Term
Quantitative research
Qualitative research
Primary research Secondary research
Meaning
advantage
Asking people questions to gather information
Direct research from the people
data is obtained from a It’s relatively small group of respondents and not analyzed used to go deeper into issues of interest and explore nuances with statistical techniques related to the problem at hand collection of data that does not already exist
Get trust worthy information and get exactly what you want
Research that has all read been
Quicker and a wider range
Collected