Communicate by Florence Howes

communicate Now ... we are i s s ue 1 winter/spring 201 2

the navigate marketing newsletter scan it for more information

s celebrate navigate

design n print n web n publishing n PR n marketing n consultancy

2002 2012

‘‘

! e t a g i v a n e n o n ice

...a few comments from our clients over the years

“Congratulations on your 10th Birthday Navigate, it has been a pleasure to do with business with you. We look forward to working with you in 2012 and wish you many more birthday celebrations.” Lorna Jackson Communications Officer Havant Borough Council

“Navigate have steered me safely to port on too many occasions to mention; when my direction was vague they creatively and cleverly got me back on course and ensured the projects were ship-shape and polished.” Jay Green Director of Drama Bedales School

Ali Beckett Publicity & Information Officer Chichester Harbour Conservancy

“Gareth and his company provided a highly professional service with a clearly defined strategy and a creative approach to the target market, plus he was easy to communicate with and responsive to questions.”

“Navigate constantly surprises me with its ability to look at things in a different way but always focused on the core issues.” Fintan Galvin Owner & MD IO1 Limited

“Portsmouth International Port is promoting the wider cause of the city on its excellent website. It has been especially noticeable following the website pages and articles over the last few months, especially after the £16.5 million stunning new terminal opened. It’s really good.” Cllr Lee Hunt Cultural Services lead member of Portsmouth City Council

www.navigate-design.com

Clive Hawkins Managing Director Web Marketing Workshop Ltd

“We have worked with Navigate since our inception and wouldn’t contemplate using another provider. They have proved to be creative, efficient and thoroughly professional.”

‘‘

“We have worked with Neil and his team for a number of years and are always pleased with the high quality, professional, design work produced by them. Best wishes for the next 10 years!”

Matthew Morris Bray Lloyd

s celebrate navigate

2002 2012

welcome

Contents Page

News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Digital Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 (Left to right) Gareth Gammon, Julie Blackwell, Emma Gaisford, Neil Pafford, Dan Vear, Joe Ogden, Nick Keith, Graham Martin, Florence Howes, Nikki Jefferies, Joe Burford, Polly Richards, Ann Cooper and Treina Smyth

Welcome

PR Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7 Case Study: Portsmouth International Port

Travel Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8-9

What a wonderful year...

Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

...And it’s Happy Birthday to Navigate in 2012.

PR Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Although the 10th anniversary of our launch does not take

Publishing/Digital Services . . . . . . . . . . . . . . 12

Case Study: ADF Milking

place until December 2012, we plan to celebrate our birthday with you throughout the year. Our regular online e-mailers, which are well received by readers, will continue to keep you in touch with marketing matters.

Charity Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Education . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 14

In this first issue of Communicate, we review our current standing. We are very pleased with our strong portfolio of clients, and the well-established specialist sectors for our full marketing communications services.

Design Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Case Study: The Peoples Pledge

Customers are at the heart of the quality work Navigate produces in the design studio, in digital, in PR and in content. We are very proud of our team, and you can read just a few of the testimonials on the opposite page. In 2012 and beyond, Navigate remains dedicated to helping clients to increase the effectiveness of the marketing of their products and services by providing high quality research, design, PR, web services, content, and project management.

“Many businesses are looking for a clear direction, and can’t find the way to increase sales and profits. Our aim is to help companies work out where they’re going, then devise and implement communications strategies which deliver them smartly and costeffectively to their desired destinations.” Gareth Gammon

Gareth Gammon Managing Director

navigate

timeline 2002-2012

Nick Keith Director

2002

Navigate is founded: Gareth Gammon, supported byJames Stone, Mike Dixon and Cris Black. Based in Antrobus House, Petersfield.

communicate | winter/spring 2012

2003

Navigate wins ‘Discover Cruises’ Website for The Passenger Shipping Association

www.navigate-design.com

news

Like us! ...networking feasts

It’s Friday! ( left to right) Mike Kirby, Gareth Gammon, Margaret Paren, Mary Arshadi

Navigate is one of the founders of Petersfield First Friday, a monthly lunchtime business networking event, which started in September 2003. Gareth Gammon organizes the speakers who talk for 20 minutes at the end of the lunch. The first meeting in 2012 is on 3 February, when the guest speaker is Simon Greenly, Chairman of the Hampshire Chamber of Commerce. He will tell First Friday about new ways of businesses raising money. In 2011 speakers included: East Hampshire MP Damian Hinds: the organizers of the London Olympic Games: Bank of England and Margaret Paren, Chair of the South Downs National Park Association. The December lunch attracted a record attendance of more than 50 people to hear addresses from the East Hampshire Environment Network (EHEN), John Charnock-Wilson and the award-winning Paul Ciniglio. The other joint organizers are Mary Arshadi, who hosts the lunches at the Folly Upstairs, Petersfield; and Amanda Gale and Mike Kirby, at Antrobus House.

Social media is becoming increasingly important for all businesses. Navigate is active on Twitter, LinkedIn and Facebook. And we have recently created a new corporate page on Facebook – called Navigate! We invite readers to go to our page and click on “like” Navigate.

Bedales Alumni Bedales School uses the services of Navigate Design, and specifically Neil Pafford, to produce their 52 page newsletter, The Old Bedalian for the alumni. In January 2012 Neil is set to get to work again with Bedales on this vital communication tool for the school. www.bedales.org.uk

Bosham Sailing Club The Red Book is the south coast sailing club’s handbook with a diary of events, directory of members and boats, and events for 2012. Navigate is designing the Red Book for the third year running in 2012.

Contact: www.first-friday.org

Cosham Plant The family-run firm has appointed Navigate to revamp the Cosham Plant website, with new design, content and functionality. The website is due to go live at the end of January 2012. www.coshamplant.co.uk

navigate

timeline

2004

Navigate undertakes website design and build for Carnival Corporation and Hampshire Chamber of Commerce. Plus a new corporate look for local hospice - The Rowans Hospice

A commercial development in the heart of Southampton, Dukes Keep required a new brochure. Navigate revised the branding and logo and commissioned photography for the development.

www.navigate-design.com

C O N F E R E N C E

I N C E N T I V E

communicate | winter/spring 2012

digital services

Online services Navigate provides a wide range of digital services, ranging from a basic offering through to a strategic approach including website and online marketing.

The Petersfield School www.petersfieldschool.com

Year Abroad Insurance www.yearabroadinsurance.com

Treina Smyth, a wellestablished marketing consultant with experience in Europe and the US, was appointed Head of Navigate Digital Services last summer to look after clients in this area. Having focused on strategic analysis and marketing planning as a consultant, one of her first jobs at Navigate has been to set up an integrated service for ADF Milking and Visit USA. “One of the key aspects to working with our clients, especially in the digital space, is ensuring that they are fully aware of and sign up to a work schedule for their project,” Treina says. “It is of paramount importance to keep clients informed of any movement in the schedule and the reasons behind it. We are committed to providing excellent account management with continuous communication.” Website for The People’s Pledge with MP’s Blog and Twtter Feeds www.peoplespledge.org

The benefits The enhanced digital service offers increased value and success through: • A strategic mix of research • Review of existing build and design/brand • Marketing communications and PR advice to push customers to your site • Measurement and monitoring tools to gauge success (Google analytics; SEO, online marketing) • Monthly/quarterly or annual review • Social media

Emailer design and build for Portsmouth International Port

Support packages for web clients run on a monthly basis and are offered at three different levels – according to client requirements and the digital team’s advice. “There are many times that clients need help with amendments to their site, have a design query or require assistance with content and marketing,” Treina explains.

PROFILE Treina Smyth Background: She previously provided marketing consultancy on a number of projects for Navigate, especially where clients need market research and analysis. Experience: 18 years planning and delivering integrated programmes in roles such as European Marketing Manager, Senior Marketing Communications Manager and as a Marketing Consultant in London and Europe in the telecoms, postal, technology, and retail sectors. She spent three years in Upstate New York where she ran a translation business focusing on marketing and business translating. Passions: Treina loves being mum to her two children. Fluent French and Spanish speaker. Hobbies: Running and keeping fit, socializing, reading, and champagne! To discuss your online needs and the benefits to you of Navigate’s digital services, email: treina.smyth@navigate-design.com

• Website maintenance & support packages

2004 A royal ‘appointment’ - Gareth meets with the Queen and Prince Phillip

communicate | winter/spring 2012

2005 Navigate moves to new offices in Petersfield High Street

www.navigate-design.com

PR services | Case study: Portsmouth International Port

Case study: Portsmouth International Port

New Year, New Name, New Brand

Navigate started 2011 by giving Portsmouth International Port, one of its key clients, a new website and a new brand, which were revealed to the world in mid-January. Last year cruise and ferry customers have departed from and arrived at “Portsmouth International Port” [instead of the “Continental Ferry Port” as before]. The new name reflects the increasingly important role Portsmouth plays on the international shipping stage. Dredging work (begun in January 2011) will allow larger ships to arrive and depart at different states of tide. This is good for a new generation of ferries and cruise ships, and makes Portsmouth the first European port-of-call for heavily laden cargo ships. Taking the sea as its inspiration the Port’s new logo is both contemporary and easily recognizable. The nautical theme is present in the colour and design of the wave. The new website featured stylish design and functionality. Both the logo and the new brand can be seen on the Port’s new website: www.portsmouth-port.co.uk To explore how to create your new brand, identity or new website, contact Julie Blackwell, 01730 235666

Cruise expo at the Port When the Port staged the first ever Cruise Expo in the city in July, they called on Navigate to help facilitate the inaugural event.

Billboard In autumn 2011 a vast brand billboard, designed and produced by the Navigate team, was erected to greet people at the entrance to the Port.

Postcard_1

navigate

timeline invites

7/12/06

2006

4:25 pm

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2006

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Bedales Famous school needs brochure and Annual Report

4:30 pm

e dug up again? Time you wer

New non-exec board brings in Patrick Barbour (left) and Adam Hewson to Navigate

GU32 2DG, UK Steep, Petersfield www.bedales.org.uk

www.navigate-design.com

communicate | winter/spring 2012

PR services | Case study: Portsmouth International Port

Official launch Navigate played a key role in organizing the official opening of Portsmouth International Port’s new passenger terminal by Dr Vince Cable MP, Secretary of State for Business, Innovation and Skills, on the morning of 13 May.

Steve Tuckwell, Brittany Ferries (left) and Martin Putman, Manager of the Portsmouth International Port (right) with early arrivals to the new terminal

New terminal opens Navigate led the PR, marketing and branding for the opening of the new terminal at Portsmouth International Port, which saw its first passengers on site in the early hours of 1 April. Gareth Gammon, Emma Gaisford and Sarah Simmons from Navigate were at the Port by 5.30am in good time to witness the departure and arrival of the first passengers at the new terminal. The new terminal building, which offers the modern high standards and style of an airport terminal, is part of a £16.5 million investment in improved passenger facilities at the Port. Designed to include the latest eco friendly technologies, the new terminal is the first of its kind in the country to be heated and cooled by thermal energy from the sea.

Gareth Gammon, MD of Navigate, said later: “This was both a great day for Portsmouth International Port and a great day for the Navigate team. We have created and planned this event for the Port for six months and the whole team worked creatively and effectively. “Navigate came up with the idea of inviting all the mayors from the European ferry ports which are served from Portsmouth. We organized the day, and the opening event went without a hitch from start to finish. I was very proud of our part in this event.” Emma Gaisford, Navigate’s PR Director, added: “Big opening events like this are always a challenge, but we overcame all the potential hazards.” For further information on organizing major events, contact Navigate, 01730 235666: Gareth Gammon gareth.gammon@navigate-design.com or Emma Gaisford, emma.gaisford@navigate-design.com

Navigate organized extensive press coverage from BBC TV’s South Today, ITV’s Meridian, and local papers such as The News. The Studio had already provided the smart modern branding which adorns the terminal.

T he P R T eam Emma Gaisford

PR Director Emma Gaisford has enjoyed having her hands full in 2011, dedicated to key client Portsmouth International Port, handling plenty of news and events.

Dr Vince Cable MP, opens the new passenger terminal

Julie Blackwell

Having joined Navigate to support the Public Relations and Digital Directors, Julie promotes the Port services, especially in the growing cruise market.

Emma says: “The Port is a great client to work for. They have a clear idea of what they want, and they give us responsibility for carrying out their needs” This means:

Julie maintains and updates the Port website, working directly with the client. She gets involved with the briefs and handling client enquiries on web content and updates.

• regular press releases for the national and trade media; • discussing and recommending a PR strategy; • digging out news stories in the press where there is an angle to promote the work of the Port; • risk management if there are any crises, large or small.

With more than 30 years experience in the promotional/ incentive and travel trade, including Carlson Marketing, Kuoni Travel, Champneys and IBM, Julie has worked in London as well as in Hampshire. Her lifetime skills and experience have proved a valuable addition to the Navigate team.

“We are in the middle of our second year of our three-year contract, and throughout the Port has praised Navigate for the efficiency and thoroughness of our work.”

An active member of women’s global organization Soroptimist International ‘inspiring action, transforming lives’ for women and girls.

2006

ISSUE 1 DECEMBER 2006 JANUARY 2007

Lifeinpete

rsfield_is

sueOneCOVE

lifestyle magazine Your local community

24/10/06

10:24 am

Page 1

Christmas & New Year

ISSUE 1 NOVEMBER/

DECEMBER

Shopping

2006

Your local communit

y lifestyle magazine

Christmas Shopping

inspire you Gift ideas to the town from around

Fashion

Launch of two Local Community Magazines - Life in Petersfield and Life in Haslemere, with Nick Keith as Editorial Director

Gift ideas to from around inspire you the town

Festive Fashion

charity The sixth annual organised fashion show, Chamber of by Haslemere Trade & Commerce

Travel

A review of which you the key looks can buy locally

Poetry in Town destinations Top winter

Property, Eating Out, es, People, y Local Business Diary and Director Wine, Arts

Business, People, Eating out, Wine, Arts Property, Diary and Directory

communicate | winter/spring 2012

Poet laureate Andrew Motion takes a workshop

at TPS

www.navigate-design.com

travel sector

World travel skills

Seatrade Hamburg highlights Hamburg was the autumn venue for Navigate’s team at Seatrade Europe. Hamburg is the meeting place for highlevel figures in the North European cruise, ferry and river cruise industries. It ran for three days at the end of September. In support of Portsmouth International Port this was a good opportunity for Navigate to meet with key partners such as the PSA (Passenger Shipping Association) as well as industry executives and the media. Compiling a new targeted press pack for the Port was just one of the services which Navigate provided. Navigate also undertook dedicated communications before and after the event. Graphics panels for information and display purposes were also installed. “Meeting media contacts and clients face to face is ideal at an exhibition, especially at an international event like Hamburg when supporting the client on the stand,” Gareth Gammon explains. “It is a common feature of communications programmes.” To discuss your PR and promotional needs, contact Julie Blackwell, Navigate’s PR/Marketing Support Executive at: Julie.blackwell@navigate-design.com 01730 235666

PROFILE Navigate has the experience to represent many elements of the communication process for overseas Tourist Boards and Convention Bureaux, giving them access to the UK market through PR/digital marketing, copywriting and event management. Navigate also delivers attractive visual exhibition stands – we designed the Indonesia stand in 2010. Visiting WTM gave us the opportunity to offer our skills and discuss the way forward with many potential clients. Navigate can create for all levels of budget. With our experience working with Portsmouth International Port, we are ideally positioned to offer the dedicated marketing functions in the maritime and cruise areas.

Gareth Gammon Gareth Gammon, Navigate’s MD, has a wealth of marketing and communication experience in the maritime and cruise publishing industry. Gareth and Navigate have a history of successful sales and marketing within the cruise sector, and counts The Passenger Shipping Association and its members among their key clients and contacts. In December 2011 Gareth, Emma and Julie attended the prestigious PSA Ball at London’s Dorchester Hotel. Navigate and Gareth have attended major cruise trade shows in Europe and USA, networking events and conferences. 7059 Everest

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Everest Community College a new college in Basingstoke - Navigate undertake complete Corporate Identity - working with Architects and Governors

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communicate | winter/spring 2012

travel sector

Cruise control In 2011, The Passenger Shipping Association (PSA) turned to Navigate for help with their annual report. The PSA is the trade body representing the UK’s leading cruise and ferry brands. For over 10 years, Navigate have worked closely with Bill Gibbons and his team at the PSA on numerous projects. We have help increase the exposure of the passenger shipping industry to the media and potential passengers. Navigate helped with the design concepts, artwork, proofing and the print of the 28-page annual report, which showed the PSA and the Association of Cruise Experts (ACE) to be in good health. The annual report was a key tool at the AGM held at the Chamber of Shipping, Carthusian Street, London. The media used it in writing their reports for consumers in national and trade titles. Cruising represents a fast-growing market, accounting for 11 per cent of UK holidays and 4.5 per cent of all travel. The PSA now has 42 members. In December, Gareth, Emma Gaisford and Julie Blackwell attended the PSA’s black tie dinner at the Grosvenor House Hotel, maintaining Navigate’s close ties with the cruising industry. For the best advice on designing and producing your annual report, contact the Navigate Studio, 01730 235666

Miami cruising Cruise Miami, which happens every March, is the world’s biggest conference and exhibition for the cruise trade. Navigate used this event to promote Portsmouth International Port as a major destination for international cruise ships. Navigate were involved with the publishers of the most successful world magazine for ship management, in a promotion for the Port in Seatrade Cruise Review, a 16-page special supplement for Cruise Miami. Cruise Review included editorial about Portsmouth, the International Port, and the cruising industry with colourful advertisements showing Portsmouth at its best. Navigate provides clients with the right kind of expert consultancy on key issues with its deep knowledge of and connections in our specialist sectors, led by Gareth Gammon, publishing expert Nick Keith, and PR Director Emma Gaisford. Navigate has designed and produced a folder and inserts for CruiseBritain at ‘Cruise Miami’

2008 Nick Keith becomes Director of Navigate, supporting the PR and web content teams

communicate | winter/spring 2012

In 2012 the dates are 12-15 March. To promote your business or organization, get Navigate to steer your course. 01730 235669.

2008

Peter Symonds College - Navigate creates new 68 page prospectus and interactive pdf for leading sixth Form College

www.navigate-design.com

events

Celebrations Gareth Gammon at the South Downs National Park official opening

The official opening of the South Downs National Park in Petersfield Square on Friday 1 April brought high-profile coverage in the national media. “Certainly the quality and vibrancy of the exhibitors and demonstrators was fabulous – really showing the activities on the Downs to be varied and appealing for all.

Mass coverage on national media

The event was featured on: BBC national breakfast TV and South Today TV; Daybreak on ITV; The Daily Telegraph and The Guardian: Kestrel Radio, Heart FM Sussex, and Radio Solent; local newspapers – The Herald, the Petersfield Post, The News (Portsmouth), Life in Pertersfield; and numerous online, trade and activity press.

Margaret Paren, chair of the South Downs National Park Authority leads local children acorss a giant map of the new park

Celebrations started with singing in the Square by pupils from Petersfield Infant School. The Chair of the South Downs National Park Authority, Margaret Paren, rang a handbell to send a peal of bells across the Downs. Then she played pied piper – leading a procession of children through a kissing gate, and onto a giant map of the South Downs which filled one quarter of Petersfield Square.

Thanks to the work of Gareth Gammon and the Navigate team, there were shining, happy faces all around in the 1,000-strong crowd at the official launch of the South Downs National Park Authority (SDNPA). Joint organizer Gareth said: “We achieved some excellent media coverage, which was central to the aims of the day. “From an initial concept and planning meeting on 1 February, to produce an event in just eight weeks later was a big ask. But with the help of the Navigate team and fellow organizer Philip Haines, Lucy Soal (East Hampshire District Council), Petersfield Tomorrow, the SDNPA, and the First Friday attendees, among others, we believe the day was successful for all.” Some 29 exhibition stands included canoeists, cyclists, environmentalists, farmers, foodies, hang-gliders, ramblers, shepherds, a stately home (Petworth), a traditional gypsy caravan, volunteers, walkers, wildlifers, a yurt, and zorbers.

navigate

timeline

2009

London Office opens Navigate took a step closer to London clients by opening offices in Soho

www.navigate-design.com

“A brilliant effort”

Local MP Damian Hinds (right) said: “This was a brilliant effort and it was great to hear the children singing. We have not only put Petersfield on the map but put the map on Petersfield.” For great ideas and event management expertise, contact Gareth at Navigate, 01730 235669

2010

Navigate wins Port of Portsmouth account, with a complete marketing service including PR, web design and build, events and strategy. This included a new logo and branding and renaming as Portsmouth International Port

Cruise Advertiseme nt

Ferry Advertiseme nt

THE BEST WAY TO DRIVE ABROAD BRITAIN’S BEST CONNECTED

augue pharetra tellus FERRY PORT fringilla molestie. Sed orci turpis, malesuada iaculis ut, feugiat quis magna. Nam at sed ante nulla, quis quis risus diam, ac convallis mi. Cras consequat lectus. Nullam blandit libero facilisis. Etiam egestas, in tellus iaculis risus ut fringilla rhoncus, sollicitudin nunc nisi elit consectetur libero et erat. orci, ut

GREAT SHIPS HAVE ALWAYS DEPARTED FROM PORTSMOUTH

ONE OF BRITAIN’S BEST

CONNECTED PORTS augue pharetra tellus fringilla molestie. Sed orci turpis, malesuada iaculis ut, feugiat quis magna. Nam at sed ante nulla, quis quis risus diam, ac convallis mi. Cras consequat lectus. Nullam blandit libero facilisis. Etiam egestas, in tellus iaculis risus ut fringilla rhoncus, sollicitudin nunc nisi elit consectetur libero et erat. orci, ut

PORTSMOUTH Bilbao Caen Cherbourg Guernsey Jersey Le Havre Santander St Malo

Ferry Advertiseme nt

DRIVING TO FRANCE? DON’T PUT YOUR FOOT BRITAIN’S BEST CONNECTED

PORTSMOUTH

Tel: 023 9285 7391 info@portsmouthport.co.uk www.portsmouthport.co.uk

HMS Victory HMS Warrior HMS Ark Royal Boudicca Saga Rose

DOWN

PORTSMOUTH

Tel: 023 9285 Bilbao Caen 7391 info@portsmouthport.co.uk www.portsmouthport.co.uk

Cherbourg Guernsey Jersey Le Havre Santander St Malo

Tel: 023 9285 7391 info@portsmouthport.co.uk www.portsmouthport.co.uk

communicate | winter/spring 2012

PR services | Case study: ADF Milking

Case study: ADF Milking

Marketing Milk

Since launching in 2005 ADF Milking has fast become a global leader in dairy parlour hygiene. ADFâ&#x20AC;&#x2122;s revolutionary automatic dipping and flushing system helps save farmers time and money when milking cows, and ensures vital work is performed consistently at exactly the right time. This makes for a healthier herd, better quality milk, and brings the potential for more profit. With business growing quickly around the world, ADF asked Navigate to help with a complete marketing and communications service. In 2011 Navigate undertook extensive research of ADF customers to help develop a targeted marketing approach. The initial result of this has been the launch of a quarterly newsletter, Milking Mattrers detailing business successes and developments. Aimed at present and future customers, and the dealers who sell the system, Milking Matters uses dynamic design to illustrate how this fast-moving company is winning contracts and awards around the world. It also helps explain new deals and financing options to farmers. A key development for ADF has been a pro-active use of public relations. Navigate has written and distributed press releases to key targeted media and other influential organizations. With the company gaining credit for its product in markets as far away as New Zealand there has been plenty to say. Closer to home, Navigate advised ADF on its approach at the National Dairy Event in August. Members of the Navigate team were on hand to meet customers, dealers and the press at this premier show for farmers involved with milk production.

Main Image ADFâ&#x20AC;&#x2122;s Emailer template Inset Printed newsletter reenforces the brand

Contact, Emma Gaisford, 01730 235666 emma.gaisford@navigate-design.com

Dan Vear

2010

artin Graham M

Ann Cooper

Neil Pafford

Merger with Designline Graphics Navigate delighted to join forces with the well established Designline team (right) who specialized in web design and build; education and public sector design

communicate | winter/spring 2012

www.navigate-design.com

Publishing/digital services

American pie Navigate worked in partnership with the Visit USA Association in late 2011 to create a new website driven by its members and with an enhanced experience for visitors. The aims have been to position the USA as the world’s most exciting holiday destination and to inspire website visitors to book holidays through one of the association’s 200 members. We set out to provide members with benefits and better features, and to give visitors an improved platform for researching and planning a trip to the USA.

The brief from Visit USA was for Navigate to stir aspirational and experiential emotions through the site’s contemporary design and functionality. Features include: • Vibrant, dynamic, inspiring and stimulating visuals • Ease of use • Multiple search functions and access to information • Simple content management system (CMS) for members to upload and amend content • News, ideas and offers for visitors Visitors can ‘Ask an Expert’ for advice, watch videos, view brochures online. Members can maximize their business through the new site, which attracts and retains more visits and queries. Their admin area is unique, with a user guide throughout. Members have an SEO facility and also get statistics to see which areas are working best. For dynamic, inspiring and functional ideas for your website, contact Treina Smyth, 01730 235666. Treina.smyth@navigate-design.com

New Year, new publications Navigate has wide experience in producing magazines for the newsstands, and also B2B for clients to send to their customers. Both Gareth Gammon and Nick Keith have great experience in the publishing industry as publishers and editors, and they lead the Navigate publishing agency service. Successful online and printed publications are crucial to the Navigate communications’ services. Clients can keep in regular contact with their customers, staff, partners and stakeholders through newsletters and magazines, distributed via email, on websites or in print. Navigate can create new publications for customers, or manage existing ones. After agreeing content with the customer, we can produce elegant editorial and commission photographs, or sub-edit copy provided by the client, to target the agreed readership or customer base. The Navigate service also includes proof-reading, design, print purchasing and management, fulfilment and distribution.

navigate

timeline

2010

Elizabeth FitzRoy Support Navigate appointed by this national charity to design regular newsletter (Trust) and then Annual Report, banners etc

www.navigate-design.com

So if you have a market, a community, a membership or an audience, contact Navigate to find out how publishing magazines could work for you. There are big publishing plans for 2012 at Navigate. Watch this space. For magazines and newsletters with great design and special content, contact Nick Keith at Navigate, nick.keith@navigate-design.com, 01730 235666

PROFILE Nick Keith The Communications Director, Nick joined the company as a director in 2008, having launched Life in Petersfield and Life in Haslemere for Navigate in 2006. Nick has has launched or managed more than 40 publications in the last 20 years. And he has contributed articles to national and international publications, including the Financial Times, The Times and The European.

Navigate Move. In June we moved to purpose designed offices at the Media Barn, Petersfield

communicate | winter/spring 2012

charity sector

Support for Trust

Reaching Out

Navigate designs and manages the print for Trust, the regular colour newsletter for Elizabeth FitzRoy Support (EFS). Based in Petersfield, EFS is a national charity which supports adults with learning and physical disabilities. The charity produces this newsletter for stakeholders, to inform and entertain. Navigate’s brief is to make Trust an attractive and readerfriendly publication.with material and images supplied by EFS. The customers and audience were delighted with their editions of Trust throughout 2011. Navigate looks forward to partnering them again this year when this charity celebrates its 50th anniversary.

The Rowans Hospice produces a quarterly newsletter to promote its palliative care services. The newsletter, called Reaching Out is an appealing 16-page publication. Navigate work closely with the Rowans editorial team and the latest issue, published in late autumn, was a hugely successful edition - well received by the client and widely praised by readers. For your promotional newsletters, in print and online, contact Nick Keith, 01730 235666

2011

communicate | winter/spring 2012

The Petersfield School Navigate helped the school rebrand as an Academy

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education sector

Perspective on the prospectus The Navigate design team has worked with Peter Symonds College in Winchester for many years. The summer is always a busy time for the sixth form college as it prepares for a new academic year with the production of a series of publications and documents. The lynchpin of this effort is the new prospectus. For 2012 Navigate has created a fresh look for the College’s prospectus – 72 pages in full colour with information about the college, its students, teachers, and a comprehensive course directory. The look and design of the prospectus is then applied across the range of supporting materials for 2011/12. These include:• A programme and invitations for an open day • An Ofsted Report leaflet • Application forms • A leaflet and handbook for boarders • Pop-up graphics for display stand graphics. Senior designer Neil Pafford says: “Peter Symonds always provides a great range of interesting challenges. Our job is to keep the college’s material looking fresh – appealing to both potential students and their parents, while meeting the needs of the head, the staff and the governors. We also have to keep in mind the college’s clear corporate guidelines.”

Burnished in bronze Bosworth Community College is a successful college in Leicestershire and appointed Navigate to produce their brochure and prospectus. The college wanted new and improved documents, supplying fresh photos and leaving the Navigate Studio to upgrade the designs. The resulting bright and colourful brochure and prospectus – burnished in bronze – appealed to parents and potential students alike.

The school has approved a new logo showing the full school name, The Petersfield School, with the use of the South Downs inspired motif and the Hampshire rose. This design firmly places the new academy within its local area. Navigate have created a detailed project brief for the Academy’s new website. This covers the design, structure, content and schedule. It breaks down the website into a page-by-page plan, drawing reference to specific modules as part of the content management system (CMS). The site went live in early September 2011.

The Petersfield School has rebranded and transferred to an Academy with the help of Navigate. This includes a new logo, revised website, 16-page prospectus, stationery and signage.

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timeline

Vice Principal Stuart Woods has praised Navigate and the design team. “They quickly got to understand the DNA of our school,and they have helped us progress to the next level of professional communication. This is key to our future as a world-class Academy.” For your new branding and website, contact Navigate at 01730 235666.

2011

The People’s Pledge This allparty group lobbying for an EU refrendum in the UK uses Navigate for design and branding

www.navigate-design.com

Visit USA Website Navigate redesigned and rebuilt the website for this USA tourism association

communicate | winter/spring 2012

Design Service | Case study: The People’s Pledge

Case study: The People’s Pledge

Making a marque

Of the people, by the people Navigate has worked closely with the People’s Pledge, the nationwide campaign for a UK referendum on the EU, since the autumn when we were appointed. Navigate helped to establish the identity, branding and public position of the People’s Pledge in the run-up to their major congress in London in October.

Zac Goldsmith MP being interviewed at the People’s Pledge congress

“We are very excited for Navigate to get involved in such a major national campaign which is important for everyone in the UK,” said Gareth. “We are a non-political business and the People’s Pledge is a cross-party organization representing a wide range of views and interests on Britain and the EU. Navigate created a new logo, branding and literature, including stationery & compliments slips, business cards, a car sticker, a donation form, branded envelopes, publicity leaflets. We completely revamped their website, which was launched in time for the Congress. The Congress in the Grand Hall, Westminster Methodist Central Hall, Westminster, was a big success. Navigate helped the People’s Pledge to prepare for the Congress, and supported them at the event. Gareth Gammon, MD of Navigate, and Senior Designer Neil Pafford were among the 1,800 delegates at the Congress to hear discussions on the Eurozone Crisis and Britain’s membership of the EU. Neil and Navigate created a range of literature for the event including: a 4-page insert in The Spectator magazine, tickets, a carrier bag, banner pull-ups, and a programme.

“It was great to see Navigate’s designs and branding in place for this event, which was covered in the national media. The client thoroughly appreciated our timely and targeted work.” The Congress featured panel discussions and debates, and more than 20 keynote speakers, such as Conservative MPs Zac Goldsmith, Priti Patel, Douglas Carswell, Dominic Raab and Steve Baker; Labour MPs Kate Hoey, John Cryer and Graham Stringer. The People’s Pledge has been created to give people a voice, forcing an open debate on Britain’s membership of the EU and leading to a referendum. Its membership includes MPs from all parties, MEPs, economists, trade unionists, academics, journalists and people with a broad spectrum of opinions on the EU – some for, others against. For your branding, design, copywriting and web development, Contact Nick Keith, 01730 235666. Nick.keith@navigate-design.com

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Ten Communications areas to watch 1 More use of traditional and digital PR. 2 Social media – Increasing its scope and business use. 3 Market research and analysis – ‘Big Data’ is the buzzword and all businesses need data to win new business; which sectors, which geographies? 4 QR (Quick Response) codes – Flash in the pan? Why not try them?

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5 Smartphones – Increasing relevance and bigger share of online traffic.

To win a bottle of champagne, please answer the following questions:

6 Smart TV – Internet on the telly; view on demand and targeted audiences.

1) Which European port did Navigate visit in 2011 for a trade show?

7 Video – Google ownership of You Tube suggests video content is on the way up. 8 Integration - The distinction between PR, advertising and social media are increasingly blurred. Have a focused and integrated approach. 9 Websites that run a business – Is it just a brochure? Is it an online shop? No, it’s a full business management tool for the site owner. 10 Face to face still works – Meet clients, agencies, people you work with, and partner.

2) Can you name 3 Navigate services? 3) What is Emma Gaisford’s role at Navigate? Email your answers to: info@navigate-design.com Closing date: 20 April 2012 Terms and conditions Entries must be received by 20 April 2012. One entry per person. The winners will be decided by draw and announced in issue 2 of Communicate. The judges’ decision is final. No cash alternative is available. By entering this competition you accept that your data can be used by Navigate. Employees of Navigate are not allowed to submit entries.

Office & Studio: The Media Barn, Kings Court, St Peter’s Road, Petersfield, GU32 3HX t: +44 (0)1730 235666 f: +44 (0)1730 231676

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London: 1 Noel Street, Soho W1F 8GA t: +44 (0)20 7998 3535 e: info@navigate-design.com

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