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Mar ket i ngYourMusi cBusi ness I nTheDi gi t alWor l d Par t1of3
byNaví dLancast er
Youmaychoosetoagreeordisagreewiththefol-
l owi ngar t i cl ebutt her ei snodenyi ngi t .Thewor l d, t hr ough advances i ni nf or mat i on t echnol ogy and t el ecommuni cat i ons,i sr api dl yget t i ngsmal l erand mor edi gi t al l yi nt egr at ed. Asmusi ci ansandpr oducer swehavet obeawar e t hatt hef or mermodeloft her ecor dcompany-di ct at i ngwhatmusi ci smar ket abl e–i sdead.I nf act t he' r ecor dcompany' i snowacogi nt hemachi neof t he congl omer at e ent er t ai nmenti ndust r y.An ar t i st ' si mage( andunf or t unat el ynotnecessar i l yt he musi c)maybeconsi der edt ohavemor e' mar ket val ue' byt hemai nst r eam ent er t ai nmenti ndust r yi fi t canbeeasi l ysol danddupl i cat edacr ossawi de r angeofmedi a( vi deos,CD' s,DVD' s,r eal i t yTV, commer ci al s,mer chandi si ngandot hercr ossmar ket i ngcampai gns) .Wi t ht headventoft hei nt er net and t he Wor l d Wi de Web,ent er t ai nmentcompani esf oundot hermeanst or educemar ket i ngand di st r i but i oncost s. . . .sowhycan' tweal souset hi s t ool ?
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Asanyonewhoi sser i ous aboutst ar t i ngandmai nt ai ni ngabusi nessknows, mar ket i ngi sever yt hi ng.
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Thei nt er netcanbegr eatf ormar ket i ng.Somuch sot hatpr oducer s,musi ci ans,si nger sandot herar t i st swor l dwi dewhomaybeunsi gnedorbel ongt o ani ndependentl abelhaveanamazi ngoppor t uni t y t omar kett hemsel vesandast hewor l dbecomes mor edi gi t al l yconnect edt heoppor t uni t yt oexpose ourt al ent s,musi candcul t ur eal sogr ows.Wehave somet hi ngt oof f erofgr eatval ue.
Naví dLancast er
Asanyonewhoi sser i ousaboutst ar t i ngandmai nt ai ni ngabusi nessknows,mar ket i ngi sever yt hi ng. I ti showyoukeepyourcur r entandpr ospect i vecl i ent el ei nf or medofwhatyoucanof f er .Youshoul di n f actknow,andbui l d,youraudi ence.Whoar eyoumar ket i ngyour sel ft o?Ar eyouanent er t ai nerwho i st r yi ngt oi ncr easeyourf anbase?Ar eyouapr o duct i oncompanyl ooki ngf orpr ospect i vecl i ent el e? Whati sspeci alaboutyou oryourcompanyt hat peopl e SHOULD know about ? Wi t ht he i nt er net , geogr aphi cal boundar i esar eer asedandt hepot ent i alf orr eachi ngandexpandi ngyourni chemar ket ar eenor mous.
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Iam abi gf anofus i ngest abl i shed s oci al net wor ki ng. . .Thi smayseem l i keal otofwor kbuti nf acti ti sver y eas yt odoeveni fyouar enott hat i nt er nets avvy.
Forexampl e,Iam abi gf anofusi ngest abl i shed soci alnet wor ki ngsi t esl i keRever bnat i on,Li nkedi n Yout ube,I ssuuandTwi t t ert ogui depr ospect i vecl i ent st o mycompanyLANCAST.Wi t ht hese net wor ksIcanal soi nf or mt hepeopl ewhatmycompanyhasdoneandal sodi spl aypi ct ur es,musi cand vi deost hatwer ecr eat edbymycompany.Thi smay seem l i keal otofwor kbuti nf acti ti sver yeasyt o doeveni fyouar enott hati nt er netsavvy.I nr eal i t y, set t i ngupandmai nt ai ni ngmostoft heseaccount s i saseasyascr eat i ngyourownemai laddr ess.You canmakesomever yi nt er est i ngconnect i onst hat way,f orexampl eIcompl et edasongf oracl i ent l i vi ngi nJapan.Hecr eat edt hel yr i csandIcr eat ed t hemusi c.Wescannedandemai l edal lt hel egal paper st oeachot heronl i neaswel landnow hei s ver yhappywi t ht hef i ni shedsong.
[ Mar ket i ngYourBusi nessi nt heDi gi t alWor l d]
Iwoul dadvi set ot hati fyouhaveanof f i ci al websi t e keep i tas at t r act i ve as possi bl e wi t houtexcess cl ut t erandl i nkyoursoci alnet wor ki ngsi t est oyour websi t e.Youcanhaveagr eatwebsi t ebutnobody wi l lknowwhoyouar eunl essyoumar ketyour sel f . Al so,whoyouhaveonyournet wor ki sal sover yi mpor t ant .Dependi ngont henat ur eofyourbusi ness youcanhaveyournet wor kconsi st i ngmai nl yofi ndust r y pr of essi onal s orf ans.Formy pur poses si nceIam r unni ngani ndependentpr oduct i oncompanymynet wor kmai nl yconsi st sofpeopl ei nt hei ndust r ywhi chhaswor kedoutqui t ewel l f orme.Al so, ot herpeopl ei nt hemusi c/ vi deo/ ent er t ai nmenti ndust r i esl ookatmynet wor kandr equestt oj oi n.
Her ear esomeot hersuggest i ons: Cr eat eandconst ant l yupdat eanemai lmai l i ngl i st and,i fpossi bl e,makeanddi st r i but eanel ect r oni c newsl et t ert hatkeepsyourcur r entandpot ent i al cl i ent s/f ansupt odat ewi t hwhatyouar edoi ng. Gmai l ,YahooMai landot heremai laccount shave af eat ur e cal l ed si gnat ur es.You can change t he set t i ngsi nyouremai l accountt ohavet hesi gnat ur e pr omot e yourcompany ever yt i me you send an emai l . Wi t ht he i mpr ovement si n comput erusage and mor eaccessi bl esof t war e,Iwoul dencour agemor e peopl et obecomeent r epr eneur s.Thet r ut hi st her e ar emor et hanenoughpeopl eoutt her ef orust o f i ndourni chemar ketandt opr ovi det heser vi ces t heyneed. Al waysr emember…youar er esponsi bl ef oryour ownsel fpr omot i on.Youar eyourownbr and.Be
di l i gent ,beper si st entandyouwi l lsucceed.Goon, mar ketyour sel f .Youwi l lbeamazedatwhoi sout t her et hatyouneverknewabout .
( Nextar t i cl e:Thecont r over si alsubj ectof onl i nemusi cdi st r i but i on)
Naví d( pr onounced:Nahveed) Lancast er i sa musi ci an/ pr oducerandt heownerofLANCAST,an i ndependent company t hat cr eat es musi c, soundt r acks,j i ngl esandcommer ci al s.Hei sal so anaudi oandvi deoedi t or . Dur i nghi st wel ve( 12)yearcar eerhehasbui l tan i mpr essi vepor t f ol i or angi ngf r om assi st i ngwi t ht he r ecor di ngofMungalPat asar ’ sal bum “ Li veatt he Li t t l eCar i bTheat r e” ,cr eat i ngSocaPl at er emi xes f ort heSocaTwi nsGer many)t opr oduci nghi sown al bums and soundt r acks.He has al so cr eat ed manyr adi ocommer ci al s,cocr eat edpr ogr amsf or t heMi ni st r yofI nf or mat i onandpr oducedcommer ci al sonbehal foft heMi ni st r yofHeal t handot her Gover nment alagenci es. Bef or e s t ar t i ng hi s i ndependent c ompany ( LANCAST)i n2007,Nav í dhaswor k edandt r ai ned i nv ar i ouss t udi osmos tnot abl yKMP Mus i cLabi n 2001 and Sur esound Recor di ng St udi os f orsi x year s.Fr om 2009 t o 2012 he al so wor ked asa SoundEngi neerOf f i cer / Medi aAr chi vePr oducerat t he Nat i onalAcademy f ort he Per f or mi ng Ar t s ( N. A. P. A) . Hehascomposedt hesoundt r ackf ort heSt even Tayl orf i l m' Buck-TheManSpi r i t 'whi chwont he BPTTPeopl e’ sChoi ceAwar df orBestShor tatt he
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2012Tr i ni dadandTobagoFi l m Fest i val .
Al overoft heJapanesel anguage,heal sospent t woyear si nt heCent erofLanguageLear ni ngi n t heUni ver si t yoft heWestI ndi es( UWI ) .Hei sal so amemberoft heBahá’ íFai t h.Hei sal soamember oft heBahá’ íFai t h. Hewast hecof ounder / gui t ar i stoft hebandBr oken Mi r r or zt hat ,dur i ng t hei rt wel ve yearr un,pl ayed whatt heycal l ed‘ Tr i niPr ogr essi ve’musi c. Hi smusi ci sr epr esent edbyt hei nt er nat i onalpubl i sherWMCACMusi c( ASCAP) . Naví di sal soamemberoft heCopyr i ghtMusi cOr gani zat i on ofTr i ni dad and Tobago ( C. O. T. T) ,a hol deroft he Cer t i f i cat e ofRecogni t i on ofCar i bbean Communi t y Ski l l s Qual i f i cat i on ( C. S. M. E. ) andEDEXCELBTECHNDi nMedi aandCommuni cat i ons.Heal sohol dsaBA ( Hons)Fi r stCl assi n Medi aandCommuni cat i onsf r om t heUni ver si t yof Gr eenwi ch,Engl and.He i scur r ent l yst udyi ng f or hi sMAi nNew Medi aandSoci et yf r om t heUni ver si t yofLei cest er ,Engl and.
Youcancont actNaví dvi a: Rever bnat i onht t p: / / t i nyur l . com/ cf x8au4 Li nkedi nht t p: / / t i nyur l . com/ cf 9n5mp Yout ubeht t p: / / t i nyur l . com/ cbqqr gp I ssuuht t p: / / t i nyur l . com/ cb55t yg Twi t t erht t ps: / / t wi t t er . com/ navi dl ancast er