D E S IGNING BRAND I D EN T ITY SUBMITTED BY: NAYAN
DESIGNING BRAND I D ENTI TY
guidel ineS Brand va l u e s Brand to n e/ vo i ce Logo Logo si ze re q u i re m e nt s , us a g e , cl ears p ace an d s p eci f i cati on s Pr im a r y an d s e co n d a ry co l o r p alettes Typograp h y, fo n t s a n d u s a g e Add i t i o n a l i te m s co ul d b e : Brand el e men t s l i ke p a t te rn s , t reatmen ts , etc. Photo gra phy s t y l e a n d t re a t m e nts Bus i n e ss c a rd a nd s ta t i o n e ry te mp lates Web si te spe ci f i ca t i o n s fo r fo n t s , bu tton s ty les , ton e, readin g level, etc. C o pywr i t i n g s t y l e C rea t i n g an d m a i nta i ni ng a co mp reh en s ive b ran d s tan dard s g u id e does take so me u p - f ro n t i n ve s t m e n t , bu t i t’s w el l w orth i t i n th e l on g ru n.
Hello !! • I am an enthusiastic, energetic and work alcoholic person. • Interested in Graphics, concept development and research indebt about the subject and proceed systematically. • Approach is Minimal, clean with sophisticated visual designing. • Inclined towards the pre designing process- creating ideas, exploring the methodology and implementing the design thinking.
MISSION:
To curate a design with proper standards of design thinking after the particular research and concept development. Communicating the intrinsic quality of the product or services throught creativie vision and well skilled knowledge of graphics.
Vision:
The focus on the future is to deliver the fine quality of graphics work for the welfare of the brand or the client I am working with.
VALUES:
Graphic Roots highly values “Creativity” in its services and products, “Cooperation” within the team and with its clients, “Commitment” to excellence, and “Customer Satisfaction”.
Ideal Audience
The people who are intrested in well illustrated and co-ordinated graphics elements and wants to be surrounded by proper designs around.
GRAPHICS CURATORS ADVERTISING AGENCIES PUBLICIST PUBLICATION HOUSE ART TEAM ASPIRING DESIGNERS MEDIA HOUSES CREATIVES DEVELOPER
TONE The brand talk a clear motive behind every work in a strong and confident way leading straight to the goal with weel planned design thinking process in sofesticated mannner. Make the right impression by establishing a creative direction for the business and products. Explore logo concepts, colour theory, print design, user experience, tone of voice, and more as elements of a consistent brand identity system.
CLEAR CONFIDENT CREATIVE STRAIGHT TO GOAL SOFESTICATED
VISUAL
LOGO CONCEPT
REFRENCE YELLOW
GREY
BLACK As my name is Nayan Nikhare,
R:101 G: 105 B: 117
R:00 G: 00 B: 00 R: 255 G: 216 B: 1
I have double N in my name so i want to imphasise on the nn, using the minimal font and connect, i want to display the clear and sofesticated personality of myself.
TYPE FACE FONT FAMILY
LOGO Variation
N
NUTRA TEXT
Final Logo The logo shows the connecting lines with NN letters.
NIKHARE
NIKHARE
LOGO
clearspace and specifications
Correct Usage
3.5 cm 1.3 cm
3.5 cm
0.9 cm
1.3 cm
2.8 cm
1.3 cm 0.9 cm
0.9 cm
10.3 cm
10.3 cm
10.3 cm
2.8 cm
0.6 cm
NIKHARE
3.5 cm
10.3 cm
0.3 cm
10.3 cm
2.8 cm
BRAND ASSETS
PICTURES
ELEMENTS
Classics, black and white Geometric shapes collabrating with bright and Contrast vibrant colors. Emphasis Flow Rhthym
PATTERNS Repetative Illusion Attractive
BUSSINESS CARD
Business card and Stationery templates
Hi IʼAM NAYAN NIKHARE DESIGNER & DEVELOPER
Website Layout
Copy Writing style SF PRO
It is the instragram font, minimal in style.
BRAND STRATEGY To pull the creatives of the all fields (Target audience) towards the work, the people who demand asthetics and who demand concet, both can approach. Developing the website and active behaviour over the social media can bring the masses and lead to the oppournity all over the globe.
THANK YOU