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Engage

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Engage: Core Goal

Provide value through relevant solutions to meet the needs and challenges of members.

Address the needs of BICs, Commercial Practitioners, and other key constituencies

Thousands of BICs reached through webinar series, exclusive training and targeted communications

BIC Talks Webinar Series continued in 2021 with sessions on

• Fair Housing

• NAR Legal Update

• NC Real Estate Commission Risk Management Issues

NC REALTORS® BIC Talks is a webinar series just for BICs in North Carolina. Every month there is a discussion on industry hot topics with local, state and national experts. This is the place to hear the latest information on legal ​issues, risk management, diversity, ​business opportunities and other topics BICs mentioned were important to them and the way they operate and manage their team. We’re bringing the information directly to you and offering you a chance to engage, ask questions and walk away feeling better equipped to do your job.

Property Management Division

• 15 email communications & virtual briefings with critical updates on evictions and legislative changes

• 256 PMD members supported during challenging times

Appraisal Section

• Updated Bylaws to increase efficiency

• Worked on building relationships with broker peers through interactive virtual programming

• Collaborated with industry partners on education opportunities for appraisers

David Massey, 2021 Section Chair

David Massey, 2021 Section Chair, participated in a task force meeting hosted by the NC Appraisal Board. Stakeholders discussed adopting the Practical Applications of Real Estate Appraisal (PAREA) program. As a meeting follow-up, Chair Massey worked with NC REALTORS® staff to provide rulemaking proposals.

REALTORS ® Commercial Alliance

• Collaborated with North Carolina CCIM to strengthen the commercial real estate industry in the state

• Attended NAR’s C5 Summit to promote North Carolina investment opportunities

• Building educational support for NC REALTORS® commercial members

Featured Speakers

Scholastica Gay Cororaton, NAR

Pete Frandano, CCIM

Increase awareness and use of state association benefits throughout the lifetime of membership

Member Benefits added in 2021

After years of searching for an appropriate provider, NC REALTORS® can now exclusively offer an alternative to the ACA exchange and private insurance for members. In 2021, NC REALTORS® partnered with Vault Strategies, a respected insurance and consulting firm, to launch the NC REALTORS® Health Benefits Center.

This is the only health benefits solution offered through NC REALTORS® and provides independent contractors and sole business owners and their families an opportunity to take control of and save on healthcare expenses. By visiting the Health Benefits Center, you will be able to see if you can save versus traditional ACA Exchange or private insurance market plans.

REALTOR® Partners Program

• 4 New Partners added

• Carroll Cup Winner: Brunswick County Association of REALTORS®

Social Media Outreach

Members have shown through Shares and Comments that they appreciate member spotlights, good news and opportunities to share their opinions and thoughts.

Facebook

174,703 total people reached

11,191 total engaged users

7.6% average engagement rate (according to a 2021 study, the average engagement rate for the real estate category is 2.58%)

Instagram

49,513 total post impressions

2,042 total post engagements

6,920 total story impressions

Cultivate current and future leaders to ensure the long-term sustainability of our association

2021 NC REALTORS ® William C. Bass Leadership Academy Graduates

The NC REALTORS William C. Bass Leadership Academy Class of 2020 continued into 2021 due to the challenges of 2020. This class officially graduated in October during the NC REALTORS Convention & Expo. Throughout the both years, the Leadership Academy participants engaged in leadership development.

Olita Boone, Johnston County Association of REALTORS®

Sofia Crisp, Greensboro Regional REALTORS® Association

Magda Esola, Canopy REALTOR® Association

Stephanie Estrada, Land of the Sky Association of REALTORS®

Jim Logan, Winston-Salem Regional Association of REALTORS®

Kim Perkins, Jacksonville Board of REALTORS®

DeJane Perry Kerr, Raleigh Regional Association of REALTORS®

Nikki Pratt-Nunley, Canopy REALTOR® Association

Cathy Robertson, Winston-Salem Regional Association of REALTORS®

Kurt Rogerson, Carteret County Association of REALTORS®

Charles Umstead, Raleigh Regional Association of REALTORS®

David Zeitz, Longleaf Pine REALTORS®

2021 Committee Chairs

Association Executives Committee

Chair: Samuel Aubrey, Winston-Salem Regional Association of REALTORS®

Vice Chair: Willo Kelly, Outer Banks Association of REALTORS®

RVP Liaison: Katie Wangrin, Land of the Sky Association of REALTORS®

Staff Liaison: Denise Daly

Bylaws Committee

Chair: Pam Hill, Mid Carolina Regional Association of REALTORS®

Vice Chair: Chester Bartlett, Carolina Smokies Association of REALTORS®

RVP Liaison: Teresa Pitt, Raleigh Regional Association of REALTORS®

Staff Liaisons: Donna Peterson & Caitlin Thompson

Legal Counsel: Will Martin

Convention Committee

Co-Chair: Kathy Carpenter, Greensboro Regional REALTORS® Association

Co-Chair: Deb Hays, Cape Fear REALTORS®

RVP Liaison: Tony Harrington, Cape Fear REALTORS®

Staff Liaisons: Mandy Lowe & Sarah Nardi

Diversity Committee

Chair: Adam Upchurch, Topsail Island Association of REALTORS®

Vice Chair: Patricia Irvin, Gaston Association of REALTORS®

RVP Liaison: Brenda Hayden, Canopy REALTOR® Association

Staff Liaisons: Keri Epps-Rashad & Amy Kemp

Economic Development Committee

Chair: Robbie Perkins, Greensboro Regional REALTORS® Association

Vice Chair: Ronnie Thompson, Burke County Board of REALTORS®

RVP Liaison: John Ogburn, Canopy REALTOR® Association

Staff Liaison: Nick Scarci

Forms Committee

Chair:

Melanie Coyne, Canopy REALTOR® Association

Vice Chair: Laurie Linder, Longleaf Pine REALTORS®

RVP Liaison: Kathy Haines, Greensboro Regional REALTORS® Association

Staff Liaisons: Leigh Morgan & Will Martin

Image Committee

Chair: Cristina Grossu, Canopy REALTOR® Association

Vice Chair: Lenny Nguyen, Orange Chatham Association of REALTORS®

RVP Liaison: Renee Smith, Raleigh Regional Association of REALTORS®

Staff Liaison: Mckenzie Allen

Legislative Committee

Chair: Ray Alexander, Greensboro Regional REALTORS® Association

Vice Chair: Jennifer Stoops, Canopy REALTOR® Association

RVP Liaison: John McPherson, Winston-Salem Regional Association of REALTORS®

Staff Liaison: Mark Zimmerman

Professional Standards Committee

Chair: Erin Nixon, Albemarle Area Association of REALTORS®

Vice Chair: Stephanie Walker, Outer Banks Association of REALTORS®

RVP Liaison: Jon Fletcher, Durham Regional Association of REALTORS®

Staff Liaison: Monica Huckaby

Risk Management Committee

Chair: Geena Fie, Canopy REALTOR® Association

Vice Chair: Marvette Artis, Greensboro Regional REALTORS® Association

RVP Liaison: Dennis Bailey, Cleveland County Association of REALTORS®

Staff Liaison: Caitlin Thompson

REALTORS® Commercial Alliance Forms Committee

Chair: Spruill Thompson, Cape Fear REALTORS®

Legal Counsel: Will Martin

Staff Liaison: Caitlin Thompson & Leigh Morgan

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