EDITORIAL ILLUSTRATION
WHAT IS EDITORIAL ILLUSTRATION? Editorial Illustrations are created to accompany written articles such as comsumer magazines, trade publications, journals and newspapers. It is seen as a fundamental job in illustration and for most professionals it is the bread and butter work. They uniquely represent a concept.
Functions:
Decora've
Informa(ve
Pass comment
TIMELINE - Magazines 8-9 DAYS
TIME MANAGEMENT
Nathalie Moore
FEES • Low fees, but more creative freedom • Cancellation - What’s the policy?
COPYRIGHT • Value - The ownership, and who has the right to reproduce the image? • License -
READERSHIP • Art directors job • Audience • How illustration affects the readership
TES ART EDITOR ALEX MORGAN Intrepid Reporter Josh Sherwell caught up with TES art editor Alex Morgan to ask him a few questions about editorial illustration. So whats your commissioning process like? The copy is emailed to the illustrator who, by the end of the day or first thing the following, will send a rough(s) of the illustration which, on approval, will be completed by the end of that day or early the next. Illustrators with whom we regularly work and consider dependable won‘t usually be asked to submit a rough (though I don’t think that’s the case elsewhere). Miles Cole, who illustrates the TV review on the Higher, for example, and just has a day from briefing to finished art, always goes straight to final. Illustrations for features, which tend to be larger, usually take the best part of a week from commissioning to completion.
use illustrations on the features and comment pages as these have longer lead times. Features are usually put together a week (sometimes two) in advance and What sort of deadlines do comment pages, which I find ofyou usually give illustra- fer more opportunities for using illustrations, two to three days. tors? Both the TES and THE (Times Higher Education) are weekly magazines with, certainly in the of the news pages, pretty tight deadlines. Generally, we tend to
And finally, What sort of prices do you pay? What we pay is determined by size though this might also be
affected by what we have left in the week’s budget. As a rough guide, for an illustration with a reproduction size of say 160mm x 90mm we’d pay £160. For one 220mm x 150mm, £260 and for a full page 210mm x 270mm, £300(ish).
CREATING IMAGERY...
By Owen Gildersleeve for The Title : “We Will Cry and Laugh” Client: Guardian Magazine
Some illustrations may have a unique angle on the article, incorporating humor or philosophical ideals. Art directors commission illustrators to create pieces suitable for their specific needs. Be INNOVATIVE With Design • photography • paper-cutting • textiles • Mixed Media
DECORATIVE ILLUSTRATIONS
As one of the functions of editorial illustration, decorative illustration is created to illuminate the whole essay and to indicate the unspoken parts.
by Danesh Mohiuddin Titile: Cultural Development Should Be the Next Step
All with a distint visual language, complimenting the article. They do more than decorate, highlighting central idea and indicate unspoken parts.
by Danesh Mohiuddin Title: Do you speak foreigns? Client: Gulf Newspaper
DECORATE THE EDITORIAL ARTICLE TO PORTRAY THE MAIN IDEA
Show the key words, important sentences or connections between two points.
By Getty Title : “Unnatural Pairings” Client: The TES Weekly Newspaper
By Danesh Mohiuddin Title: The New Art of Everyday Conversation Client: the Gluf News
INDICATE THE UNSPOKEN PARTS
By Danesh Mohiuddin Title: “The Road to Green Fuel” http://daneshnewspaper.blogspot. com/
by David Parkins Title: Tune In On Your Toastmaster Network Client: The Guardian Magazine
LIFESTYLE MAGAZINES The illustration in lifestyle magazines reflects the niche they target. It has a running sytle, encapsulating a magazines genre. An example is James Graham’s ‘M is for man’, being used throughout Esquire.
Tatjana Jeremic Glamour
James Graham’s ‘M is for Man’
informative
informative FUNCTIONS:VISUALLY EXPLAINING COMPLEX THERIES:READERSHIP:-
NEW SCIENTIST & F
FOCUS MAGAZINE
PASS COMMENT
Pass Comment illustration (illustrations in newspapers) visually repres duced by the illustrator are their reaction to the article, which is often i
I am going to be focusing on the cartoon illustrations frequently seen i affairs.
T (NEWSPAPERS)
sents concepts and ideas in newspaper articles. The illustrations proin a satirical and humorous way.
in newspapers, that generally ‘poke fun at’ political topics and current
Dave Brown ‘The Daily Cartoon‘ (6-10-11), The Independent
KIPPER W
EDITORIAL ILLU CLIENTS: The Guardian The Spectator
Kipper Willams The Guardian
WILLIAMS;
USTRATOR uardian, The Sunday Times, pectator and many more... TIMELINES
Sunday Times Cartoon Strip ‘Pile’em high’ • 1. 2. 3.
6-7 Day Period Look at possible books & related topics around the middle of the week. Speak to the literary editor on Thursday and send about 6 ideas the next day (Friday). Draw the actual cartoon over the weekend but usually it’s done early in the week for a Tuesday afternoon deadline. E-mail the artwork back, which appears in the paper the following Sunday.
The Daily Guardian Business 4 Illustrations per week Speak to the City editor around 1pm to get a feel of which stories are being covered I then send ideas around 5pm the SAME DAY! The editor picks one of these, which I draw up email at around 7pm. Other publications are weekly or monthly and deadlines vary. Kipper Williams ‘German chancellor and Greek PM meet’
Editing Cropping doesn’t seem to happen much these days, as I usually know the exact allocated size. Sometimes, the cartoons are stretched horizontally or elongated to fit a hole that’s left on a page! Also I tend to write in my own caption within the speech bubble so it’s not so easily changed. Sometimes a caption can be changed if the cartoonist writes it under the image There are the usual legal restrictions i.e. you can’t directly say something about someone when there’s no evidence.
But usually people take it on the chin when they appear in a cartoon as it looks as though they have a sense of humour Restricted by a set size - it’s a good discipline to keep what you’re saying within a defined space. And I use pen, ink and watercolour Some magazines print better than others
Kipper Williams ‘haircut for Greek bondholders’ finance section The Guardian
IMAGE IN CONTEXT
Copyright • The copyright always belongs to the artist unless otherwise stipulated. • With the Guardian, they retain copyright for a short period, 2 months, then it becomes mine • That means they can resell or whatever to another publication within that period and we split the fee 50-50. • After that, if someone wants to use the cartoon I negotiate the fee on my own. • People usually get in touch if they want to print a cartoon, but you never know which ones have been ‘stolen’ as you don’t necessarily see them!
The Benefits -does the layout differ to printed publication -opportunities (hyperlinks)
ONLINE PUB
Structure -magazine and newspaper comparisons -‘It’s Not Magazine’ open plan layout, differs from the ‘generic’ layout/ grids -how this affects readership etc
Spreads from Little White Lies magazine, online version. http://www.littlewhitelies. co.uk/the-magazine/issue-37
BLICATIONS Photographs Against Illustration • Reasons why an editor might chose illustration over photo? • Does it depend on readership? • “Images and graphics are necessary, but not as decoration. • They are narrative tools” (Javier Errea) Times Online website, to show the use of hyperlinks/layout http://www.thetimes.co.uk/tto/ news/
This Is Not magazine, open plan poster layout http://www.isnotmagazine.org/
CONCL Editorial illustrations are created to accompany written articles of various publications such as consumer magazines, trade publications, journals and newspapers. Editorial illustrations can be a unique representation of concepts in the article, or may even represent an emotional reaction to the article.
By Owen Guildersleeve Title: The Green-Tech Race Client: Diplomat Magazine
LUSION
By David Parkins “This one speaks for itself.” Client: The Guardian Magazine
from http://fkclinic.blogspot.com
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