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CONTENTS
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Brand Me
City Trend Booklet Advertisement Essay Fragrance Project Communication Strategy Reflective Journal
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Brand Me
POLYVORE
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http://www.natikistyling.polyvore.com
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http://www.pinterest.com/natasyalund
BLOG
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http://www.natikistyling.blogspot.co.uk
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ISSUU
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http://issuu.com/natasyaovialund
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City Trend Report From your research in either NYC or another city use images (your own and curated) and brief commentary to create a trend report. The booklet should have a considered design and showcase what you think is the most inspirational, exciting, fresh, innovative, contemporary and worthy of a brand taking notice of, visually tapping into as an emerging trend/cultural zeitgeist.
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Advertisement Essay
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Critically evaluate a brand fragrance advert found in a magazine in 1000 words +/10%. This brief is designed to help you develop your writing with a detailed analysis of fragrance magazine advertising. Select a fragrance advertisement from a magazine of your choice. The magazines can be women’s or men’s fashion, lifestyle or weekend supplement. The key is to deconstruct the image and the brand. Where appropriate incorporate academic theory on decoding advertisements, the basics of semiotics (the sign, connotation and denotation, context, the gaze), discuss any cultural references, as well as including relevant theory on fashion, brand identity and advertising.
Nina Ricci
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Nina Ricci was founded in 1932, by Maria ‘Nina’ Nielli Ricci who was known to be the contemporary Coco Chanel then the brand itself is known for perfumes and feminine clothing. Her main aim was to design pretty clothing, expressing the classic feminine silhouettes and shapes. At the beginning of it all, Ricci and her only son Robert Ricci formed a partnership and opened up an Haute Couture House in Paris. Expanding the brand further, they went into perfumery as they believed that beautiful perfume bottles were the ‘crowning jewels of a woman’s vanity table’ which soon became a big success...
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Fragrance Project The world fragrance and perfume industry is expected to exceed $36 billion in 2017, according to research from Global Industry Analysts. Market growth is fuelled by demand from emerging markets and consumer lifestyle trends granting an increasingly central place to grooming. Your challenge is to find an opportunity for a new fragrance brand in this saturated market. In teams of 3 to 5 (max) people you will create a new fragrance brand. You will research the market and identify opportunities for a new fragrance brand and participate in the various stages that go towards the creation of a brand– from initial research through to launch and on to an annual marketing plan.
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Communication Strategy
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In this stage you are required to develop a brand, the product and it’s promotion (video & magazine advert). The presentation should be visually engaging and utilise your visual communications skills to the best of your ability.
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Reflective Journal http://www.unilifewithnatasya.blogspot.co.uk