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ABOUT ME Hi!, My name is Natalia Laura Brizuela-Pires, I was born in the south of Argentina, in a little town called Comodoro Rivadavia located in the province of Chubut, internationally known as Patagonia. I grew up next to the sea, swimming in the cold Atlantic waters next to the whales, penguins and seals. Since I was very little I used to pay attention to the visuals around me more than anything. I was very frustrated during the first years of elementary school because I could never focus or pay attention to the teachers during the lectures. When reading a book, I was always distracted by the size of the text, the colors, the photographs and all the possible combinations. When I was 9 years old, my dad got my siblings and I a new computer with all the newest software and a color monitor, which was the newest technology at that time. I learned how to use “Microsoft Word” in less than a week, and after that I “created” and “designed” my first magazine. It was an 8 page magazine with a lot of information, graphics and pictures about “Saving the planet”. It was very entertaining...I did it for one year...(Next time I go to Argentina I’ll try to find a copy in my parents storage). Even if I knew that visuals were my passion, I decided to go to school and study Biochemistry. I loved it, and i did it for 5 years. One day I went to visit my sister in Buenos Aires, who was studying Architecture, and I helped her build a model and some boards for her final project. That night I called my dad and I said “Dad, would you kill me if I switch careers?” He said “Do what makes you happy so that in the future you don’t have to work”... now I understand what he meant. I started my Graphic design classes in 2008, and In less than 4 years I graduated with honors from the University of Palermo, Argentina.
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SELECTED PROJECTS Welcome to my design portfolio! I have highlighted my areas of expertise including Logo Design, Stationery Design, Identity, Branding, Packaging, Editorial Design, Architectural Graphics, Environmental Graphics, Printing Systems, CD Covers, Social Media Graphics, Interactivity and Web Design. Enjoy!
Greetings!
page 04 - About Me- My Story
page 08 - CD Covers - Music
page 12 - GUAC - Branding
Related Graphics
page 20 - Kalho -Branding
page 26 - Empabites - Identity
page 46 - Ben’s Chili Bowl -
page 50 - Payne Elementary
Branding
School - Environmental Graphics
page 70 - DCBIA -Program -
page 74 - Wedding Branding
Editorial Design
page 16 - 15 Minute Designs Social Media Graphics
page 30 - MMD, Editorial,
page 36 - Chuck Brown Memorial
page 40 - Selected Wine Labels
Branding, Architectural Graphics
- Environmental Graphics
- Packaging
page 56 - Selected Logos
page 60 - Selected Proposals -
page 64 - OTLEZ- Identity
Editorial Design
page 76 - Wok & Talk - Logo
page 82 - Selected websites -
Design and Branding
Web design
The End!
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RECORD COVERS Name of project: Selected Record Covers Clients: Multiple Clients Year: 2011 - 2015 I’ve been surrounded by musicians since I was very little. I love music but what I appreciate the most is listening to a record and translating the music into graphics. The perfect combination of the music and its graphic representation is what makes the experience successful.
De La Sante Cd Cover - December 2014 Surrealist graphic for surrealist music. Check it out at: www.delasante.bandcamp.com
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Witchtopher Columbus / CD Cover - January 2014
Sloppy Sisters / CD Cover - March 2014
The letter C and W are the structure for the pilgrim hat.
Colorful, retro CD label for an Italo Disco Mix.
De La Sante / CD Cover - June 2011 Created from real pictures taken in the Recoleta cementery in Argentina.
Sargentile / CD Cover - June 2014 Presto Bando Band requested this specific design. A unique concept.
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De La Sante / CD Cover - December 2015
Nati Ferrari / CD Cover - June 2014
Surrealist graphic for progressive music.
90’S CD Cover. Combination of 3D elements and a pastel pink color.
Tunel / CD Cover - February 2015 3D Effects created by shadows and repetitions.
Volare / CD Cover - March 2015 This started as a color study, but it became a CD Cover.
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GUAC Name of project: GUAC Client: MGM Year: 2014 - Present Awards: GD USA (Category: Branding) GUAC is a Mexican restaurant that was proposed for the MGM National Harbor project. This branding project has already won a National Graphic Design Award in the Packaging category.
Hot Sauce Bottles - August 2014 These bottles were inspired by the typical Mexican patterns.
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To-go Boxes / Packaging - August 2014 This packaging uses the typical Mexican patterns and a colorful palette.
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GUAC Logo Design - August 2014
Restaurant Menu - August 2014
Simple logo design with a hint of color inspired by the typical Mexican patterns.
Visually appealing menu features the menu items in an elegant and modern format.
Napkins - August 2014
Mobile Applications - August 2014
More branding. Why not create cute napkins?
Mobile application for online ordering.
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15 minute designs Name of project: #15minutedesigns Client: N/A Year: 2014 - 2015 I’m not a big fan of social media or addicted to posting on different platforms, but I discovered through Instagram a new way to express my feelings without writing too much. This project is something that I came up with just few months ago, and it is basically doing a graphic at the end of the day in only 15 minutes. After that whatever I did and feel comfortable with, is what I post and share on the different social media platforms. I got tired of the selfies and decided to post my own art instead.
#yoyalovi - Instragram post December 2014
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#15mindesigns- Instragram posts - 2014 to Present These are some of the 15 minute designs that I’ve selected for this book. Check them out: @nativigd
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KAHLO Name of project: KAHLO Client: MGM Year: 2014 - Present Awards: GD USA (Category: Branding)) Kahlo is an Identity project created as a case study for the MGM Food Emporium. The concept for this restaurant is based on the life of Frida Kahlo.. The logo was inspired by her handwriting as well as the color palette and the rustic style of the graphic system The pattern was also inspired by the patterns that she used to wear on her stylish and unique clothes.
To-Go paper bags / Packaging - August 2014 Simple combination of colors, textures and icons.
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Packaging for Tequila - August 2014 I had fun creating this box. Monochromatic, simple, iconic.
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Kahlo Logo Design - August 2014
Restaurant Menus - August 2014
This logo is the representation and recreation of Frida Kahlo’s Signature.
The menus represent an eye-catching combination of the rustic feel and the brand image.
To-Go box / Packaging - August 2014
To-Go cups / Packaging - August 2014
Customers from this restaurant will take their food home in a unique box that embodies
This is a very comfortable way to carry drinks and also to advertise the Brand.
the brand.
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WHEN IT COMES TO BEHAVIOR , DOING THINGS THAT ARE SPONTANEOUS & NON REPETITIVE HAS THE BIGGEST IMPACT ON HAPPINESS - STEFAN SAGMEISTER
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empabites Name of project: Empabites branding Client: Empabites Year: 2014
Empabites is a case study made for an Argentinian brand which offers “empanadas” (a typical food from South America). The branding was created based on the Argentinian flag and the shape of the “empandas.” This project included logo design, color palette selection, and packaging for their “to-go” menu.
Empabites Menu / Branding - June 2014 Short and simple menu, but easy to read.
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To-Go boxes / Packaging - June 2014 Cardboard box wrapped with a custom graphic. This packaging was created for large orders of empanadas.
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Empabites Logo - June 2014
Empabites Business Cards / Stationery- June 2014
The symbol is an abstraction of the Argentinian Flag and the shape of the empanadas.
Exploring the Logotype.
To-Go paper bags / Packaging - June 2014
To-Go boxes / Packaging - June 2014
Visual game between the color palette and the logo.
Customized Packaging for smaller quantities.
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MARSHALL MOYA DESIGN Name of project: Marshall Moya Design identity Client: Marshall Moya Design Year: 2012 - Present Awards: GD USA (Multiple Categories) I joined Marshall Moya Design in February 2012. The brand was established and the identity was already created, but I was able to improve different aspects of their graphic system by adding modern influences to different elements.. The following pages include selected graphics I created for Marshall Moya Design including Stationery, Infographics, some editorial work, Marketing materials, Portfolios, Presentations, Architectural Presentations, etc.
Stationery / Identity - December 2012 Marshall Moya Design’s stationery is a very corporate design, but it works well for an architectural firm.
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Flyer / Marketing Materials - November 2014 This flyer was created for an architectural exhibition. Even if the Brand was established when I joined the firm, I was able to introduce a second font together with some creative iconographics.
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Editorial Work to Promote the Diversity at the Firm - December 2014 I was very proud when I was able to introduce the grayscale palette to the standards manual, together with the new font and iconic system. This is one of the first projects developed with some of my suggested graphic changes.
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Portfolio / Editorial - February 2014
One Pager / Advertising - February 2014- May 2014
Portfolio Design for Marshall Moya Design. This was a 150 page book.
Marketing material created for a scholarship program.
Business Cards / Stationery - February 2012
Poster / Advertising - February 2014
Typical and standard design.
Poster for architectural services promotion. Published in different newspapers.
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Brochures / Advertising - February 2014 Brochure designed for exhibition.
Poster / Advertising - August 2012
Standard Folder for Multiple Uses / Stationery - February 2012
Award winning posters.
This folder was designed in different sizes with the purple color as its accent.
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chuck brwon memorial Name of project: Chuck Brown Memorial Park Client: DGS. Department of general Services D.C. Year: August 2014 Chuck Brown is known as the “Godfather of Go-Go” in Washington D.C. I was extremely happy to be part of this project and to be the one who designed and coordinated the installation and creation of the mural. The mural is a selection of photographs of Chuck Brown’s life together with 4 globe posters that I had to digitalize from photographs taken in the 1980’s. The coordination with Chuck Brown’s family was extremely important and I had the pleasure to meet the family and become a fan of his music as well.
Chuck Brown Memorial Aerial View / Environmental - August 2014 This aerial view shows the scale of the project as well as the site plan.
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Chuck Brown Memorial Park / Environmental - August 2014 The mural collage was printed on tile. The tiles came from Italy and were installed on site. My task was not only to design each tile, but also to coordinate the installation.
Chuck Brown Memorial
7 GE IMA
6 GE IMA
2 LS NE PA
5 GE IMA
1 LS NE PA
4 GE IMA
3 GE IMA
8 GE IMA
2 GE IMA
9 GE IMA
1 GE IMA
10 GE IMA
Mural Design / Layout References
Chuck Brown Memorial Park / Environmental - August 2014 The selection of the images was made by the Chuck Brown family and his manager. Once this selection was made I had to coordinate the credits with the photographers.
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Chuck Brown Memorial Park / Environmental - August 2014 The mural was also accompanied by a timeline printed on stainless steel panels. Each photograph highlights iconic moments of Chuck Brown’s life.
Chuck Brown Memorial Park / Environmental - August 2014 One of the most challenging tasks of this project was to digitalize the Globe posters from old photographs. It was a challenge, because we had to maintain the style and original look.
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WINE LABELS Name of project: Wine Labels Client: Multiple Clients Year: 2012 - 2015
This is a selection of some wine labels that I’ve designed for different clients. Each label is different according to the client expectation, and the target audience.
Real, La Sidra del Mundial - Wine Label / Packaging - June 2014 This label is a case study that I did just for fun during the World Cup in 2014
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Labels designed for Chef Geoff’s Restaurant / Packaging - November 2014
Labels designed for Chef Geoff’s Restaurant / Packaging - November 2014
This is one of the options submitted to the client.
Final design selected for the Chardonnay Wine Label.
Labels designed for Chef Geoff’s Restaurant / Packaging - November 2014
Patrones Wine label Case Study / Packaging - November 2012
Final design selected for the Cabernet Sauvignon Label.
Label created for one of my final projects at school.
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Labels designed for Chef Geoff’s Restaurant / Packaging - November 2014 The concept for this label was designed by one of my friends and developed by me. The obelisk is the shape created by the two bottles.
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I don’t think that type should be expressive at all. I can write the word ‘dog’ with any typeface and it doesn’t have to look like a dog. But there are people that [think that] when they write ‘dog’ it should bark. - Massimo Vignelli Massimo Vignelli
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BEN’S CHILI BOWL Name of project: Ben’s Chili Bowl Case Study Client: MGM Year: 2014 - 2015 Awards: GD USA (Category Packaging) This case study was created as part of the branding package submitted for the MGM National Harbor project. It won a National Graphic design Award in the packaging category.
Ben’s Chili bowl To-Go paper bag / Packaging - August 2014 Paper bag designed to carry Ben’s Hot dogs .
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Napkins / Branding - August 2014 Creative way to develop the identity of Ben’s Chili Bowl. Play While You Wait.
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Ice Cream Cups / Packaging - August 2014
Soda cups / Packaging - August 2014
This packaging is 100% visual, simple combination of the typeface with the color palette.
Red cup: Diet drink, Yellow cup: Regular Drinks.
To-Go boxes / Packaging - August 2014
Packaging for Ben’s Chili / Packaging - August 2014
Simple but eye-catching packaging to-go.
Their customers love Ben’s chili, so this packaging allows them to take it to-go.
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PAYNE ELEMENTARY SCHOOL Name of project: Payne Elementary School Client: DGS, Department of General Services D.C. Year: April - December 2014 I had the pleasure to lead and design all the graphics created for this project. The project included: 3 hallways, 1 connector, 4 bathrooms, auditorium, and dining room graphics designed entirely be me. I led not only the graphic design aspect, but also the printing and installation process. There was a lot of work and long nights without any sleep in order to meet the deadlines. Payne Elementary School hosts many international students, which is why the concept for the graphics is “Our World.�
Galaxy - Connector Hallway Graphic / Environmental - October 2014 Each hallway has a different theme. This graphic was created to teach students about the solar system.
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Greetings / Lobby Graphic / Environmental - October 2014 Payne Elementary School hosts students from different nationalities and that’s why these graphics are in the lobby. Nice way to make the families feel at home when they enter in to the building.
Lobby Graphics / Environmental - October 2014 This photograph shows two of the graphics that are placed in the lobby niches. One graphic teaches students about the world in a fun and brief manner. The graphic located next to the security desk is a collage made of inspirational words in different languages.
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Inspirational Collage / Lobby Graphics / Environmental - October 2014 Collage of different inspirational words related to education in different languages.
Our World / Lobby Graphic / Environmental - October 2014 This world map highlights different facts from each continent. This environmental graphic is the introduction to the rest of the graphics in the building.
Dances Around the World / Auditorium / Environmental - October 2014 This graphic is one of my favorites. This graphic is about the different dances around the world with a brief description of each.
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Galaxy / Connector Hallway Graphic / Environmental - October 2014 This graphic was created to teach students about the solar system.
Sports / Dining Graphic / Environmental - October 2014 This graphic is located in the dining room of the school. This graphic shows the most popular sports around the world.
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Animals / Hallway Graphic / Environmental - October 2014 This graphic is about the animals around the World.
Landmarks / Hallway Graphic / Environmental - October 2014 This graphic is about the most iconic architecture buildings, brides and landscapes around the world.
Animals / Bathroom Graphics / Environmental - October 2014 Even the bathrooms have graphics. For this graphics we used photography and just a silhouette to tag the style with the hallway graphics.
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LOGO DESIGN Name of project: Logo Design Selection Client: Multiple Clients Year: 2009 - Present Awards: Some of these are “Award winning� logos . This is a selection of logos that were designed for different clients or as case studies. I consider myself a big fan of minimal and clean logos, the following selection shows my favorites.
Kitty Cat Condo / Logo Design - December 2014 Logo Created for a Cat Shelter Design Competition.
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2014 - Logo Design for Bending
2014 - Logo Design for Deli
2014 - Logo Design for Mexican
2014 - Logo Design for Mexican
Birch Behavioral Services.
Restaurant (MGM Casino).
Restaurant (MGM Casino).
Restaurant (MGM Casino)
2014 - Logo Design for Cat Shelter
2014 - Logo Design for Seafood
2013 - Logo Design for Bradley
2014 - Logo Design for Argentine
Competition.
Restaurant (MGM Casino).
Site Design Landscape.
Restaurant.
2014 - Logo Design for Asian
2014 - Logo Design for Skeege.
2014 - Logo Design for a Film
2013 - Logo Design for
Producer.
Competition - Aloha.
Restaurant (MGM Casino).
2014 - Logo Design for Lili
2014 - Logo Design for Galway
2014 - Logo Design for Junior
Crochet Crafts.
Consulting company.
Construction.
2014 - Logo Design for Artist.
2014 - Logo Design for DJ Tom
2014 - Logo Design for
2013 - Logo Design for Cat
Bauer.
Residential Transformations LLC.
Shelter campaign.
2014 - Logo Design for Presto
2014 - Logo Design for Doncupido
2014 - Logo Design for Bending
2013 - Logo Design for OTLEZ
Bando’s third album.
Valentine’s Day campaign.
Birch Behavioral Services.
Environmental.
2014 - Logo Design for DJ Dani Lehman.
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EDITORIAL Name of project: Editorial Projects Client: Multiple Clients Year: 2011- 2015 Awards: Award Winning Projects This selection shows a variety of editorial projects created for Marshall Moya Design and for Marshall Moya Design Clients. The selection was based on the different target audiences and publication purposes.
St. Elizabeths Pitch Book / Editorial - December 2014 to February 2015 This editorial project was a Pitch book, created for the St. Elizabeths Campus community. This book was designed based on the content provided from the developers working on the project. This book was presented to the D.C. Mayor in January 2015.
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St. Elizabeths East Pitch book / Editorial - January 2015 This editorial project was a Pitch book, created for the St. Elizabeths Campus community. This book was designed based on the content provided from the developers working on the project. This book was presented to the D.C. Mayor in January 2015.
Marshall Moya Design Proposals / Editorial - March 2014 This Editorial work was done for a proposal that the firm submitted to The Department of General Services in Washington D.C. The editorial work included the illustration of the “characters� and layout design.
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NOMA Request of Qualifications Booklet / Editorial - April 2014 This booklet was designed for the NOMA Underpass Competition in 2014. This is an Award Winning Booklet under the “Editorial� category.
Marshall Moya Design Proposal / Editorial - November 2014 This Proposal was submitted to the Washington Humane Society. The design was a combination of good photography and good layout design.
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OTLEZ Name of project: OTLEZ Branding Client: OTLEZ Year: 2015
OTLEZ is a design studio located in Argentina, Washington D.C. and California. The Branding work for this company is an ongoing project. The graphic concept is a game between the letters O,T,L,E,Z and some effects like repetitions and 3D perspectives. The color palette is black and white. Love this project!
OTLEZ Instagram Post / illustration - December 2014 Repetitions and perspectives.
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Notepads / Branding - March 2015 T Letter repetitions and 3D perspective effects. Combination of the letter T and some words selected that are also part of the brand language.
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Tags / Branding - March 2015
Business Cards / Stationery - March 2015
Tags that can be used as marketing materials or other purposes.
Minimal business cards with list of services. Simple and to the point.
About Us Booklet / Editorial - March 2015 This is an 8 page booklet that describes the company history and their services.
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Great minds discuss ideas; Average minds discuss events And small minds discuss people... - jessica walsh
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PROGRAM Name of project: DCBIA Gala Program Client: DCBIA Year: April - 2015 This editorial piece was created for the DCBIA 2015 Gala. The concept of the Gala was “The Art of Construction”. The main component of this design are the double-exposure images, the 2-color palette and the narrow typeface.
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DCBIA Program Cover / Editorial - April 2015 Double-exposure image: DC Flag and City Center building.
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DCBIA Program inside Pager / Editorial - April 2015 Different layouts used for inside pages.
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DCBIA Program Back Cover / Editorial - April 2015 Double-exposure image: DC Flag and City Center building.
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Wedding Branding Name of project: Belilta & Scott Wedding Graphics Client: Belilta Asfaw Year: 2015 The concept for this wedding is the combination of the Omega and the Alfa which also means “From The Begging to The End.� This wedding will take place in Ethiopia and the graphics are a critical requirement to communicate the message and the travel plan for the invitees. This is considered a Branding project due to the different pieces that were created and requested by the client, such as, Wedding Logo, Digital and Print Invitations, different types of Cards, Wedding Program, Travel Booklet, Packaging, and more.
Save the Date Cards - December 2014 The save the date card was designed for print and digital purposes.
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Drink Menus - December 2014 These menus will be displayed at the wedding bar together with other menu/drink signs.
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Wedding program for invitees - December 2014
Cards, Multiple uses - December 2014
The program shows the plan for the 3 days before the wedding day.
These cards will be used for music requests, table numbers, food signs etc.
Cards for Bridesmaids and Groomsmen - December 2014 Funny way to announce the Bridesmaids and Groomsmen - digital and print design.
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WOK & TALK Name of project: Wok & Talk Client: MGM Year: 2014 - Present WOK & TALK is another case study designed for an Asian Restaurant. The look and feel for this restaurant was inspired by the simplicity of the Asian cuisine. The color palette is a combination of black, white and a hint of gold.
Sake bottle / Packaging - August 2014 Simple sake bottle design for one of the restaurant products.
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Mobile Applications / Interactivity - August 2014 The design for this mobile app was based on good photography and the use of white as the main color.
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Wok & Talk Logo Design - August 2014
Signs & Advertising / Branding - August 2014
The initials of the restaurant name are represented by a noodles, a popular ingredient
The use of minimal photography is critical to carry the identity throughout the system.
in many Asian culinary dishes.
Napkins / Branding - August 2014
To-Go Boxes / Packaging- August 2014
Elegant Napkins also used as promotional materials to build the brand recognition.
This Packaging was inspired and designed using only the graphic elements of the logo.
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websites Name of project: Web Design Client: Multiple Clients Year: August 2014 - 2015 Category: Web Design I learned Web Design while working at inNuevo Digital, a firm located in Washington D.C. which specializes in websites and digital solutions. Technology changes everyday, so the goal of designing websites is not only to make them look pretty but to also make them responsive and make a stronger user experience.
ISGP Website - January 2015 Website Design for Institute on Science for Global Policy / www.scienceforglobalpolicy.org
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MMD Website - January 2015 Website Design for Marshall Moya. Wordpress responsive design. www.marshallmoya.org
SFA Website - November 2014 to Present Website Design for Science Festival Alliance. Wordpress responsive design. www.sciencefestivals.org
INSITES Website - March 2015 Website Design for Insites. Wordpress responsive design. www.insites.org
ISGP Website - January 2015 Website Design for Institute on Science for Global Policy / www.scienceforglobalpolicy.org
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@nativigd - April 2015