News For me You and Us VOL 0I / August 2012
Incentive Trip for East Malaysia 4th Seminar in Malaca Ask Gordon is ON Herzlich Willkommen our new Family member
How Far we are from MISSION 1000?
Liqui Moly Wishes SINGAPORE a
Happy Independence Day August 9 1965
Liqui Moly Wishes INDONESIA a
Happy Independence Day August 17 1945
Liqui Moly Wishes MALAYSIA a
August 31 1957
Liqui Moly 360’ content page Greeting From Lars Weber 2
3-5 Liqui Moly 4th Seminar 6 East Malaysia incentive Trip 7 Liqui Moly New wagens LIQUI MOLY WORLDWIDE Company is Premium Sponsor of the MercedesCup in Stuttgart 8 New Car makes in LIQUI MOLY’s ONLINE OILGUIDE
11 How Far we are From Mission 1000
Content Page -Greeting from Management -Liqui moly takes me to places -Liqui Moly World Wide -Trend & Forecast -Story of Sales
13 Ask Gordon is ON
-Slippery when wet -Miles Stone Happy Birthday 18 Anniversary with Us 19 New Comers 17
-Happy go Lucky
Employee of the Month 16
1
Greetings
FROM THE MANAGEMENT
Mission 1000 & the Aftermarket Wave
z
z
The 2 Topics that moved us forward throughout the last few month and which will move us forward until the End of the Year 2012. Our Growth has been spectacular and the Trend is still holding strong. Let’s follow the path that we are on. Dear all, Today we are introducing the new Liqui Moly 360 Newsletter with the aim to update you about all the happening, news, events, achievements, products, and all other kind of developments within our rapidly growing Liqui Moly Family. Plenty of things are on the plate for us right now! Mission 1000 is running on full steam, the Shanghai Sales Competition is still looking for it’s winners and most importantly our Trend is pointing into the right direction. We are experiencing the anticipated Aftermarket Wave and our BOP - Pyramide enables us to capture the growing number of cars within the Aftermarket. Today it seems like the global economy will slow down significantly. Europe does not look healthy. China is cooling down. India just experienced the biggest blackout in History, leaving 600 million without electricity. Doesn’t look like GROWTH or
STABILITY in general. Yet, for our Products it means just that. Growth, Stability and Opportunity. Car Sales are slowing down globally. MAN Trucks, Toyota and VW are already reducing the Factory Output, and yet our roads are packed with cars. Not too many new cars, but old cars. Aftermarket Cars. These are the Vehicles we have to capture right now. Not tomorrow, not next month, not next year - but right now! That’s why we are focused on the Aftermarket all these years and right now even more!!! Go all out for Mission 1000 and position our Brand to weather the storm. Prepare to be in the workshop whenever an Aftermarket Vehicle roles into it. Don’t be picky with Customers - be happy they buy. Build Range, Take Rack-Space, Position our Oils, the Additives and the Sprays and good things will come. The biggest Customers are still waiting for us. Let’s Go and Win them for us and the Liqui Moly Brand.
2
Liqui Moly 4th Seminar in Malaca
3
4
Malaca was soo much fun
LIQUI MOLY 4TH SEMINAR
MALACA
2ND- 4TH MARCH 2012
THE FUN
SEMINAR
The Action Seminar
5
East Malaysia Phuket Cruise
JUNE 2012 WAS A WONDERFUL TRIP FOR TEAM EAST MALAYSIA BECAUSE THEY HAD FUN WITH THEIR COSTUMERS
Liqui Moly East Malaysia takes their top customers for a well deserved 5 day cruise!
ROYAL CARIBBEAN CRUISE
DINNER
6
Liqui Moly’s new Warrior Wagens
7
LIQU I M OLY W OR LD W IDE N E W S F R OM A R OU N D T H E G LOB E Liqui Moly is Premium Sponsor of the MercedesCup in Stuttgart, Germany June 2012- Top Starts such as Janko Tipsarevic and Tommy Haas as well as ‘Young guns’ from the international tennis scene will be smashing small, felt balls over the net at the MercedesCup. and German motor oil and additive specialist LIQUI MOLY will be there, too. it is the Premium sponsor of the tournament running from 7 to 15 July in Stuttgart, Germany.
T
he MercedesCup is considered to be one of the most prestigious clay-court tournaments in the world and is a vital part of the ATP world Tour. Next to young players, who are still looking to earn their worth big business of the small tennis ball, establish acts such as Janko Tipsarevic and Tommy Haas will be taking part on centre court this coming july. The tournament winner will take his place along such illustrious names as Bjorn Borg, Ivan Lendi, Andre Agassi, Michel Stich, Thomas Muster, Rafael Nadal and Juan Martin Del Potro. The title Challengers include young Australian star Bernad Tomic as well as Janko Tipsarevic from serbia and Juan Monaco from Argentina, who both reached the last 16 at the French open. The tournament is being held with the motto “Serve to the Future” A maxim that also covers LIQUI MOLY’s goals. “As the most popular motor oil brand in Germany we do not just want to be at the top in our domestic market; we want to be top all over the world. That’s
why international events are great importance to us,” says Pe t e r B a u m a n n . H e i s responsible for marketing at LIQUI MOLY. In Stuttgart the brand will be shown on the boards along the back and sides of the court; i.e in prime view of the cameras. Along with 100 representative of the domestic and international print media, who will be reporting from Stuttgart, the MercedesCup will be broadcast worldwide to 20 countries. A seven-figure audience is guaranteed, as proven by previous tournaments. But it was now just the TV presence that was decisive for involvement in Stuttgart - it was also the environment and the industry exclusivity, Peter Baumann emphasizes; “our company logo can be seen on advertising boards alongside the global brand of Mercedes-Benz. This is of great importance to us, particularly in important foreign markets. And we are the exclusive motor oil brand of the tournament.
This is what the center court will look like
The brand LIQUI MOLY will be highly visible
Peter Baumann, Head of Marketing at LIQUI MOLY
ABOUT LIQUI MOLY LIQUI MOLY GmbH from UIm in South Germany offers a wide range of qualitative high quality product such as motor oils, additive, vehicle care product and service product. The range includes some 4000 items. LIQUI MOLY develops and test t h e i r p r o d u c t i n t h e i r ow n l a b o r a t o r i e s , manufactures exclusively in Germany and markets all of their product themselves. LIQUI MOLY was founded some 50 years ago and is now on e of the leading companies in the industry. The product are sold in Germany and in 100 other countries.
8
New Car makes in LIQUI MOLY guide ABOUT LIQUI MOLY LIQUI MOLY GmbH from UIm in South Germany offers a wide range of qualitative high quality product such as motor oils, additive, vehicle care product and service product. The range includes some 4000 items. LIQUI MOLY develops and test t h e i r p r o d u c t i n t h e i r ow n l a b o r a t o r i e s , manufactures exclusively in Germany and markets all of their product themselves. LIQUI MOLY was founded some 50 years ago and is now on e of the leading companies in the industry. The product are sold in Germany and in 100 other countries.
T FREE DATABASE IN INTERNET NOW
A mong others the new models include the Acura and abart, and, above all, Chinese makes such as FAW, Great Wall, Dongfeng and Roewe. “these new additions reflect the increasing significance of China as a manufacturing company as well as the increasing significance of Asia as a market for us” , explained Peter Baumann, LIQUI MOLY marketing manager. “we want to offer our costumer in Asia the same service as we do in Germany.” With the new additions the LIQUI MOLY online oil guide includes 127 different car makes. Times are long past, when the motor oil provides optimum features for vehicles. Today the engine oil is an important component even when developing a new engine. This is why using the wrong motor oil can be so damaging nowadays - just like installing the wrong brake pads. This is also makes it increasingly important to be able to find your way around in the jungle of industrial standards and manufactures’ recommendations. And this is precisely what the
LIQUI MOLY’s oil guide does. it is extremely simple to use; simply find your car’s make, model and engine and a list of appropriate motor oils appears. And not only that; it also shows the right transmission fluids. All this information can be printed out and kept in your glove compartment - where it is always available as a quick reference whenever you need to buy oil. Our oil guide is also a wonderful aid for garages and dealerships for eliminating and uncertainties about the right oil. And the printout can also be personalized with your license number as an additional service for our costumers.
The LIQUI MOLY online guide is available at www.liqui-moly.com for free and can be used without registering.
9
Sponsoring some guidelines for effective Sponsoring Sponsoring can be an effective way to increase brand awareness.Two of the latest examples are the ATP Tennis Tournament in Stuttgart (Germany) and the Beach Volleyball Grand Slam in Berlin (Germany). The sponsoring of both events has been negotiated (and paid) by the LIQUI MOLY Headquarters to increase global brand awareness and shall support also your business at home. When it comes to sponsoring there are chances for you, too, to support your sales directly by your own sponsoring.
These guidelines may help goalkeeper is, accidentally, you in finding and selecting his little son. the best opportunities. Check the anticipated Define the target group. media coverage. This is When it comes to significant important to increase brand investments, it is a good awareness in large scale. idea first to define the target The more coverage you groups you want to reach get, the more expensive the and influence with the sponsoring will be. Large s p o n s o r i n g . R e t a i l e r s ? media coverage includes Workshops? Motorsport the risk of large waste enthusiasts? Car drivers in coverage. Agree on means of general? sponsoring. When it Identify ways to reach the comes to motorsport, it is target group. To give you obvious to offer products an example: Car drivers rather than money. Product may be reached by sponsoring is very motorsport sponsoring, a economical and can easily retail key account by the be done for a multitude of junior soccer team whose s m a l l a m a t e u r r a c i n g
LIQUI MOLY at the Automechanika in Frankfurt As usual we are exhibiting at the Automechanika exhibition in Frankfurt. As usual we are delivering a great show. As usual we look forward to welcoming you at our booth.
products. This is a great opportunity for you to introduce existing or potential customers to the world of LIQUI MOLY.
Automechanika Frankfurt (Germany) from 11th to Our booth is at the same 16th September, LIQUI location like in the past MOLY in hall 9.1, stand years: hall 9.1, stand C06, C06. prominently situated near the entrance, more than 400 sqm in size. We show new products, demonstrate new applications and show the range of all our
10
Trend and Forecast MISSION 1000 140
105
70
35 April 42 Accounts 0
May 90 Accounts June 134 Accounts Where we are
Our Mission 1000 - it’s ON This Year is the Year in which we target to supply the impressive figure of 1000 WORKSHOPS within the Region! Mission 1000 is our first priority and it will continue to fuel our growth for 2012. We aim to create returning and satisfied customers, so that your PUSH to win Customers turns into PULL by the Customers! The often repeated word “AVAILABILITY” will bring with it “AWARENESS.” Together, there Words will help us building the Liqui Moly Brand into a MarketLeader.
Mission 1000 is key for our growing revenue and growing brand awareness. 1000 Customers will provide us a return on all advertisements and brand investments. Because we believe that we have to be AVAILABLE to make our self VISIBLE and become IMPACT FULL. So the specific goal to be impactfull is to supply a large number of aftermarket workshops and soon a large number of 3S- service centers in region.
The highest aim is to provide convenient access to Liqui Moly Products. An impressive customer base is a necessity to do just that! Since we are a challenger brand and since we have targets to achieve , this is the time for us to come up with a challenge that also carries an immediate reward for all the winners.
Framework of the Competition Period : 1st April - 30th September 2012 Contestants : All Offices in Malaysia, East Malaysia, Indonesia, SIngapore, Brunei and Myanmar
Don’t hesitate, take the Challenge, go for Victory, push the New Products, grow Price to Win : your existing Accounts and turn New Cash, Incentive Trip together with Customers into Returning Customers to your top performing Newly Acquired impact your Commissions for the long Account. run. Transform your Push into the Market into a Pull from the Market. PLEASE ALWAYS REVIEW YOUR Remember, you are selling SALES AND THE PRODUCT C o n s u m a b l e s - d o n o t RANGE THAT YOU ARE SELLING underestimate the SUCCESSFULLY Power of Repeated Purchase!!!
11
Slippery When Wet
GORDON?
WHAT IS THIS ABOUT? Hi Liqui Moly team how p r o p o s a l s , i d e a s a n d are you? questions to fill this part of I believe ever yone is the newsletter and for us to build an interactive doing well thus far. conversation between our Here is an important offices and the issues arising. p a g e f o r o u r v e r y f i r s t All this can be seen as part newsletter. of our Liqui Moly Corporate In this technical section Alignment Strategy. we call it “Slippery When As you know, Gordon Wet”. Gordon would like to won’t let you down! build up our ver y own Everyone is welcome to “LIQUIPEDIA” the Bible send emails about your of technical wisdom, New thoughts, questions and Products, New Techniques success and New Technologies. stories. DON’T BE HESITATE TO SEND We w o u l d w a n t t o EMAIL ABOUT YOUR THOUGHT encoura ge you to give AND
QUESTION
TO
n.astari@liquimolyasia.com
13
New Product: Economical Cleaning of Diesel particulate filters instead of expensive replacement! DPF CLEANER FROM LIQUI MOLY We started to introduce our cleaner for diesel particulate filters. This offers workshops a perfect auxiliary service: an economical alternative to replacing clogged diesel particulate filters. Diesel particulate filters reduce exhaust emissions and are now being installed on nearly all new cars with diesel engines. After they are filtered out, the soot particles are burned out of the filter at regular intervals to prevent it from clogging up. However a certain exhaust gas temperature is required for such regeneration. This temperature is not reached particularly by cars used for short trips. The result: The particulate filter clogs up increasingly reducing engine performance. At the bottom line, the engine can quit operating altogether, making it necessary to install a new particulate filter. This can happen after driving as little as 20,000 kilometers. Normally the service life of a particulate filter is significantly greater than 100,000 kilometers. In addition to the mileage, the quality of the fuel also plays a role: The lower the quality, the quicker the particulate filter clogs up.
cleaning well worth while. This is why we have developed the new diesel particulate filter cleaner. It's use does not require removal of the particulate filter. It is only necessary to remove the pressure or temperature sensor in the exhaust system. Then the probe can be inserted through the opening and the cleaning fluid sprayed directly into the particulate filter. The active ingredients dissolve the encrusted soot. The next step after the cleaner, is to spray in a purging agent. This fluid distributes the dissolved soot in the filter to facilitate b u r n i n g i t o u t l a t e r. Including the reaction time for the cleaner, the entire process requires a maximum of one-half hour before taking the car down off the lift. Then it is necessary to run the engine for a while at increased speed to activate the cleaning cycle. This burns out the dissolved soot and clears out the filter.
short trips such as taxis or by "Sunday drivers". On such vehicles, we recommend cleaning the particulate filter at every major tune-up. Such preventative maintenance helps keep the particulate filter from clogging up in the future. The diesel particulate filter cleaner from LIQUI MOLY is a real problem solver for professionals, in contrast to "cleaners" available in the form of fuel additives. Such products can reduce soot formation, at best, and thus delay filter clogging. But they don't really have any true cleaning effect for the particulate filter.
Workshops can make points with their customers by offering this cleaning service and helping them to avoid high costs. This underscores the workshop's competency and helps increase customer loyalty. Typical candidates for A n e w f i l t e r i s v e r y particulate filter cleaning expensive, making manual are cars used frequently for
15
Happy Go Lucky LIQUI MOLY Employees of the Month
"
"
MIKE
LEADING THE ACCOUNT ACQUISITION CHALLENGE - WITH 22 NEW ACCOUNTS
"
"
RICK
S O L D L A RG E S T Q UA N T I T Y O F LEITCHLAUF AA 5W - 30 + CERATEC WITH TOTAL NUMBER OF 919 BOTTLES SOLD.
"
"
KRISTY
F O R P E R M A N E N T LY A D J U S T I N G PURCHASING VOLUMES TO SUPPORT GROWING DEMAND
"
"
JERRY LAI
CURRENT GROWTH CHAMPION 55% AVERAGE GROWTH RATE FOR APRILJUNE
16
Liqui Moly New Family member
YEOH S E OW H UAI
DOB ! position! Email!
!:26, April 1985 !: Finance & Admin Manager !:sh.yeoh@liquimolyasia.com
KOH POH S OON, DA NNY
DOB!
!: 15, January 1981
hobbies!
!: Traveling to neighboring countries on Motorcycle, Cycling, Hiking
position!
!: Sales Consultant
Email!
!: danny.koh@liquimolyasia.com
N G B IN G YU AN CRA I G
DOB!
!: 24, May 1984
hobbies!
!: automotive, swimming, movie & chilling with friends
position!
!: Business Development Manager
Email!
!: craig.ng@liquimolyasia.com
N ATHA SHA ASTARI M AYANGSARI
DOB!
!: 23, April 1989
Hobbies!
!: Traveling, movie, chilling
Position!
!: Marketing Communication
Email!
!: n.astari@liquimolyasia.com
17
LIQUI M O LY WIS H ING YO U H APPY B’DAY
LIQUI MOLY IS WISHING YOU A HAPPY BIRTHDAY. MAY ALL YOUR DREAMS & WISHES COME TRUE ON YOUR BIRTHDAY. DON’T FORGET TO HAVE A GOOD DAY - IT’S A SPECIAL DAY - TREAT IT AS SUCH!!
PABLO- AUGUST, 15
CHAN KO LEONG- AUGUST 16
18
A NNI VE R S A RY W I TH LIQUI MOLY
LET US USE THIS SPECIAL DAY TO THE TIME THAT YOU’VE SPENT WITH US AND HOW WE ARE GROWING TOGETHER. THANK YOU FOR BEING PART OF OUR TEAM NOW AND IN THE FUTURE.
PABL O ( 1 YEAR)
THOMAS (6YEAR S)
KWOK YEW SENG, RICK (5YEARS)
LEE SHIU LAN (1 YEAR)
GORDON (3 YEARS)
CHAN KO L EONG (3 YEARS)
19
Phuket Incentive trip is coming Phuket is an island off the south west coast of Thailand, its largest Island in Thailand. it is 48km in length, on the west facing andaman sea coastline suspended from the southern tip of Phang Nga province by a pair of short but substantial road bridges. Why we talk about Phuket because i believe everyone of us now getting excited about Phuket island, yeah this is August and This August will be Fun for all of us. because Phuket trip is ON. like all of us know, this incentive trip is on because of our hard working with hitting the target selling.
This trip will be on 4th August - 6th August. and we will depart from Singapore on 4th of August at 8am. For everyone who already count in to our fun trip please don’t forget about our flight detail. and here is the attachment for the detail. What will happens during our trip, and whats going on in Phuket island, everything will be on our next month issue. so wait and see for next month issue.
4th - 6th August 2012 Hotel : Citrus Heights Patong Phuket Airlines : Tiger Airlines Flight details Singapore - Phuket : Saturday 4,August 08.00am - 8.55am Phuket - Singapore : Monday6,August 7.50pm - 10.45pm
20