12—14 MAY 2017 OLYMPIA LONDON
CYCLING FESTIVAL
SHOW GUIDE
OUR SPONSORS & PARTNERS
FOLLOW US #SpinLDN
Brought to you by the good folks at HUMANCYCLE, see us on STAND A2 www.humancycle.cc
W GU IN THIS GUIDE
7102 YA M 41—21 N O D N OL A I P M YL O
CONTENTS 6 WELCOME
L AV I TS E FG N I L CYC 8 SPONSORS AND PARTNERS 10 DON’T MISS
SPIN CYCLING FESTIVAL 2017 ORGANISED BY
12 THE SUMMIT
E D I U G WO H S
Mercury Cycle Events Ltd 21st Floor, c/o Ocean Media Group One Canada Square London E14 5AP www.spinldn.com
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GUIDE PRODUCED BY NBH Publishing Ltd 21 St Marys Road East Claydon Buckingham MK18 2LU t. 01296 714674 e. noel@nbhpublishing.co.uk w. nbhpublishing.co.uk
SRENTRAP & SROSNOPS RUO Mercury Cycle Events Ltd 2017 © all rights reserved. No part of this publication may be reproduced, store in any retrieval system or transmitted in any form or by any means electronic, photographic, recording or otherwise with prior permission of Mercury Cycle Events Ltd and/or NBH Publishing Ltd. Whilst every effort is made to ensure correct information at time of going to press, neither the publishers nor organisers can be held responsible for any errors or omissions.
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Spin Cycling Festival • 12-14th May 2017 Olympia London
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WELCOME
12—14 MAY 2017 OLYMPIA LONDON
CYCLING FESTIVAL
SHOW GUIDE WE’RE DELIGHTED TO WELCOME YOU TO SPIN CYCLING FESTIVAL 2017!
W
e aim to make this a unique and inspiring day out for everyone in the UK’s cycling community. Spend the weekend discovering, researching and buying from a handpicked selection of over 150 cycling brands from all corners of the globe presenting must-have products, kit and ideas. Whatever, wherever, however you ride; you will find something to grab your attention on the show floor. There’s a cacophony of cycling culture for you to explore this weekend!
Discover some of the world’s best British and international bike and accessory brands, as well as new and established independents, or watch bespoke bikes come to life at the Frame Lab. Browse a showcase of cycling art work, see an installation come to life, or listen to some of cycling’s leading names take to the stage at The Summit. Take the lift and ride onto our subterranean test track, with craft beer, street food, DJ sets and live performances throughout the weekend, whatever cycling experience you’re after, you’ll find it at Spin. Enjoy the show! Alex Daw Founder and Director of Spin Cycling Festival
OUR SPONSORS & PARTNERS
OPENING TIMES
FRIDAY 12TH MAY
1.00pm - 8.00pm
SATURDAY 13TH MAY
10.00am - 5.00pm
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SUNDAY 14TH MAY
10.00am - 5.00pm
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DOC AND MARTY
AWAITING YOU AT SPIN: BOOTH A9! Efficient lightweight construction makes the SLIM WOODEN E-BIKE competitive with standard Pedelecs. The 16,5 kg light bike is made of laminated ash wood. Ash wood is especially qualified for the bike frame constructions due to its outstanding performance under torsion, impact, and other stresses applied during cycling. The 250 Watt motor supports the cyclist to a maximum speed of 25 km/h over a distance of approximately 40 kilometer. AC E T E AM. d e
THANK YOU
12—14 MAY 2017 OLYMPIA LONDON
CYCLING FESTIVAL
THANKS TO OUR FANTASTIC SPONSORS AND PARTNERS
SHOW GUIDE Official Legal Partner
Brand Partner
Exclusive Beer Partner
Official Coffee Partner
Official Cycling App
Charity Partner
Official Insurance Partner
For the Bike Parking
Our Media Partners
OUR SPONSORS & PARTNERS
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DON’T MISS
12—14 MAY 2017 OLYMPIA LONDON
CYCLING FESTIVAL
DON’T MISS MAKERS’ LOUNGE Checkout the finest framework from London’s leading bike builders, joined by internationally-renowned custom-made pioneers from Denmark, Belgium, Scotland, Mexico and Germany.
THE SUMMIT This year The Summit line up is more compelling than ever with Chris Boardman, Ned Boulting, Conductor, Cyclehack and many more already announced as speakers. Prepare to be inspired by cycling celebs, award winners, record holders, writers, experts and campaigners – as over fifty expert speakers take the stage at ‘The Summit’ at Spin Cycling Festival.
SHOW GUIDE ART HUB
Check out the printing workshops, presentations and exhibitions from names like Eliza Southwood, Massif Central, The Fluffy Tractor and Loopie Route and Beach-o-Matic across the weekend, and find something unique to decorate your walls at home. Exclusive show prices, brand new masterpieces and three days of talks, discussions and the opportunities to meet artists that create beautifully distinct art. Peloton Doodle with Eliza Southwood Come and have a go at creating part of a giant Peloton at Eliza Southwood’s stand (She will be on hand to help!). We will have a wheel template to start you off (drawing OUR SPONSORS perfect circles &isPARTNERS tricky) and then take it from there. Eliza will guide you in drawing the bike geometry correctly as viewed from the side, and will assist with getting the body position right. Or you can just freestyle it and do something completely wacky! All materials provided and all ages welcome. Drop in at any time; Free! 10
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RED LIGHT DISTRICT New for 2017, this is the place to see the finest fastest, lightest bikes around. Witness a spectacular reveal of the most exquisite bikes in the world. DAY-NIGHT TEST TRACK This is a first for any cycling event in the UK! While you get a feel for your new wheels, you can also be wowed by our atmospheric track, featuring light installations and music.FOLLOW US #SpinLDN You can also try a number of night-time cycling accessories, to get you home safe and sound in any conditions. TAG, TWEET & FOLLOW #spinLDN
DON’T MISS
7102 YA M 41—21 N O D N OL A I P M YL O
THE FRAME LAB
Stop by the Frame Lab and discover how the makers started out, what part of the process they love the most and how they can help to make your next bike the only one you’ll ever need. Custom sizing, specific geometry, personalised features. Whatever it is you’re looking for from your next bike, the expert frame builders at Spin Cycling Festival have the answers and guidance that you’re looking for. CAMDEN TOWN BREWERY BAR Grab a pint from London’s finest - our official beer partner. Camden Town Brewery was founded in 2010 with the aim of bringing great beer to a whole new generation of drinkers. Brewing in the Victorian railway arches of Camden Town, they are due to open their second North London brewery in Enfield this summer. They make beer that is full flavoured, distinctive, well balanced and fantastic to drink. Their classic beers which are brewed all yearround are our Hells Lager, Pale Ale, Ink, Gentleman’s Wit, IHL and Pils. There’s also a wide range of limited edition beers that are brewed throughout the year.
hosting 20 minute home barista classes for small groups of people. Using the latest La Marzocco Mini espresso machines, you will learn the basic principles of coffee making, how to adjust your grind setting to get the perfect espresso and steaming milk to make that perfect flat white at home! At the end of the day you can put your skills against other Spin goers, to see who is fastest quality coffee maker on the day! Coffee prizes galore, care of Volcano at Home.
L AV I TS E F G N I L CYC
GIRO D’ITALIA – LIVE SCREENING The hardest and most beautiful Grand Tour, the Giro d’Italia, is on all weekend at Spin Cycling Festival, in association with Eurosport. So grab a beer, a coffee, a seat and get comfortable, our big screen is the place to take in all the action!
E D I U G WO H S
VOLCANO COFFEE WORKSHOPS Get your caffeine fix from our speciality coffee partner. Volcano Coffee Works is a leading independent, small-batch Specialty coffee Roastery in Brixton, London. Dedicated to Nethical DLnipSsourcing # SU WO LLO F and passionate roasting of outstanding coffees, from all around the world since 2010. Throughout the day, Volcano’s professional trainers will be
FITTING ROOMS
Spin has you covered from head to toe, with fitting rooms located on the far left-hand corner of the show, opposite stands A22 and B12.
COLE COATINGS WORKSHOPS Join the Cole Coatings Workshop team and learn a little about the processes involved in designing and executing an award winning bespoke bicycle finish. See some examples of their work, have SRENTRAP & SROSNOPS RUO a chat, plan your future finish and get your hands dirty helping to paint a frame. You’ll also be able to bid on the frame painted at Spin Cycling Festival 2017.
Spin Cycling Festival • 12-14th May 2017 Olympia London
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THE SUMMIT
12—14 MAY 2017 OLYMPIA LONDON
CYCLING FESTIVAL
THE SUMMIT FRIDAY 12TH MAY I NDUSTRY/INNOVATION/BUSINESS AND BRANDING Presenter: Rebecca Charlton, TV Presenter and Journalist
13:15 C hris Boardman in conversation with Ned Boulting 14:00 Cycling culture – look mum no hands Alexandra Davis, Look Mum No Hands. Naomi Mahendran, Founder, The Cycling Store.
SHOW GUIDE 14:15 Innovation in frame building Tom Donhou, Donhou Bikes.
15:00 A new way to shop – innovation in the cycling trade Richard Allmark, Founder and Managing director, NEOS Cycling, Mark Sutton, Editor, Cycling Industry News and Will Miles, Managing director, VeloBrands. 15:45 Elliptigo – the innovative way to exercise outdoors
SUNDAY 14 MAY
R OAD CYCLING Presenter: Henry Nixon, Content Manager, BIKE Channel
16:30 Fashion design in cycling Lorenzo Curci, Founder and Director, Huez.
11:00 10 ways to bagging a KOM Simon Warren, Author of the ‘Greatest Cycling Climbs books.’
17:15 Bicycle Design; Innovations, Challenges and Controversies Jonathan Paulus, Paulus Quiros.
11:45 Refuel: How Volcano pods can help your performance Volcano Coffee Works
18:00 Brand Storytelling in Cycling MJ Jackson, Creative director, Conductor.
12:30 What’s new in the world of cycling hacks? Sarah Drummond, Co-Founder and Director, CycleHack.
SATURDAY 13 MAY
13:15 L ands End to John O’Groats - Smashing the record Dom Irvine, Pedalling Success.
U RBAN CYCLING, THE FUTURE OF CYCLING IN THE CITY Presenter: Rebecca Charlton, TV Presenter OUR and SPONSORS Journalist & PARTNERS 11:45 Cycling infrastructure in the city 12:30 Your mum: who we need to get cycling and why – and how Healthy Streets and Liveable Neighbourhoods can help Simon Munk, Infrastructure campaigner, LCC. 12
14:45 From road sportives to Red Hook Crit Owen Blandy, Race Team Manager, East London Fixed Brett Smith, East London Fixed.
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14:00 How to improve your cycling performance Dr James Hopker, Senior lecturer, School of Sport & Exercise Sciences, University of Kent. 14:45 Endurance and ultacycling – supported FOLLOW US #SpinLDN or unsupported? Darren Franks, Adventure Capitalist and Jasmijn Muller, Ultracyclist.
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VISIT OUR STAND
LOOK OUT FOR THE BOARDMAN BIKES STAND WHERE WE WILL BE DISPLAYING A WIDE RANGE OF BIKES FROM OUR AWARD WINNING COLLECTION FREE DELIVERY
FINANCE AVAILABLE
UK SUPPORT
UK ASSEMBLY
NO HIDDEN COSTS
EXHIBITOR PROFILES
12—14 MAY 2017 OLYMPIA LONDON
Aceteam www.aceteam.de
Bickerton Folding Bikes www.bickertonfoldingbikes.co.uk
Aceteam had a new vision for mobility and were the first to build a wooden bike with an electric drive. In cooperation with the HNE Eberswalde they succeeded, winning the 2015 Green Product Award.
Bickerton Folding Bikes introduced the first truly portable bicycle to the world and continue to make portable bicycles for discerning cyclists, offering the latest advanced technology, style and performance for riders who need to take their bikes with them and store them efficiently.
Ahooga CYCLING FESTIVAL www.ahooga.bike Ahooga design concern-solving bikes and accessories including the first folding, yet comfortable, ultralightweight electric (or not) bike.
ARCC Innovations www.arccinnovations.com ARCC Innovations is a state of the art research and development engineering site, they are involved in the design and development of their own products and systems including an exciting bicycle range.
Beach-o-matic & Huddersfield Screenprinting Company www.beachy.co.uk
Cactus Tongue www.cactus-tongue.co.uk Cactus Tongue is the perfect storage solution for the urban cyclist. Hang your bike on the wall, safely out of the way and in pride of place. An alternative to utility bike storage, at home, in the workplace and in public places.
Campbell Cole www.campbellcole.co.uk Campbell Cole create meticulously designed, seasonless accessories for those who share an appreciation for the confidently understated. Each product is a perfect balance of refined proportions, subtle detailing and effortless functionality.
SHOW GUIDE Unique hand-printed cycling art and clothing. Plus: Pull a Fast One! Screenprinting workshop. Learn the basics of screenprinting and print your very own Spin musette or poster print. Vélodrome du Crayon Scribble, doodle, draw and colour. Create a paper rider for our pop-up velodrome.
Camden Town Brewery www.camdentownbrewery.com
Below the Belt Grooming developed a range with men’s real needs and daily irritations in mind. Offering a range of products designed to address the issues men face below the belt, providing easy to use solutions that fit with men’s busy lifestyles.
Grab a pint from London’s finest - our offical beer partner! Camden Town Brewery was founded in 2010 with the aim of bringing great beer to a whole new generation of drinkers. Brewing in the Victorian railway arches of Camden Town, they are due to open their second North London brewery in Enfield this summer. They make beer that is full flavoured, distinctive, well balanced and fantastic to drink. Their classic beers which are brewed all year-round are our Hells Lager, Pale Ale, Ink, Gentleman’s Wit, IHL and Pils. There’s also a wide range of limited edition beers that are brewed throughout the year.
The Bike Project www.thebikeproject.co.uk
Cargo Bike Trailer www.cargobiketrailer.com
Below the belt Grooming www.btbgrooming.co.uk
The Bike Project is an award-winning charity and social enterprise that refurbishes second-hand bikes for refugees in London. Visitors at Spin can donate any old or unused bikes providing a free, sustainable means for refugees to access essential resources and services such as education, healthcare and psychological support.
Boardman www.boardmanbikes.com Boardman design bikes for the best Olympic athletes in the world, voted 2017 Bike Biz bike brand of the year. They are constantly testing, tweaking and improving to ensure OUR SPONSORS & PARTNERS that all products offer the best riding experience.
Bon Courage www.boncourageapparel.com
Use your bike to its full potential and leave the car at home. Advanced, aesthetic and agile, Cargo’s featurepacked trailer will change your life. Whether you’re weaving through traffic, winding forest trails or bombing steep hills; the strong yet lightweight single-wheeled trailer has been engineered for constant use and adventure.
CBR-B Bike Stands www.cbr-a.com Spin Cycling Festival will be the launch event for CBR-B Bike Stands! Bought to you by Rigaero, the narrow low profile stand is designed to allow you to safely park your bike inside without taking up a lot of space while preventing damage toFOLLOW your walls and USbike. #SpinLDN
Bon Courage feature distinctive, carefully considered designs and superior quality fabrics and finish, across a select range of products that they hope their customers will love and wear, year after year. 14
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handbuiltwheels
stradahandbuiltwheels
Strada Hand Built Wheels
is here to remind cyclists of the benefits of hand built wheels to those who may not have considered them before. After the frame, the wheel of your bike is the most critical component in how it rides and handles so we consider your weight, height, physique, power, type of bike before selecting a rim, hub and spokes to build a wheelset to match you perfectly. We stock many quality components and can ship our hand built wheels wheels throughout the UK, Europe and Scandinavia. Estd. 2011.
NOW
offering in stock ready to ride wheels
Visit our website at www.stradawheels.co.uk or call us on +44 (0)1903 214956
to discuss your requirements before you order your new wheels.
See us on STAND J4 If you have any questions or want to chat wheels do get in touch with us on 01903 214956
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EXHIBITOR PROFILES Chapeau! www.chapeau.cc Chapeau! is a brand conceived and developed by cyclists who yearned for great quality products that came complete with a touch of class. Offering a fine range of skin care and clothing for discerning road cyclists.
CYCLING FESTIVAL Cinelli www.cinelli.it/en
Cinelli is an Italian bicycle manufacturing company based in Milan, known throughout the world for its bicycles that combine not only an emotional, cultural and artist elegance, but are designed for optimum technical performance.
Coh&Co www.cohandco.com Coh&Co design bikes in Copenhagen, having built a company and products on a cultural foundation. Committed to always aiming for a better ride and helping to build sustainable and healthy lifestyles while brightening up the streets with their wooden bikes.
12—14 MAY 2017 OLYMPIA LONDON
road bikes and gear, inspirational routes and rides, evocative features that take you inside every aspect of cycling and unmatched nutrition, fitness and training advice.
Dashel Cycle Helmets www.dashel.cc Dashel has developed a new, urban helmet. Handmade in England and built to last. The timeless design is sustainably manufactured from premium materials. A light carbon-fibre shell is combined with a slim multi-impact foam liner, that doesn’t degrade over time.
Dear Susan www.dearsusan.co.uk What Dear Susan does is different. Dear Susan applies his creative and enquiring spirit to making bikes more useful and above all more fun!
De Ronde www.deronde.co.uk De Ronde will be show casing its first collection of cycling wear for women and men, celebrating merino’s proven performance and notable aesthetic.
SHOW GUIDE Cole Coatings www.colecoatingsworkshop.co.uk
Cole Coatings create unique, one of a kind paint finishes with a goal to take your ideas and work with you to develop them into durable and functional works of art.
Cycle Fox www.cyclefox.com Helping make cycling a bigger part of your London life. Listing the best people, places and events to help support your local journeys by bicycle.
Cyclehoop www.cyclehoop.com Cyclehoop is a London-based firm of bicycle devotees committed to making cycling safer, more secure and convenient by providing easy access to innovative cycle products and infrastructure. Cyclehoop products have been installed around the world helping cities become more cycle friendly, healthy and sustainable whilst reducing traffic congestion and air pollution.
Di Luca Bikes www.dilucabikes.com
Di Luca is a high-end bicycle brand who’s frame-sets are designed, engineered and hand finished in Italy and bespoke built in Britain. They are the concept and architecture of Danilo Di Luca, the winner of the 2007 Giro d’Italia.
Donahou Bicycles www.donhoubicycles.com Donhou Bicycles is a multi award winning frame building workshop based in east London, England. Producing some of the world’s finest steel bicycles.
Dry Patch www.dry-patch.com Dry Patch create premium, innovative products for urban commuters on 2 wheels who don’t wear Lycra. The launch product, the Velo Seat Cover, ensures a dry and comfortable ride when your bike is wet and dirty.
Cycling Industry News www.cyclingindustry.news
Elephant Bike www.elephantbike.co.uk
Cycling Industry News is your one stop shop for global news and ahead of the curve product snaps. Since going online in February of 2016 Cycling Industry News has rapidly gained ground in the world of cycling industry B2B OUR SPONSORS & PARTNERS publishing, offering industry professionals a daily digest of breaking news, features and trusted analysis.
Elephant Bike is a registered charity refurbishing former Royal Mail bikes. For every one sold in the UK they donate another bike to Africa. These former postal bikes are robust, reliable and they’re doing great work both in the UK and Africa.
Cycling Plus www.immediate.co.uk/brands/cycling-plus
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Cycling Plus is the manual for the modern road cyclist. Every issue is packed with expert reviews of the latest
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come and join us at J20!
show this page to get 12 months membership for £10
LET'S CYCLE TOWARDS HAPPINESS What we do...
Why join...
Visit us at stand J20
ASK ABOUT Our founding Member programme - free membership for life if we list your local bike shop / cafe.
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EXHIBITOR PROFILES
12—14 MAY 2017 OLYMPIA LONDON
Eliza Southwood www.elizasouthwood.com
Findra www.findra.co.uk
Come and have a go at creating part of a giant Peloton at Eliza Southwood’s stand, she will be on hand to help! Or you can just freestyle it and do something wacky. All materials provided and all ages welcome. Drop in at any time; Free! Also see a selection of her finest artwork on display and on sale.
Findra create fashion led, performance driven, bike wear and outdoor apparel specifically for women.
CYCLING FESTIVAL ElliptiGO www.elliptigo.co.uk
Combining the best of running, cycling and the elliptical trainer, ElliptiGO bikes provide a strong cardiovascular workout that eliminates impact on joints and allows people to get out of the gym and enjoy the outdoors.
Ellipse Smart Bike by HUMANcycle www.lattis.io/products/ellipse Protect Your Bike with Ellipse, the electronic bike security lock with theft alerts. The smart bike lock that connects to your phone to provide key-less entry, theft detection, bike sharing, crash alerts and more.
Fresh Ski Chalets www.freshskichalets.com Fresh Ski Chalets began operating in 2015 with the simple aim of offering great value self-catered accommodation in one of the best ski domains in the world. If you prefer the independence and flexibility of a self-catered holiday, combined with a home-from-home level of comfort, Fresh Ski Chalets was created with you in mind.
Greek Cycle Holidays www.greekcycleholidays.com Greek Cycle Holidays organise all inclusive cycle holidays; exclusive villa hire, camps and custom tours on the Greek Island of Evia. With a pre-planned week of routes and food menu based on your abilities and desires. Push your limits or take it easy, Greek Cycle Holidays are fully flexible and happy to change day to day.
SHOW GUIDE Endurance Conspiracy www.avalanchesportsmarketing.co.uk/ourbrands/endurance-conspiracy/
Endurance Conspiracy is artistically driven and managed by former professional athlete, Tony DeBoom. A casual apparel company inspired and built around the outdoors & endurance sports culture.
Gousto create fresh, delicious, home-cooked meals with ease – super convenient! You choose your recipes from a weekly changing menu and Gousto send you perfectly portioned ingredients, saving you from the shops and food waste.
Engineered Bicycles www.engineeredbikes.co.uk
Hackney GT www.hackneygt.com
Engineered Bicycles is the culmination of the passion and dedication held by two detail-obsessed cyclists: David, a charted engineer, and Adrian, a graphic designer. Each Engineered bicycle is made to order, built and finished by hand, creating an individual riding experience that is as exhilarating as it looks.
Factor Bikes www.factorbikes.com Factor Bikes are designed with input from both Baden Cooke, Tour de France Green Jersey winner and David Millar, British Road and TT champion and multiple Grand Tour stage winner. The new generation of Factor Bikes build on their innovative heritage with no compromise, luxury performance using only the very highest quality materials, fit, and finishing.
field&flower www.fieldandflower.co.uk
OUR SPONSORS & PARTNERS
field&flower have generations of farming experience and local knowledge of the best livestock and farming systems in the local area. Producing and selling high-quality, locally-sourced meat, Somerset cheeses, seasonal fresh fish and a range of field&flower condiments, delivering to people in the most convenient way possible.
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Gousto www.gousto.co.uk
www.spinldn.com
All Hackney GT garments are made in the UK, providing style for every type of cycling, from heading up into the mountains to popping down into town. Hackney GT will be displaying launching their new 2017 collection of short sleeve jerseys and accessories exclusively at Spin.
Hartley Cycles www.hartleycycles.com Hartley Cycles is an award-winning bespoke bicycle company in South London, a culmination of metalwork and design experience and a love affair with cycling. Framebuilder Caren Hartley hand makes beautiful bespoke steel and stainless steel bicycles which are uniquely tailored to each client.
HelloFresh www.hellofresh.com HelloFresh is a weekly recipe-kit delivery service, providing the exact fresh ingredients needed in the exact quantities required to make 3 or 5 delicious recipes, making it easier to eat great, healthy food and learn how to cook.
FOLLOW US #SpinLDN HeyGreenGO www.heygreengo.com HeyGreenGO are Spin’s Offical App Sponsor encouraging people to use their mobile phones to meet like-minded people and get more from life. Whether it’s
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EXHIBITOR PROFILES
7102 YA M 41—21 N O D N OL A I P M YL O
the fun of meeting new people, trying a new activity or having a coffee with a friend, HeyGreenGO brings people together and makes things happen.
Hft www.hft.org.uk Hft is a national charity supporting adults with learning disabilities across England, helping people live life on their own terms. Hft have a variety of cycling challenges in 2017 including: Ride London – 30th July, London to Brighton – 17th September and London to Paris – 27th September – 1st October.
Hiplok www.hiplok.com Hiplok love riding bikes and are committed to designing and building innovative, quality cycle security which protects your bike and enhances your ride as they believe protecting our bikes shouldn’t spoil the feeling we get from riding.
Huez www.huez.co.uk
Jura Cycle Clothing www.juracycleclothing.co.uk Jura Cycle Clothing is a modern cycle jersey retailer with a focus on customer satisfaction and great products. Whether you want an individual design, your name, team strip, club, logo charity or company submitted, they can kit out you or your entire team for an event with their personalisation service.
L AV I TS E F G N I L CYC
Just Ride It www.justrideitbikes.co.uk
Just Ride It offers a quality range of single speed and fixed geared bikes that can also be designed and built to your specifications. All bikes are hand built and fully tested from component form in the UK by skilled engineers.
KASK www.kask.it KASK is an award winning company based in Italy, specialising in developing, designing and manufacturing safety helmets of the highest quality. KASK’s mission is to maintain a perfect balance between technological excellence, functionality, safety, and attractive design in their products.
E D I U G WO H S
Huez make clothing to deliver performance and style for the competitive road racer, everyday cyclist and for all people who just like to have fun on their bikes.
Hultaj www.hultajbikes.com
Hultaj is a Polish brand building custom made, fixed-gear and single-speed bikes in Poland. All Hultaj bikes are designed according to the client’s needs and physical condition.
Insure A Thing www.insureathing.com Insure A Thing have created an entirely new way to cover your bike for theft and damage. Fine print and expensive insurance is no more. Cyclists joining Insure A Thing are covered together when the worst happens. Members only pay as much as they claim as a group – no claims means £0 premium.
Jackpot Peanut Butter www.jackpotpeanutbutter.com Jackpot Peanut Butter was born out of an appetite to abandon everyday thinking, do the unexpected and innovate simple ways to make people happy. Swing by and taste the peanut butter the press have been raving about, as well as getting the first chance to see the Jackpot and Paria capsule clothing collection.
J.Laverack Bicycles www.jlaverack.co.uk J.Laverack titanium bicycles blend timeless elegance with
Nunrivalled DLnipScraftsmanship # SU WOLLand OFexceptional engineering.
Designed and assembled to order, in their home county of Rutland. Allowing customers to specify details such as rack and or mudguard mounts, threaded or press-fit bottom brackets and custom geometries for a truly bespoke bicycle.
King Frameworks www.kingframeworks.com
King Frameworks specialise in designing and building custom frames, creating perfect fitted bikes, that fit you like a tailored suit. All frames are a little piece of art, designed and built around the rider: tube choices, geometry, area of use, color design and even building up the frame to a complete bike.
La Bouclée www.labouclee.com La Bouclée create beautiful drink holder accessories for bikes.
Lady Harberton www.ladyharberton.com Lady Harberton is a young french brand for elegant ladies on their bikes and Spin Cycling Festival will be the first time the brand presents its products to the UK market! Designing bags and fashion accessories, made in France by the best craftsmen, combining style and utility for everyday life.
Leigh Day www.leighday.co.uk Leigh Day, Spin’s official legal partner are teaming up SRworld’s ENTRAPlargest & SROcycling SNOPS RUO with Zwift, the creators of the community & Wahoo fitness to show how indoor cycling can not only help you get back in your saddle and riding strong again after an injury, but it’s no longer the dull and painful cave it used to be.
Spin Cycling Festival • 12-14th May 2017 Olympia London
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EXHIBITOR PROFILES
12—14 MAY 2017 OLYMPIA LONDON
London Cycling Campaign www.lcc.org.uk
NEOS Cycling www.neoscycling.co.uk
The London Cycling Campaign, campaigns to make cycling safe and inviting for everyone. Supporting 12,000 members, promoting cycling to everyone with a vision to transform the city into a healthier, cleaner and happier place to live. Where cycling is a choice for any Londoner who wants to ride the streets conveniently and without fear.
NEOS Cycling have developed a portfolio of innovative, premium bike accessories at amazing prices. Carefully handpicking exciting, emerging brands and working closely with manufacturers to ensure ongoing product innovation.
CYCLING FESTIVAL Loopie www.loopieroute.com
Loopie are back at Spin this year with an exciting new product update! Loopie can now connect with your Strava account allowing you to select any of your last 200 rides and create your own unique printed artwork using the new Loopie Creator. Check out their free demos, have a go yourself!
Lucho Dillitos www.luchodillitos.com Lucho Dillitos are wrapped in a dry leaf, a natural and biodegradable wrapper leaving no trace at the side of the road. Each block provides carbohydrates and are a practical way of getting that all important energy boost!
Nevi www.nevi.it Nevi manufactures unique titanium products for the cycling industry inside their own factory. Including seat posts, stems, forks and handlebars.
Newpharaoh www.newpharaoh.paris Newpharaoh is a Paris based cycling accessories label, designed and founded by a bike messenger inspired to look good whilst working. Attending Spin to showcase their new designs before their brand relaunch in the summer!
Office Fitness www.officefitness.co.uk
SHOW GUIDE Massif Central www.themassifcentral.co.uk
Massif Central create gallery-quality, bespoke infographic artworks celebrating great achievements.
Mercredi www.mercredi.co.uk Adeline O’Moreau – Belgian born CX and road racer, exGoogle designer, with an enthusiasm as big as her saddle height is small. Makes bespoke bicycles as when she got fed up with small off-the-shelf bikes full of compromises, she built her own. Now she’s ready to build yours.
Mic Bikes www.micbikes.co.uk Mic Bikes will be exhibiting with their collection of MIC Fixie Track bikes, components and accessories.
Musguard www.musguard.com Musguard provides smart and elegant protection for riding on wet and muddy roads. Efficient, lightweight, completely removable and compact it features no mounts or extra parts to mess your bikes aesthetic. When not in use it can be rolled on your frame, stored in your bag, pocket or hung on your key chain.
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Net www.netsaddle.selleitalia.com Net is the extraordinary innovation from Selle Italia that’s set to change the face of urban cycling forever: comfortable, breathable and ecofriendly – but also rigorously Made in Italy. An irrepressible burst of colour, neat designs and patterns transform your saddle and let you express your personality. 20
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Office Fitness are a team of fitness experts, retailing products that can turn your desk area into a desk gym. New to Spin and new to any bike show in the UK this year is the Office Fitness range of Fitbikes – compact and noiseless stationary bikes for desk workers!
Órbita Bikes www.orbitabikes.com Órbita Bikes are a Portuguese company established in 1971, they have been creating an exciting variety of urban, kids, mountain and road bikes ever since!
the people’s poncho www.thepeoplesponcho.co.uk the people’s poncho provide 100% waterproof, affordable, practical and credible protection from the rain. Their poncho comes in one size and a variety of different colours with reflective piping to ensure safety at night and a pocket to store your possessions. All in a dinky bag small enough to travel anywhere!
The Physiological Society www.physoc.org The Physiological Society highlights the benefits of health and fitness by knowing how the body works. Visitors will be invited to participate in live experiments to investigate the relationship between cycling performance and human physiology. Get on the turbo trainer and contribute to the experimental data, plus there will be a power challenge with prizes to be won!
FOLLOW US #SpinLDN Pro Cycling Trumps www.procyclingtrumps.com Pro Cycling Trumps are collectible cards and a fun game for cycling fans. There are four editions, each containing 54 trump cards featuring the best track cyclists past and present, the top
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cyclists from the pro peloton, the greatest cyclists of all time and legendary climbs from pro cycling.
Rowan frameworks www.rowanframeworks.com
Paulus Quiros www.paulusquiros.co.uk
Rowan frameworks is a bicycle making workshop in Woodchurch England, that can create one of a kind fully custom bicycles, a collaboration between you and them. Rowan frameworks interpret your needs and riding style to make a truly unique steed, built to your likeness.
Innovation award finalists for their work, Paulus Quiros have been designing and engineering bespoke bikes for almost a decade. Taking an academic approach to bike building, they combine high technical specifications and complex engineering in an aesthetic design.
Pure Cycles www.purefixcycles.com Pure Cycles; Cycling at its purest. Quality built Fixed Gear, Single-Speed, City Bikes, Road Bikes, Urban Commuter Bikes and Cruisers designed in Los Angeles.
Queen of the Mountains www.queenofthemountain.co.uk Queen of the Mountains is a performance cycling brand, creating beautiful cycling apparel designed by women for women. Building a community inspired by the beauty and freedom of cycling the big mountains with each collection inspired by a mountain connected with cycling.
L AV I TS E F G N I L CYC
Saddle Rags www.saddlerags.co.uk
Saddle Rags is the lifestyle cycle brand that delivers a range of challenging designs that don’t always scream “Cycling”. They guarantee that when worn to your favourite cycle cafe, local pub or for a casual ride out with the family, someone will comment on your purchase.
Selva www.selva.bike Since 2012, Selva have focused their work on rediscovering wood, ancient material and renewables with exceptional structural characteristics in the production of bicycles. Every bike is custom tailored, unique in wood of choice, grains and accessories. Check out Dino, the new wood lowrider from Selva, presented for the first time during Spin!
E D I U G WO H S
Quirk Cycles www.quirkcycles.com
Quirk Cycles are award winners producing unique, hand-crafted frames for road, gravel, cyclocross, and track. Each frame is inspired by it’s rider and it’s intended journey; a singular expression in steel and carbon. All frames are hand-built in their North London workshop.
QUOC www.quocpham.com From passion to pedal QUOC believes in simple innovation, to create a shoe that effortlessly moulds the foot to the pedal. QUOC designed the first Quoc cycling shoes to meet a simple brief – something you are as comfortable wearing in a bar as you are on a bike.
RAYNSIE www.raynsie.com RAYNSIE is a unique interpretation of raingear: combining the functionality of a coverall with performance-driven design and bold graphics. Available in six colours, the weatherproof coveralls are optimised for city riders designed to welcome any meteorological challenge with open arms. It’s waterproof, windproof, breathable and packable.
Rouleur Magazine www.rouleur.cc Rouleur magazine is the world’s finest road cycling journal, for the most discerning rider. Staffed entirely Nby DLpassionate nipS# Scyclists, U WOthat LLOare F obsessive about the sport and its rich heritage. Rouleur was created to be something we would all read, cherish and collect.
Scimitar Sports www.scimitarsports.com
Scimitar Sports are experts in the design and manufacture of custom cycling apparel. As the official apparel supplier to the TORQ professional track cycling team, Scimitar know what it takes to create high quality custom cycling gear that tick all the boxes.
The Slow Cyclist www.theslowcyclist.co.uk The Slow Cyclist is a UK-based cycle tour company that takes small groups of discerning travellers on incredible group and tailor-made cycling holidays in Transylvania, Rwanda and Georgia.Whether you like pottering along dusty back-roads, across rich wildflower meadows or charging up soaring mountains.
SMINNO www.sminno.de SMINNO is a German start up that develops innovative and sustainable smartphone accessories. SMINNO has developed the CESAcruise hands-free kit for bicycles, a product that integrates the smartphone to the handlebar and offers a safe and comfortable solution to modern cyclists.
SRENTRAP & SROSNOPS RUO Strada Hand Built Wheels www.stradawheels.co.uk Strada Hand Built Wheels is here to remind cyclists of the benefits of hand built wheels. After the frame, the wheels are the most critical component in how it rides and handles, Strada consider your weight, height, physique, power, type of bike before selecting a rim, hub and spokes to build a personalised wheelset.
Spin Cycling Festival • 12-14th May 2017 Olympia London
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EXHIBITOR PROFILES
12—14 MAY 2017 OLYMPIA LONDON
Targetvelo www.targetvelo.com
vintvélo www.vintvelo.com
Targetvelo have a huge selection of gifts and memorabilia for cyclists and fans including models, accessories and collectable items. It’s hard to pick a favourite from such a wide range, but Targetvelo are now offering bespoke bikes, built using high-quality N+1 components that are hand-painted to your specifications.
vintvélo design and create original and stylish T-shirts and musette bags for cyclists. Alongside a range of accessories featuring vintvélo designs, including recycled bike chain key-rings and notebooks.
Threo www.threo.co.uk
VOLATA arrives for the first time in London to introduce a bunch of talented illustrators from Barcelona. In July 2013, two journalists and one cinema producer shared their love of cycling by creating VOLATA, a quarterly cycling magazine. Some of the original works of art the covers were based on will be sold exclusively for Spin visitors.
CYCLING FESTIVAL Threo create high-performance sports apparel for women who tri, cycle and run.
Torch Apparel www.torchapparel.eu Torch Apparel leads the way in lit cycling helmets, providing a combination of safety and style. The T2 helmet is ideal for the urban, commuter cyclist. With 10 integrated, rechargeable LED lights it offers up to 36 hours of use in a weather resistant design.
VOLATA www.volatamag.cc
Volcano Coffee Works www.volcanocoffeeworks.com Get your caffeine fix from our speciality coffee partner. Volcano Coffee Works is a leading independent, smallbatch Specialty coffee Roastery in Brixton, London. Dedicated to ethical sourcing and passionate roasting of outstanding coffees, from all around the world since 2010. Throughout the day, Volcano’s professional trainers will be hosting 20 minute home barista classes for small groups of people.
SHOW GUIDE VELLO BIKE by HUMANcycle www.vello.bike
VELLO bikes are high-performance, handmade and foldable bikes developed for urban commuting. They combine the best features of city, racing and trekking bikes with the ease of a folding bicycle, while also integrating new functions and technologies to suit the needs of the urban lifestyle.
Velocity Cycle Wear www.velocitycyclewear.cc Velocity Cycle Wear creates stylish, yet functional clothes for men and women that you can wear on and off your bike.
Victor + Leap www.victorandleap.co.uk Victor + Leap design womens performance clothes with style without compromise. Clothing that is made to sweat in but are you are happy to chill in. Victor + Leap understands that how you look plays an important part in how you feel and they want you to feel your best and most confident.
Victory Chimp www.victorychimp.cc Victory Chimp creates cycling art, apparel and accessories, dreamed up on the roadside and worked out inSPONSORS the studio. Their cycling caps, socks and kit marry OUR & PARTNERS the latest Italian fabric technology with Victory Chimp’s unique graphic style to create stylish and durable technical apparel for you to love.
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Warsaw Cycling www.warsawcycling.com
Warsaw Cycling design eye-catching, comfortable and unique cycling apparel that is crafted to resist the elements and intense physical performance. All designs embrace an alternative approach to cycling culture and sports, inspired by bike messenger life, track bike criteriums, runway fashion and underground culture.
Weldtite www.weldtite.co.uk Weldtite have 75 years’ experience manufacturing an innovative range of bicycle maintenance products, right here in the UK.
Wittson www.wittson.com Wittson build bespoke tailor-made frames to last a lifetime. Well known as a frame-builder for COLNAGO, Vidmantas “Vitas” Zukauskas has been building best-selling frames from the mid-90s, going by the names Monotitan, Ovaltitan, Ovalmaster, Master BiTitan, CT1. These works of craftsmanship are broadly recognised and their quality speaks for itself.
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