nathanzaru@gmail.com
(650) 8898960
NATHAN ZARU I’m a product marketer and digital strategist, and I build brands people love. EXPERTISE product marketing, product strategy, branding, product management, growth marketing, eCommerce, SAAS, product design, customer marketing, customer retention, lifecycle marketing, marketing management, vendor management PROFESSIONAL HISTORY Head of Marketing, SMB AdRoll, 2016 – 2018 AdRoll is the biggest independent remarketing platform in the world. I was brought on to lead product and growth marketing for our SMB customers, and then was promoted to lead SMB marketing overall. My achievements included: ● Grew SMB monthly revenue by 30%+ ● Won hack week twice, a first in company history ● Launched the AdRoll Academy, a video series for guidance and support, a first in company history ● Improved retention rates with my customer marketing and onboarding programs ● Built and refined positioning and messaging for my business segment ● Hosted webinars and produced content for the sales and support teams ● Designed and validated product strategy with customer interviews ● Aligned the product and marketing roadmap ● Amplified new products with gotomarket programs Product Manager Rave (raveapp.co), 2014 – 2017 Rave is a mobile app for millennials who love electronic dance music, one of the fastest growing music genres ever. I built and launched version 1 and 2 of Rave by recruiting and leading a team of developers and designers. My responsibilities included: ● Product strategy ● Product architecture ● Customer development ● Release, gotomarket, and growth marketing Director of Marketing TINT (tintup.com), 2014 – 2016 TINT is a social marketing tool and is used by the biggest brands in the world (see www.tintup.com/clients). I was the first marketing hire and built a team of marketers to grow the company from 10 to 40 people, profitably, without outside investment. My achievements included: ● Grew revenue by 63% YOY, lead volume by 3.2x, LTV by 2x, and mail list by 68% ● Launched the first freemium product line in company history ● Deployed and scaled the first marketing automation system ● Deployed and scaled the first business intelligence system ● Produced the customer media property, Social Studies, and hosted the podcast ● Aligned marketing roadmap with product, sales, and customer success
nathanzaru@gmail.com
● ● ●
(650) 8898960
Planned and executed the demand generation strategy Upsold big customers into bigger customers Managed our marketing partners and creative agencies
Product Marketing Consultant ChiefMarketing.co, 2011 – present I’m a product marketing consultant. I develop brand strategy, build products and bring them to market, and win new business by growing and retaining the customer base. Some of my clients include: ● Coupons.com – the biggest online coupon portal in the world. In 2014 Coupons.com went public. I coordinated the multi million dollar budgets for premium clients like General Mills and Kraft and I founded the service model for their self service customers. ● Namecheap.com – a global top 5 domain and web hosting provider. Their products and marketing reach millions of customers. ● Koombea.com – a digital agency and product studio in San Francisco. I built and launched new products for technology companies like eBay and Samsung. ● Huckberry.com – an eCommerce destination for outdoor gear and inspiration. The Huckberry journal reaches millions of readers per month. ● WallStreetSurvivor.com – the #1 most popular online stock trading game. WallStreetSurvivor creates thousands of new investors each year. ● Bumebox.com – a digital event marketing platform. They were the first to bring events online through social media and worked with broadcast media companies like NBC and Fox. EDUCATION Mathematics, UC Santa Cruz class of 2009 Economics, UC Santa Cruz class of 2009 ABOUT ME chiefmarketing.co linkedin.com/in/growth twitter.com/yes soundcloud.com/disco