Graphic Design Portfolio 2023._v1.0_Ivan Yuriy Tsonev

Free kiss campaign.

Graphic campaign for Kling’s Kissing Day -20% Sale. It uses cheeky visual elements, in soft contrasting colours, to achieve an eye-catching effect on the clients. The graphic elements were composed for physical and digital media such as: printed poster for the flagship store, web banner for the home page, newsletter banners and posts for instagram story and feed.

Black Friday

lettering + graphics

Black Friday sale campaing, takes inspiration from the name of the event and presents eye catching colourful contoured shapes

Ps

campaign.

Cyber Monday

Cyber Monday digital campaign materials, including web banner, instagram story and feed posts.

Flash Sales campaign.

graphics

Outlet Flash Sales digital campaign materials, including web banner, newsletter banner & instagram story and feed posts. Being used to direct the customer to the outlet section on the web it has a softer look and smaller size homepage top banner to combine well with the current season campaign, without distracting very much. That was achieved with the use of white background and floating elements in soft colours.

@wearekling

lettering + graphics + illustration story posts.

Some examples of instagram sotry posts from the different campaigns throughout my period being graphic designer at Kling. Adhering to the brand's guideluines the color palette is always in pastel and vibrant colours with a cute wink.

Kling posters

Some examples of A5 printed posters used at Kling's flagship store for the different campaigns throughout the year. Due to its informative character, graphic elements on these posters are used as attention grabbing element, while still intended to be very clear and easy to read, maintaining the style of the whole campaign and still using the pastel and vibrant color palette.

-35%

SEASON SALE

04 01 Te regalamos por tu compra mínima de 75€ en Primavera-Verano 2021 Sólo del 15 al 22 de junio Promoción válida del 3 al 17 de Enero 2022 ÚLTIMAS TALLAS Todo a Del 15 de abril al 15 de mayo 5€ UP TO 50% OFF SUMMER SALES LAST SIZES SALES EXTRA 10% OFF YELLOW WEEK PROMO SPRING SEASON SALE 01 02 03 04 05 06 05 06 03 02 Del 2 de julio al 21 de septiembre 2021. ¡Nuevos descuentos añadidos! Hasta -50% Promoción válida hasta el 23 de Enero 2022 Solo para clientes registrados. Si aún no estás registrado, regístrate y accede a la promoción. -10% extra en la compra de productos rebajados. Ps PRO KLING TYPE: BRAND: Ai CREATED IN: PRINT MEDIUM:

branding + graphics Kling icons icon set.

A set of 12 icons designed for Kling’s website and newsletter. The style of the pictograms is intended to be very inmediate on the eye and is based off of Kling’s naive, kawaii and soft aesthetics. That's achieved with the use of thick strokes for the outlines finished with rounded edges. The incorporation of a small amount of text on some of the icons is to clarify the specific message of the pictures, such as in the 24/48 hour delivery icon's case .

photo composition Kling collage digital collage.

Examples of some digital collages I’ve done for the organic feed posts on instagram for Kling.

Kling news

newsletter.

graphics + composition

Mailchimp

Layout for the Kling News newsletter that was sent 3 times a week. Adaptation of photos to fit the newsletter format, and creation of auxiliary graphic elements such as text compositions, illustrations, GIFs, and campaign banners for this specific format.

ing space

cultural lab.

art direction + branding

ingspace is a global design project for a cultural laboratory with focus on young talent. The branding's colours and shapes were designed keeping in mind functional diversity of people with different types of colour blindness. The colour palette in bold primary colours is taylored to produced high contrasting combinations to be easily diferentiated by people with different types of colour perception.

les Garçons! fanzine.

art direction + branding + graphics

A personal fanzine project. Published in a 10 copies limited edition signed booklets in an A6 format. Three stickers have been specificaly designed to be physically sticked on each edition: two "fragile handle with care" making an alusion to the classical fragile goods delivery stickers, and also an authenticity sticker with the logo of the zine to be sticked on the back.

Gift tickets

coupons.

art direction + graphics

Personal project that was a gift for one of my best friend's birthday at the end of August. The tickets are designed to be eye catching and fun, like the ones you win from an arcade park. They are ment to be redeemed for an ice-cream and a thrift shop piece of clothing respectively on any ocasion that we spent time together.

Printing and perforation of folds done by myself at home. Check out the photos on the right.