Your Capital Waterfront
Perched on the historic Potomac River, National Harbor is a unique, all-in-one destination and all-American tradition, offering unrivaled shopping, dining and attractions and a roster of year-round, family-friendly events. Featuring expansive views from the riverbank – and from 180 feet up on The Capital Wheel, the waterfront’s newest iconic draw – National Harbor combines an approachable, resort-like personality with a singular, dynamic experience for local residents and visitors alike. It’s the ultimate embodiment of the waterfront lifestyle – a total immersion has never been so inviting.
National Harbor
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BY THE NUMBERS
Total
IMMERSION
3,000 hotel rooms, including MGM National Harbor 7,300,000+ SF of mixed-use waterfront property at completion 1,000,000+ SF retail, dining, and entertainment space at completion 340,000 SF retail outlet space
114,000+ SF of meeting space 1,000,000 SF Class-A commercial office space
180 FT Observation Wheel,
3 commercial piers and a full-service marina
THE CAPITAL WHEEL
10,000 on-site parking spaces
36 FT American-themed Carousel
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Capital
GAINS
The combination of more than 40 million annual visitors to the region and one of the highest educated, well-paid local workforces in the nation make Washington, D.C. one of the most resilient consumer markets in the world. Just a stone’s throw from area airports and attractions with easy access to key museums, revered monuments and historic sites, National Harbor is a must-see local and national destination experience that already attracts more than 10 million visitors each year.
National Harbor Visitors
BY THE NUMBERS 4
10 MILLION visitors each year 8 MILLION arrive by personal vehicle 2 MILLION arrive by private motor coach, sedan service, cab, public
transportation
200,000 arrive by water taxi, bicycle, on foot 800,000 expected visitors to The Capital Wheel 250,000 daily trips across adjacent Woodrow Wilson Bridge
TOP 10 US FEEDER DMA MARKETS TO WASHINGTON, DC
In 2011, a record 2.175 million overseas travelers visited the Washington, D.C. region. Travelers stayed an average of 8 nights and spent a record $1.7 billion on hotels, meals, shopping, attractions, and other goods and services
New York, NY
Los Angeles, CA
Philadelphia, PA
San Francisco, CA
Boston, MA
Baltimore, MD
PRIMARY: The United Kingdom and Germany
Chicago, IL
Dallas-Fort Worth, TX
SECONDARY: France and Brazil
Atlanta, GA
Raleigh, NC
EMERGING: Korea and China
across D.C., Maryland, and Virginia.
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Powerful
Occupying 350 acres of prime waterfront real estate, National Harbor is an integral part of the fabric of the thriving Washington, DC region.
®
POSITION
WASHINGTON MONUMENT
“Gross Regional Product $425B “
“10% of the INC. 500 come from greater
Since 2006, the regional economy has grown by
Washington, D.C.”
nearly 7.5 percent on an inflation-adjusted basis.
Greater Washington has more Inc. 500 fastest-
No other major metropolitan area in the United
growing private businesses than any other
States enjoyed a greater level of economic
region in the country—a title the region has held
growth during this period. In fact, Greater
for the past fifteen consecutive years. In 2011,
Washington’s economy outperformed most other
56 Greater Washington firms were recognized
major metropolitan regions by more than two
on the Inc. 500 list—more than 10 percent of the
percentage points.
nation’s total.
- Bureau of Economic Analysis
- INC Magazine
National Harbor is directly accessible from the Capital Beltway, I-95, I-495, I-295 and the Woodrow Wilson Bridge, and is minutes away from all three area airports. There are interchange and multi-lane fly-off ramps exiting exclusively into the community from Maryland, Virginia and D.C. 6
WOODROW WILSON BRIDGE
JEFFERSON MEMORIAL
REAGAN NATIONAL AIRPORT
WHITE HOUSE
“Residents of Greater Washington expressed the greatest confidence in the US economy among the largest metro areas.” - Gallup Economic Confidence Index 2012
“Greater Washington has the world’s seventh most productive workforce.” - Brookings Institution 2011 7
Vibrant
VISION
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Sophisticated
SHOPPING
The perfect spot for retail therapy, downtown National Harbor is home to more than 40 diverse shops and boutiques with the potential for 1,000,000 SF of premium waterfront retail space.
®
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C O L O R
AVERAGE SPENDS*
National Harbor Shoppers
BY THE NUMBERS 10
KEY SHOPPER GROUPS*
C H A N G E
WELL-HEELED HOUSEHOLDS*
93% of shoppers make a purchase
Overall
$103
Regional Residents
34%
Total Local Population
3,133,980
171 minutes is average length of visit
Business Visitors
$183
Tourists
23%
Total Local Households
1,185,782
62% of National Harbor’s patrons come from areas beyond
Tourists
$123
Convention Attendees
23%
Average Household Income
the traditional trade area, indicating the property’s powerful draw Tertiary market shoppers are a key strength, delivering 61% of all sales
Trade Area Resident Shoppers
17%
Area Workers
6%
$144,171
College Education
70%
Median Local Resident Age
40.3
*Alexander Babbage Study
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Delicious
DISTRACTIONS Serving up an unprecedented combination of ingredients for restaurant success, National Harbor offers restaurants prime waterfront locations surrounded by retail, office, residential, hotels, parking, beautiful tree-lined sidewalks and over a mile of waterfront. From acclaimed national restaurateurs to popular local and regional eateries, National Harbor boasts more than 30 dining destinations.
´
“Granite City Food & Brewery is so happy with its National Harbor location that we have just doubled down; we are finalizing a lease that will bring a new flagship Granite City Food & Brewery location to the Harbor in early 2015, several blocks from our Cadillac Ranch location. We feel that this new restaurant will fill a niche at the Harbor, and will enable us to add to our portfolio with a great new restaurant in a very dynamic market.” - Dean Oakey, Chief Concept and Development Officer of Granite City Food & Brewery
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High-end
HOSPITALITY Four major hotels and three resorts — Aloft, Gaylord, Marriott Residence Inn, Westin and Wyndham — are conveniently located on-site at National Harbor, offering an impressive range of accommodations within easy walking distance of our signature waterfront experience. For retailers and businesses alike, each and every visitor represents the untapped possibilities of a potential customer.
2,000 total guest rooms 8,000,000+ total annual visitors 470,000 SF flexible meeting space 500,000 SF convention center Gaylord National is the largest non-gaming hotel and convention center on the East Coast
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Creative
COMMUNITY Living at National Harbor is the ultimate my-ship-has-come-in moment. At full build-out, this unique mixed-used community will feature up to 2,500 well-appointed apartments, condominiums, townhomes and manor homes. For retail and restaurant tenants, it means daily access to one of the most enticing, engaged captive audiences in the world.
Contemporary urban lifestyle
Hotel amenities + residential privacy
Traditional brownstone style
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Luxury living on the Plaza
Well-appointed, mid-rise luxury apartments
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Employee
BENEFITS With its awe-inspiring office space, easy access to key transportation corridors, complimentary daily shuttle service and 1 million square feet of office space, National Harbor is one of the area’s most sought-after business addresses. An inspiring work environment, surrounded by shimmering water and immersed in possibility — there’s simply nothing better a company can do for its employees.
1,000,000 SF Class-A commercial office space at completion
Making business
A PLEASURE
FLEXIBLE floor plates for small and large tenants BUILD TO SUIT space for sale or lease CONVENIENT covered employee parking area CABLE, fiber optic, DSL and Wi-Fi ready suites EASY ACCESS to D.C., Virginia and Maryland DAILY SHUTTLE service to key area destinations
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National
FACTS ABOUT THE CAPITAL WHEEL
TREASURES
800,000 Projected Annual Passengers 180 Feet High 42 Climate Controlled Gondolas
With The Capital Wheel’s May 2014 debut, National Harbor joins an elite group of global destinations
336 Passengers Per Ride
with iconic observation wheels. National Harbor is committed to providing visitors with one of the most
1.5 Rotations per minute
versatile offerings in the nation — both the sights and sounds of our unique waterfront and easy access to
15 Minute Ride Time
a wide array of area adventures. For day trippers and tourists alike, few places have more memories worth
1.6 Million LED lights, full programmable, with a spectrum of 16,387,064 colors
treasuring.
Wolfgang Puck Catering Visible from the top: Washington Monument, U.S. Capitol, Alexandria, Prince George’s County
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Cruises & Sightseeing Tours Set sail on a lunch, dinner or sightseeing cruise and experience the beauty and splendor of the Potomac like never before.
Water Taxi Hop a water taxi to Old Town Alexandria, Georgetown, Mt. Vernon, National’s Baseball Park, Reagan National Airport and more.
National Children’s Museum Spark the imagination and celebrate the true power of children at this nationally recognized cultural institution.
Kayaking & Pedal Boats On-the-water exploring gives visitors a fresh perspective to area wonders.
Carousel The littlest visitors will thrill at the opportunity to go a few rounds with our deluxe hand-painted carousel.
Marina The Potomac’s premier yachting destination, with state-of-the-art floating docks, attentive service and incredible amenities.
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Culture
EVENTS BY THE NUMBERS
COUNTER
300 marquee events annually Wine & Food Festival – 10,000 tickets sold Red Bull – 10,000 tickets sold Ice – 190,000 estimated attendees
A destination in a city of destinations, National Harbor is home to a variety of enticing seasonal
Cirque du Soleil – 240,000 tickets
events throughout the year, each promising increased foot traffic and potential new customers.
Carousel – 2,700 rides per month
From “Movies on the Potomac” to premier festivals, National Harbor is a culture and commercial cornerstone, giving visitors new reasons to explore with every passing season.
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Festivals Traditions in the making: including the Beer, Bourbon & BBQ Festival, Crab & Beer Festival, Das Best Oktoberfest and The Wine & Food Festival.
Farmer’s Market Visitors flock to this seasonal offering of fine goods and specialty foods from the area’s premier farms.
Public Art National Harbor’s exquisite architecture and fascinating public art collection enhances the visitor’s experience.
Entertainment District National Harbor comes to life at night with live music, dance and interactive entertainment.
Summer Concert Series Jazz, Blues and Top 40 music by national, regional and local entertainers every Friday and Saturday evening, all summer long.
Shows World-class shows like Cirque du Soleil and Gaylord ICE! draw an estimated annual 500,000+ visitors to National Harbor.
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No w
Ope
n!
Power
OUTLETS In 2013, National Harbor added yet another major player to its ever-growing roster of destination all-stars. Tanger Outlets National Harbor has over 80+ household-name brands including Calvin Klein, H&M, IZOD, Tommy Hilfiger, Banana Republic Factory Store, AÊropostale and J. Crew Factory — welcoming a thriving new audience of local, national and international shoppers.
A distinctive
DEVELOPMENT
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$100M total project investment 340,000 SF of premium retail space 1,000 retail outlet jobs created $6.5M in estimated annual sales tax revenue
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World-class
RESORT & CASINO MGM National Harbor will open in 2016 as a world-class resort and casino featuring a luxury brand hotel, and spa, widely known upscale retailers, global entertainment and fine dining from local and celebrity chefs. These and other attractive resort offerings will combine to create the complete MGM Resorts experience – increasing the allure of National Harbor as a “must see” destination for locals and travelers alike.
OPENING IN 2016 $1.0B Development 9.6M Estimated visitors 1M Square Feet
MGM National Harbor will include:
Luxurious
ATTRACTIONS
• a luxury hotel • fine dining from local and celebrity chefs • world-class entertainment • shops from among the finest retailers in the world • a luxurious spa
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30 min to Baltimore
200
BWI Airport
28 min from NH
Silver Spring Bethesda
Maryland Washington, D.C. Dulles Intl Airport
Georgetown
267
38 min from NH
Arlington
National Cemetery
Tysons Corner
FedEx Field
Union Station White House
Six Flags America
U.S. Capitol
Pentagon
Nationals Stadium
Reagan National Airport
Virginia
Woodrow Wilsom Bridge
Richmond
1 hr 40 min from NH
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PO TO MA C
Alexandria
R IV ER
Branch Ave Metro
King Street Metro
速
(15 min to Reagan National Airport)
You can get there
FROM HERE
8 MILES to Downtown Washington, D.C. 3 MILES to Old Town Alexandria, VA 8 MILES to Reagan National Airport 36 MILES to Dulles International Airport 38 MILES to Baltimore Washington International Airport
Connect with National Harbor to stay up-to-date on everything from new store openings to event announcements Facebook.com/VisitNationalHarbor
YouTube.com/NationalHarbor
Twitter.com/NationalHarbor
Instagram.com/NationalHarbor
DEVELOPED, MANAGED & LEASED BY THE PETERSON COMPANIES National Harbor Office 165 Waterfront Street, Suite 350 National Harbor, MD 20745 1-877-NATLHBR www.NationalHarbor.com