WOMEN IN BUSINESS: BELIEVE IN YOURSELF!
Issue 3
Women
In Business
January 2013 NOTHING IS IMPOSSIBLE! IN THOSE WORDS ARE I’M POSSIBLE!
IN THIS ISSUE
UNLOCKING YOUR MILLIONNAIRE MINDSET While most of Britain was shut down due to transport disruptions and school closures over 100+ entrepreneurs braved the worst weather conditions in decades to attend the Women in Business Conference at LondonMet University Moorgate. Hosted by the NBWN, LondonMet and Freeagent; the event kick started with an impressive panel session which included Sheila Elliott, Director, BSS Management Consultancy; Leigh Ashton, the Sales Consultancy; Hannah Foxley, the Women’s Wealth Expert; Folake Balogun, WDF Productions and Matt Perkins, Head of SMEs, Freeagent. This was followed by an afternoon of power packed business workshops facilitated by a number of our panelists who were joined by Kelly Clifford (Profit Focus); Sharon Eden (the Passion Whisperer); entrepreneur and author of Fruitful Business Lotwina Farodoye and branding extraordinaire Kathy Ennis.
Success is intentional The focus of the conference was to get the audience to understand that they have to develop a new mindset if they want to achieve greater levels of success in their business.
“If you can change our mindset by getting rid of all inflexibility, negativity, limiting thoughts and actions, then you will be able to manifest positive change in your business” says Sonia Brown MBE (founder of NBWN). “There is no doubt about it; this is a time for entrepreneurs to think BIG in order to achieve BIG things in their business.”
Develop a Consciousness for Success
Unlocking Your Wealth Our multi-talented team of award winning speakers, panelists and experts were on hand to inspire our attendees to financial greatness.
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It’s time to get your mind out of the doom and gloom of business and start focusing on the positive. Success is not just about technical skills and qualifications it’s about your attitude to success. Surround yourself with can do, solution focused entrepreneurs who are driven, ambitious and achieving visible results in their business and life. If you think you will succeed, you will! If you think you will fail, you will! From this moment forward the choice is yours.
Action Your Ideas Get rid of complacency, it’s time to make money from your untapped ideas. It’s time to unlock your millionaire mindset.
Prepare for the Future Attendees were able to participate in a series of informative and interactive workshops aimed at producing rapid results in their business.
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WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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IF YOU WANT SUCCESS STOP HANGING AROUND WITH FOOLS! Sheila informed a packed audience that too many people believe their qualifications and technological knowledge will guarantee success in their business, but she has learnt that it boils down to attitude. She went on to add “We all know intelligent, educated and bright people but they have not created a financially viable business. If you are serious about changing the way you do business in order to seek greater financial freedom then you need to have a new mind set for wealth because your current strategy is either limiting or not working for you during these competitive times.”
Trust only a few Sheila advised the audience that there is no point seeking advice from those around you in jobs or failing entrepreneurs if you are looking to unlock your millionaire mind set. You have to study the behaviour of successful business owners who you admire (values) and wish to emulate
Success requires commitment and this means you have to create a plan and stick to it! Sheila recommends you study the attitude and behaviours of successful people and then look at the steps you take each day to achieve your financial goals. Are your steps taking you towards or away from your goals? Step away from the distractions, noise and people who keep you away from achieving greater success in your life. Sheila continues “it is better to be alone, rather than surrounded by fools!” when it comes to pushing forward to claim your entrepreneurial destiny. She adds that peers play a massive part in determining our internal and external environment because they change the vision you have created for your life.
“Dare yourself to be successful. You have to leave behind the foolish and the negative and focus on the positive” says Sheila Elliott.
going after your own. You have to stop focusing on failure and negativity and become a Master of your own mind because your mind is your biggest asset. For further information visit: www.businesssupportservices.com
Too many people have given up on their dreams and they will discourage you from
USE ADVERSITY AS A STEPPING STONE TO FINDING PASSION adequate financial preparations for her future. Her ‘Ah Ah’ moment came when the cancer returned and she decided she wanted to do something more with her life rather than to continue treading water and doing more of what she didn't want to do in a corporate environment. She admits she spent too much time listening to her inner critic who she fondly names ‘Marge’.
Faced with life threatening cancer Hannah Foxley realised she had done what so many professional women have done in the past and continue to do today; she had spent her career making money for everyone else apart from herself. Talented, qualified and with youth on her side, Hannah found that she had not made
She took stock of her skills and experience and realised that she wanted to help women become more financially confident and savvy.
Everyone needs to know how to make and handle money “It’s time to protect your finances” says Hannah. “Whether it's a sudden illness, divorce or redundancy women will find that an ISA won’t cut it in the long term. Women
have to develop a positive mind set when it comes to handling money and start taking control of their financial future.” Hannah recommends that women write the last paragraph of their ideal life and then set the goals to get them there. By starting with the end game you can set goals that are relevant and important to you. It is important to write down your goals and take it out of your head. Regularly review and adjust your goals and before you realise it, you have a robust financial strategy in place. By working with someone who understands finance means professional and entrepreneurial women can unlock and grow their wealth more effortlessly. “Don’t let a disaster be the catalyst for taking stock of your financial future” concludes Hannah. For further information visit: www.thewomenswealthexpert.com
WOMEN IN BUSINESS: BELIEVE IN YOURSELF!
Issue 3
LONDONMET SUPPORTS INNOVATION
Ann Willis Alumni Relations Events Officer, LondonMet with Sonia Brown MBE
Encouraging Enterprise Richard Celm, Manager, LondonMet. Accelerator is keen to ensure that students and Alumni get all the support they need in the start-up phase of their new venture
London Met's Alumni were fortunate to be able to work in partnership with the prestigious "National Black Women’s Network." The feedback has been very positive and participants are already stating that they will attend again. Approximately every three weeks, London Met’s Alumni have an opportunity to attend quality free events throughout the year, which like this to enhance their personal development; keep abreast of current trends in the business world and also offers social and professional networking.” Kay Choudary, Alumni Relations Manager, LondonMet University
ABOUT ACCELERATOR For further information visit : www.accelerator-london.com www.londonmet.ac.uk/accelerator
LONDONMET ARE CREATING BIZSTARS OF THE FUTURE Folake Balogun is the co-founder of the award winning company ‘WDF Productions’. They help businesses and book publishers engage with their customers using video marketing. She knew that she didn't want her life aspirations to be controlled by the corporate world and when she was diagnosed with a tumour, she realised it was time to flex her entrepreneurial wings and live life to the fullest. “If you are in an uncomfortable place, congratulations” says Folake. “When your back is against the wall, you have no choice but to take action and damn the consequences to get your business and life back on track!”
Goals matter Folake advised the audience that they should not under estimate the value of making lots of goals and taking action. She is a great believer in the power of vision. Universal law is absolute, you get what you think about the most. If you envision failure you will never achieve wealth. What you think about you attract. If you wish to attract greater prosperity in your business, it’s important that you make big goals and chunk down to make progress. This will stop you feeling overwhelmed by the process “If you are serious about unlocking your millionaire mind set” says Folake. “You need to understand your feelings about money because if you have negative thoughts, then it is going to stop you attracting and keeping money.”
Here are Folakes quick tips to unlock your own cash cannon in your business:Focus on your niche and don't be afraid to say no. By focusing and building on your niche you will increase your credibility and people will come to you. Systemise your business processes. Start putting models in place so the business can operate without you and becomes less resource intensive. It’s important that you monetise your ideas and get selling online. It’s great to make money while you sleep.
Folake says you must not underestimate the value in setting goals and taking action on them consistently.
Outsource parts of the business that are time intensive and are not your field. By leveraging your skills and experience with other talented people, you can build profitable partnerships, collaborations and joint working practices that will bring mutual benefits. In closing, Folake says “start with your passion because when times get tough, you will still enjoy the entrepreneurial journey.” For further information visit www.wdf productions.co.uk
WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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WHAT’S THE WORSE OUTCOME OF FAILING? Matt Perkins Head of SMEs at Freeagent advised a receptive audience that never in the history of business, has it been so easy to realise your entrepreneurial dreams. No longer are we shackled by exorbitant start-up costs linked to buildings, staff and huge advertising budgets. Once you have researched your product and service and found your niche, it’s important that you develop a confident, ‘can do’ attitude and don’t under sell your skills and experience. Most people know what they have to do in their business, they just don’t do it.
Today with the rise of social media platforms entrepreneurs can build profitable tribes and followers who are eager to purchase your products and services with a little outlay. Don’t use a ‘one hat fits all’ approach to selling. Once you learn the basic selling techniques, you need to modify your strategy so that it fits your personality and style.
How you plan, budget and manage your finance is vital to your long term success. A compliant financial mind set will get you in trouble because you will miss the money making opportunities.
Most people are running a business the wrong way but you need to learn from your mistakes not continue to repeat what doesn't work, especially when finance is now a very valuable resource
Business is not easy or everyone would be doing it, but there is no reason to be scared of the mistakes you make along the way.
It’s time to take responsibility for your numbers.
Freeagent Understands Small Businesses
of their finances. Hosted ‘in the cloud’, the system is accessible around the clock from any internet connection, which is ideal for the way many small business owners and freelancers work.
FreeAgent is designed specifically to meet the needs of freelancers and small business owners, as well as accountants working to support these types of businesses. For freelancers and small businesses FreeAgent’s online accounting system helps to give users a clear picture of their financial position, and puts them firmly in control
Matt goes on to say that the most successful business owners know their numbers and don't just leave it to the accountant.
Far more intuitive and accessible than conventional accounting software, FreeAgent enables users to send invoices, track time and expenses as well as monitor the financial health of their business and manage projects and payments. Uniquely it also automatically prepares and files VAT returns, forecasts self-assessed income tax and corporation tax liabilities and helps manage payroll. For accountants, FreeAgent frees-up time to focus on adding value to their customers’ businesses by enabling real-time collaboration between accountant and client. The system provides an easy way for clients to record transactions and keep their finances up-to-date, which the accountant can see at any time. It eliminates many low value, time-consuming processes so enables the accountant to focus on where they add most value. For example FreeAgent’s ‘Alerts’ function allows accountants to set-up customised alerts to automatically monitor their clients’
accounts for activity that may warrant closer examination. Take advantage of our 1 month free trial offer by clicking on the link below and signing up via the green 'Sign up now' button. For further information visit: http://www.freeagent.com/l/lets-talkbusiness
Accounting is like the ugly cousin in the background. Brilliant and vital! Matt Perkins, Head of SMEs, Freeagent
WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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People Pay For Solutions Not Promises
“It’s important that you understand your thoughts will either skyrocket your profits or take it down a ditch” continued Ashton. “Don’t stay in the toolkit if it doesn't work. Tools like people change so stop focusing on loss and start to focus on how you can increase your sales with existing and new customers.”
The saying goes “that you are in business to generate cash otherwise, you will find you are just running an expensive hobby!” This statement was supported by Leigh Ashton, the founder of the Sales Consultancy. “You are in business to generate more sales and if you are working hard but not seeing the financial rewards in your business that you desire, then it’s time to stop and review your strategy.”
Leigh provided the following three tips for entrepreneurs to motivate their clients to achieve greater sales success:-
Leigh believes that the psychology of sales is what makes the difference between those who succeed and those who don’t. Most people are caught up in their internal conversations and “if you have a warped, negative perspective of your skills or the outcome, then you will not be able to maximise the opportunities when they are presented to you” says Leigh.
Q: What advice for Mindset A: Don’t ask the plumber for accounting
advice, Stop asking people who don’t know about business or success. Get an all round education which combines your technical skills with your spiritual, emotional and social growth. Sheila Elliott, Business Support Services
A:
Keep focused on your written goals
and look at them every day. The bigger your goals the greater your chance of remarkable success. Folake Balogun, WDF Productions
Know your inner barriers and understand what stops you from taking action. Once you identify these barriers, you must find the tools that can help you push through and improve your lead conversion rates
What are you motivated and inspired to and not away from. This is important because you will understand what you are thinking when you meet a client. Make sure you are giving rather than taking so that you are helping not manipulating them. Customers can tell if you are not authentic.
Stop selling, the more you sell the more they resist. Take the time to understand the mindset of your customers or you won’t be able to connect and building ongoing relationships with them. Listen more so you can understand their challenges and problems rather than jumping in with the shopping list of services you provide.
A:
When it comes to developing a selling
mindset focus on two steps. Your Income Producing Activities (IPA) where you develop strategies that gets your clients to say “YES”. After they say yes, then focus on your Invoice Producing Activity where you make sure you get your money. Send an email reminder and then phone and ask for your money. Matt Perkins, Freeagent
A:
Your mind is like a garden. All seeds
planted will grow. From weeds to lilies to roses. Only plant the seeds you want to grow and promote yourself, your ideas, your products and services to the world. People want to know you exist. Lotwina Farodoye, Fruitful Business
“Don’t just listen, start auctioning your ideas” suggests Leigh Ashton, the Sales Consultancy.
Once you have mastered your selling psychology you will generate happiness, success and more importantly sales in your business! For further information visit www.sales-consultancy.com
A:
When Marge starts calling, hang up
the phone. Dream and plan big for your future. Think big and go for it. Hannah Foxley, the Wealth Expert
A:
To stand the best chance of success
you need to have the passion and mindset; proper planning perserverance to push through and move on your ideas. Kelly Clifford, Profit Focus
A:
You can do much more than you think
you can do. You must have a can do mindset. Always look for the solution and go for it Folake Balogun, WDF Productions
WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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GET READY TO BOOST YOUR BUSINESS PERFORMANCE! Don’t miss this remarkable opportunity to learn the secrets of business success from our highly acclaimed, entrepreneurs who are offering Women in Business readers extra discounts on their award winning programmes. Your success starts here…
Lotwina Farodoye is a multi-award winning businesswoman, speaker and author. Lotwina encourages people to unleash their potential and pursue their business dreams and has appeared on national television and radio.
Kathy Ennis is a Business Mentor & Strategist, Trainer and Personal Branding Consultant.
She provides strategic growth Mentoring to start-ups, small businesses, entrepreneurial business owners and self-employed individuals so they have the advice, guidance and expertise derived from personal business experience to confidently take action.
Are you looking for real life examples that you can easily follow?
Are your business start-up funds limited or non-existent?
The Result? Kathy’s clients learn to embrace change, implement successful business growth strategies, identify potential problems and find solutions before they arise. Kathy is all about you taking control. Join Kathy on her Brand Brilliance: 3 ½ practical tips for building a brilliant brand workshop or attend a Marketing Mixer Networking session which takes place throughout the year. Simply email kathy@kathyennis.co.uk for more details. SPECIAL OFFER FOR LADIES
WORKSHOP ROUND UPS
Are you thinking of starting a business but don’t know how to start?
Then read Fruitful Business. This book contains a treasure chest of real life examples from Lotwina Farodoyes personal story of how she started my multi-award winning fruit bar business, going nationwide in the major supermarkets and globally online in record time, all on a shoestring budget - as featured on the BBC. Fruitful Business is packed with low and zero-cost strategies to help you start your business even if your funds are limited. It contains valuable Top Tips and Exercises to help you get started on your business right away.
Money making marketing tools Kathy Ennis shares 3½ top tips for building a brilliant brand for your business. Attendees discovered how Brand Brilliance allows you to take control, embrace change, move forward and be superbly successful.
Be fruitful in business Lotwina Farodoye explains why turning your lemons into lemonade will give you the tools to overcome a number of real life obstacles that you may be facing in your business journey including: lack of funds, lack of time, and lack of skills.
A wise investment Published business author of Profit Rocket and qualified finance professional Kelly Clifford has created this essential 7-module toolkit with 35 tools and templates to help businesses like yours gain control of their financials.
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The toolkit contains all the help and advice you need without having to pay an 'expert' £1000s for the privilege. Plus it's CPDaccredited – guaranteeing its quality! Check it out here: http://bit.ly/Of5OCO As a special offer, you can buy the toolkit at a reduced investment of £447 – £150 less than the usual sale price of £597. Just use code th TOOL150QF before the 5 Februrary 2013 to take advantage of this exclusive offer at http://ning.it/Wl9rIX Find out more at http://bit.ly/N4fO1k
Watch your profits soar Kelly Clifford says acting like an ostrich - with your head in the sand about the numbers side of your business could cost you your business.
Your business is your gift to the world. Sharon Eden, the Passion Whisperer
WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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. WORKSHOP ROUND UPS
Financial Freedom Rings Hannah Foxley sharing valuable and very hot tips so women can protect and build their wealth so that they can spend the rest of their life like most people can’t.
Leigh Ashton’s Love Your Business...Hate Selling? Workshop st
Taking place on Thursday 21 March 2013, Central London; 09.00 for 9.30 am start costing £65 + VAT At my workshop you’ll learn how to master the three magic ingredients for sales success... 1)
Boost your sales performance Leigh Ashton says without realizing; you could be sabotaging your own success with negative thoughts and language – and that means you’re destined to never achieve great sales on a consistent basis.
Discover how your thinking directly impacts your sales results – and take the steps you need to get that winning sales mindset. 2) Learn how to connect with your customers and prospects better than ever before – and in a way that’s 100% natural for you. 3) Get the latest sales and marketing tools you’ll need to succeed in 2013. All in a comfortable learning environment with like minded people.
Investment £100.00 + VAT Only £60.00 + VAT for NBWN members if booked by 18th February 2013 via sharon@tpw.uk.com or call 020 3239 312 The Women's Wealth Expert would like to offer conference attendees an initial consultation at a discounted price of £100. Usual price is £250. To be the first to hear about my upcoming book, The Savvy Women's Guide to Divorce please go to my website www.thewomenswealthexpert.co.uk and enter your name and email address. You will also receive a free ebook on protecting you and yours against the unexpected. A NEW BUSINESS OPPORTUNITY
For more information click here: Love Your Business...Hate Selling? Workshop at www.sales-consultancy.com The Stuck Buster... with Sharon Eden...The Passion Whisperer
Prepare to focus on passion Sharon Eden believes nothing great in the world has been accomplished without passion. Her workshop was aimed at feisty, up-for-it women who want both their business and themselves to be vehicles for personal, revenue and profit growth.
If you’re feeling stuck, a one-off 45 minute diagnostic assessment session designed to give you pinpoint clarity. By the time you and I finish the session, you’ll be clear about where you are now in life, where you want to be and those mean old obstacles getting in your way. You’ll also have clearly defined your first baby step forward towards the life for which you yearn. Achieve all that in one stand-alone session? YES! You can.
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WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
Embracing Career Change - Regaining Control & Taking Action Redundancy, job loss or career change can often be a frightening experience if you suddenly find yourself in a situation not of your making. Even more so if you have been doing the same job for a number of years. It can leave you worried, uncertain and questioning your own abilities as to what it is that you can do. Feelings such as 'I can't do anything else', 'what if I don't get another job', 'I don't have the skills', 'I don't know what I want to do', 'I don't have the confidence to put myself out there' are just a few of the feelings of previous participants before attending this workshop. You don’t have to go through this alone. Abounding Solutions works with women facing job loss and career change to ensure that they successfully navigate this transition with as less stress and less hassle as possible.
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No matter what stage of the process you are at the Embracing Career Change workshop is aimed at helping women who are feeling stuck to feel empowered, inspired and supported and more importantly get their career back on track. The workshop will help you to:
Identify, confront and address your fears and self limiting beliefs around changing career, enabling you to feel more confident about what you need to do.
Thoroughly examine what you are good at and what you really want from a career
The ‘Embracing Career Change’ Workshop takes place on Saturday 16th February and costs £35 per person. Women in Business readers can purchase tickets for the discounted price of £25 if you book by 6 February 2013 using the promotional code WIBC1.
Discover the options for you going forward.
Tickets are available at : http://aboundingsolutions.eventbrite.co.uk
Put together a Career Change Action Plan so that you can find a career you love.
Receive 2 months follow up email support from a Personal Development, Career & Business Coach.
Carol Stewart works with women in their forties who are unhappy at work but too scared to do anything about it. She helps them develop the confidence to make a career move and find something that they love. Carol also works with business owners to remove the blockages that cause them to procrastinate over the things that they feel uncomfortable doing. For further information visit: www.aboundingsolutions.com
Joyce Bezel is the founder and Director of Perceptia Image Consulting. Her company works with individuals and organisations to take their appearance, their image and their profile to the next level.
Is it Time to Step up Your Image in the Workplace?
There is no getting away from it – image matters and first impressions count. Perceptia Image Consulting believes in providing their clients with an in-depth consultation and guidance towards achieving improved appearance and successful representation of themselves. This is done by improving appearance, behaviour, body language and etiquette through colour and style analysis; make up sessions and an wardrobe audit. For organizations they provide workshops on branding, etiquette, protocol, communication styles and special events.
After training, benefits include:
Increased levels of confidence and personal comfort are strengthened in both business and social situations. Awareness of professional standard is raised, increasing the chances of promotion. This new visibility and credibility drives demand for their company branding.
For further information call Joyce on 07828 947 916 or visit: www.perceptia-ic.com
WOMEN IN BUSINESS | BELIEVE IN YOURSELF!
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In a World of Ordinary, Why Not Be Extraordinary In Business? It’s Time to EVOLVE!
Sonia has constantly been asked about her business success and due to increasing demand, she has decided to expand her marketing offering to include the EVOLVE Business Growth Programme which aims to inspire, empower and nurture entrepreneurs to skyrocket their business performance for greater success!
If you are thinking of, starting or running a business but wish that you could stop
WHY EVOLVE?
Struggling to turn your idea into a viable business model?
Feeling overwhelmed and stuck?
Getting the wrong answers because you are asking the wrong questions?
Lacking clarity about the dynamics of business and your marketing strategy?
Resenting the demands made on you by your employees, customers, stakeholders etc?
Working too hard and making too little money?
Then it’s time for your business to EVOLVE. Join Sonia at the EVOLVE Discovery th Evening taking place on Wednesday 20 February 2013, at the Grange, Neasden Lane, London NW10 1QB between 6:00pm – 9:00pm.
The Discovery Evening is a great opportunity to learn about the EVOLVE Business Growth Programme which promises to help you strategically jumpstart your business; engage your clients and boost your income faster than if you did it alone. You will discover how to harness your passion; focus your purpose and catapult your profits through this proven Business Growth Programme.
Unlike other business programmes on the market this is not a gimmick or ‘get rich quick scheme’. Sonia’s reputation for success speaks for itself and this programme was developed by Sonia based on her extensive experience mentoring, teaching and advocating on behalf of women led businesses. With her warm, thought provoking but no nonsense personality combined with her innovative success building strategies this programme is guaranteed to take your business to the next level. And that’s not all..... Not only will Sonia share practical information and powerful solutions for business growth based on her respected formula for success, participants will have exclusive access to VIP guests and her high profile contacts during this awesome programme..
The EVOLVE Business Growth Programme is not for everyone which is why Sonia has several pre –requisites for who can apply. Sonia is looking to work with passionate, committed, savvy small business owners; solopreneurs; consultants, coaches or corporate professionals who are looking for a powerful but proven business blueprint. That’s why Sonia is only prepared to work up close and personal with a limited number of high achieving individuals. If you want to learn more, sign up for the EVOLVE Discovery Evening to see if this dynamic business programme is right for you. Not only will you get to focus on your vision, goals and action plan you get to network with other aspirational entrepreneurs all looking to embrace greater success in their life. BOOK NOW
Tickets are available at http://timetoevolve.eventbrite.com
ARE YOU READY TO EVOLVE?
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