The National Center WASHINGTON MATTERSREPRESENTATIONDC: NATIVE INDIANTRANSFORMINGWOMENCOUNTRY STARMAKER Navajo artist and entrepreneur Cody SandersonCENTERNATIONALTHEFROMSTRATEGIES&NEWSBUSINESS2021SUMMERMAGAZINENCSUMMER2022 NC Magazine a print business magazine from .................................................... 27MagazineNCSummer 2022 Volume no. Navigating the EntertainmentNativeBoom A surge in contemporary Native storylines and Indigenous entertainment is creating new business opportunities for Indigenous creatives in film, television, publishing and broadcast. It’s also creating new opportunities for Tribes, their enterprises, and Native businesses that provide a range of services—from onsite catering and logistics, to production, marketing and more. Business News and Strategies from The National CenterMagazineNC28 FEATURE A fter decades-long career in Hollywood, Sonny Skyhawk has countless, mostly fond recollections of his time on the sets of legendary productions like Little House on the Prairie and Young Guns But his long history as an ac tor and producer also includes some bad memories, including one scorching-hot day on the set of late-’70s western. On that particular 110-degree day, group of Native people were working as extras, running from one end of the location to the other under the sweltering sun, Skyhawk recalls. There was little drinking wa ter and limited access to bathrooms. Skyhawk, who was an established actor by this point, watched as Native talent was mistreated. “We broke for lunch and all of the ‘cowboys’ were asked to line up for food,” Skyhawk recalled. “It was buffet setup. The cowboys were given first choice. Our Native people were not in shade, not giv en water and had to eat after every oneSkyhawk,else.” citizen of the Rose bud Sioux Nation, went to the film’s director to protest and was told “that’s just the way it’s done in Hollywood.”Skyhawk’s response: “Well, that’s not the way my people are going to be treated any longer. will take my people off the set and we’ll see what happens. you (don’t) change the way they’re be ing treated, they won’t be working tomorrow.”Alarming, on-set instances like this motivated Skyhawk to not only speak up for his people, but also to launch American Indians in Film and Television and his newest endeavor: Native Spectrum, pro duction company he co-founded. Both were formed to empower Native voices and help push the entertainment industry to gradu ally — and finally — realize that representation, inclusion and fair While the cultural shift took de cades, it's finally started to happen. The past two years have been some thing of a watershed moment for Indigenous people breaking through to the mainstream with new shows, movies, books, podcasts and more. The list long and growing, includ ing critically acclaimed television shows like Reservation Dogs and Rutherford Falls best-selling (and award-winning) books like The Night Watchman and Firekeeper’s Daughter and an increasing num ber of Native podcasts, broadcasts and development deals for Native creators such Sterlin Harjo, Sydney Freeland, Sierra Teller Ornelas and author Angeline Boulley. This sizable uptick in contem porary Native storylines that ditch antiquated stereotypes creating new business opportunities for Indigenous creatives in film, tele vision, publishing and broadcast. It’s also creating new opportunities for Tribes, their enterprises, and Native businesses that provide range of services—from onsite ca tering and logistics, to production and marketing. Diverse content “Every piece of data we find gen erally shows that people across the board are seeking out and wanting diverse content,” said Leah Salgado, chief impact officer at IllumiNative, women-led racial and social justice nonprofit.Moviegoers and TV viewers are expecting accurate character por trayals, she told NC Magazine and Breakout hit television shows like Reservation Dogs (previous page) and Rutherford Falls (above) are creating wave opportunities for Indigenous creatives, as well as Tribes, tribal enterprises and Native businesses. (Photos: Reservation Dogs/FXonHulu; Rutherford Falls/Peacock, NBC/Universal) Jodi Archambault accepts the Tim Wapato Public Advocate of the Year Award from CEO Chris James of The National Center at RES 2021. (Photo: The National Center) 59MagazineNCSummer 2022 Volume 2 no. AWARDS National Center 2021 Advocate of the Year: Jodi Archambault T say that Jodi Archambault a force in Native advocacy may be an understatement.Acitizenofthe Standing Rock Sioux Tribe, Archambault the director of Indigenous Peoples Initiatives for Wend Collective and strategic advisor for the Bush Foundation. Previously, she worked as policy advisor at the Washington, D.C.-based law firm Sonosky, Chambers, Sachse, Endreson & Perry LLP, which specializes in Native American rights. From 2009-2015, she served as the Special Assistant to the President for Native American Affairs on the White House Domestic Policy Council, Deputy Assistant Secretary to the Assistant-Secretary Indian Affairs at the Department of the Interior, and as the White House Associate Director of Intergovernmental Affairs. The National Center named Archambault the 2021 Advocate of the Year. “Jodi Archambault has been an advocate for Indian Country long before her current role as Director of the Indigenous Peoples Initiative at the Wend Collective,” National Center President and CEO Chris James said. “Jodi served both in the White House and at the Department of the Interior working on Native issues and helping to bring the voices and needs of Indian Country to the leadership of the U.S. Government. She is an incredibly deserving recipient of the Advocate of the Year award.” NC Magazine spoke with Archambault about her upbringing on the Pine Ridge In dian Reservation, her advice for Native youth pursuing advocacy, and what she is working This interview has been edited and condensed for clarity and space. NC Magazine: How did your upbring ing inspire your path? Jodi Archambault: My dad always looked to the wonderful things about being Native. grew up in Pine Ridge. It would seem to be tough place to grow up by American standards and media ac counts, but that’s not how understood my child hood to be. We were in the aftermath of Wound ed Knee, and the pride of being Lakota was high. My community had gotten control of their (Bureau of Indian Education) school through self-determination legislation. They made sure our values and culture reflected back to us in the curriculum and the building design. We had our values spoken to us. A lot of my classmates were fluent in our language. thought everybody was Lakota, and was an amazing way to grow up. What are you most proud of during your time at the White House? The reauthorization of the Violence Against Women Act that included the restoration of Tribal jurisdiction was incredible. It was not my work alone. Many people worked on that for decades, and am proud of being part of that. What are some other highlights of your career? I’ve been able to contribute in a team atmo sphere, and think that has been some of the biggest highlights of my career so far. worked with a host of individuals on increasing the budgets for Native youth in 2014-2015. That was primarily due to young people in Standing Rock speaking their truth to the President and First Lady in 2014. worked with the Standing Rock Sioux Tribe, advising them on strategy. We reversed some pretty solid decisions in sup port of the pipeline. Every soul who passionate stood in solidarity with the Standing Rock Sioux Tribe changed history. There are lot of companies that think twice and do lot more diligence with affected Tribes than they ever had. It wasn’t total victory because there is oil flowing under that pipeline, but it amplified lot of advocacy that was always there. didn’t do that; we all did that. Right now, I’m working with Tribes in the Great Plains and the Great Sioux Nation. The Black Hills are sacred to us, but there’s a lot of land in the Dakotas, Minnesota, Montana, and Wyoming that need protection. I’ve been working with the group of people to help start the Očhéthi Šakówiŋ Land Trust, which came from people dreaming and saying, “What if?” The best part of being Lakota is in front of us, it’s in the future, and we have to keep put ting our energy into that dream and vision. What advice would you give to Native youth who want to create a career out of advocacy? Whatever you’re doing, make sure you can ex plain to your grandmothers. If you can’t stand in front of your grandmother and tell her what you’re doing, you probably shouldn’t be doing it. That is amazing advice. What else? Always do your very best, even the circum stances aren’t what you would want them to be, and that means helping out in your communi ty when you’re called upon. It’s so important to bring in the people that are closest to the issue that you’re trying to solve. If you don’t do that, you think you can come up with solutions your self, you’re missing the whole point of advocacy. Activism and policy are not mutually ex clusive. Young people navigate that really well — way better than my generation did. They’re way more in their power, and am really excited about it. ■
The National Center WASHINGTON MATTERSREPRESENTATIONDC: NATIVE INDIANTRANSFORMINGWOMENCOUNTRY STARMAKER Navajo artist and entrepreneur Cody SandersonCENTERNATIONALTHEFROMSTRATEGIES&NEWSBUSINESS2021SUMMERMAGAZINENCSUMMER2022 TStatementMission he mission of the National Center for American Indian Enterprise Development is to develop and expand the American Indian, Alaska Native, and Native Hawaiians private sector by providing and facilitating high quality development and support services to native owned businesses, tribal enterprises, and individuals. DISTRIBUTION ■ 2,500 distributed at RES in April 2023 ■ 1,500 mailed to tribal leaders, council members and AI/AN/NH economic organizations 4,000 total distribution
■ Tribal Council Members
■ Supply Chain Service Providers
■ Banking, Finance and Legal Service Providers
Osiyo (Hello) -
Since the 1960s, The National Center for American Indian Enterprise Development has worked to enhance and support economic development across Indian Country. What began with a small luncheon has grown into an organization with six offices, nearly 20 employees, and a track record of success that includes more than 1,100 clients that have earned more than $5 billion in contracts.
■ Elected Tribal Government Officials
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NC Magazine features extensive advertising opportunities designed to meet your business or organization’s needs. We invite you to take a look at the media kit to learn more about advertising in NC Magazine and how you can be a part of what is quickly becoming the go-to publication for those interested in doing business in Indian Country. If you have questions or want to learn more, please do not hesitate to reach out to our advertising team. Thank you, and I look forward to seeing your story in NC Magazine.
Sincerely, Chris James
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Our work has always included sharing Indian Country’s story — its positive story. In 2021, we launched a new way to tell these stories through the creation of our own annual publication, NC Magazine. The first two editions of NC Magazine featured original reporting on the depth and breadth of the Native American, Alaska Native, and Native Hawaiian economies and the businesses that are moving them forward. The magazine is sent directly to 1,100 of the people and businesses key to these communities and issued directly to the more than 3,000 attendees at our annual Reservation Economic Summit (RES).
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