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Some negative client reviews are going viral on social media and making headlines – but you can stay in control of the impact. WORDS HELEN BIRD
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can literally never leave the house again,’ the caption reads, alongside a video of a woman crying as she compares her hair colour result with a background image of her desired look. ‘This is what I asked for… and this is what I got!’ she sobs. This video – which was posted to TikTok and went viral – and others like it seem to be taking the written customer review to another level. And they’re gaining more attention: this particular post had more than 600,000 views and was picked up by UK media, despite being posted in the US.
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