START WITH
WHY Communicating Your Value Proposition
On a recent RE-defined podcast, Government Affairs Director Nick Scarci and Nicole Arnold sat down to discuss the self-help book "Start with Why" by sought-after TED-x speaker Simon Sinek. The book describes how business leaders can gain authenticity through a focus on their purpose. Sinek encourages businesses to put aside short-term motivators because they do not inspire loyalty. Rather true market leaders build long-term client loyalty by BY NICOLE ARNOLD forming strategies that advance their purpose or the DIRECTOR OF LOCAL “why.” According to the book, business owners should GOVERNMENT AFFAIRS examine their entire operation and find metrics that measure how the company advances its why. These strategies aptly describe the practice of real estate brokerage our members engage in every day. To bring real-world context to Sinek’s advice, Nicole interviewed several REALTORS® who demonstrate market leadership in individual ways. To hear Nicole and Nick discuss this topic, subscribe to RE-defined—the NC REALTORS® podcast on iTunes, Spotify, Google Play or SoundCloud.
32 INSIGHT • May 2020
