GARETH WILLIAMS

DO YOU SEE YOURSELF AS AN INFLUENCER?

I see myself as an educator first, sharing my takes and techniques on consumerfocused hair – my content is relatable to the salon, so I feel that’s why people connect with it.

DO YOU FEEL A RESPONSIBILITY TO YOUR FOLLOWERS?

I do – I’m always trying to break things down further and represent the ‘why’ in all my content. I like to try and simplify things so that people can take away how I have approached something.

WHO INFLUENCES YOU?

I always go over big career decisions with my husband, as he is so nitty gritty with the detail and makes me pay attention to things I might not naturally be inclined to. My father-in-law is a successful entrepreneur and always has a fresh take on situations, so I listen to their opinions first and then decide.

WHO DO YOU FOLLOW ON SOCIALS?

I love following James Earnshaw Hair (@jhair_stylist): he strikes a beautiful balance for commercial hair that’s super interesting. I also follow Instagram growth coach @brock11johnson to get inspiration for trying new things with my content and keep up to date with new features.

HAVE YOU ALWAYS WANTED TO WORK IN THE INDUSTRY?

Always – I couldn’t imagine being anywhere else. I started working in my local salon at 13. At first I just loved being in an adult environment, but with each working day I fell in love with the transformative aspects of what the stylists were doing. To me, the salon felt like a high-energy environment with a lot of laughs, creativity and socialising.

WHAT DO YOU LOVE ABOUT YOUR JOB?

I think it’s where it has taken me. When I was 16, doing my apprenticeship, I never visualised that it would lead me to where I am now. I get to travel the world showing my take on hair, meeting stylists from different backgrounds and with different approaches to hair. I just love meeting people!

WHAT HAS BEEN KEY TO YOUR SUCCESS? Asking questions. I’m always asking someone why they’re doing what they’re doing – I want to know how your mind worked to get you to this thought, this process, this technique. I will always take something new from any seminar I go to – knowledge is powerful.

TELL US SOMETHING PEOPLE MIGHT NOT KNOW ABOUT YOU…

I held myself back in my career by feeling insecure about my creativity. Creativity comes in many forms but is outwardly viewed as being ‘arty’ or ‘musical’. Once I understood my creativity, I was able to move forward with it. My strength is I’m a great problem solver!

WHAT DOES 2023 HAVE IN STORE?

I’ve got seminars and shows planned around Europe and the US. I’ll also be doing some in-person education and creating consumer-focused hair.

STATS

NHBF rating: 5/100

TT and IG: @garethwilliamshair

IG followers: 106k

Top video views on TT: 253.2k

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