Technology is great, but success can be found with old-fashioned marketing

KRISTINA FARRELL | Broker with Keller Williams Realty in Kernersville

ADVERTORIAL

Real estate is an up close and personal business. A REALTOR’S® business is built upon client relationships and trust. While there are many technological tools available to assist in the buying and selling of properties, technology can only do so much.

“I don’t use technology to replace personal contact. I use it to enhance it,” says Kristina Farrell, a broker with Keller Williams Realty in Kernersville. “I think follow up with our clients is the key to business success.”

It is well recognized that a referral is one of the major determinants of an agent’s success. According to the 2018 National Association of REALTORS® Profile of Home Buyers and Sellers, 69 percent of recent buyers and sellers of all generations said the number one thing they relied upon in choosing a real estate agent was a referral from a trusted source.

How are you going to get referrals if a previous client doesn’t have your name and valuable service top-of-mind when the subject of buying or selling a home comes up?

Luckily for Farrell, she maintains contact with clients in a quick and affordable way—through The Magazine Gift Program, one of NC REALTORS® Partners Program benefits. The Magazine Gift Program allows you to send a popular brand magazine as a closing gift to your clients. The magazines are mailed with a Loyalty Label on the front cover of every issue displaying your contact information, logo and a personal message.

“It takes me about five minutes to set it up. Plus, we get a good deal through the REALTOR® Partners Program, so it saves me money, and my clients enjoy it. It’s a gift that lasts the whole year!”

The Magazine Gift Program also meets three of the pillars of marketing success:

• Relevance (magazines relative to the client’s interest)

• Impact (your personalized label on the cover of each issue)

• Frequency (up to 13 contacts per year)

In addition to closing gifts, Farrell has used the Magazine Gift Program to reward referrals from clients and other agents. She has also gotten referrals from public placement of magazines in places like her stylist’s waiting room.

Stay “top-of-mind” all year long and secure repeat business and referrals with the Magazine Gift Program. Learn more at ncar.magazinegiftprogram.com.