P.C both accelerate in, they in turn have a larger following. They both have very strong relevance within younger generations, which explains the larger followings on Instagram, compared to Proenza Schouler who doesn’t produce the same level of content for a social platform that seeks to engage younger, youth cultures who portray the cool, independent, individuality that Acne Studios and A.P.C both identify with as their brand ethos and aesthetic.
Product Comparison
Proenza Schouler Acne Studios
A.P.C
Similar Accessories Geometric, abstract shapes.
Figure 10
Similar type face and spacing with titles simple and bold
Acne Studios
Brand Objectives Product/Service Known originally for their denim jeans, for men and women. Womenswear and Menswear Accessories shoes and leather goods.
Client Benefit High Quality Clothing. Good Investment PiecesLeather goods and denim. Carry with them throughout lives through different style changes- staple pieces. =Value for money in terms of longevity. Cool, on trend High end look
Client Profile
Brand Essence Acne Studios is the epitome of cool, strong, creative, high quality multidisciplinary fashion brand that intends to stick to tradition in terms of where it comes from, Stockholm. As well as traditional ways of advertising and finding different ways of running a fashion brand that isn't like its competitors. Their ambition is to create novel expressions that invite those throughout the arts, to produce innovative, individuality through high fashion and collaborations. The brand doesn't try to force anything on to people, instead, their loyal customers will always buy into the brand, making for a interesting and genuine relationship with brand and consumer.
25-35 Both Female & Male Independent Personality Who values quality and achieving high. High Income- invest in Acne pieces Lives in European cities such as London, Stockholm, Berlin. Interested in the arts generally.
Service/Product Benefit Multiple Signature Pieces eg. Aviator Jacket Can remain selling majority of pieces over and over as people will continue to invest and buy them. Have a wide scope to explore other platforms in the industry and branch out into different styles. Long lasting style and aesthetic that will never go out.
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Collaborations Jack Pierson
Artist and Photographer“The Swedish fashion label’s latest initiative has it collaborating with American multimedia artist Jack Pierson, whose work spans re-appropriations of road sign lettering; dreamy photography; and intimate watercolors and graphite drawings. Together, Pierson and Acne Studios are issuing a limited-edition collection of leather pouches with words and phrases from the catalog of the artist’s 1994 exhibit at Regen Projects, “Caught in the Rain Broken in the Stardust.” One hundred lucky buyers will also receive second-edition copies of the exhibit’s catalog with a signed certificate.” - (Vogue, 2018)
Figure 12
Peter Schlesinger
Artist and Sculptor “Acne Studios celebrate the work of American artist Peter Schlesinger with a clever capsule collection and retrospective book. Best known for his sculptures, Schlesinger, now in his late ’60s, works primarily in ceramics, creating organic forms decorated with lively pattern and abstract shapes. A long-time friend of Acne director Jonny Johansson, the pair have worked on numerous projects in the past, collaborating on several issues of the “Acne Paper.” This newly released two-part collection captures the essence of this ongoing partnership. A limited edition book forms the centerpiece; titled “Peter Schlesinger Sculpture” over 150 works from the ’80s onwards have been captured by photographer Eric Boman, Schlesinger’s partner of 40 years. This extensive monograph has been produced with care and attention, printed in Sweden on Japanese paper, bound in textured cloth” (Highsnobiety, 2018)
Figure 13
All Blues
Jewellery Brand “Stockholm-based jewelry label ALL_BLUES teamed up with Acne Studios to create a small, handcrafted selection of minimally designed accessories. The capsule collection comprises two bracelets: one molded out of 925 sterling silver with an 18kt gold finish and beveled edge, the other sporting a flat edge oxidized silver and petrol textured surface. Completed with an understated ring that features the same finishing as the latter bracelet, each piece is adorned with an engraved “Acne Studios ALL_BLUES” logo on the inside.” - (Highsnobiety, 2018)
Figure 14
Bianchi Bicycle
Bike Manufacturer “Acne are teaming up with 124 year old Italian bicycle manufacturer Bianchi to create a bike inspired by Pista racing model bike.” (Huhmagazine.co.uk, 2018) “Fashion brand Acne links up with Bianchi to produce a race inspired bicycle. Having seen various brands make the transition into other realms of design in the past, this comes as no surprise. Acne adds its element of luxury with two versions, including a sand and pink colorway.” - (Team, H. 2018)
Figure 15
Hilma af Klint
Swedish Artist and Mystic. Amongst first abstract art. Predates first purely abstract compositions by Kandinsky. “Acne Studios interprets original paintings by the once forgotten Swedish artist Hilma af Klint for their latest collaborative collection. Inspired by the new spirituality of the late 19th century, Hilma af Klint yearned to visualize a higher union “between the opposites of the polarized world,” such as male and female, light and darkness, striving for reconciliation of contradictions, for unity and totality. The collection incorporates several prints which have been scanned directly from the artist’s canvases onto a variety of styles, including button-downs, T-shirts, sweatshirts and scarves.” - (Highsnobiety, 2018)
Figure 16
Unlike a lot of Acne Studios competitors, Acne really try push the boat out when it comes to collaborating and bringing awareness to other talents across very diverse and equally respected industry’s. They don’t limit themselves to the fashion industry and enjoy the challenge and creative scope they have to create unique pieces that interestingly relate to their collaborators without straying away from their routes. By reaching out to other creative, and working with completely different individuals including the Bianchi bicycle brand they are able to communicate with a wider audience and reach people they wouldn’t be able to with just a fashion heavy collection. So the result are collections that are unlike any others from their position, interesting and unique for the customer to buy in to that will be a talking point and something to treasure as the collection moves on as well as allowing for new unexpected customers to join the Acne lifestyle, whether that’s becoming a customer or just as importantly, knowing about the brand and knowing the name Acne for the right way.
Social Media
Figure 17
Many would agree that for a creative arts brand like Acne studios they could have scope to interact more over social media platforms, engaging visually with different content, influencers and brands across them, however it doesn't so much do this. Acne has different social media platforms including, Facebook, Twitter, Youtube, Pinterest and Instagram. Instagram is their most followed and popular account yet surprisingly the least active and updated platform alongside Youtube. Suggesting that a lot of Acne fans are the younger generation who are more interactive with Instagram then older and are dedicated to following the brand even though they don't post often. They are active on all channels, Twitter is their most active account with updates posted hourly- this could be as a result of minimal advertisement across TV, billboards etc., so those wanting to know about new releases will have to go to twitter where they are forced to update customers often, so is more free in what is posted- anything relevant to the brand, articles, and appearances in magazines etc. as well as product realises. Facebook is updated on average every other day with new garment releases. Youtube and Pinterest are both quite popular, however again, like Instagram aren't updated regularly. This highlights the importance of visual communication within a brands marketing and the weaknesses within the brand to expand and regularly update their visual content. Instagram, Youtube and Pinterest are all visual platforms, and as they attract the most attention, suggests that visual content is the most effective within marketing for the brand.
2.1 M
5.6 K
41 k
2.1 Mil
Figure 18
How To Make Acne Studios Fashion Film Music Music to be main element of film. Derived from brands place of origin- Stockholm, Sweden- Reflects the traditional approach the brand has to its marketing and branding. Rapid Records on Sound-cloud. Increasing beat with slow and fast pace interludesmore of a Boiler Room, Techno soundIntense, dramatic, weird, confusing, IMPACT. Model Singular model, female. Location Predominately outdoor shot, New Forest- Larger diversity in the shots we will be able to gain. Aswell as a contrasting inside, bedroom location. Sceneography Contrast between natural elements and computer generated effects. Nature- trees
Acne Studios Treatment Document
Fashion Film 2018
Acne Studios Fashion filmRelease Date - 23rd of February #createexpression
Overview Acne studios creative film will be a 4 minute film, alongside further shorter instalments via Instagram and other media’s. It will be set in two very atmospheric locations, one being a empty bedroom against a plain wall and neutral carpet and the other throughout the landscape of the New Forest, including on the open plains and amongst the trees in the forest itself. Portrayed through the eyes of a individual character/ girl who seeks to be free and express herself. The films focus will be on the aesthetic and voice of the brand, encompassing the identity and the emotions that Acne Studios is known for. Therefore not a lot of attention will be drawn directly to the fashion/ clothing and more so on the FEEL.
The Film A shot creative fashion film celebrating the brands essence and core values. Highlighting the importance of a multidisciplinary world where the creative paths overlap and go hand in hand to create a collaborative outcome. Importance of creating conversation and to make people think and feel something. Sticking to the Acne Studios tradition.
Plot The film will focus on a girl and an insight into her mind and world where the realism of her world is in battle with being free and a chance to be able to express herself. Where she’s bursting with creative visions and inspirations. Channelling her ACNE desires.
Audio Feel The feel of the film is a contemporary take on an old VHS style filmed video, alongside other glitch related after effects to create an impact outcome. Creating an atmospheric vision that attempts to provoke question and emotion. With a raw filmed approach.
A contrasting unusual style of music will be played simultaneously throughout the film, with a slow and gradual beat that intensifies. Reflecting the unusual composition of the Acne Studios name. A quirky sound, that dominates most of the senses whilst watching the film, creating a dramatic atmosphere. As well as interruptions from glitch, beep sounds that would work to break and distort the nice flow of the film
Location List
Crew List
Shot in a blank empty space/bedroom and open outside space (New forest) for nature outside shots.
Art director Stylist Camera Assistant director (Charlie Cooper: Film student)
Figure 19
Delivery & Format -Length of film will be a 4 minutes 10 seconds with multiple roughly 3 second shots throughout. -Shorter 30 second film delivered through main social media channels, “teasers� to be delivered towards the build up of the main realise of the film with the aim to be very abstract and not have much relevance until the final film is realised -The 4 minute main film will intend to show more of a back story to the films shown, more of an answer to the unknown questions provoked in the shorter films. The shorter films allow the audience to develop their own feelings and emotions before the longer film portrays what was originally intended and why the films where done. This longer film will intend on being used on Acne Studios official website as well as in store, potentially projected onto the walls behind clothes, played on loop as the artistic visuals will be relevant and effective even when not focusing directly on the film.
Props List Two mirrors, incognito. Styling will be simple and reflect the stripped down aesthetic of the brand. The starting point and base of the core of the brandSimple yet diverse pieces. For the bedroom shots the model will be wearing a tight nude cashmere, high neck, sleeveless top tucked into a pair of oversized black wash jeans and belted to ensure subtle detail is achieved Forest shots will be styled with just a oversized brown faux fur coat, blending into her new environment and creating a statement without being over the top and drawing too much attention to the clothing.
Female Role The female role is Isabelle, a young girl in her mid 20s who is still living her young, fun and independent life, not wanting to let go of her youth and vulnerability lived throughout her teenage and early adult life. She’s confident but keeps to herself knowing the importance of self love, although has a wide social presence and attends events with her close nit friends group. Figure 20
Moodboard
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Shot List Bedroom 1. Model turns to face camera 2.Lying On front, on the ground, resting on elbows- looks down 3.Turns and roles on to back, lies flat, plays with hair- camera pans past head 4.SPLIT SCREEN (one B&W)- model dancing. Contrast between a fast pass spin on one side and more slow movement,not zoomed in- B&W on other side. 5. Another frame inside another. Model holding face. Swaying, blankly starring. 6. More swaying, in boredom against wall 7. Hands into front pockets, faces camera straight on. 8. Straight on, no movement, standing still 8- Holding mirror, facing away from camera- INSERTED AFTER EFFECTS CLIP OF RUNNING THROUGH TREES IN NEW FOREST WITHIN MIRROR, as if that’s the reflection, or a window into a new dimension.
Landscape & Forest 9. Landscape, lone tree 10. Straight forward shot within trees, mirror parallel to model, hung on tree. 11. Shots of model holding mirror to side- no movement 12. Focussed on model and face- portrait- no movement. Blankly looking at camera 13. Now turns to mirror on tree (As if just discovered its there) 14. Shot of model through mirror on tree- not looking directly at camera. -Separate clip- turns to face mirror to look at camera through mirror.
15. Back of model looking into distant, drops coat down to reveal naked/bare shoulders/back. 16. Pans round from models face to landscape around. 17. Running shots of model, camera closely following behind. As well as model running from camera whilst camera staying still. (Film starts to pick up pace) 18.Atmospheric Shot of significant tree, model balancing, walking along log- Cuts before jump. 19.Inquisitvely Looks passed trees into distant. 20. Slowly walking towards “spotted” interest beyond trees/shrubs, tip toe to see over. FAST PACE SHOTS 21.Tree Branches against sky 22. Focus reflection of tree within mirror- balancing against trees 23. Model- eyes closed, head shot- resting against small tree 24. Model through mirror on ground? 25. Model runs past camera-intentionally blurry, slightly out of focus. 26. “Hiding” behind bushes, pauses, coat off one shoulder, head turns away- hair falls off shoulder to follow head movement. 27. Sat on ground, looking around. x multiple camera angles, around her seated position. 28. Reflection through water, clouds- panning round to standing model reflection. 29. Model sat next to water- squatting 30.Dramatic Long shot of model standing strong (legs spaced apart) next to water- landscape backdrop. 31. Model hugging tree- within tree branches, intensely lit, contrasted lighting. 32. Gap within bush- model crouches and peers through intrinsically. -( “What’s that?! “What’s through here?” Expression) 33. Back to forest - Shots of model running away from camera/shot through trees, weaving in and out of trees - All shot through mirror, which is places on the tree/ hanging on tree 34. B-role- model up close, looking around- natural shot of her. 35.Holding Both mirrors, slight movement with mirrors to create sense of distortion, in contrast with stillness of model. 36. “Inception” shot -Model looking into mirror on tree looking back at reflection within held mirror- 3 dimensions.
Figures
8- Proenza Shouler. Spring Arrivals. (Online) Available from https://www. proenzaschouler.com/uk/ (Accessed January 2018)
9- Acne Studios, 2018. Instagram account (online) header. Available from- https:// 1- Acne Studios. Fall/Winter 2015 Looks. (Online) Available from www.instagram.com/acnestudios/?hl=en https://www.acnestudios.com/au/en/collections/ (Accessed Acne Studios Twitter account (online) header. Available from-https://twitter.com/ January 2018) search?q=acne%20studios&src=typd Acne Studios Facebook account (online) header. Available from- https://www.facebook. 2- 24 Severes. Acne Studios. (Online) Available from https:// com/acnestudios/ www.24sevres.com/fr-ch/pantalon-norwich-face-acne-studios_ A.P.C, 2018. Instagram account (online) header. Available from- https://www.instagram. P8NVX (Accessed January 2018) com/apc_paris/?hl=en A.P.C Twitter account (online) header. Available from- https://twitter.com/apc_ 3- Arc Street Journal. Acne Studios. Fall/Winter 2013 Campaign/ france?lang=en collaboration with Katerina Jebb. (Online). Available from http:// A.P.C Facebook account (online) header. Available from- https://www.facebook.com/ www.arcstreet.com/article-acne-studios-fw-2013-campaignAPCofficialpage/ collaboration-with-katerina-jebb-photo-viviane-sassen-120510394. Proenza Schouler, 2018. Instagram (online) header. Available from-https://www.instahtml (Accessed January 2018) gram.com/proenzaschouler/?hl=en Proenza Schouler Twitter account (online) header. Available from-https://twitter.com/ 4- Howard, N. 2018. Acne Studios fashion film still. Moduleproenzaschouler Digital Marketing. Arts University Bournemouth. Proenza Schouler Facebook account (online) header. Available from-https://www. facebook.com/proenzaschouler/ 5- Acne Studios, 2018. Web page screenshots from online video. (Accessed January 2018) Available from https://www.acnestudios.com/uk/en/home (Accessed January 2018) 10- A.P.C Men, 2018. Zermit Jumper (Online) Available from https://www.apc.fr/wwuk/ 6- Howard, N. 2018. Acne Studios competitive analysis template. Module- Digital Marketing. Arts University Bournemouth (Accessed January 2018) 7- Fucking Young. A.P.C Fall/Winter 2017 Collection by Adriano B. (Online) Available from- http://fuckingyoung.es/p-c-fallwinter-2017/ (Accessed January 2018)
men/zermatt-jumper-wvasl-h23634.html#/Pale%20heathered%20grey&20 Acne Studios, 2018. Berg Orange Mix (Online) Available from https://www.acnestudios. com/uk/en/berg/29B175-75K.html?categid=Man-knitwear (Accessed January 2018) Acne Studios, 2018. Musubi handbag silver (online) Available from https://www.acnestudios.com/uk/en/musubi-handbag/1KA172-903.html Proenza Schouler, 2018. Accessories (online) Available from https://www.proenzaschouler.com/uk/sets/accessories (Accessed January 2018)
11- Howard, N. 2018. Brand Identity objectives model for Acne Studios. Module- Digital Marketing. Arts University Bournemouth. 12- Vogue.com, 2016. “Acne Studios unveils an art collab with Jack Pierson.” (online) Available from https://www.vogue.com/article/acne-studios-jack-piersoncollaboration (Accessed January 2018) 13- Highsnobiety, 2015. “Acne pays tribute to artist Peter Schiesinger” (online) Available from https://www.highsnobiety.com/2015/04/28/acne-studios-peterschlesinger/ (Accessed January 2018) 14- Ubercultered, 2016. Visual Alphabet (online) Available from http://www.ubercultured.com/2016/04/a-visual-alphabet-of-acne-studios.html (Accessed January 2018) 15- Hypebeast, 2009. Acne x Bianchi Racing Bicycle. (online) Available from https://hypebeast.com/2009/5/acne-x-bianchi-racing-bicycle (Accessed January 2018) 16- Moderna Museet, 2018. Exhibitions- Hilma af Klint (online) Available from https://www.modernamuseet.se/stockholm/en/exhibitions/hilma-af-klint-2/aboutthe-artist/ Guggenheim, 2018. Exhibitions- Hilma af Klint (online) Available from https://www.guggenheim.org/exhibition/hilma-af-klint Barry Rapheal, 2017. Blog Post- Hilma af Klint (Oct 26, 1862 – Oct 21, 1944) (online) Available from- https://barryraphael.wordpress.com/tag/painting/ (Accessed January 2018) 17- Acne Studios, 2017. Instagram post, machine woven in Italy. Fall/Winter 2017. Available from https://www.instagram.com/p/BcrgIBpATCQ/?hl=en&takenby=acnestudios (Accessed January 2018) 18- Acne Studios, 2018. Instagram account (online) Available from- https://www.instagram.com/acnestudios/?hl=en Acne Studios Twitter account (online). Available from-https://twitter.com/search?q=acne%20studios&src=typd Acne Studios Facebook account (online) . Available from- https://www.facebook.com/acnestudios/ Acne Studios Youtube account (online) Available from- https://www.youtube.com/user/acnestudios (Accessed January 2018) 19- Howard, N. 2018. New Forest. Stills from Acne Studios fashion film. Module- Digital Marketing. Arts University Bournemouth. 20- Howard, N. 2018. New Forest. Acne Studios fashion film. Module- Digital Marketing. Arts University Bournemouth.
21- Acne Studios Youtube, 2016. Acne Studios Resort 2017 Collection (online) Available from https://www.youtube.com/watch?v=8ENxd7ktPoU&t=2s (Accessed January 2018) 22- Jason Lee Parry Instagram, 2017. VHS directed video. Available from https://www.instagram.com/p/BdCM0mlDvar/?hl=en&taken-by=jasonleeparry (Accessed January 2018) 23- Acne Studios Youtube, 2016. Acne Studios Resort 2017 Collection (online) Available from https://www.youtube.com/watch?v=8ENxd7ktPoU&t=2s (Accessed January 2018) 24- Pinterest, 2018. Duane Michals mirror photography, (online) Available from https://www.pinterest.co.uk/pin/562457440945035350/ (Accessed January 2018)
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