AUTO PROPERTY LIABILITY MARINE AVIATION TRANSPORT ACCIDENT PECUNIARY LOSS EMPLOYEE BENEFITS
Corporate Profile Sarifa Insurance Brokers Limited
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Sarifa Insurance Brokers Limited
OUR MISSION To provide Safe and Reliable Insurance for All, through service excellence, innovation and convenience as we help our customers to secure and improve their lives.
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Sarifa Insurance Brokers Limited
CULTURE CODE 1 | We are as maniacal about our metrics as our mission.
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We obsess over customers, not our competitors.
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We are radically and extremely transparent.
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We give ourselves the autonomy to be awesome.
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We are unreasonably selective about our peers.
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We invest in individual mastery and market value.
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We defy conventional “wisdom” as it’s often unwise.
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We speak the truth and face the facts.
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We believe in work+life, not work vs. life.
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We are a perpetual work in progress.
ABOUT COMPANY SARIFA, Safe and Reliable Insurance For All, as the name suggests, is a new and innovative broker which has leveraged technology to bring the very best insurance services to our customers. We are the first insurance broker to offer a new suite of online services allowing customers to compare auto insurance quotes in real-time and purchase their policy within 15 minutes. This technology has revolutionized the insurance industry in Jamaica and now provides customers the service they need at their own convenience
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Sarifa Insurance Brokers Limited
SARIFA A company built on innovation Founded in 2014, SARIFA insurance brokers has transformed the brokerage market in Jamaica by changing the way people acquire insurance through an online platform making the process more easily accessible and convenient for customers. Our founder Christopher Blythe saw the need to transmute and resurrect the insurance brokerage market which he believed was myopic. The market became so complacent at a time when technology was evolving at such a rapid pace globally. It was imperative to shake up the industry in Jamaica and continue to innovate. As our name suggests we provide Safe and Reliable Insurance for all (SARIFA), and we are committed to assisting everyone with the insurance best suited for their lifestyle.
Services offered
Auto Insurance
Property Insurance
Liability Insurance
Marine, Aviation and Transport Insurance
Accident Insurance
Pecuniary Loss Insurance
Employee Benefits
SARIFA continues to innovate and provide insurance products which are tailored and specific to the customers’ individual needs.
Who leads us? The management of SARIFA comprises a diverse skill set of individuals, who have a combined experience of over 50 years in insurance including general, health and life. Our team’s experience in technology solutions coupled with a penchant to demystify the approach to insurance has allowed us to evolve into a dynamic industry leader.
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Sarifa Insurance Brokers Limited
WHY SARIFA? Insurance is now made easy For the very first time in Jamaica customers are now able to:
Complete motor proposal form online
Get instant quotes from all the leading insurance companies…
Pay for their policy all at the click of a button.
Our historic feat aside, SARIFA is doing this for our customers who demand an easier and more convenient way to purchase insurance. Say goodbye to the days of sitting at a broker’s office or agency for hours just to speak with an insurance agent. Even after that first visit customers may have to go back to their broker/agent to get a quote, since they have to manually calculate the rate of each insurance company in the market and sometimes call around so that they can provide the best available quote. This frustrating process can take hours or even days, especially if a same-day cover is needed. In today’s world where technology is more readily accessible and customers are demanding:
Greater efficiency
Faster turnaround
Better service
SARIFA is now ensuring that the customer’s best interest is well served and we are now providing a process which will meet every need of today’s consumer.
What’s most important?
Convenience
Saving money
Saving time
Reliability
With our customer friendly website it’s fairly easy to navigate and find the information needed.
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Sarifa Insurance Brokers Limited
Our robust platform also ensures the quotes receive are the most up-to-date and accurate in the industry. Customers can now stay at home and get quotes from all the insurance companies at once, at their own convenience. To make things easier … pay for a policy without ever leaving home. Once a customer’s documents are uploaded an agent will come and visit to ensure that the “know your customer” form is completed, a requisite for all first time customers. After that first year and renewal is required, customers don’t have to see us again, but rather just continue using our platform to manage their policy through their personal account. From one’s personal account one can update personal information even mid-way through the policy. For example: An address might change or a phone number may have been added. Simply log into the account and make the necessary changes to update the information.
Saving Money When customers go directly to an insurance company they are only getting their quote without knowing comparable rates. A broker may say that the quote they are providing is the best but this assertion is usually devoid of proof. At SARIFA, the truth is always in the numbers.
Being able to compare and choosing the right plan Transparency is very important when it comes to insurance, especially when customers are looking to save money. With our online platform users get to compare their policy side by side with all the insurance companies out there. By doing this they are empowered to save and encouraged to be smarter consumers.
Saving Time People today are busier than ever and managing time is very critical for the discerning consumer if they are to be productive. Insurance can be a hassle and when it comes time to purchase a 8
Sarifa Insurance Brokers Limited
policy the task can be very daunting. No one looks forward to wasting almost a day just to get insured and they shouldn’t. We know how important time is, that’s why with our online platform customers can now get a quote in just minutes. Once all documents are uploaded customers will be able to pay for their policy right away. An electronic cover-note will be emailed to you and the driver will be ready to hit the road. It’s that simple.
Online Claim Management The hassles of filing a claim are now over! If there’s an accident, filing a claim is so much easier through the account online. Once they’re logged into their account, customers can go directly to the ‘file a claim’ section. Download the claim form for the type of insurance needed and then upload all the pertinent documents in that section. As soon as we receive all the documents, we can process the claim with the insurance company to ensure that it is settled expeditiously. Once an update on the claim is recorded, the customer will be notified via email so that he or she can follow the progress, right up to settlement!
Reliability Our reliability is tested when a customer is involved in an accident. No one likes it but it happens. As trusted brokers, we ensure our customers don’t have to deal with the insurance companies. We know how painful this can be, that’s why we handle this process. Once a claim is filed we ensure the claim is settled in the shortest possible time. We go above and beyond so that our reliability and commitment to service remains strong.
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TECHNOLOGY ADVANTAGE Technology Leaders We have one of the most robust online platforms in the industry. Being a first mover and innovator in getting a quote and purchasing insurance online, this helps to solidify our commitment to technology. No solution is perfect and that’s why we are always looking for ways to improve and innovate so that we can continue to deliver the very best customer experience unmatched by any in the insurance industry.
Get the most accurate quote With some of the best programmers on our team we ensure that as each company updates their rates, it gets coded into our system immediately. This gives our customers the most accurate and up-to-date quote from each insurance company. We also take into consideration every possible permutation that might alter a quote and provide every probable discount which the customer can benefit from.
Communicate in real time Though we innovate, we also cater to those who do not consider themselves tech savvy. Our customer service is online to help with every step of the process. Communicate with us in realtime during 9am-5pm Mondays to Fridays through our live support feature. Customers who need assistance outside of these hours, may simply leave a message through the live support and an agent will make contact within 24 hours.
Manage your policy With our robust policy management system customers can now monitor their policy online as well as update payment on file so that at all times we have a current credit/debit card to use for the next payment.
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File a claim and check the status From the point a claim is filed on the system, we will work closely with the customer and the insurance company to ensure that this process is as smooth as possible. Check the status every step of the way and be in the know. The minute an update on the claim is noted on the system, customers are notified via email and can then check the progress on the spot.
Privacy is our priority Privacy is very important for us and SARIFA uses the world best practices to ensure our customers’ personal data is protected. In securing the data and the system we use secure socket layers (SSL) and data encryption up to 258 bits, which ensures the security of the whole system. Our server is monitored 24/7 and scanned daily for any vulnerabilities or malware attacks. We also provide back-ups to an external server to mitigate against any losses in data.
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BOARD OF DIRECTORS Christopher Blythe MBA, Chairman and CEO Christopher is a dynamic business leader and effective manager. Concurrently with his role at SARIFA, he serves as Managing Director of Guardian Investments Limited. He was also appointed to the board of the Agro-Investment Corporation as their youngest deputy chairman by late Agriculture Minister Hon. Roger Clarke serving for two years. In this capacity, he attended board meetings, ensured that efficient and effective business operations were in place and ensured that the commitments, objectives, and overall projections of the management team were met. He is also a pioneer in the textbook rental industry, founding one of the first online textbook rental companies and allowing students to rent textbooks online from its launch in 2008 up until 2013. This was done through Skoobit.com which operated an e-commerce website tailored to the college market in the United States and catered to a US$10 billion industry. Prior to these positions, Christopher acted as Co-Founder and Executive Director for Paradise Communications where he was responsible for hosting the annual Port Royal Music Festival, the first music festival in Kingston and one of the largest festivals in Jamaica. Under his guidance, this festival grew from 1,000 patrons to more than 5,000. Christopher was also the Founder of CB Promotions where he worked as a Promoter for various events in Florida and Jamaica. He has further held the positions of Investment Advisor for UGI Finance and Investments in Jamaica and Promoter for Oxygen Night Club in Florida. Christopher holds a Master of Business Administration degree from Nova Southeastern University and a Bachelor of Business Administration degree in Business Management and Organization from University of
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Miami, Coral Gables. Christopher is a self-driven entrepreneur, avid music lover and enjoys his weekly game of football with friends.
Nicholas Gordon J.D.Corporate Secretary/Director Nicholas holds a BA in Economics degree from The George Washington University and J.D. from the University of Miami, School of Law. Nicholas is admitted to practice Law in Florida but has recently returned to Jamaica to practice. Nicholas is currently the contracts manager for one of Jamaica’s leading road building contractors Asphaltic Concrete Enterprise and is responsible for contract drafting and project implementation.
Dr. David Mcbean B.Sc. (Hons), D.Phil., Director David is a Jamaican who was born on June 8, 1965. He holds a first degree in Electrical & Computer Engineering from the University of the West Indies and a Doctor of Philosophy degree in Engineering Science from the University of Oxford (UK). David has also completed advanced executive management training through the Kellogg Business School/ Mona School of Business programme. David was the former President and C.E.O. of the CVM Communications Group, a leading Jamaican media organization encompassing five companies in print, radio and television and brings a wealth of experience in information technology and business development. David was Jamaica’s Independence Scholar in 1983 and the Rhodes Scholar in 1988. He is married with 2 children.
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Sarifa Insurance Brokers Limited
Carole Dawn Solomon ACII, CIP, Director & Chief Marketing Officer Carole is a Chartered Insurance Practitioner and an Associate of the Chartered Insurance Institute. She completed her secondary education in the United Kingdom, where she was born, along with tertiary level education in Management & Business Studies and General Insurance. Carole also attained a Marketing Diploma in Jamaica. With a 28-year career in the general insurance field that commenced in the United Kingdom, Carole has occupied management positions in both the public and private sectors. Her experience spans all disciplines of general insurance including a specialization in the field of Risk Management. Her customer service acumen is outstanding. Making Jamaica her home in 1995, Carole was first employed as Marketing Manager of Guardian Insurance Brokers and was subsequently transferred to Montego Bay to manage their branch office in 1997. Before assuming her most recent executive position as Branch Manager at NEM Insurance Company, she held the position of General Manager of the Montego Bay Chamber of Commerce. Carole has occupied seats on the Board of Studies for the College of Insurance & Professional Services and was a part-time lecturer for the institution. She has also tutored insurance industry employees in all Salesman Examination subject categories and provides training services to the corporate, creative arts and educational sectors. A polished and engaging presenter, Carole is sought after for MC, Lecturing and Motivational Speaking engagements across the island and was selected to recite a poem at the Inauguration Ceremony of Jamaica’s
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first female Prime Minister, Hon. Portia Simpson-Miller in 2006. Carole (stage name, Makeda) also has a passion for theatre and was awarded the prestigious ITI Actor Boy Award for Best Actress in a Lead Role in both 2004 and 2006. She is a recognized international performing artist of both theatre and screen. In recent years she has combined her passion for ‘outside the box’ education and personal development of children with her creative skills, by becoming a certified Neuronet Therapist and a trained Psychodrama &Dramatherapy practitioner. Having completed a two year engagement as School Director of St James College in Montego Bay, she now returns to her primary profession of Insurance, lured by the innovation and outsidethe-box approach at SARIFA.
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PERSONNEL Stewart Cockburn Marketing and Account Supervisor Stewart has over ten (10) years’ experience in the Insurance industry on both the general Insurer and Broker sides, having worked with Dyoll Insurance Company, General Accident Insurance Company, Marathon Insurance Brokers and most recently Spectrum Insurance Brokers where he held the position of Marketing Manager. He has sound understanding of all major classes of insurance and in the placement and servicing of large complex corporate and commercial risks including Government entities. Stewart has successfully completed various general insurance courses at the College of Insurance and Professional Studies and he is currently studying for the Associateship of the Chartered Insurance Institute (ACII). Stewart will be working closely with our Executive Director Carole Solomon where his main responsibilities will be to manage and supervise the account executives, implement new marketing initiatives and manage all marketing channels both through social media and traditional marketing. He will also be responsible for the development and implementation of SARIFA branded insurance products. Stewart keeps abreast of technology trends and enjoys lawn tennis.
Jessica A. Whyte Operations Supervisor Jessica has just over eight (8) years’ experience in the general Insurance industry. Jessica started out at Riviera Insurance Agency initially as an Administrative Assistant before being promoted to Branch Manager, a position which she held for four (4) years before joining SARIFA. 16
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Jessica has a Bachelor’s of Science degree from the University of the West Indies, a Diploma as a Certified Insurance Technician and has completed various claims and underwriting Certificate level courses from the College of Insurance and Professional Studies. Jessica is a dedicated team builder with a customer centric approach to business, Jessica is very passionate about insurance and is knowledgeable in both underwriting and claims. Jessica’s main responsibilities will be to oversee and manage the customer service and claims departments and to ensure that all business operations are in accordance with standard business practices. Jessica is actively involved in her church and has served in various capacities including Sunday School teacher, musician and choir member.
Dawn Powell ACII – Senior Account Executive Dawn has over twenty five (25) years’ experience at various levels in the general Insurance industry. Dawn has held the position of General Manager for both Issa and EvalsInsurance Brokers. After Evals Insurance Brokers’ portfolio was sold to the Insurance Company of the West Indies (ICWI) she became an Executive Marketing Agent for ICWI. Dawn is a Chartered Insurance Practitioner, is an Associate of the Chartered Insurance Institute and holds a Diploma in Management Studies from the Jamaica Institute of Management. Dawn is a mature and highly motivated professional. Dawn’s management skills in operations, administration and marketing will prove invaluable to her clients as she assists them with their insurance needs. Dawn is an avid sports enthusiast and enjoys working out in the gym. 17
Sarifa Insurance Brokers Limited
Peter Haye Account Executive Peter has over ten (10) years’ experience in the General Insurance Industry, having started his insurance career at American Home Assurance Company (now AIG Jamaica Insurance Company) where he held several positions from filing clerk, Personal Lines Underwriter and Portfolio Management Analyst. His most recent position with American Home Assurance Company Limited was Personal Lines Business Development Representative. Peter migrated to Canada where he became a Registered Insurance Broker of Ontario (RIBO) at Intact Financial Corporation (Grey Power Insurance), a position he held for over three (3) years before returning to Jamaica. Peter holds a Diploma as Certified Insurance Technician and is currently completing his Canadian Certified Insurance Professional (CIP) designation. He also holds diplomas in Programming, Systems Analyst and End User Computing from the Institute of Management and Production (now University College of the Caribbean). Peter enjoys dominoes, golf, football and swimming.
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Sarifa Insurance Brokers Limited
CUSTOMER PROTECTION At SARIFA we pride ourselves on ensuring the Customer is protected at all times. The Financial Services Commission (FSC) is the regulatory body of the Insurance Industry. In accordance with the FSC, there are certain minimum requirements for all Insurance Brokers in Jamaica which must be fulfilled in order for the Insurance Broker to operate. One such requirement is the minimum capital base of the Company. SARIFA is fully capitalized with JMD$10,000,000 placed safely in Government of Jamaica Securities. Another requirement of the FSC is that each insurance broker is required to maintain a minimum level of insurance coverage with Limits of liability of JA$30,000,000 each for Fidelity Guarantee and Professional Indemnity. What this means, is that if a client’s funds are stolen by employees of the Insurance Broker and/or there are errors and omissions in the insurance advice given to clients then there is adequate insurance coverage in place to protect clients. We at SARIFA leave nothing to chance when it comes to the protection of our clients which is why we have obtained both required insurance policies at limits of liability of USD $500,000 and USD $500,000 respectively which are way above the minimum requirements of the Financial Services Commission.
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Sarifa Insurance Brokers Limited
Contact Us: For additional information, please visit our website at www.SARIFAja.com. To contact one of our sales executives you can reach us at 876-978-6049 or email us at info@SARIFAja.com. Our office is located at 15 Braemar Avenue, Kingson 10.