NCR Launches "Our REALTORS® Know" Campaign

Empowering Members and Elevating Professional Value

In a timely move, NC REALTORS® has launched a brand awareness campaign to highlight the valuable expertise and local knowledge that REALTORS® bring to the home buying and selling process. Spearheaded by NC REALTORS® President Tony Harrington, this initiative addresses evolving challenges in the real estate industry, including national commission lawsuits and settlements, providing vital support to our members.

President Tony Harrington made it one of his top priorities to promote the value of a REALTOR® amid the shifting real estate landscape when he took office in January. Recognizing the crucial role REALTORS® play, the “Our REALTORS® Know” public awareness campaign aims to bolster your professional image and emphasize your critical role in real estate transactions. This campaign intends to reinforce public trust and confidence in REALTORS®, ultimately benefiting your business by highlighting your expertise and knowledge.

NC REALTORS®’ campaign is grounded in extensive research. We conducted market studies to understand public perceptions of REALTORS® in North Carolina and surveys of our membership. This dual approach ensured the campaign addresses both public misconceptions and members’ needs. The research revealed a clear demand for greater public awareness about the comprehensive services and expertise REALTORS® provide.

Your feedback shaped this campaign. You emphasized the importance of reinforcing your role throughout the home buying and selling process. This insight drove the development of a campaign that not only promotes your services but also enhances your professional image.

Launched in mid-June, the “Our REALTORS® Know” campaign is a statewide initiative designed to highlight your specialized knowledge and local expertise.

Here’s how this campaign will benefit you:

Statewide Cable and Streaming Ads:

High-impact television commercials showcasing your expertise and featuring real stories from satisfied clients across North Carolina.

Billboards and Magazine Ads:

Strategically placed visuals and compelling messages will increase your visibility and remind the public of your crucial role in real estate transactions.

Digital and Social Media Ads:

Targeted online ads will reach a broad audience, including younger, tech-savvy home buyers and sellers.

Radio Ads and Influencer Marketing:

Engaging audio messages and collaborations with local influencers will amplify the campaign’s reach, providing authentic endorsements highlighting your value.

The campaign’s tagline, “Our REALTORS® Know,” is designed to resonate with the public, reinforcing the message that your expertise and local knowledge are indispensable in real estate transactions.

A key feature of the “Our REALTORS® Know” campaign is its focus on member empowerment. NC REALTORS® created a dedicated public site, www.NCRealtorsKnow.com, and a member page filled with key messages, downloadable assets and branding tools to enhance your marketing efforts. This site serves as a resource hub, enabling you to integrate the campaign’s messaging seamlessly into your promotional activities. You can access these materials at ncrealtors.org/nc-realtors-know

By providing these resources, we aim to support your business growth and professional development. The campaign offers you the cover and credibility you need to navigate the current industry landscape confidently.

The “Our REALTORS® Know” campaign will run through the end of the year, with continuous efforts to adapt and refine our strategies based on ongoing feedback and results. NC REALTORS® is committed to ensuring that this campaign not only raises public awareness but also enhances your professional image and supports your business.

NC REALTORS®’ investment in this public awareness campaign is a testament to our dedication to you, our members, and the industry. By highlighting your expertise and value, we are helping to secure a brighter future for REALTORS® and their clients across North Carolina. Together, we can navigate these challenges and continue to thrive.