W E LC O M E The 2016 In Good Company Conference is a call to action and courageous leadership.
WHAT CAN WE EXPECT FROM TODAY? Today’s theme, “Courageous Business” is a call to broaden the vision of our businesses’ roles as committed corporate citizens. We want to be equipped in ways that will bring positive business results and the maximum positive change to society. As we listen to our exceptional speakers, we will learn from success stories and be inspired by the impact that business is already making on our country. Together, we want to learn what to do and how to do it better. Today we will also release exciting research commissioned by Nation Builder and conducted by the Bureau of Economic Research. The report, The Case for CSI in South Africa, points to the significant effect that the private sector has on our country and society through responsible social investment.
Enjoy your time here today as you engage with leaders from all spheres of business who are passionate about social change.
OUR HOST: ERIC MIYENI
MUSICAL GUEST: MAJOZI
THE PROGRAMME 7:00
Registration & breakfast finger food
8:05
Entertainment – Majozi
8:10
MC Eric Miyeni: “Let's go!”
8:15
Mike Schüssler, Director: Economists.co.za - We ignore the good news about South Africa at our peril.
9:00
Thandi Orleyn, BP South Africa Chair - The opposite of love is apathy. Reasons to be serious about social investment.
9:45
TEA
10:15
Entertainment – Majozi
10:20
Francois van Niekerk, Founder of the Mertech group and cofounder of Atterbury properties - A look at the marriage between business and purpose.
11:00
Panel Discussion: Nation Builder + Trialogue + Bureau of Economic Research - Reach of CSI research results and discussion: Where business is at, and where we could be.
11:40
Louise Brits, co-founder of Mandevco Consultants, and Ruth Mashaba, Principal: Tlakulani Primary School - What happens when CEOs get their hands dirty: a true story.
12:10
LUNCH
12:45
Entertainment – Majozi
12:50
GG Alcock, author: Third World Child & KasiNomics – What South Africans really do – revealing the hidden informal economy.
13:30
Khanyisile Kweyama-Khanyile, CEO of BUSA and chair of BrandSA - Courageous business reshaping South Africa.
14:15
MC Eric Miyeni: Close
14:30
End
OUR SPONSORS In Good Company 2016 is generously sponsored by these fine businesses. Please support them as they support our country, and its future.
As a short term insurance company that does things the fair and logical way, King Price offers a world first, with super cheap premiums that decrease monthly, award-winning royal service, and benefits that suit the client best. King Price was formed with an emphasis on living with purpose, but also making a difference in the lives of staff and clients, the insurance industry, and South Africa as a whole.
Growthpoint is a FTSE/JSE Socially Responsible Investment Index company and an index component of the Dow Jones Sustainability Indices (DJSI). It owns and manages a diversified portfolio of 474 properties in South Africa, 57 properties in Australia through its investment in GOZ and a 50% interest in the properties at V&A Waterfront, Cape Town. Growthpoint’s consolidated property assets are valued at over R110 billion.
Brand South Africa was established in 2002 to help create a positive and compelling brand image for South Africa. Their main objective is the marketing of South Africa to domestic and international audiences, thus positioning the country as a competitive destination of inward investment, trade, skills & tourism, while building pride and patriotism amongst South Africans.
Nedbank Group is one of South Africa's largest banks and continues to expand into the rest of Africa. Nedbank Group is a JSE Top 40 company offering a wide range of wholesale and retail banking services in addition to a growing insurance, asset management and wealth management offering.
Mertech is a private investment group that was founded in 1980. The group’s core attribute is its entrepreneurial spirit, marked by an outstanding track record of partnering with like-minded entrepreneurs. Mertech founded the Nation Builder movement and is therefore the principal funder of all Nation Builder activities.
YOUR SPEAKERS FRANCOIS VAN NIEKERK Van Niekerk established a completely independent community trust, the Mergon Foundation. The Mergon Foundation is rather unique in global philanthropic terms, not only in holding 65% of the founding business, but also in avoiding the legal entrenchment of any founder rights or continuous family control.
KHANYISILE KWEYAMA-KHANYILE Ms Khanyisile Thandiwe Kweyama-Khanyile has recently been appointed the Chief Executive Officer of Business Unity South Africa at the South African Chamber of Commerce and Industry. Prior to her role at Business Unity, Kweyama-Khanyile served as the Executive Director of Anglo American South Africa and was a member of the Executive Committee of Anglo Platinum since 2011.
MIKE SCHÜSSLER Mike Schüssler is the owner of Economists.co.za, an Economic Consultancy. He has won the Economist of the Year competition twice; he is one of only three economists to have won this competition more than once in the past twenty-five years.
THANDI ORLEYN Thandi Orleyn is a founder, director and shareholder of the investment company Peotona Group Holdings. She is involved in various community initiatives including chairing the Legal Resources Trust, the Shanduka Trust, De Beers Fund, Ceramic Foundation and the Fort Hare University Council.
GG MARC ALCOCK GG Alcock’s background makes him an ideal bridge between South Africa’s two economies. Author of Third World Child, an autobiography about growing up in rural KZN, he migrated to Johannesburg where he heads up his unique marketing company, Minanawe.
RUTH MASHABA & LOUISE BRITS Ruth Mashaba (nee Sono) started teaching at Tlakukani Primary School in 1992. In 1997 she was shot at school 7 times by her late husband. She believes that God had a purpose with her. Louise Brits is co-owner of Mandevco Consultants. Her passion has led to years of research, in theory and practice, on intrinsic motivation.
THE CASE FOR CORPORATE SOCIAL INVESTMENT IN SOUTH AFRICA Corporate social investment (CSI) is more important than a simple compliance exercise. Businesses can “do well by doing good� through an effective CSI programme that impacts people and the economy while also offering strategic benefit to the business. The business case for CSI is often grouped into four main categories: Cost and risk reduction: There is growing evidence that companies with strong sustainability reputations find it easier to recruit, motivate and retain high-quality employees. CSI activities directed at managing community relations may also result in cost and risk reductions (through a better understanding of stakeholder concerns). Positive community relationships may decrease the amount of regulation imposed on a company. Gaining competitive advantage: Consumers are taking CSI engagement into account and tend to be more loyal to companies with a good record. CSI activities may also lead to improved innovation as feedback from diverse stakeholders can be a source of ideas for new products, processes and markets, resulting in competitive advantages. Developing reputation and legitimacy: Reputation, or brand equity, involves trust, credibility, reliability, quality and consistency. Good CSI performance allows companies to build their reputation and brand value, which are amongst the most valuable assets.
Seeking win-win outcomes through synergies: CSI can provide a business with valuable input into strategic planning, due insights and understanding as it engages with different markets, and is exposed to the needs and consumption of products by these markets. Business South Africa is becoming increasingly involved in the solution to the social problems of the country – leading to a closer cooperation between government and the private sector. Companies have a large stake in preventing the collapse of the economic environment, and by effective spending on CSI programmes, they help to create a more stable environment within which to operate. A better society creates a better environment for business.
The potential economic impact of effective CSI It is estimated that R8.1 billion* was spent on CSI in 2015. If all of these funds were invested effectively, this could result in R25 billion being added to South Africa’s
economic output. In effect businesses will experience a societal return of R3.2 for every R1 spent annually on CSI. This same value of CSI spend would sustain almost 63 000 jobs and generate R7.7 billion in labour remuneration – ultimately reducing unemployment and impacting our economy positively. GDP increases by R12.5 billion if the investment is done efficiently.
CSI plays an important role in creating an environment that allows for more inclusive economic growth and the report has shown that the potential impacts of already existing expenditure is highly significant in the current South African context. The BER calls this “a rare win-win situation”. Findings such as this highlight the importance of initiatives such as Nation Builder and the Good Giving Benchmarking Tool that assist businesses to achieve the best possible impact through their CSI initiatives. * According to the Trialogue 2015 CSI Handbook Ad hoc research commissioned by the Nation Builder Trust.
Nation Builder is a catalyst that mobilises businesses to know more and do better in their good giving commitments. Through the latest resources, personal consultations and our interactive community, leaders from all spheres of the business world learn what it means to use their companies for greater social impact. Join the Nation Builder community today to start using your business to build South Africa.
www.proudnationbuilder.co.za