Nationwide Advertising Group - Portfolio by Joshua Hofmeier

NATIONWIDE ADVERTISING GROUP AN OVERVIEW

Advertising & Print Management

Print Logistics & Management

Creative & Design Services

Divisions of Nationwide Advertising Group

WHO WE ARE A CORPORATE OVERVIEW Nationwide Advertising Group

Servicing our clients since 1990

consists of

A Corporate Advertising Agency handling advertising across all mediums but with particular emphasis on advertising within all spectrums of the Print Medium including print management and graphic design services.

Print Logistics and Management can be a nightmare - or it can be easy! Nationwide Printing Brokers will give you your life back and save you money on the way by handling and co-ordinating all your print management needs. Their technical and production knowledge with regard to print is second to none and represents the longest standing corporate Print Management Agency in Sydney.

Finally an agency that’s FRESH, EXCITING, DARING, CREATIVE, FUN and INNOVATIVE. All the ingredients that make advertising “actually work”. Combine this with experience that comes from large, medium and small firms across all spectrums and you have MOONDOGS CREATIVE. The BEST creative team in Sydney.

WHAT WE DO SERVICES PROVIDED Creative Solutions and Print Management

For a client to get the best out of an agency, they need to know they are dealing with someone in that agency who works everyday in the area they need to utilise and will not be sidetracked by other issues. No “one” agency can be expert in all areas and therefore deliver the best result to a client across the board. Different areas of advertising require different styles of people and different approaches. This is why the Nationwide Advertising Group was formed. It has separate entities to specialise in a broad spectrum of advertising issues and each is staffed by people with the appropriate expertise for the area they represent.

If you want advertising of a corporate nature with particular emphasis on the print medium, then Nationwide Print Advertising is the entity for you.

If your need is for “cutting edge” creativity which stretches the boundaries across all mediums including television, radio, print and strategies then Moondogs Creative will blow your mind.

Others need the help of a Print Logistics and Management team that can order, manage, account for, advise and save money in all facets of their printed matter. Outstanding production and technical knowledge comes with the job when you choose Nationwide Printing Brokers.

Our clients are varied and all have different needs. Some use all three of our entities and others only one or two. But finally the Australian marketplace has an entity in Nationwide Advertising Group that can “specialise” for the client and yet “bring it all together” as a Group. If there is an area of advertising, print management or creative services your organisation needs, then we have it covered.

WHO WE DO IT FOR A SELECTION OF VALUED CLIENTS We Treat Clients as Partners

BRANDING TEACHERS FEDERATION HEALTH Brand Creation and Application to all Corporate Collateral

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CASE STUDY “Teachers Federation Health” Nationwide Advertising Group was asked in December 2007 to refresh Teachers Federation Health Fund’s existing company logo to have more appeal to their key market – Teachers. As part of the final requirements we were to provide a design that could be carried over the key company divisions without losing the identity of the parent company. We incorporated our thoughts on a selected range of stationery including letterheads and business cards to compliment our logo submissions. We have since been instrumental in refreshing the look & feel of the overall brand. Subsequently we were commissioned to create a style for the latest edition to the brand, Teachers Insurance Services. This included designing the marketing brochures to present to their client base.

ADVERTISING - PRINT GUNNEBO

Print Media Campaign for Chubb Safes

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DuoGuard Security Approved Fire Resistant Modular Interior Storage 7 Sizes Available

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Nationwide Advertising Group ÂŠ2008

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CASE STUDY “Gunnebo” As a market leader in the security industry and representative of the Chubb Safes brand, Gunnebo felt the need to lead the way in taking the industry’s marketing away from the staid and technical based format of previous years. Nationwide Advertising Group where selected to create advertising material that followed through on the Gunnebo vision. Advertising and promotional material was designed to focus on situation and lifestyle, satisfying the need to have security measures in place, while successfully limiting the impression of “bars, bolts and locks” that are commonly associated with security. Material was produced that met and exceeded the client’s expectations, affirming Gunnebo and Chubb’s position as market leader.

PACKAGING CHANEL

Retail Product Packaging

Nationwide Advertising Group ÂŠ2008

CASE STUDY â&#x20AC;&#x153;Chanelâ&#x20AC;? One of, if not the best known Cosmetic brand in the world... Chanel Nationwide Advertising Group has been producing packaging for Chanel since 2002. Brand integrity is of paramount importance when dealing with such a highly respected company. Chanel will only continue to use a company that demonstrates an ability to always deliver a finished product that successfully maintains their high and expected standards of quality and finish. Nationwide Advertising Group is proud to be one of those companies.

BRANDING MACARTHUR CREDIT UNION

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Macarthur Credit Union Ltd ABN 83 087 650 244 AFSL No 239933 PO Box 121 Camden NSW 2570 Fax 02 4640 9913 mail@macarthurcu.com.au www.macarthurcu.com.au Camden 52 Argyle Street Ph 4640 9999 Narellan 1/8-10 Somerset Avenue Ph 4634 7222 Picton 2/102 Argyle Street Ph 4677 1852 Tahmoor 125 Remembrance Drive Ph 4683 1999

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Macarthur Credit Union Ltd ABN 83 087 650 244 AFSL No 239933 PO Box 121 Camden NSW 2570 Fax (02) 4640 9913 mail@macarthurcu.com.au www.macarthurcu.com.au Camden 52 Argyle Street Ph 4640 9999 Narellan 1/8-10 Somerset Avenue Ph 4634 7222 Picton 2/102 Argyle Street Ph 4677 1852 Tahmoor 125 Remembrance Drive Ph 4683 1999

in and for the community

products and services it’s the local benefits that count

October|08

Member newsletter

In this issue

local loans

close + personal

What’s new at macarthurcu.com.au

A message for members from the General Manager page 2 See what’s new at macarthurcu.com.au page 4

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CASE STUDY â&#x20AC;&#x153;Macarthur Credit Unionâ&#x20AC;? Macarthur Credit Union faced a challenge that confronts a lot of regionally based businesses; that being, the growing penetration of larger organisations into their traditional market. Recognising this, they embarked on a drive to regain their regional presence through re-branding and strategic alliances with local businesses. The first step in this process was to change their existing look, which had no tie to the rich and proud local area. With this in mind, Nationwide Advertising Group developed the look and feel you see here which has been received extremely well in the marketplace.

WEB DESIGN TEACHERS EYECARE

Website to Showcase Products and Services

Nationwide Advertising Group ÂŠ2008

CASE STUDY â&#x20AC;&#x153;Teachers Federation Healthâ&#x20AC;? Nationwide Advertising Group was contracted to design a website for Teachers Eyecare customers. The requirement was not only an informational site but an interactive site that would enable their members and the general public access to purchase online. Some of the other functions are booking online appointments, online claiming of benefits for members from the Teachers Federation Health Fund, location maps, online catalogues and much more.

BROCHURE SYDNEY TOWER Presentation Brochure for Skywalk Souvenir Prints

Nationwide Advertising Group ÂŠ2008

CASE STUDY “Sydney Tower” Sydney Tower is one of Sydney and Australia’s leading attractions. It gathers visitors from both the domestic and international tourism markets to take in the unrivalled views available from its high rise walking platform in the heart of the city and sister attractions at Sydney Aquarium and Wildlife World. Capturing the experience of “touching the clouds” while enjoying a harbour vista renowned the world over with a photograph, goes without saying. Displaying that image in a way that highlights every exciting memory was the task handed to Nationwide Advertising Group. Creating a photo-folder that captured the height, fun, memories and friends using images and minimal text was clearly achieved and welcomed by a satisfied client.

BRANDING MOYES YONG & CO Brand Creation and Application to Corporate Stationery

Nationwide Advertising Group ÂŠ2008

CASE STUDY â&#x20AC;&#x153;Moyes Yong & Coâ&#x20AC;? The brief was to design a new logo, tag line and range of stationery for a start up accounting firm. While the principles had many years of experience as chartered accountants, they wanted a fresh new approach to their new business. They also wanted a colour to stand out from the normal blues and greys associated with accounting firms. They wanted a look that showed a modern and progressive approach which would be in line with the progressive culture and approach the firm exudes.

ILLUSTRATION

DIGITAL ART using Photoshop

CASE STUDY â&#x20AC;&#x153;Digital Artâ&#x20AC;? For something a little different that serves your illustration needs, Nationwide Advertising Group offers you the option of digital painting. This medium uses photoshop to create or re-create art to look like it has been painted by hand. At Nationwide Advertising Group we offer a full range of illustration alternatives from vector art to digital painting using photoshop. Services we provide include character and/or mascot concept, creation and development and logo and character re-drawing.

PACKAGING - FMCG MARINE PRODUCT MARKETING Seafood Range Retail Packaging

CASE STUDY â&#x20AC;&#x153;Marine Product Marketingâ&#x20AC;? After many years of designing plastic wraps for Marine Product Marketing we were asked to design a new boxed solution for their Ocean Monarch Brand distributed throughout Woolworths stores. The designs needed to stand out from the crowded shelves and at the same time maintain the integrity of the original brand. The look is crucial to the level of market penetration.

ADVERTISING - ONLINE SYDNEY CRUISING RESTAURANTS Email Blast Campaign

CASE STUDY “Sydney Cruising Restaurants” As one of Sydney’s largest on-harbour entertainment venues, Cruising Restaurants were looking for an update to the look and feel of their on-line marketing and commissioned Nationwide Advertising Group to create a visual representation of all the excitement and benefits that Cruising Restaurants vessels have to offer. Nationwide’s creative team took all the elements available that make Sydney Harbour the most picturesque entertainment venue in Australia and combined them in a manner that, while not overpowering the senses, gave a true sense of what is on offer when you take a dinner or lunch cruise on the luxurious Majestic and Show Boat vessels.

PACKAGING KENWOOD HOME AUDIO Home Audio Product Package

CASE STUDY “Kenwood Home Audio” Kenwood needed a packaging solution for their home audio systems that at the time came in a number of individual rather plain boxes. Nationwide Advertising Group came up with the concept, design, photography, artwork and sourced and managed the printing and manufacturing of the packaging solution you see here. These set sales records at the time and far out performed the client’s expectations.

WEB DESIGN INTEQ

Corporate Website Design

Nationwide Advertising Group ÂŠ2008

CASE STUDY “Inteq Limited” Inteq merged with a large international group and required their branding to be aligned with the parent organisation while still maintaining an element of their domestic brand to retain continuity with their existing client and prospect base. Nationwide Advertising Group were charged with the responsibility of merging the two corporate identities across all materials in a way that showed the expansion of the merge and the established values of the original Inteq brand. Collective use of colours, fonts and images where employed to successfully achieve the client’s desired result.

BROCHURE AUSTRALIAN WOOL INNOVATION Corporate Profile

CASE STUDY “Australian Wool Innovation” Australia’s leading organisation in promoting Australia’s wool products to the world. AWI promotes production and farm care for primary producers all the way to high end fashion and textile uses of Australian wool both domestically and on the international stage. All material produced for AWI must represent the best Australia has to offer from designing fact based information for producers to creating cutting edge design and advertising material for mainstream media. In doing so, Nationwide Advertising Group helps to create and continue the brand awareness of Australian Wool Innovation.

SALES MATERIAL ELI LILLY AUSTRALIA Product Sales Aid

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CASE STUDY “Eli Lilly Australia” The brief from one of the world’s leading pharmaceutical companies was to maintain and use components consistent with the global brand identity while designing for the local market. This piece is used by sales teams to educate doctors on the patient benefits of Eli Lilly’s products, so it needed to be a clean look which was easy to follow and that clearly stated the advantages of prescribing Eli Lilly’s products to patients.

ADVERTISING - PRINT KENWOOD CAR AUDIO Advertisement

CASE STUDY “Kenwood Car Audio” The brief was to design a magazine advertisement and tag line to stand out in the local market while maintaining the overall global look and feel established by the head office in Japan. It needed “punch” and clarity while maintaining a clean, modern look.

OUTDOOR MEDIA COURTYARD BY MARRIOTT Billboards/Bus Shelter Signage

Billboards

Bus Shelters

Nationwide Advertising Group ÂŠ2008

Posters

CASE STUDY â&#x20AC;&#x153;Courtyard by Marriottâ&#x20AC;? Create an advertising package to launch a new hotel in the predominantly business based area of North Ryde in Sydneyâ&#x20AC;&#x2122;s North. While facing competition in surrounding areas from established hotels and motels, the main focus of the initial campaign was to create awareness of a new and superior venue. Advertising and marketing collateral was created to portray a venue that had well appointed rooms and high quality dining facilities in the heart of an expanding corporate location at economical rates. Visually pleasing material using warm, inviting and fun themes was promoted in local press along with on-line and large format outdoor billboard advertising resulting in an ever accelerating awareness of the Courtyard by Marriott venue.

PACKAGING RGM VOICES CD Packaging

CASE STUDY â&#x20AC;&#x153;RGM Voicesâ&#x20AC;? We were asked to design a DVD/CD package for the client to use in presentations to their clients. It had to clearly identify their fundamental services, while promoting questions as to what the full meaning was. Having had the design theme received with enthusiasm, we were then contracted to handle the duplicating and printing of the DVD/CD and outer cases and sleeves.

RETAIL - POS R.M.WILLIAMS

Retail Promotion Posters

Nationwide Advertising Group ÂŠ2008

CASE STUDY “R.M. Williams” One way R.M. Williams promotes seasonal fashion is by using large format posters in store front windows. The major issue faced is producing a double sided poster that does not have image showthrough and can be easily transported across Australia. Nationwide Advertising Group, using our resources, was able to source a material that could be printed on both sides and was able to be rolled to fit in tubes as opposed to the previous delivery method of flat packing which greatly reduced the client’s expenditure on freight and maintained a high quality end product.

ILLUSTRATION Meat & Livestock Australia

Character Creation for Food Safety Campaign

Nationwide Advertising Group ÂŠ2008

CASE STUDY “Meat & Livestock Australia - Food Safety Campaign” In order to create greater awareness of the importance of food safety, Nationwide Advertising Group was asked to conceptualise a character mascot that would be used in a food safety campaign nationally and throughout the Asia/Pacific region. The character needed to convey the simplicity of the ‘food safety’ message, appeal to a mass market audience and most importantly maintain a strong presence and familiarity in the market place. The resulting chef figure was produced on countless consumer friendly mediums ranging from posters and flyers to novelty magnets and throughout the media. The success of the campaign nationally was replicated throughout the Asia/Pacific region where it boasted further success for many years.

EVENT PROGRAM NECA

Annual Conference Program Collateral

Enhancing your business. Advancing our industry.

2008 NECA NSW Conference Improving your bottom line

Peppers Salt Resort and Spa, Kingscliff NSW 23-26 October 2008

NECA NSW Conference 2008

Project Development

Business Sessions Friday 24 October 2008 Ofﬁcial Opening

Insolvency or Turnaround James Tinslay, CEO, NECA National James Tinslay will provide an overview of current developments at a National level, including the status of major policy initiatives of the new Rudd Labor Government that affect business activities.

Keynote Address Sir Laurence Street – Former NSW Chief Justice and internationally renowned mediation expert.

Morning Tea Industrial Relations Kyle Kutasi – NECA Industrial Relations and Commercial Manager The new Federal Government has commenced the implementation of its industrial relations agenda. Hear Kyle’s informative presentation on the state of play with the Government’s “Forward With Fairness” industrial relations package, and the latest on the award

Alyson Ogilvie-Lee - Turnaround professional and business advisor

Ian Low - State Coordinator – Electrical, WorkCover NSW OH&S is a constant, and often very expensive, issue for electrical contractors. Ian Low will present a session on the impact of accidents in the workplace and how contractors should operate to reduce their risk. Come along and ﬁnd out how WorkCover approaches investigations and the outcomes.

Home Building Act – The Regulators Perspective

Kyle Kutasi – NECA Industrial Relations and Commercial Manager No one likes to spend money to recover money from non-payers. Kyle Kutasi will present a practical session on the do’s and don’ts of debt recovery. This is a must attend session to ﬁnd out how to avoid wasting time and money chasing bad debts and includes a free “How To” manual.

Steve Griffin – BEc - Assistant Commissioner Home Building Service The Home Building Act has been the subject of major review, including the licensing of contractors. Steve Griffin will speak on the proposed changes and what they will mean for licensees and the industry in general. Steve will also speak about the Home Building Service compliance programs and how the Service assesses breaches. If you want to avoid penalty notices and fines, this is the session to attend.

Morning Tea

Wiring Rules 2007 Darrell Hills – Member of the Standards Australia Wiring Rules Committee and Advisor to NECA The new wiring rules were published in October 2007, and amendments were proposed even before the ofﬁcial commencement on 1 June 2008. Find out how implementation of the rules is going, what current developments have occurred and take the opportunity to have those nagging questions resolved by Darrell.

Hypothetical All presenters In true Geoffrey Robertson style, NECA will treat Conference attendees to the thrust and parry of a hypothetical event involving all of the conference presenters.

Prize Draws The draw for the LG LCD 42” TV acknowledging the support of members during the last membership year will take place at the conclusion of this session.

The Art of Mediation Sir Laurence Street The nature of a dispute, or the amount of money in dispute, do not have to be large to gain the beneﬁt of mediation. A mediated outcome, as opposed to costly litigation, is more likely to save valuable time and money. In this presentation Sir Laurence Street outlines the key features of commercial mediation including how it is commenced, how it is conducted and how it contributes to the resolution of disputes. A must attend session for those interested in gaining valuable insights into the world of dispute resolution.

Steve Grifﬁths Conference Close

Lunch

Improving your bottom line

Management

How healthy is your business? The health of a business can sometimes be invisible to management. Alyson Ogilvie-Lee will explain some of the key identiﬁers of business stress, how to avoid ﬁnancial crises and increase the potential for business growth and opportunities.

Occupational Health and Safety

Debt Recovery

Afternoon Tea modernisation process for the electrotechnology industry. An essential for business planning and employee issues into the future.

Steve Grifﬁths – President NECA NSW

NECA National Update

Saturday 25 October 2008

Brian McGlynn – B.E., M.Eng(Sci), MBA Former Chief Engineer for the Commonwealth Bank and Investment Director Private Equity and Infrastructure for Colonial State Bank Whether your business is small, medium or large, one of the easiest ways of adding time and cost to a project is through poor project management. In this session, Brian McGlynn will draw on his 20 plus years in project management in the construction industry to provide a valuable insight into the management of project risk.

Enhancing your business. Advancing our industry.

Peppers Salt Resort and Spa, Kingscliff NSW

CASE STUDY “NECA - National Electrical and Communications Association” NECA’s design brief was for their 2008 NECA Conference, which was held at Peppers Salt Resort and Spa, Kingscliff, located on the beautiful North Coast of NSW. NECA requested that Nationwide design a conference brochure which not only provided valuable information in regards to the conference but also to create a relaxed and friendly environment, which showcased sun, sand and outdoor activities in line with the beauty of the area. To follow through with Nationwide’s services, we provided the mail out component of the brochure, and designed and printed the accompanying printed material for the delegates to use at the event.

BANNERS/SIGNAGE Teachers Federation Health

Conference Banners and Branch Signage

Nationwide Advertising Group ÂŠ2008

CASE STUDY â&#x20AC;&#x153;Banners & Signageâ&#x20AC;? As an advertising supplier to the Teachers Federation Health Fund and many other clients, we are called upon from time to time to Design and install a range of Point of Sale material. As seen in the examples on the opposite page these included the reskininng of a number of light boxes and indoor signs at their Macquarie Street Parramatta Eyecare branch. The array of POS and display materials that we handle are many and varied and can be used for a multitude of functions, not the least being standing long term displays and short term mobile and conference themes.

THE FINAL WORD

This Overview has been specifically compiled to stimulate you, our prospective client, to ask these crucial questions >

Are you using the right suppliers at the moment to best represent your company?

Are you having to use numerous suppliers to create various items when one could do it all?

Are you getting the creativity you want and need?

Are you getting the best value for your marketing dollar?

Are you getting the service you need and deserve?

Does the supplier you currently use handle not only the large jobs but also the small with equal enthusiasm?

Does your current supplier handle the creativity at the cutting edge, manage the print production and still deliver you cost efficiencies second to none?

If you were using Nationwide Advertising Group, all these questions could be answered in the affirmative. Donâ&#x20AC;&#x2122;t take our word for it, get on board and weâ&#x20AC;&#x2122;ll prove our point.

Telephone: 02 9955 4777 Facsimile: 02 9955 7055 Email: create@npadvert.com.au www.npadvert.com.au

Servicing our clients since 1990

Level 5, 26 Ridge Street North Sydney NSW 2060 Telephone: 02 9955 4777 Facsimile: 02 9955 7055 Email: create@npadvert.com.au www.npadvert.com.au