Nibbles Ice Cream, Roscommon, Michigan Wins Promotion of the Year Award This year six promotions were received for the Promotion of the Year Contest. They included: Vernon Wright, Cold Cow Ice Cream, St. Clair Shores, MI; Karen Morell, Dairy Grove, North Ridgeville, OH; Joel Dejong, Heights Ice Cream Shop, Grand Rapids, MI; Kristy Magaro, Kristy’s Whistle Stop, Enola, PA; Brian Trupp. Little Cottage Ice Cream, Roscommon, MI; and D. Aaron Ephlin and Marlene Cohen, Nibbles Ice Cream, Roscommon, MI. The winner of this year’s contest is: Nibbles Ice Cream, Roscommon, MI. Summaries of all promotions are included. Nibbles Ice Cream Nibbles is a small family, locally owned ice cream shop located at the south end of Higgins Lake in midMichigan. D. Aaron Ephlin and Marlene Cohen said, “We are a seasonal business and operate between May – mid-September.” Being part of a small community, supported primarily by vacationers and tourists, our business community is often called upon to get involved and support local organizations and/or causes during the off-season. At Nibbles, our primary effort is directed towards supporting the local animal shelter. Over the last two years,
we have led different community promotions to help raise food, supplies or funds for the shelter and another The National Dipper
animal rescue group. With so many businesses struggling, we focused on what we could do that could be easily implemented and managed. Over the previous two seasons, Nibbles has partnered with Wade, the Higgins Lake local celebrity dog. Wade highlights our beautiful commu-
nity, events, and local businesses on Facebook. Building on that foundation, we created Wade’s Pup Cup. $1.00 Pup Cup: Ice Cream & Dog Biscuit $1.25 Wade’s Pup Cup: Ice Cream, PB topping & Dog Biscuit Donate $.25 for every Wade’s Pup Cup sold to the Roscommon County Animal Shelter. GOAL: $250 Goal Met: $282 Raised through the sale of Wade’s Pup Cup and customer donations. Key Results 24% increase in total pup cups sold from 1,409 in 2020 to 1,755 in 2021. 860 Wade’s Pup Cups sold representing nearly a 90% increase in PB pup cups sold from the 456 in 2020. $215 from the sale of the Wade’s Cups $67 In Customer Donations
November/December 2021
Nibbles also sold “Team Wade” T-shirts for an additional $140.00 for the Roscommon Animal Shelter this season.
Cold Cow Ice Cream Cold Cow Ice Cream is owned by Vernon Wright and located in St. Clair Shores, Michigan. They created a series of specialty sundaes and drinks. Cidermill Donut Sundae! - With the changing of the seasons everybody
loves to visit the Cidermill. Several times a week I make a trip out to my favorite Cidermill and pick up the donuts. We cut the donut in half, warm it up for just a couple seconds and then make an ice cream sundae with caramel and real whip cream. It is our fall classic. Cinco de Mayo Sundae - We created this for the celebration of May 5. I 9
