5 minute read
What’s trending
FASHIONABLE OR A FAUX PAS? Whether you embrace them or buck them, we take a look at the latest trends.
Advertisement
‘GREYVOLUTION’ ‘GRE
The ‘grey revolution’ is still The ‘ going strong, with more going and more women and m embracing their greys. embr Another celeb to join the gang is comedian Dawn French, who ditched her brown bob and fringe for a grey crop. With more than 47,000 likes on her Instagram post, many have commented in favour of her natural style and been inspired to create a similar look. Michelle Visage’s silver Mallen streak is looking fabulous and is a great alternative to a full grow-out, with Michelle admitting that while her whole head is silver, she isn’t yet ready for it all to show through and is happy styling with the streak. Anot gang and f Insta natur Mich a gre that w to sh
THE THIN BROW LINE
Slowly but surely, leaner-looking brows are fi ltering back into beauty. It seems like decades since we’ve seen anything other than bushy Cara Delevingne-inspired eyebrows, but thinner ones have been spotted on the likes of Bella Hadid at the various fashion weeks. While salons shouldn’t expect a sudden rush of requests for waxing and threading, there defi nitely may be more interest in a skinny shape.
THE THE ITALIAN JOB ITAL
It seemed It see everyone was every asking for the askin chop last year, chop with celebs and clients sporting ients some form of bob or lob – and the or lo trend is ongoing in 2022. The n 202 Italian bob is the focus: full ocus: bodied, polished and chic, its and ch neck-grazing length can be worn th ca in any parting and should exude shou shine and glamour. On the subject r. On of partings, the zig-zag of the late g-zag 90s and early 00s looks set to look make a comeback, fl ying in the k, fl yin face of the generational ‘middle ationa versus side’ parting debate. gdeb
THE SKIN REPORT BEAUTIFIED BRITAIN INDEX
When it comes to skincare, male skincare and grooming is playing a bigger part and growing in popularity. This is refl ected in the increase in social media searches and specifi c Instagram hashtags between January 2020 and July 2021.
649k
searches were made using the hashtag #malebeauty
4.9m
views have been made of the buzzword#brotox, which has had more than 89,600 hashtag uses
ROMANS AND ROM ASTRONAUTS From Caesar to buzz, men’s hair trends this winter are short, sleek and full of character. Made famous by the Roman general Julius Caesar, this austere cut is super trendy this season and calls for some serious scissor precision, but it can also be styled slightly textured if a softer look is preferred. Similarly, the buzz cut for 2022 comes in a variety of versions, with crisp fades, lines and even colours – think blondes, silvers and reds. For the more traditional client, the slicked-back look and the side parting have been seen on the catwalks and provide a sophisticated, professional option that is still on trend without being as severe as AST From short Rom trend preci softe 2022 lines reds. look catw optio the Caesar. the C
SUSSING OUT SUSTAINABILITY
Skincare, make-up and body companies are displaying their sustainability and effi cacy on their packaging as consumers look more closely at products, assessing them for sustainability and scientifi c credentials as well as effi cacy. To take one example, Unilever, L’Oréal, LVMH, Henkel (the parent company of Schwarzkopf) and other major brands announced in September an industrywide scoring system for measuring a product’s environmental impact. HAD ANY THOUGHTS ABOUT WHAT YOU’VE READ? TELL US ON OUR SOCIAL MEDIA PLATFORMS @NHBFSOCIAL
1.9m
#Instaman is another buzzword that has topped the hashtags, with 1.9 million uses and 217,300 views
THE LATEST
KEEPING YOU IN THE KNOW
SALON SOFTWARE UPGRADE
Do you use Premier Salon or Premier Spa? You can now upgrade to Salon by Premier Software® before the end of January 2022 for just £295*.
Salon is Premier’s latest software solution, containing old favourite features and new ones to boost your business. It is your personal assistant, marketing manager, social media guru, receptionist, accountant and business partner in one! *T&Cs apply
Register for your upgrade at premiersoftware.uk/
salon-reconfi guration Discover Salon software at premiersalon.co.uk
SPREAD THE WORD
Emmanuel Esteban has been announced as international brand ambassador for Diva Pro Styling.
Emmanuel is known for his avant-garde hairstyles, which he will be creating exclusively with Diva Pro Styling products. He will also showcase these skills within the hairdressing community, among industry experts, and at trade events.
Emmanuel has won many awards in his 16-year career. With his unique approach, and as a highly rated creative, he will assist in Diva’s artistic vision of hairstyling. He will carry out a role as an educator in Diva Pro Styling tools by adapting artistic looks for everyday clients.
REPURPOSING PPE
Denman International is recycling PPE waste into brushes and combs.
Parent company Denroy Plastics Ltd is working with Ulster University and its European partner to explore how PPE waste can become manufacturing-grade plastics.
Denman manufactures and collects used FFP3 masks, and is working with partners and recycling companies to sterilise and grind down common blue PPE masks. Denman Clipper Comb and Scalp Brush prototypes are in testing, and more products are planned.
John Rainey MBE, chairman of Denman International, said: ‘We have a company-wide impact strategy and the recycling of PPE plastics is an important element.’
