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BUILDING BONES
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Building Bones
OsteoStrong Integrative Health and Wellness Center Strengthens the Skeletal System
by Ali Greenwook
If you do not change direction, you may end up where you are heading. ~Lao Tzu It was Shauna Osborne’s natural instinct to turn a medical problem into a personal challenge. Having spent her girlhood as a competitive swimmer and her adulthood in the equally competitive world of corporate business, Osborne responded to a diagnosis of osteoporosis in 2019, at age 55, by searching for her own solution. She found it in OsteoStrong: a four-device circuit on proprietary technology designed to help the body rebuild bone tissue.
“I was specifically looking for a natural approach to deal with this disease, and after much research I decided OsteoStrong was my best option,” she says. “OsteoStrong is not a gym, diet, supplement, pharmaceutical or medical treatment. It’s a unique place where you can go to improve your overall health by focusing on the one thing we all have in common: a skeletal system.”
After reversing her osteoporosis in 12 months using supplements and OsteoStrong alone, Osborne made two realizations: “OsteoStrong is a life-changing protocol, and I needed to bring those benefits to others.”
Restoring Bone Tissue
Shauna Osborne’ Osborne bought the franchise rights to open OsteoStrong centers in Gulf Breeze and Cordova-Pensacola, and then she and her new staff went through extensive training to be sessions coaches at the facilities. The focus of that training was something Osborne understood personally, both from her athletic background and from her recent medical history: the importance of the skeletal system to overall health. “The skeletal system is the foundation for your body—it provides more than just strength and protection,” she explains. “It
is arguably one of the most critical systems of the human body. By implementing a strategy to care for and strengthen it, you can improve bone density, posture, balance and athletic performance, and reduce joint and back pain.”
OsteoStrong sessions involve a safe, painless process known as Osteogenic Loading: minute-long sessions that use weight resistance to trigger the development of healthy bone tissue. It takes less than 10 minutes to complete a circuit on the four Spectrum System devices, and people of all ages and activity levels can quickly achieve measurable benefits by completing the circuit once a week, Osborne says.
While she has seen athletes “break through plateaus” using OsteoStrong technology, Osborne says she’s just as excited to see ordinary people, especially women, improve their overall strength, balance and bone health after joining OsteoStrong.
Other Therapies
When they visit a center, OsteoStrong members also have access to additional wellness modalities, including Joovv redlight therapy, HydroMassage, Vibeplate vertical vibration therapy, BioCharger energy revitalization platform and pulsed electromagnetic field (PEMF) therapy.
Osborne says that list will grow even longer over time.
“OsteoStrong is committed to constantly identifying additional modalities that can help our members with their overall well-being,” she says. “Because of this, we expect to continue to invest in new technology at our centers.”
As the Covid vaccine becomes more widely available, Osborne also plans to host regular wellness talks to educate the public about the importance of bone health. She’ll be posting updates on the OsteoStrong Facebook page. Her two centers adhere to Covid protocols to ensure a safe environment for members and employees.
Locations: 880 Gulf Breeze Pkwy., Gulf Breeze, Fl; 1151 Office Woods Dr., Ste. D, Pensacola, FL. For more information, call 850-480-7119, email cordova.pensacola@ osteostrong.me or visit OsteoStrong.me. See ad, page 25.
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Investing with Impact Virtual Symposium
Join us for 3 interactive presentations. Each one curated to further explain how to invest in companies that exemplify leadership in social and environmental responsibility. MAY 20, 2021 • 11:30 AM CST via ZOOM
RSVP to register and for Zoom information • Email: Jacey.Cosentino@morganstanley.com Call: (850) 470-8033 Text: (850) 600-6382
11:30 AM CST “Investing with Impact”
Learn how to build investment portfolios with purpose. Whether you are an individual, business owner, foundation or endowment you can achieve unique social and/or environmental impact objectives alongside your financial goals Lily Trager
Director of Investing with Impact, Head of Impact Solutions at Morgan Stanley Wealth Management and Co-Founder of “Women Investing for a Sustainable Economy” (WISE)
Combining public education, grassroots organizing, policy initiation and high-impact litigation to expose the sources of injustice and implement life-sustaining solutions Sara Nelson
Co-Founder and Executive Director, the Romero Institute in Santa Cruz, CA “Lakota People’s Law Project” and “Greenpower”. Co-Founder and former national executive director of the Christic Institute.
2:00 PM CST “Reimagining the Plastics Economy”
Building a Plastic Waste Resolution through financial innovation and addressing the global problem of plastic waste through new investment solutions
Courtney Thompson
Executive Director, Morgan Stanley Global Sustainable Finance Morgan Stanley’s “Plastic Waste Resolution”
Moderated and presented by JACEY J. COSENTINO and CHESLEY ALLEGRI, Financial Advisors with the
Radcliff-Schatzman Group at Morgan Stanley RSA BattleHouse Tower, 11 N Water St., Ste 16290, Mobile, AL 36602
The guest speaker(s) is neither an employee nor affiliated with Morgan Stanley Wealth Management. Opinions expressed by the guest speaker(s) are solely their own and do not necessarily reflect those of Morgan Stanley. Individuals should consult with their tax/legal advisors before making any tax/legal-related investment decisions as Morgan Stanley and its Financial Advisors do not provide tax/legal advice. The securities/instruments discussed in this material may not be appropriate for all investors. The appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria. Attendance at this Video Conferencing meeting is through invitation by Morgan Stanley Smith Barney LLC (Morgan Stanley) only. If someone outside of Morgan Stanley has forwarded you an invitation, please provide your full name and email address above or excuse yourself from this meeting. If anyone else is present with you, please identify them at the start of the session so that the meeting organizer is aware of everyone in attendance. Please be advised that any information, content, products and services discussed during this meeting are intended only for individuals accepted into the meeting and residing in states where the meeting organizer is registered. You may not record, copy, reproduce, print, publish, circulate or distribute any of the content or materials discussed and/or presented during this meeting without the express written consent of Morgan Stanley. Please note that any information or content shared by you as a meeting participant in the Video Conference such as documents or applications will be visible to all other attendees. For that reason, you should only share information that all attendees are authorized to view. Please note that the names of attendees will be visible to all other attendees. By participating in this Video Conferencing meeting you are indicating that you understand, acknowledge and agree to all 24 Natural Awakenings of Northwest Florida www.NaturalAwakeningsNWF.comof these representations. If you do not agree, please do not proceed further. Investments and services offered through Morgan Stanley Smith Barney LLC. Member SIPC. CRC3498502 4/21
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Do Well by Doing Good
Free Symposium Explains How to Grow Personal Wealth While Making a Positive Impact on the World
by Allison Gorman
Most of us want to grow our nest eggs. Most of us also love the idea of supporting a favorite cause in a robust, long-term way. Jacey Cosentino and Chesley Allegri, local financial advisors with Morgan Stanley, help people do both through “sustainable investing,” designed to generate wealth while making a positive impact on the world. On May 20 they’re hosting a free virtual symposium, Using Your Dollars for Good, featuring three national experts in the field.
For more than a decade, Morgan Stanley has been a leader in helping accelerate the growth of sustainable investing for mainstream investors. The strategy was twofold: disinvestment from companies with environmentally harmful practices, and investment in promising companies with eco-friendly missions and policies. Over time, Morgan Stanley expanded that environmental model to include other popular themes, like social equity-, diversity- and faith-based portfolios.
Investing with Impact
The beauty of “investing with impact” is that it can be every bit as successful toward achieving specific financial goals as traditional investment, Allegri says. In fact a February 24 report from Morgan Stanley Institute for Sustainable Investing, “Sustainable Funds Outperform Peers,” notes that during the pandemic in 2020, sustainable funds had better returns
and reduced investment risk compared to traditional equivalents.
“For years the assumption was that if you invested in a way that aligns with your values and beliefs, you wouldn’t be able to adequately plan for retirement or other investment goals. We still encounter this mindset from time to time, but it’s just not true,” Allegri says. “Whether your goal is to divest from fossil fuels or to promote health and well-being, quality education, gender equality, affordable and clean energy, sustainable cities or even responsible consumption and production, these themes and more are available to you without the fear of lack of performance in comparison to traditional investments.”
Individuals and businesses can incorporate sustainable investments throughout their portfolio or as a component of it, Cosentino says. “Let’s say you want to support minority-owned business: You can incorporate many of these investments into not only IRA plans, but brokerage accounts as well through a customized selection of mutual funds, ETFs and individual stocks.”
Investing with impact has obvious appeal for endowments and foundations, she notes—plus donors like knowing they’re supporting not just the organization itself, but also companies with similar values.
Symposium Details
Cosentino and Allegri, who are with the Radcliff-Schatzman Group at Morgan Stanley, have offices in Pensacola and in Mobile, respectively. They will moderate the interactive Zoom symposium, which runs from 11:30 a.m. to 3:15 p.m. The three featured speakers will explain how to invest in companies that exemplify leadership in social and environmental responsibility.
Speakers Lily Trager and Courtney Thompson have been instrumental in building environmental sustainability into Morgan Stanley’s business model. Trager
is director of Investing with Impact and head of Impact Solutions at Morgan Stanley Wealth Management. Thompson is executive director of Morgan Stanley Global Sustainable Finance and the company’s “Plastic Waste Resolution”—a commitment to facilitate the prevention, reduction and removal of 50 million metric tons of plastic waste from rivers, oceans, landscapes and landfills by 2030. Morgan Stanley is the only major financial services institution to make such a commitment.
Also speaking will be Sara Nelson, co-founder and executive director of the Romero Institute, a California-based nonprofit law and public policy center with two main projects, the Lakota People’s Law Project and Greenpower. Her presentation, Challenging Injustice and Creating Solutions, will focus on combining public education, grassroots organizing, policy initiation and high-impact litigation to expose the sources of injustice and implement life-sustaining solutions.
“We hope everyone will find at least one of the sessions to be of interest and useful,” Cosentino says. “Many people are still learning about impact investing, and we don’t believe it’s a trend. Hopefully it will be the way we all invest in the future.”
Cost: Free, but registration is required by May 19. To register or for more information, email Jacey.Cosentino@morganstanley.com, call 850-470-8033 or text 850-600-6382.
Jacey Cosentino and Chesley Allegri are financial advisors with the Wealth Management Division of Morgan Stanley in Pensacola, FL. The information contained in this article is not a solicitation to purchase or sell investments. Any information presented is general in nature and not intended to provide individually tailored investment advice. The strategies and/or investments referenced may not be appropriate for Jacey Cosentino all investors as the appropriateness of a particular investment or strategy will depend on an investor’s individual circumstances and objectives. Investing involves risks and there is always the potential of losing money when you invest. Information contained herein has been obtained from sources considered to be reliable, but we do not guarantee their accuracy or completeness. The views expressed herein are those of the author and may not necessarily reflect the views of Morgan Stanley Smith Barney LLC or its affiliates.
The returns on a portfolio consisting primarily of Environmental, Social and Governance (“ESG”) aware investments may be lower or higher than a portfolio that is more diversified or where decisions are based solely on investment considerations. Because ESG criteria exclude some investments, investors may not be able to take advantage of the same opportunities or market trends as investors that do not use such criteria.
Investments and services offered through Morgan Stanley Smith Barney LLC. Member SIPC. CRC3513809 4/21
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