global briefs

Greenwash ‘N’ Wear

Fashion Industry Sustainability Campaigns Fall Short

The Changing Markets Foundation, founded in 2015 and based in the Netherlands, discovered that environmental certification programs claiming to verify the sustainability of fashion brands facilitate “greenwashing” for the apparel industry. A recent report proposes the certification programs provide, at best, a “patchy promise of sustainability.” The organization’s analysis of voluntary efforts designed to reduce fashion’s growing environmental footprint found the efforts instead led to increased pollution, and are helping to solidify the industry’s reliance on nonrenewable resources.

The report, which evaluated 10 of the most prominent sustainability certification programs for the fashion industry, states that fashion retailers are “lauded for working towards the reduction of plastic hangers, bags and other packaging, while their huge and growing use of plastic for clothes passes under the radar.”

George Harding-Rolls, a campaign manager at Changing Markets and lead author of the report, says, “Waste increases, utilization of clothes decreases and reliance on fossil fuels increases, yet these schemes continue to exist and say that sustainable fashion is just around the corner. This is actually preventing us from taking the more systemic action that we need, such as more regulation and legislation.”

Finding Nemo

New Underwater Maps Track Fish

To better track the location and movement of marine fish in U.S. waters, The U.S. National Oceanic and JJ Gouin/AdobeStock.com Atmospheric Administration (NOAA) Fisheries is using a new interactive website, the Distribution Mapping and Analysis Portal. It demonstrates that the ranges of many marine species are shifting, expanding and contracting in response to changing ocean conditions. Intended to improve data sharing and collaboration, it will facilitate judgements about fishery management and increase knowledge about species distribution.

The portal displays data from NOAA Fisheries bottom trawl surveys for five regions (Northeast, Southeast, Gulf of Mexico, West Coast and Alaska) and includes a map viewer and graphing capabilities for more than 800 marine fish and invertebrate species. Understanding where species are distributed and the factors that drive patterns are important for species conservation and management.

Rick Spinrad, Ph.D., NOAA administrator, says, “Changes in fish stocks can have significant economic and cultural impacts for communities and businesses across the U.S. The visualization capabilities of this new tool boost our ability to turn the data NOAA collects into robust decision-making resources for the entire fishery management community, helping build a climate-ready nation.”