Industry Partner Buying Guide

Merchandising Matters!

20 Reminders for Busy Pawn Teams BY LISA LITTLE Lisa Little, CPP, is the owner of Fieldstone Pawn in Georgia. She is an NPA board member and serves on the Membership Committee. Lisa was awarded the NPA Outstanding Image Award in 2021. She is also spearheading the effort to reboot the Georgia Pawnbrokers Association.

12. Use positive pop culture in signage and displays to spark ideas and interest in seasonal and fad items. When possible, include a call to action. 13, Rock the end caps. Use them right! Display seasonal merchandise and advertised specials on especially prominent ones. 14. Be like baby bear, not understocked, not overstocked, but JUST right. 15. The eyes have it. What’s at eye level, below and above? Check from different angles. Place prime high-margin merchandise where people see it easily.

1. Get curb appeal with a clean, well maintained exterior and parking area with good lighting and well-manicured lawn area. 2. Give us a sign in good condition, easily readable, on-brand and positive. 3. Make it shine and give a clear view through windows and glass displays which are unbroken and in good condition. 4. Invite them in with an uncluttered entryway 5. appropriate music, a comfortable temperature and pleasing smells. Pet odors, body odors, cigarettes and food smells can kill the urge to shop, along with strong candles and air fresheners. 7. Dance in the aisles. Make sure 6. Help them find their way. Let the store aisles are easy to navigate and layout direct customer movements seamlessly clutter-free (think wheelchairs through the merchandise. and strollers.) Speed bump displays should be on purpose, not by accident. 8. A team with a view has no blind spots when not specifically manning the floor (i.e. from the counter, other areas) 9. Washy Washy Washy. Clean everything regularly. Don’t forget to look UP, DOWN and in CORNERS. 10. Light it up because bright lights with organized displays and good signage direct the customers’ eyes where to go. 11. Plan displays for maximum profit. Space is precious. Consider the return per square foot when deciding where to display inventory.

16. Little eyes wander. Consider the little guys who wander away from parents. Are your lower shelves and displays child friendly? Could your displays topple? 17. Move it around. It’s amazing how many things sell just by moving them to a different shelf or area. 18. Fries with that? Add-ons and crossmerchandised items should be easy to reach, reasonably priced and displayed thoughtfully. 19. Starbursts, not secrets. Starburst price tags have been a proven selling tool for years - don’t keep customers guessing! 20. Step back and enjoy team members who have a special gift for merchandising. Let them shine!

OUR INDUSTRY PARTNERS

A BUYING GUIDE FOR NPA MEMBERS

AUCTIONEERS

Bonhams

BUSINESS/INSURANCE SERVICES

Apperson, Inc. Burrell Printing Co. Inc. Electronic Transfer Inc. FlexShopper LLC Guns.Com HealthPoint Plus Inc. Jewelers Mutual Group/Wexler Insurance Agency Marshall & Sterling, Inc. McLarens National Shooting Sport Foundation Numismatic Crime Information Ctr. Parcel Pro Inc. Pawnbroker Financing Pawnshop Consulting Group PawnTrain PropertyRoom.Com Stallcup Group, Inc. Exit-Strategy Consultant STAR8 Wallet/Star8 Financial The Consultants LLC Union Life & Casualty Insurance

COMPUTER SERVICES AND SOFTWARE

Bravo Pawn Systems LLC DataAge/PawnMaster Pawn Guru Pawn Leads XcelData, Inc.

DIAMOND BUYERS AND SPECIALISTS

Aaria, Inc. ABC Diamond Buyer, Inc. Adamas Atish Diamond LLC Bluestone Trading Co, Inc. Diatrendz Di-Moksh Diam Inc. FCP Diamonds LLC Firerox Jewelry Group Padmavati Exports Inc. Palak Diam Inc R3 Diamonds Inc. Rapaport Group Shri Diamond/ Jebel Gems SimplexDiam Inc. Solitaire NY Inc. Sparkle & Dazzle LLC StarDimon, Inc. SunDiam, Inc. 212.644.9001 www.bonhams.com

562-356-3333 www.apperson.com 512-990-1188 www.burrellprinting.com 800-757-5453 www.electronictransfer.com 855-353-9289 www.flexshopper.com 320-309-3226 www.guns.com 617-512-0333 www.healthpointplus.com 305-445-5050 www.wexlerinsurance.com 854-454-0800 www.marshallsterling.com 305-670-8591 www.mclarens.com 203-426-1320 www.nssf.org 817-723-7231 www.numismaticcrimes.org 310-328-8484 www.parcelpro.com 303-373-1300 www.pawnbrokerfinancing.com 954-540-3697 www.pawnshopconsultinggroup.com 904-343-9867 www.pawntrain.com 951-225-4010 www.propertyroom.com 817-479-3880 www.stallcupgroup.com 310-862-7987 www.star8financial.com 503-970-7739 www.theconsultants.us 800-545-5624 www.pawninsurance.com

888-407-6287 www.bravorevolution.com 727-582-9100 www.dataage.com 248-566-0097 www.pawnguru.com 208-615-8895 www.pawnleads.com 661-836-4065 www.xceldata.com

248-961-0506 aerj@aariadiamonds.com 586-354-7274 www.abcdiamondbuyer.com 410-913-0300 www.adamas-intl.com 212-938-1005 shahatish@aol.com 888-800-2583 www.bluestone-trading.com 213-622-6611 www.thetrendz.biz 213-623-4363 www.dimokshdiam.com 617-851-6564 clifffrye2@gmail.com 213-489-7575 www.firerox.com 732-770-2000 www.thejewelrygroup.com 917-445-4383 padex.sun@gmail.com 213-228-0077 www.palakdiamond.com 213-327-4691 r3diamonds@gmail.com 212-354-9100 www.diamonds.net 212-840-0650 www.shridiamond.com 212-883-0888 www.simplexdiam.com 212-354-5999 www.solitaireny.com 212-789-9088 www.sparklendazzle.com 646-366-0553 www.stardimon.com 917-679-5533 www.sundiam.com

GEMOLOGIST EDUCATION

Gemological Institute of America Jewelry Appraisal/ Gemological Institute

JEWELRY PRODUCTS AND SERVICES

AV Diamonds DRC Techno Edgewater Jewelry Group Jack Hunt Coin Broker, Inc. Kassoy Nikos Jewelry Inc. Nisha Design Inc. Stuller, Inc. Times Past Watch Certification Services of America Yehuda Company

MARKETING, MEDIA, AND WEB DESIGN

Advanced Media Advertising/delVecchio Productions Pawnbroker Network Podium Text Request Today’s Pawnbroker Magazine

MERCHANDISE/ INVENTORY CONTROL

Goodwill of Indiana

PRODUCT WHOLESALERS

Entrupy StarGems, Inc. Upstate Coins & Gold

REFINERY SERVICES

AAA Precious Metals Inc David H. Fell & Co Dillon Gage Inc. of Dallas, Metals Division Elemetal LLC Garfield Refining Co. Geib Refining Co. General Refining Corp Manhattan Gold & Silver Midsouth PM Mid-States Recycling and Refining Noble Metal Refining Pease & Curren, Inc. Precious Metal Refining Services United Precious Metal Refining Williams Gold and Silver LLC

SECURITY

MJSA Metro Door LLC Retail Security Services Rolland Solutions Southern CA Safe Co

STORE DESIGN AND EQUIPMENT

Jahabow Industries, Inc. Rack’Em Racks/ Horizon Manufacturing

WHOLESALE PRODUCTS

Franzen International M & M Merchandisers Marque Luxury Radical Firearms Technical Pro Worldwide Diamond Co. 760-603-4000 www.gia.edu 844-452-7769 www.jagilab.com

832-768-4785 www.avdiamond.com 615-492-1707 www.drctechno.com 305-373-8955 www.ewjewelry.com 800-877-7424 www.jackhunt.com 800-452-7769 www.kassoy.com 504-512-1285 www.nikosjewelry.com 214-748-2288 www.mynisha.com 800-877-7777 www.stuller.com 713-256-3700 www.timespastcollections.com 415-994-6624 www.watchcsa.com 702-523-6982 www.yehuda.com

805-637-5200 www.advertisingusa.tv 817-522-2556 www.pawnbrokernetwork.com 801-503-8402 www.podium.com 423-218-0111 www.textrequest.com 772-232-8888 www.todayspawnbroker.com

317-524-4352 www.goodwillindy.org

888-368-7879 www.entrupy.com 770-394-6727 www.stargems.com 720-741-0573 www.Upstatecoins.com

503-253-8591 www.aaametals.com 415-815-9938 www.dhfco.com 888-436-3489 www.dillongage.com 800-889-0396 www.elemetal.com 800-523-0968 www.garfieldrefining.com 800-228-4653 www.geibrefining.com 516-538-4747 www.generalrefining.com 212-398-1454 www.mgsrefining.com 800-895-1874 www.midsouthpm.com 847-298-0010 www.midstatesrecycling.com 317-590-7138 www.noblemetalrefining.com 800-343-0906 www.peaseandcurren.com 847-204-8115 www.pmrs-refining.com 800-999-3463 www.unitedpmr.com 702-485-1414 www.williamsgoldandsilver.com

508-316-2132 www.mjsa.org 833-969-3667 www.metrodoor.com 817-907-1778 www.retailsecurityservices.net 214-845-6805 www.rollandsolutions.com 323-724-5880 www.socalsafe.com

314-343-8950 www.jahabow.com 877-722-5369 www.rackems.com

201-405-2228 www.franzenintl.com 800-299-9035 www.mmwholesale.com 949-212-4224 www.marqueluxury.com 281-207-8788 www.radicalfirearms.com 732-237-6037 www.tpro.com 213-622-2191 www.diamond@earthlink.net