Nathania Larissa
WHAT’S 2 INSIDE 3 1
CV
Brand Identity
Social Media
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Publication Design
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Editorial
NATHANIA LARISSA RISSA Graphic Designer Date of Birth
Jakarta, October 17th 1998
Hello there! It’s a pleasure to greet you. I graduated as a Graphic Designer from School of Design, BINUS University majoring in DKV New Media. I’m an easy going person who enjoys working in teams or individually. I love playing with colors and learn new things is fun. I will try my best to get the hang of it!
Contact
Interests
+62 811 900 511 nathanialarissa2@gmail.com Bekasi, Indonesia instagram.com/nathanialarissa
Digital Imaging
Layouting
Video Editing
Photography
Illustration
Brand Identity
Languages
Skills
Bahasa English
Interest
Ai
Ps
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Pr
Id
Educations
Experiences
2010 - 2013 SMPK 5 Penabur Junior High School
2012 - Present Skin Stuff CEO & Founder
2013 - 2016 SMAK 7 Penabur Senior High School 2016 - 2020 School of Design - BINUS University
2018 BINUS Enrichment Program Buddy Coordinator for Binusian 2021
Accomplishments
2019 Blue Puppy CEO & Founder
2016 Design Thinking Seminar by LASALLE College of the Arts, Singapore 2018 Sustainable Kiosk for Extraordinary City Seminar and Participant of Design Project by Prof. Shinichi Ito, Musashiono Art University, Japan 2018 B Design Awards 2018 3rd Winner 2019 FiberStar Event Bukberstar Crew 2019 2020 What Lies Ahead Seminar by Jonathan Edwards Lee, SAP, Germany
2019 PT. Mega Akses Persada (FiberStar) Graphic Designer Internship 2020 PT. Elex Media Komputindo (Gramedia Group) Graphic Designer & Illustrator Internship 2020 PT. Mega Akses Persada (FiberStar) Freelance Graphic Designer
Curriculum Vitae
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BRAND IDENTITY Loi Loi Street Cafe Prambors
LOI LOI STREET CAFE 2018 - College Assignment Tools : Adobe Illustrator & Adobe Photoshop
Loi Loi is a drink brand that was focused on selling Thai drinks. Its name came from Chinese word Lai (来) which is means come here. They used Luxury Street Cafe style but their main target market is for students and teenagers.
Loi Loi brand logo has two elephant shape to represent power, throne, positive energy and good luck. It will give “Luxury” impression for the brand. The logotype has sans serif style to represent fun, unformal and flexible.
Logo Animation
THE PROCESS
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Logotype
This typeface was made by my own. The straight lines that are not rigid to represent the flexibility and simplicity. The stroke is not thin to represent Loi Loi’s strength. Logogram
Inspired by two elephants who are communicating with their trunks. It represents an invitation. The trunks look like a smile. It is described happiness and satisfied. Logo Structure Make some small mind mapping about the brand and compare it with their competitors. Find Loi Loi’s keywords, brand essence and references for the logo.
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Loi Loi Street Cafe
Brand Storming
Brand logo implementation for cold cup drinks
Brand logo implementation for wooden stand
Brand logo implementation for hot cup drinks
Brand logo implementation for mug
Loi Loi Street Cafe
2 Brand logo implementation for barista apron
Brand logo implementation for wall sign board
Brand logo implementation for paperbag
prambors PRAMBORS RADIO 2018 - College Assignment Tools : Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Adobe After Effect & Invision
Prambors is one of the leading radio broadcasters in Indonesia, which was founded in 1917. Their main listeners are teenagers, they were called “Kawula Muda”. Prambors wants to maintain their original identity as a radio station for younger generations and become an innovative platform. To achieve their goals Prambors presents fresh music, informative programs, active in social media and has passionate broadcaster. Base on the goals, I did a re-branding with an energic concept.
Logo Animation
Brand Values & Brand Story
Logo Sketching
Finding the brand values from Prambors characteristics, identity, and history. With 5W and 1H methods, we can found Prambors brand story is energic.
From keywords and brand story, I found energic as the big idea to make the logo. I sketched 30 alternatives logo at first, then picked out the most fit logo.
2 Prambors Radio
THE PROCESS
Logo Characteristics
Logo Clear Space
The chemistry between all broadcasters are very close and well aligned. I likens winding wires as the broadcasters. They are connected to each other. It give a unified impression to listeners.
Use the minimum clear space for a maximum used.
Minimum Logo Size
1,5 cm
This shape represent broadcasters and listeners. The basic shape was inspired by music tune, orange, water, and headphone. I combined all of them into a microphone shape. Logo Construction #fdc500
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Bright yellow color represents freshness, happiness, inspiration, young and brings positive vibes. Dark blue color represents trust, calm, professionalism, and consistency.
The logo consists of logotype and logogram. Capital letters in the logotype describe Prambors as a well-known radio in Indonesia. The “O” letter which is inspired by the winding cable is bounded to the logogram. It describes a bond between broadcasters and listeners are tightly attached.
Incorrect Logo Usage There are several rules to not or add logo identity.
Logo on white background
Logo on yellow background
Logo on navy background
Logo on black background
Logo on grey background
Never use gradient color on the logo
Never change logos vertically or horizontally
Never add shadow effect
Never reduce the opacity of the logo
Never change logo color to the opposite color
Never change the color into one color
Never change the logo into outline shape
Supergraphic
Never use background image on the Logo
Never use background image on the Logo
Supergraphic will support Prambors characteristic. Prambors supergraphic was from logogram shape.
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Provision Logo Background
Brand logo implementation for lanyard & ID card
Brand logo implementation for cap
Brand logo implementation for paperbag Brand logo implementation for shirt uniform
Brand logo implementation for office mug
Brand logo implementation for pen
Mobile Application’s user interface and one of streaming platform
Currently, people listen to songs and get information through online streaming platforms and online article. Prambors as one of the media, follows digital era by creates a streaming platform for mobile application and adds streaming platform to their website.
Website’s user interface and one of streaming platform
Website Page Preview
SOCIAL MEDIA President Jokowi’s Birthday National Music Day Earth Hour
PRESIDENT president JOKOWI’S BIRTHDAY 2019 - Internship Project Tools : Adobe Illustrator & Adobe Photoshop
On June 21st, the President of Indonesia, Ir. H. Joko Widodo (also known as Jokowi) celebrates his birthday. FiberStar participated in gave greetings by Instagram feed post. Mixing President Jokowi’s portrait in black and white and some modern elements give represent millennial and modern figure about him, but still authoritative.
Fresh green with orange-yellow modern element represents President Jokowi’s characteristics. Mixed it with black and white potrait, gives the impression of respect and dignity.
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President Jokowi’s Birthday
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national music day 2019 - Internship Project Tools : Adobe Illustrator
March 9th is the birth date of WR Supratman. To appreciate the creator of the Indonesia Raya national anthem. Every March 9th we celebrate as National Music Day. By celebrate National Music Day, we hope it can become a unifying way for the nation that and can foster nationalism. FiberStar participate to celebrate it by made Instagram feed post.
Three blue tone color has different representation. Dark blue represent the strength Indonesia’s music. Fresh blue represent freshness of the music. And light blue represent calming music.
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National Music Day
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earth hour 2019 2019 - Internship Project Tools : Adobe Illustrator
World Fund for Nature (WWF) invites people to join Earth Hour campaign for saving electricity by turn off lights and all electrical equipment within one hour. The campaign is a global activity that is held every Saturday at the end of March. FiberStar wants to invite us to share the information through Instagram posts. There are 5 slides Instagram posts. By using healthy earth theme, FiberStar hoped that it will be able to invite people to participate Earth Hour event.
Earth Hour 2019
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Fresh galaxy background with healthy earth-clock & cities illustration represent the fun event and bring the happiness effect to us. #292d74
PUBLICATION and printed design Pop-Up Book Rumah Adat Indonesia “Jakarta” Block Note Design Oopredoo National Catalog Book Oopredoo International Catalog Book Otok-Otok Indonesia Traditional Toy
pop-up book rumah adat indonesia 2020 - College Final Project Tools : Procreate, Adobe Illustrator, Adobe InDesign & Adobe Photoshop
Inspired by experience in primary school about learning Indonesian culture. Usually children use poster, small card, and a reading books to learn about Indonesian traditional houses, musical instruments, traditional clothes, and many more. It has been more than a decade since I was on primary school but there is no other learning media that more interactive. So children can be more interested with Indonesian culture.
Small interactive door on the cover
The book series is divided according to Indonesian islands. Rumah Joglo is one of the famous houses in Java Island. By showing one of traditional houses on the cover, the reader will know what is the book series contains.
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Pop -Up Book Rumah Adat indonesia
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BOOK CONTENT
Readers will meet Indonesia’s map on the first page and some famous Icon from each city in Java Island. There’s a little fun fact about Indonesia on the right top corner. Using lift the flap style, children will be have a few pleasant interactions with the media. Not only the pop-up effect, but readers will meet lift the flap, rotation effect and I add some stickers part. The purpose of giving the interactive effects is not only to give a pleasant impression, but it will train children motoric and fun learning.
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Pop-up effect for traditional house as the main object
Pop -Up Book Rumah Adat indonesia
4 TOTE BAG Using Indonesian traditional houses as the main object with splash paint background, it is hoped that it can attract attention and introduce variety of Indonesian traditional houses to others.
PUZZLE
BUTTON PIN
Puzzle is a game or toy that train someone’s ingenuity or knowledge. Puzzle is one of interactive media where children can interact directly with objects. Puzzle is also can train and build children’s creativity.
Button pin is one of supporting merchandise media for collection and can be used as decoration on bags, hats, pouches, etc.
STANDEE
Standee is one of supporting merchandise media to help readers in remembering the houses form. They can put it on their desk, so they can still remember the houses without opening the book.
LENTICULAR CARD Lenticular card is one of supporting merchandise media that contains short explanation from each houses. Since this card is easy to carry, they can bring this on their bag.
KEYCHAIN Acrylic keychain is one of supporting merchandise media to introduce the house form.
Pop -Up Book Rumah Adat indonesia
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e-Commerce & Instagram posting
Pop-up adds on Gramedia store website
PROMOTIONAL MEDIA & PLATFORM Here are some digital & non-digital platforms from the book’s designed concept as a promotional media.
Promotional banner
“jakarta” “Jakarta” block note design 2018 - Competition Participant (3rd Winner) Tools : Procreate, Adobe Illustrator & Adobe Photoshop
School of Design from BINUS University held a block note design competititon for all visual communication college students (Binusian). Theme was “Jakarta”. This competition consists of five person in one team. My team choose Indonesian food as the topic for our designs. The design was consists of front cover, three dividers and back cover.
We use one of Jakarta’s icon Ondel-Ondel for the front cover. The dividers consists of three various kinds of Jakarta foods bir pletok, roti buaya and kue pancong. For the back covers, we chose kue kembang goyang. By adding the ingredients from the food itself, we want to give knowledge about the recipe of Jakarta food. And our team got 3rd winner for this competition. #ffffff
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“Jakarta” Block Note Design
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oopredoo national catalog book 2019 - Internship Project Tools : Adobe Illustrator & Adobe Photoshop Every year Oopredoo always produce childrean books. They are not only sell it at Gramedia, but their market their books to several retailers. To facilitate retailers see all their collection, Oopredoo make a yearbook catalog for their collection. The concept is like map folder. I use bright underwater theme animals illustration objects represents their collection and some of the objects are used in their books. #2b96c2
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Oopredoo National Catalog Book
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oopredoo international catalog book 2019 - Internship Project Tools : Adobe Illustrator & Adobe Photoshop Oopredoo wants to expand their marketings to other countries. They are not only sell it at Gramedia, but the books are also sold
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in the global market. To facilitate their partners to see all the collection, Oopredoo make yearbook catalog. Same like national catalog book, the concept is like map folder. I use bright color and forest theme with some animals objects to represent that Oopredoo has so many fresh and interesting books for children.
Oopredoo International Catalog Book
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otok otok indonesia traditional toy 2018 - College Assignment Tools : Procreate, Adobe Photoshop & Adobe Illustrator
Kapal Otok Otok is an Indonesia’s traditional toy. It’s a small boats that made from thin or zinc. This toy is often played by children in the 90s. The origin name ‘Otok Otok’ comes from the boat sound when turning on this toy (Tok... otok... otok...).
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Otok Otok Indonesia Tradiotional Toy
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Inspired by sea, I chose underwater theme with bright colors. It will change the impression of ‘old’ and ‘traditional’ that always closed to Kapal Otok Otok toys. The illustration that I created will give a modern impression. So that Kapal Otok Otok toy can also be played by childrean today.
When we open the first layer of packaging, I add a fun fact about Kapal Otok Otok toys.
eDITORIAL design Pocket Bites the Office FiberStar Magazine Ads Banyak Rasa Tetap Indonesia
pocket Pocket bites the office 2019 - Internship Project Tools : Adobe Photoshop
JakFM with Pizza Hut want to promote Pizza Hut newest menu Pocket Bites. One of the promotion is share it to some office. FiberStar was chosen as one of the office. To share the event information, FiberStar create email blast & internal poster. The event has limited seat. To attract readers attention, I use dark wood background with Pizza’s new menu image. So readers will know what is the new menu and they can get it for free if they joined the event.
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Design implementation as printed banner or poster
Pocket Bites the Office
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fiberstar Fiberstar magazine ads 2019 - Internship Project Tools : Adobe Photoshop As a new company FiberStar always active in introducing their company and coorporating with various vompanies. One of the trick is joining advertisement in many business magazines. With Smart City theme, FiberStar wants to introduce themselves as a Smart Infrastructure that always has integrity and foremost. By using orange for he shape color, it represent FiberStar spirit with beautiful city light at night background.
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Pocket Bites the Office
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banyak rasa tetap indonesia 2019 - Competition Participant Tools : Adobe Illustrator Apart from the variety of cultures, Indonesia is known to have many various kinds of foods. Eat & Eat, as a local brand fast restaurant that always use Indonesia traditional theme on every their outlets. This time they open a competition about Indonesian food “Banyak Rasa Tetap Indonesia”.
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I chose Nasi Tumpeng as the main object. Nasi Tumpeng has so many different food flavours and variant. There is savory flavor, hot flavor, sweet flavor, and salty. Nasi Tumpeng flavors represent Indonesian food characteristics. Beside of it, the blue background represent another Indonesian characteristic, maritime nation.
Design implementation as printed on membership card
5 Banyak Rasa Tetap Indonesia
Design implementation as advertising poster on road
Design implementation as book cover
Nathania Larissa | Graphic Designer nathanialarissa2@gmail.com | +628 1190 0511