Thailand Flexible Packaging Market 2019-2026 Thailand Flexible Packaging Market – Sustainable packaging is shaping the flexible packaging market in Thailand Years ago, the major packaging options used were paper, metal, aluminum, and cellophane. With growing innovation and advancement in technology, companies have led to the development of substrates that provide moisture and oxygen barriers, can be printed, and create lightweight packaging that includes clarity, strength, product protection, extended shelf life, and the ability to be resealed and microwaved. To satisfy customer’s needs, products are to be customized with some protection specifications. By protecting products, flexible packaging reduces returned merchandise along with all associated operational and environmental costs. Intelligent sensor film that can warn the consumer when meat and fish are past their freshness dates. With continuous improvements in film barriers for refrigerated foods which can now keep meat fresh for up to 18 days. Smart flexible packaging enables consumers to authenticate products to combat counterfeiting and provides extensive product information. Flexible retort pouch materials that increase shelf life, improve food quality, reduce shipping costs, and reduce cooking time. Films can retain food odors and helps in preventing leaks. Flexible packaging offers a number of additional sustainability advantages such as lower carbon footprint, reduced energy use, and less waste when disposed when compared to other package options. Through sterilized, tear-open packages for medication and medical devices has become easy and safe now. Increasing Focus on environment safety to drive the flexible packaging market: Growing concerns on environmental protection is raising the demand for the eco-friendly packaging techniques. Government initiatives to create awareness among the people about the need to safeguard the environment is encouraging the people to prefer the eco-friendly packages. Raise in the income levels of the people is increasing the spending capacity, which is increasing the sales of the products with eco-friendly packaging despite of its higher cost. Hence we can conclude the increasing focus on environmental safety is driving the demand and contributing for the growth of the flexible packaging industry. Tightening government regulations is hindering the market growth The Food Act B.E. 2522 (1979) authorized by FDA that controls the domestic production and imports and exports of food products for sale. This act mandates Packaging material specification for all the goods imported or exported. As per the guidelines of the act, the packaging material used for packaging should possess a Good Manufacturing Practice Certificate issued by the government of the country of origin (or HACCP or equivalent ISO quality system certificate, which has been legalized by the Thai embassy in the country of manufacturing). Also, various acts mandating the specifications of the packaging material so as to preserve the food material from decaying or spoiling and to retain their quality is increasing the overall cost of the product thereby restraining the growth of the market in Thailand. In addition, the constraints on the gross weight of the package while imports or exports is stressing the need for formulating lightweight packages which require the latest technology leading to increase in the overall cost of production, thereby restraining the growth of the market. The market is fragmented and growing competitive The Thailand flexible packaging marketis fragmented with a large number of regional players in the country. Amcor, Prepack Thailand, Huhtamaki Group, Sealed Air, and Tetra Pak are the major plyers
operating the Thailand market. Diversification of product portfolios through the development of new products is one of the prominent strategies followed by the major companies. Key players are also expanding their reign through mergers, acquisitions, expansion and partnerships. In flexible packaging industry, companies are not only competing on product quality or product promotion but also focused on strategic moves to acquire greater market share. New Product Launches, expansions, and acquisition are the major strategies adopted by the leading companies in the Thailand flexible packaging industry. The companies are heavily investing in the market to develop new products and are collaborating and acquiring other companies which help in increasing their market share and will also strengthen its product portfolio. Other than the top 3 strategies, innovations and expansion which include R&D expansion and production expansion are the important strategies. Partnerships is the one of the most prominent strategy followed by the market leaders in the flexible packaging industry Thailand Flexible Packaging Market Taxonomy: By Packaging Form •
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Pouches o Standup Pouches o Retort Pouches o Others Bags o Gusseted Bags o Wicketed Bags Wraps Roll Stocks Blister and Strip Packs
By Raw Material
Plastics o Polyethylene o Polypropylene o Polyethylene Terephthalate o Polyvinyl Chloride Paper Aluminum Foils Multilayer
By Application
Food Beverages Pharmaceutical Personal and Household Care Others
Key Market Players
Amcor plc
Huhtamaki Prepack Thailand Pongslip Plastic Company Siam Flexible Company Tetrapak Thailand Nippon Pack Howa Matai Thailand. Co., ltd Fuji Ace Co., Ltd.
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