My name is Natasha Christine Irwanto, an enthusiastic lifetime learner who has high interest in graphic design. Experienced in broad range of projects, I am ready to be challenged, obtain more skills, and perform my best contribution.
In my free time, I would often cycle and learn trivia quizzes to soothe my mind.
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Education Sekolah Dian Harapan , Social Science
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BINUS University Alam Sutera , Visual Communication Design, New Media
Achievement Kemdikbud: Visualisasi Jalur Rempah , Top 10 Chosen Works
Experience HIMDKV , Member of Internal Relation and PIC of Quality Control
Bersama Dalam Musik, Activist of Design and Documentation
Plaza Desain: Meraki, Treasurer
Bersama Dalam Musik, Head of Design and Documentation
Adobe Illustrator, Adobe Photoshop, Adobe Indesign, Adobe After Effects
Homkook
DETAIL
Naming, Identity Branding, and Packaging Design
Homkook is a homemade snacks and pattiserie shop based in West Jakarta. Homkook itself means Homecook in Gujarati.
On this season, Homkook was collaborating with Biji Sesawi Corp. for Christmas hampers. I used classic color of Christmas to bring the homey-feeling to the products.
The logo was inspired by the main product of the brand, homemade cook. I used home and spatula as the elements to represent Homkook.
Home
Spatula
Christmas illustration for Greeting Card
Dear, Natasha
As you celebrate the miracle of this wonderful season, may your heart be filled with joy and peace. Let these holiday blessings linger in your home & stay with you throughout the year!
Sincerely, Ray
Packaging Design for Christmas hampers
BOJA
Identity Rejuvenation, Environment Design and Packaging Design
Started in 2017, Boja aims to be more than just an organic farm. Envisioning to be a sustainable agritourism destination, Boja encourages people to rekindle with nature, through various experiences, from Boja Tanah, Boja Rasa, Boja Tentram, Boja Warung, dan Boja Ria.
All five senses of sight, smell, taste, sound, and touch will surely be entertained by nature’s beauty and biodiversity, which Boja tries to preserve and cultivate responsibly.
Some of Boja’s logo alternatives
Some of Boja’s logo exploration sketches
Boja’s element graphics exploration
Boja’s graphic elements reinforce the big idea “Nature’s Imprint”. Nature on it’s own is uniquely made, where there is no form that is identical to one another.
The supergraphics Boja uses are adapted from natural forms, namely natural stamps from vegetables and fruits, which Boja produce in farm. It represents an organic, alive and explorative feeling to the overall branding.
Stationery kit for Boja
100% ORGANI C
BUBU K PAPRIKA DAUN ORE GANO
100% ORGANI C
BUBU K PAPRIKA
20 Seeds | 30gr
BENIH BAYAM BR AZIL
Media implementation for Boja Tanah & Boja Warung
Media implementation for Boja Tentram
Media implementation for Boja Ria
Jarak pandang
Environment design for Boja
Tokopedia
Event Branding, Poster, and Banner
Tokopedia is an Indonesian technology company specializing in e-commerce. It is best-known for their marketplace product.
During my freelance period, I was focusing on their Employer Branding projects. I have to create and communicate a positive branding, specifically for its company’s culture to the employer & job market.
Onboarding Welcoming Kit; Stickers a. Tokopedia Onboarding
The concept behind Tokopedia Onboarding visuals was inspired by the word “Nakama”, which means friends in Japanese. This word was used several times in some anime & manga, such as One Piece. It was made to be perceived as a warm, fun, and bright onboarding session.
N akama privilege is an employee’s benefits program, it gives special price/cashback/discount to Tokopedia’s employees.
b. Nakama Privilege
Nakama Privilege Banner
GoTo: Yes! Women CAN Webinar is an event to celebrate International Women’s Day together with women Nakama & Go-Troops.
The visuals made are encouraging, fun, and festive.
c. GoTo: Yes! Women CAN Webinar
Teaser Posters
Main KV, Opening, & Closing Bumper for Livestream
BTS: Beyond the Stories is a special year-end event made for Nakama to reconnect and discuss with Tokopedia leaders on what lies ahead for Tokopedia.
As for the event name “BTS” is inspired by one of Tokopedia’s brand ambassador, the element graphics made for this event was also inspired by one of their concert poster.
d. BTS: Beyond the Stories
Main KV
BRILIANPRENEUR 2020
Event promotional material
BRILIANPRENEUR 2020 is a distinctive and creative industry exhibition, displaying the work of Indonesia’s best Micro, Small, and Medium Enterprises (MSMEs) through various enchanting art installations.
I was assigned to make additional creative assets & create talkshow posters.
Ads Campaigns
Key Visual, Layout, Digital Imaging
I created key visuals for several notable brands various ads campaigns
There are HSBC for Cards Digital Campaign, Sebamed for Marketplace Campaign, UMA & Enhans for Online Ads Campaign Plan , and Gotham Treats for Offline Ads Campaign.
Festival Budaya Betawi
Poster Design, Layout exercise
This poster was made for layout exercise purposes. The use of graphic elements, color, and typography represents the Betawi culture in a subtle way.
Manual Works
Manual Print & Illustration
I created some manual works; “Lalat Penganggu”, “Cap Ikan Hitam”, and “Mencuri Ketimun” for college assignment purposes.
