THE BRAND
Our brand story Trying new things. Making friends. Sharing moments. We’re all about the simple things. Because there is beauty in simplicity. And infinite possibilities‌
2013 CLUSE IS FOUNDED Our fresh new brand starts life with a strong sense of purpose: creating style beyond time. Leading the way with modern and minimal designs that inspire women to be empowered with nowness and express their uniqueness.
In love with French chic, we chose a name drawn from a town in the Haute-Savoie with a strong watchmaking legacy.
Founders and co-CEO’s Ed Postmus and Rudyard Bekker
Created in Amsterdam CURATED BY YOU, THE WORLD OVER CLUSE watches and jewellery are designed in Amsterdam for inspired women across the globe. Driven by a team of young and ambitious individuals, we’ve become one of the fastest growing accessory brands in the world.
We dream big, but our focus stays true to the little things: inspiring you with contemporary minimal designs that are crafted with attention and care and a strong focus on materials, quality and style. Being in tune with the now. Embracing new opportunities. And challenging ourselves
every day with great passion for the CLUSE brand. There are 16 different nationalities working at CLUSE HQ and CLUSE Hong Kong.
Vision A world where you shine!
Timeline THE JOURNEY
2013
2014
2015
2016
2017
2018
CLUSE is founded
CLUSE starts selling online and takes a first step in the wholesale business
CLUSE is spotted by fashion influencer Caroline Receveur and celebrity Rachel Zoe
CLUSE opens a second office in Hong Kong
CLUSE Jewellery is introduced
CLUSE moves to a new HQ and opens 20+ CLUSE kiosks and pop-ups
Our first two collections are launched: 1. La Bohème 2. Pavane
Our next two collections are launched: 3. Minuit 4. La Roche
Our fifth watch collection is launched: 5. La Vedette
First jewellery collections: 1. Essentielle 2. Idylle 3. Amourette
New collections: 6. La TĂŠtragone 7. Triomphe 8. New Jewellery categories
Employees: 2
Employees: 10
Employees: 20
Employees: 35
Employees: 100+
Employees: 120
Retailers: 0
Retailers: 30
Retailers: 170
Retailers: 2100
Retailers: 4800
Retailers: 5500+
Timeline THE JOURNEY CONTINUES
2019 Q1
2019 Q2
New stainless steel watch collection and silver jewellery collection
Switch to stainless steel watch collections and silver jewellery
New SS19 collection: Le Couronnement Jungle trend theme for La TĂŠtragone and Triomphe
More price diversity in watch collections
Employees: 120
Employees: 120
Retailers: 5500+
Retailers: 5500+
Unisex collections
CLUSE has proven to be able to spot trends early on, convert trends into
trend products; continuously. We are the tastemaker, are able to out-connect and offer value for money. In 2019 we continue to focus on delivering new on-trend collections, quality and proprietary designs.
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Growth
DEVELOPMENT IN POS 6000
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Standalone kiosk Hong Kong Harbour City
Standalone kiosk Singapore Takashimaya S.C.
Shop in Shop concepts
Online marketing ALL ABOUT BEING SOCIAL Within CLUSE, our company’s e-commerce experience and knowledge of the watch industry come together. Our longstanding e-commerce
940K Instagram followers
background and presence enable us to efficiently engage with the millennial generation through social media and complementing channels. 1.7 million Facebook fans
CLUSE is recognised as a Facebook Success Story and a textbook example of how to use social media as a marketing tool. CLUSE found the perfect balance between brand awareness and performance-driven conversion campaigns, to reach the highest possible return on investment while maintaining the established brand image. Thanks to the profound in-house knowledge of Social Media marketing, a data-driven approach and a clear customer profile based on campaign data, CLUSE has managed to grow to a staggering 1.7 million Facebook fans and 940K Instagram followers within 4 years.
The collection WATCHES Simple, minimal, modern watches for women. Designed to be customised to your personal style. The go-to
accessory for creating your special moments.
Our Watch Collections
La Bohème
Minuit
La Vedette
Pavane
La Roche
La Roche Petite
La TĂŠtragone
Triomphe
Minimal yet bold. A true statement watch.
A tribute to the midnight feeling.
Effortlessly iconic. The small vintage watch, reinvented.
Clean-edged and captivating. All about catching the eye.
Raw beauty in a refined setting.
A little piece of art on your wrist.
A rebel, breaking all convention with a square dial.
A refined elegance
La Bohème THE ORIGINAL STATEMENT WATCH Our classic CLUSE watch. Bold in size. Minimal by
design. Black, silver, gold or rose gold — with a choice of leather or mesh straps.
Minuit A TRIBUTE TO THE MIDNIGHT FEELING. The one with a special numeral at 12. Smaller in size but equally stunning. For little moments time stands still. Leather or mesh, always elegant.
La Vedette RETRO STYLE FOR THE MODERN STARLET The small vintage watch, reinvented. Silver, gold or rose gold with mesh or leather straps. Give your look the effortless chic of a movie star.
Pavane MINIMALISM MEETS LUXURY Alluring simplicity with mesh straps and crystal stones. Rose gold, gold, silver or black, which will catch your eye?
La Roche AN EXPRESSION OF INDIVIDUALITY Raw beauty in a refined setting. In black or white marble, each watch is totally unique. Choose rose gold, gold or black, with leather or mesh straps.
La Roche Petite A LITTLE PIECE OF ART ON YOUR WRIST Raw stone in a smaller setting. In black or white marble or
Dalmatian stone, a one-of-a-kind expression of style. Choose rose gold or gold, with leather or mesh straps.
La TĂŠtragone THE TOMBOY The La TĂŠtragone watch plays with lines and shapes. With a square case, rounded edges and a clean and refined face, it combines androgyny and classic elegance with ease and
splendour.
Triomphe REFINED ELEGANCE Triomphe redefines the rules of colour mixing. The gold-silver or rose-silver bands flow elegantly down the mesh with a flourish of glamour. Express your personality down to the very last detail; the Triomphe collection encourages you to find yours.
Mix & match CUSTOMISE YOUR ARM CANDY One watch, infinite possibilities. Designed for you to mix and match with our easily interchangeable straps. Classic colours, new season shades and glamorous metallics in a choice of stainless steel mesh or genuine leather.
Customise La Bohème, Pavane and La Roche with any of our 18 mm straps. Combine Minuit, La Roche Petite, La TÊtragone and Triomphe with your favourite 16 mm straps. And give La Vedette a cheeky makeover with our 12 mm straps. Click out. Click in. Click with the vibe. Perfect for updating your look and putting a fresh spin on minimalist style.
The collection JEWELLERY
For mixing. For matching. For making new. Whatever your mood. Because life is all about the possibilities.
And having fun with your personal style.
Our Jewellery Collections
Essentielle
Captivating attention in all simplicity.
Idylle A unique expression of style.
Global network OFFICES HEADQUARTERS Amsterdam, The Netherlands Hong Kong PRESS OFFICES Australia, Belgium, France, Italy, Netherlands, Spain,
United Kingdom GLOBAL MANUFACTURERS China, Thailand LOGISTIC HUBS Germany Hong Kong 2019
Thank you