Las Vegas Multi-Market Media Kit 2016

multi-market media kit

702.305.5828 â&#x20AC;˘ NaturalAwakeningsLV.com

WELCOME... ... to your opportunity to reach millions of consumers interested in a healthy, natural lifestyle. If you’re a green, healthy, sustainable or socially responsible company or organization, Natural Awakenings wants to work with you—and FOR you! We have a national circulation of more than 17 million magazine copies annually, encompassing 98-plus markets and over 44 million readers each year, and our numbers are growing as new franchise owners launch our FREE publication in communities throughout the U.S.

healthy living Reach Over 4 Million Consumers Monthly

Natural Awakenings will help you create a customized marketing strategy that gives you complete flexibility in meeting your print and online advertising needs.

Natural Awakenings is one of the largest national publications serving the vast natural health and sustainable living sectors of our economy, a demographic that research by the Natural Marketing Institute has identified as Lifestyles of Health and Sustainability (LOHAS). One in four adult Americans is part of this $227 billion marketplace for goods and services in the categories of health and wellness, the environment and ecological living, social justice, personal development, spirituality and socially responsible investing. We’ve spent the last two decades serving the LOHAS market, and we know what it takes to reach these consumers—to educate and inform, to influence purchasing decisions and to promote healthy, eco-friendly lifestyles. We provide exactly what they want—and we’ve proven it again and again in every market where our magazines have launched!

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The Healthy Lifestyle Marketplace Market Segment

Market Size

Sustainable Economy Healthy Lifestyles Alternative Health Care Personal Development Ecological Lifestyles

$76.5 Billion $27.5 Billion $30.7 Billion $10.6 Billion $81.2 Billion

TOTAL U.S. LOHAS MARKET

$226.5 Billion

A Phenomenal Rate

of Growth Natural Awakenings began in 1994 as a successful, free publication distributed in the Naples/Fort Myers, Florida market (Collier/Lee edition). Our second magazine and first franchise was launched in 1996, in Sarasota, Florida, and we have experienced exponential growth ever since. The Natural Awakenings family currently includes more than 90 franchises in markets as diverse as Santa Fe, NM; Houston, TX; Westchester, NY; and Miami, FL.

Unsurpassed Local Market Penetration

Who is the Natural Awakenings Reader?

According to our readership surveys conducted over the years, our total readership is overwhelmingly female (80%), and: • 6 2% have been reading Natural Awakenings for more than 2 yrs. • 2 1% purchase from our advertisers between 1 and 3 times per month. • 49% are between the ages of 35-54. • 60% have one or more college degrees. • 57% have an annual income in excess of $45,000. • 89% purchase healthy or organic food.

As a free community publication, Natural Awakenings is distributed at hundreds of locations in each member city or metropolitan area, providing an unsurpassed depth of market penetration, with more than 84,000 distribution locations. Our readers can pick us up all month at: • Health food stores and markets

• Spas & retreat centers

• Food co-ops

• Gift shops

• Holistic clinics and centers

• Retail stores

• Practitioner offices

• Nonprofit organizations

• Schools and educational centers • Recreational centers • Public libraries

• Vitamin and herb shops

• Restaurants, cafés and coffee shops

• Local and regional expos and conferences

• Fitness centers

• Newsstands

• Bookstores

• And many other locations

In fact, we’re everywhere our readers visit, so we’re always available. When a local or regional body/mind/spirit or natural living event or expo takes place, you can bet Natural Awakenings will be there—often as a sponsor! And because our community calendars are updated monthly, Natural Awakenings is retained as a reference and consulted often for local events and resources.

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• 46% attend excercise or fitness events.

healthy planet Why Our Readers Always Pick Us Up!

We inspire as well as inform, providing cutting-edge articles and interviews that really make our readers take notice. Past editorial has featured such nationally recognized healers, teachers and leaders as Bill McKibben, Michael Pollan, Judith Orloff, Debbie Ford, Ed Begley, Jr., and Nell Newman; and doctors Mehmet Oz, Andrew Weil, Deepak Chopra, Wayne Dyer and Christiane Northrup, among many others. Each month, Natural Awakenings magazines across the country take a practical look at the latest natural approaches to nutrition, fitness, creative expression, personal growth and sustainable living. Our how-to articles and fresh perspectives help readers map out routes to healthier, happier and longer lives as they forge more meaningful local and global connections.

reach our readers

Natural Awakenings’ Multimedia Resources for Healthy Living

IN PRINT

WEB & e-NEWSLETTER MOBILE

Welcome to your opportunity to reach 44+ million consumers annually interested in a healthy, natural lifestyle. If you’re a green, healthy, sustainable or socially responsible organization, Natural Awakenings wants to work with you—and for you! You can find us at over 84,000 distribution points in more than 98 markets.

Our innovative website offers specific pages to attract your targeted demographic — you can place your advertisement right on the department page that your potential clients and customers are most likely to visit. Also, an ad in our monthly e-newsletter will be seen by 197,831+ viewers annually.

The Natural Awakenings iPhone & iPad app serves as a resource to our readers on the go. Banner advertising is available on a shared rotation basis. Online advertisers automatically receive a listing in our National Directory for iPhone/iPad. Over 36,000 people have downloaded our app as of June 2013.

Website Traffic

Over 600,000 Annual Impressions

Stats as of 10/1/2014 • For complete statistical information, ask your NA sales representative.

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over 90 markets Alabama (3) Birmingham Huntsville (Tennesse Valley) Mobile Arizona (2) Phoenix Tucson Arkansas (1) Little Rock California (3) East Bay Los Angeles San Diego Colorado (1) Denver/Boulder Connecticut (3) Fairfield County Hartford New Haven/Middlesex District of Columbia (1) Washington Florida (14) Daytona/Volusia/Flagler Ft. Lauderdale Jacksonville/St. Augustine Melbourne/Vero Beach Miami & Florida Keys Naples/Ft. Myers North Central FL Orlando Palm Beach Peace River Pensacola/Emerald Coast Sarasota Tampa Bay Treasure Coast Georgia (2) Atlanta Northern GA/Western NC Illinois (1) Chicago North & North Shore

Ohio (3) Central OH Cincinnati Toledo

Indiana (1) Indianapolis Louisiana (3) Baton Rouge Lafayette New Orleans

Oklahoma (1) Oklahoma City

Maine (1) Portland

Oregon (1) Portland

Massachusetts (2) Boston Western MA

Pennsylvania (5) Bucks/Montgomery Counties Harrisburg/York Lancaster Lehigh Valley Pocono, PA/Warren County, NJ

Michigan (4) Ann Arbor East Michigan Grand Rapids Wayne County

Rhode Island (1) Providence

Minnesota (1) Minneapolis/St.Paul

South Carolina (4) Charleston Columbia Grand Strand Greenville

New Jersey (7) Central NJ Hudson County Mercer County Monmouth/Ocean North NJ North Central NJ South NJ

Tennessee (4) Chattanooga Knoxville Memphis Nashville

Nevada (1) Las Vegas New Mexico (1) Albuquerque/Santa Fe New York (1) Albany Central NY Long Island New York City Rockland/Orange Counties Westchester/Putnam Counties North Carolina (3) Asheville Charlotte Raleigh/Durham/Chapel Hill

Texas (5) Austin Dallas Metroplex Dallas/Fort Worth Metroplex N Houston San Antonio Virginia (2) Richmond Southwestern VA Washington (1) Seattle Wisconsin (2) Madison Milwaukee Puerto Rico (1)

Natural Awakenings Can Tell Your Story, Too! Ask us about how News Briefs, Health Briefs, profiles and articles can feature your product or service. Let us help you educate and inform your customers about exactly why youâ&#x20AC;&#x2122;re special and how you will meet their needs.

80% of our 44+ million readers purchase products or services from ads seen in Natural Awakenings which can be found at over 84,000 distribution points nationwide. NaturalAwakeningsMag.com

print specifications Market Breakouts - Rates

Format for Print-Ready Ad

If you are providing print-ready copy, your ad must be submitted in one of the following formats: 1) T IFF, EPS, JPG, PSD or PDF file. All fonts must be embedded and/or attached. Please “flatten” all files before saving. Emailed files must be under 6 MB. 2) Adobe Acrobat© PDF file, distilled from InDesign as ‘Press Quality’, fonts embedded. Microsoft Word or Publisher files are not accepted as print-ready ads. 3) Native application files: PC InDesign files with “ALL 300 dpi files needed for remote printing.” This should include the original one-page InDesign file, any linked 300 dpi graphics and all fonts. Adobe Illustrator files saved as EPS with embedded photos & art. All fonts converted to outline. Adobe Photoshop files saved as flattened JPG, 300 dpi, in CMYK.

(Custom Advertising Packages)

Design your own marketing campaign and strategy using Natural Awakenings’ Market Breakouts. Choose any markets across the country (from the list on the previous page) in which you would like to advertise, and multiply the number of markets by the figures below to get your monthly cost. Size Rate Size Rate Full Page $950 1/3 Page $435 Photos and Graphics 2/3 Page 725 1/4 Page 365 Please include any photos or graphics in one of the following formats as an email 1/2 Page 590 1/6 Page 295 attachment. Graphics embedded into word documents are not acceptable.

Natural Awakenings gives discounts for 3-, 6- and 12-month 1) Digital photos (JPG or TIFF) unretouched “right out of the camera” are preferred. insertion terms and offers multiple market discounts. 2) P rofessionally printed photos scanned at 300 dpi. TIFF, EPS, PDF or JPG 3-month discount-7% • 6-month discount-15% • 1 year discount-25% windows format accepted. Additional 5% discount if advertising in 10 or more markets. 3) P rofessionally printed photos (to be scanned). For specific placement where available add 10%. No computer-printed material or website images are accepted.

FULL-PAGE BLEED: Bleed Size 8.75 x 11.25 Trim Size 8.25 x 10.75 Live Area 7.5 x 10.25

2/3 page horizontal 7.5 x 6.25

full-page no bleed

2/3 page vertical

7.5 x 10

4.75 x 9.75

half-page horizontal 7.5 x 4.5

half-page vertical 4.75 x 7

1/3 horizontal (2-column) 4.75 x 4.5

1/3 horizontal (3-column) 7.5 x 3.25

1/4 horizontal (2-column) 4.75 x 3.25

half-page vertical (2-column)

1/3 page vertical

3.5 x 9.75

2.25 x 9.75

1/4 horizontal (3-column) 7.5 x 2.25

1/4 vertical (2-column) 3.5 x 4.5

1/6 horizontal 4.75 x 2.25

1/6 vertical 2.25 x 4.75

digital advertising Choose

Leaderboard

Web Ad

728 x 90 / 30k max.

Splash w/Advertorial 460 x 258 / 40k max. Rectangle

300 x 250 / 35k max.

Skyscraper 160 x 600 / 20k max. Featured Video 300 x 250 (embedded from client server or YouTube type host) Accepted File Types: JPG / GIF - No Sound, No Animation

Select

Page

Most of our ad sizes may be placed on the Home page or on any of our popular internal Landing pages. Select from Health, Fit Body, Eat Well, Green Living, Inspiration, Pets, Community or Travel. Skyscraper ads are not available on the Home page.

Advertorial

Common online advertising allows the site visitor to click directly to your website. We also offer full-page (webpage) “advertorial” for those that prefer to provide educational background to the reader prior to driving qualified leads. Editorial pages include photos, graphics and links to your website.

Newsletter Only

Monthly newsletter advertising to our double optin subscription list. Limited to space available.

Create

Package

Select your online advertising á la carte or create an electronic advertising package. Combine website advertising with Newsletter, Advertorial, National Directory and iPhone/iPad app!

NA iPhone / iPad App

Natural Awakenings’ popular new app is free at Apple iTunes store and serves as an on-the-go resource to readers around the world!

www.NaturalAwakeningsMag.com

e-newsletter programs Natural Awakeningsâ&#x20AC;&#x2122; monthly newsletter provides subscribers with a virtual magazine delivered to their inbox. All articles, News Briefs and Global Briefs are presented with links to the full story on our website. Limited advertising opportunities are available in several popular sizes. Currently more than 197,831 readers receive the newsletter annually.

Program Options HTML sponsorships only

Frequency Monthly mailing to total circulation

Placement Choose one of these for any newsletter:

Leaderboard

480 x 60 pixel ad unit

Rectangle

220 x 167 pixel ad unit

Skyscraper

150 x 562 pixel ad unit

Square

170 x 170 pixel ad unit

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national directory listings Natural Awakenings’ National Directory is THE premier resource for healthy/green businesses. Now, our new iPhone app technology delivers all of our website’s National Directory listings to our iPhone/iPad app! Online advertisers are automatically included in our National Directory for the entire length of your advertising term. We will include your basic contact information, 25-word description and an appropriate category for Search functions.

Program Options

Placement

Frequency

No Additional Charge for Online Advertisers Basic Contact Information with 25-word business description

Choice of Categories: Length of Online Advertising Term Beauty & Skin Care, Community, Eat Well, Education, Fit Body, Green Living, Health, Inspiration, Pets, Travel

Website Directory Listing

Natural Awakenings on the Go!

The Natural Awakenings iPhone & iPad app is a free download at Apple’s iTunes store and serves as a resource to our readers on the go. The Natural Awakenings app has a National Directory of healthy living providers for those seeking services to support a vibrant lifestyle. Listing your business on the Natural Awakenings Directory will allow readers from anywhere in the U.S. to locate your services, complete with directions. Over 30,000 people have downloaded our app as of June 2013.

iPhone/iPad Directory Listing

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digital pricing WEBSITE Contract Length (months)

Home Page 3 6 12

Landing pages 3 6 12

Splash

800

680

600

640

545

480

Leaderboard

650

560

500

530

458

410

Rectangle

600

510

450

480

408

360

480

408

360

320

280

240

Skyscraper

–