SCIENCE
digital & tech
The scientific, yet artistic approach of UX design User experience (UX) design is a relatively recent field that
describes the process involved in the designing of applications and products for users. This applies to many areas in our day to day lives that we may be unaware of, from the Twitter homepage on our smartphones, to online application forms for jobs and funding. In academia, UX design strives to allow researchers submitting their work to a journal, to do so as efficiently as possible, ideally speeding up the peer-review and publication of papers as a result. Good user experience design makes a user’s experience as easy as possible, with the process being smooth and information clear and concise. It’s not only aspects of computer science and coding that is involved; but branding, visual design, and usability. It involves both scientific and artistic approaches. Daylon Soh explains why, and its benefit to technical projects, whether it be for researchers, educational institutions or businesses.
Above: Daylon Soh giving a presentation about UX design. Photo credit - by Kai Elmer Sotto. All rights reserved. Š NatureVolve digital magazine. All rights reserved.
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