Natchayar Portfolio

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PROJECT Happy Relation Catering Design

ORGANIZATION

Anhalt University, Germany

CONCEPT & DETAILS People’s hasty routines and technology-addicted lifestyle recently has brought to them many problems regarding communication and hence, less and less meaningful interactions within their societies. This could cause prolonged societal problem in the long term.

Therefore, this project was created on a purpose of encouraging them to have more interactions such as meaningful conversation and promote activities among each other over their meals or meeting time. The project used creative tools and attractive food to stimulate the groups interactions as well as to create friendly vibes for them during their meal time.

Responsibility project owner will design and create the implements including food.

Time Period 2016

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The Design: The design of the logo is inspired from endless smiles. Pink is used to represent a good relationship in such society whereas the navy blue is represented a trust, stability, and safety.Â


Action: If people have more interactions and activities over their mealtimes of meetings, they can create good vibes and stimulate them know how to solve problems together.


Sample: handmade prototype


PROJECT Yala Bird City

ORGANIZATION

Yala Province, Thailand

CONCEPT & DETAILS Due to the unrest situation in the area, local people have confronted a tough circumstance to survive and make a living. This project is created to help and support the locals in order to stimulate Yala’s tourism by using their local birds which are Zebra Dove and Redwhiskered Bulbul as a mascot and a gimmick of the city. The characters will be used on their local products and packaging. Moreover, the project also helps and supports the locals through a training to teach them and their new generation how to develop new and improve existing local products and make a living in their hometown without having to migrate.

Responsibility Creative Director for D’Alchemy

Time Period 2016 - Present

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Sample: City Identity, Souvenirs, Booth Design and so on.


PROJECT Design for elders in Dessau

ORGANIZATION

Anhalt University, Germany

CONCEPT & DETAILS Dessau is a German city that has one of the highest number of elderlies. Also, the city wants to raise awareness of people to care more about elders. Thus, this project was created to reduce and eliminate some of the elders’ problems, for instance, loneliness and solitary by designing main four comic

characters

representing 4 types of elders to project them via Hologram. The characters will be presented as a tour guide and city storyteller in many places around Dessau.

Responsibility Project owner and a designer

Year 2015

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PROJECT Stamp love Thailand

ORGANIZATION

7-eleven company limited, Thailand

CONCEPT & DETAILS As 77 provinces of Thailand have their own traits and charms, the project picked some highlights of each to create a stamp to give out to customers throughout every branch of 7-eleven in Thailand. The design based on tourism notions and local specialties.

Responsibility Creative Directer and Designer

Year 2013

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Design: This campaign, advertising in store, TVC, point of purchase,souvenir or collect book are needed to create along the same direction which is represented traveller feeling.


PROJECT Stamp AEC

ORGANIZATION

7-eleven company limited, Thailand

CONCEPT & DETAILS In additional to the Love Thailand project, this project took place a year later, and was created to spread information and educate about AEC such as national costumes, food, animal, and tourist attractions through a set of creative comic stamp. The stamps were also distributed to customers throughout every branch of 7eleven in Thailand.

Responsibility Creative Directer and Designer

Year 2014

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Design: Some part of souvenirs, collect book or card for represent the AEC characters.


PROJECT Private Brand

ORGANIZATION

7-eleven company limited, Thailand

CONCEPT & DETAILS Over the past few years, 7-eleven has become its own manufacturer of some product lines. Consequently, they were looking for attractive and appropriate design for packagings. The product samples are food, snack, and beverage.

Responsibility Creative Directer and Designer

Year 2013-2014

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Sample : Beverage category


Sample : Food and snack category


PROJECT Branding for Taiwanese dessert QQ

ORGANIZATION

QQ Taiwanese Dessert, Thailand

CONCEPT & DETAILS To present the identity, taste, and appetizing images of Taiwanese dessert to Thai people. Also, the design has to be suitable and easy to understand for every group and age of Thais. The brand is currently expanding additional four sit-in branches a ro u n d B a n g k o k a re a b y 2 0 1 8 , f o l l o w i n g tremendous feedback from their first branch at Central World.

Responsibility Creative Directer and Designer

Year Present-2016

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The Design for Central World branch.


PROJECT ASC ‘Miss’ You for retired teachers

ORGANIZATION

Assumption Convent School, Thailand

CONCEPT & DETAILS As an alumni of the school, many of us do not have time to visit the school or our past teachers. So this project was created to raise fund for the retired teachers to support their medical fees and health treatments. Also, the project reminded us of the good old days at the school with our beloved teachers and friends. Over a few months time of this project, it raised more than 400,000 Baht.

Responsibility Project owner and Designer

Year September to October 2015

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Privilege Card for Alumni

Sticker Line Characters in Uniforms

Interview Retired Teacher

Facebook Campaign


PROJECT Career and thinking method guide

ORGANIZATION

Assumption Convent School, Thailand and Jammer Studio Institute Thailand

ORGANIZATION Helping the school and institute to provide information for school juniors regarding further education in university or higher degree. Also, successful alumni was gathered to the event to share their personal journeys after schooling and inspire the juniors reach their own dreams and embark on future directions.Â

Responsibility Project owner and lecturerÂ

Year 2014

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PROJECT Art Therapy

ORGANIZATION

Somdet Chaopraya Institute of Psychiatry, Thailand and Rajavithi Hospital, Thailand

CONCEPT & DETAILS Not only art can express beauty and add value to products and brands, it can also be a core factor to sustain and cure people’s mental issues, as well as to improve psychogenic sickness. The project allowed them to express and communicate through drawings, paintings, and photographing so that they could have better and more meaningful interactions with others in the society.

Responsibility Volunteers

Year 2014

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