Salonfocus Summer 2022

Page 27

V ULNERA BLE CLIENTS T HE BU SI NESS

The past couple of years have been a worrying time for vulnerable clients – and many are even more anxious now. How can you address their concerns? WORDS RADHIKA HOLMSTRÖM

AN EXTRA WARM

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GROUPS AT RISK

WHO’S VULNERABLE?

R

ules on self-isolation and on mask wearing are rapidly being liberalised across the four nations (see Resources). But some clients can still find it unsettling to walk into a salon or barbershop and be the only ones wearing a mask, regardless of what the law now says. Covid-19 hasn’t gone away (infection rates in England in April 2022 were at their highest since May 2020) and there are still a significant number of people who are extremely anxious about going back to the salon – or going anywhere. So what do you need to be aware of?

Some people in this category are more obvious: people who’ve had organ transplants, or conditions that affect their immune systems (who in particular may have additional safety steps to consider) or hearts. But the category also includes people with a very high BMI, and people with diabetes. There’s also the age factor: older people are more likely to become more ill (and many older people have another condition too). Remember, clients with vulnerable relatives may be more cautious.

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