Dec insert by NCBA

a t il to

PHOENIX & NCBA Trade Show

Cattle Industry Convention

January 31-February 2, 2018

CATTLEMEN, WOMEN TO GAIN AN EDUCATIONAL EDGE AT 2018 CATTLEMEN’S COLLEGE IN PHOENIX, ARIZONA W hat’s for Dinner? Cattlemen gathering at the 2018 Cattlemen’s College in Phoenix, Ariz., in January will obviously have an answer for that question. But they’ll also be finding out who “has the meats” when the president of Arby’s Restaurant Group, Inc., keynotes their event Wednesday, Jan. 31. Cattlemen’s College is sponsored by Zoetis and coordinated by the National Cattlemen’s Beef Association, and is presented in conjunction with the 2018 Cattle Industry Convention and NCBA Trade Show in Phoenix.

Arby’s President Rob Lynch will speak about “Going BIG with Beef” at the event, which is celebrating 25 years of producer education and inspiration in 2018. Among other things, he will detail his company’s “We Have the Meats” marketing platform, which he helped launch last year. In his work with Arby’s he also oversaw a product innovation team that tests more than 1,000 potential menu items each year. Arby’s is the operator and franchisor of more than 3,300 Arby’s restaurants worldwide. Lynch oversees the brand’s marketing, operations, development and digital innovations functions, and he also serves as president of the Arby’s Franchise Association and chairman of the Arby’s Foundation. “This is an exciting opportunity for cattlemen to hear directly from a marketer who very proudly sells their products to

consumers,” according to Josh White, NCBA executive director of producer education. “Hearing the perspective of someone who understands marketing trends, as well as the wants and pulse of consumers, will be valuable for those attending this milestone Cattlemen’s College.” White says Lynch’s comments will kick off an exciting event that features sessions with a wide and impressive collection

choose from five different curriculum tracks during the college: On the Cutting Edge, Building a Healthy Herd, Business and Economics, Live Cattle Demo and Best of the West. The college begins with a special new Producer’s Choice collection of sessions Tuesday afternoon, Jan. 30, with a vote determining which educational sessions will be offered for a “first look.” The

“EVERYONE WHO COMES TO CATTLEMEN’S COLLEGE GOES AWAY WITH SOMETHING NEW THAT WILL HELP THEM IMPROVE THEIR FARM OR RANCH.” of the beef industry’s most talented and knowledgeable people. Cattlemen’s College provides a stimulating atmosphere for cattlemen and women to learn ways of generating higher returns for their cattle operations. The thought-provoking sessions also spark discussions that lead to innovation and advancement in what has become a rapidly changing industry. Among the topics on the schedule for the 2018 event are genetic technologies, calf management, beef cattle production, engaging with federal agencies, antibiotics, live cattle imports/exports, ID management, breeding, bull selection and infectious diseases. Participants can

sessions will be followed by a cattle handling design demonstration, then a reception compliments of Cattlemen’s College sponsor Zoetis and Certified Angus Beef. The college’s concurrent sessions will follow Rob Lynch’s presentation Wednesday morning, Jan. 31. After the sessions, a lunch where moderators will share what they learned from each room will be provided. “Everyone who comes to Cattlemen’s College goes away with something new that will help them improve their farm or ranch,” says White. “It’s the advantage

they need to stay ahead of the curve in this constantly changing industry.” Because many of the sessions run concurrently, and all are packed with information, presentations from the 2018 Cattlemen’s College will be available online following the Cattle Industry Convention and NCBA Trade Show. Those registered for the event will be able to access these presentations by going to ncba.org. Cattlemen’s College was attended by about 1,300 producers in Nashville in 2017. Early registration for the sessions in Phoenix ends Jan. 5, 2018, and is encouraged. Tickets for the 2018 event are $250 per person, with discounted tickets available for college students, who are especially encouraged to register for the sessions, as they represent the future of the industry and would benefit from this direct, hands-on educational opportunity. Educational package pricing is new this year and includes full registration for the Cattle Industry Convention and Cattlemen’s College offering a $25 savings over individual registrations for both events. For more information and to register visit convention.beefusa.org.

Schedule at a glance *Tentative Schedule

TUESDAY, JANUARY 30

T H E Y S AY YO U S H O U L D N ’ T W A N D E R I N T H E D E S E R T. W E S A Y, I T ’ S T H E P E R F E C T P L A C E T O L O S E Y O U R S E L F.

6:30am-5:00pm...........................Agriculture Tour 8:00am-3:00pm .........................ANCW Meetings 2:00pm-7:30pm ........Cattlemen’s College Demo Sessions & Reception

WEDNESDAY, JANUARY 31 7:00am-1:30pm..................... Cattlemen’s College 2:00pm-4:00pm..........Opening General Session 4:00pm-8:00pm.......................NCBA Trade Show Welcome Reception 8:00pm-10:00pm....Environmental Stewardship Award Reception 8:30pm-10:30pm........... NCBA-PAC Reception & Live Auction

THURSDAY, FEBRUARY 1 6:00am-7:00am.............................................BeeFit 7:30am-9:30am......... CattleFax Outlook Seminar 9:00am-6:00pm.......................NCBA Trade Show 10:00am-11:00am................... Regional Meetings 11:00am-12:30pm.................BQA Producer Forum 12:30pm-2:00pm......... NCBA D.C. Issues Update 2:00pm-4:00pm.......Checkoff Programs Update 2:30pm-6:00pm..........Policy Working Groups & Council Meetings 4:00pm-6:00pm....NCBA Trade Show Reception 4:30pm-5:30pm............. NCBA Federation Forum 5:30pm-8:00pm......NCBA & Affiliate Receptions 7:00pm-10:00pm............................Phoenix Fiesta

There’s something about sunset atop South Mountain, or the bluesy tunes in a cozy dive bar, or the cactus blooms in a tucked-away garden that encourages wandering spirits to get comfortably lost. So come, and let Phoenix surprise you. Discover more at VisitPhoenix.com and #MYPHX.

FRIDAY, FEBRUARY 2 7:00am-9:00am................. Best of Beef Breakfast 9:00am-5:00pm.......................NCBA Trade Show 9:30am-11:00am....................... General Session II 11:00am-12:00pm................. NCBA Sustainability Update Forum 12:30pm-5:30pm.......................Checkoff & Policy Committee Meetings 3:00pm-5:00pm....NCBA Trade Show Reception 8:00pm-1:00am............Cowboy Comedy Club & After Party

SATURDAY, FEBRUARY 3 7:30am-10:00am........... NCBA Board of Directors

NCBA6.7X10.8.indd 1

10/12/2017 3:55:13 PM

ATTENTION FFA MEMBERS FFA DAY

FRIDAY, FEBRUARY 2

Sponsored by Culver’s FFA Day at the National Cattlemen’s Beef Association Trade Show on Friday, February 2, during the 2018 Cattle Industry Convention.

This is a great opportunity for all FFA members to attend the Cattle Industry Trade Show at a significantly discounted rate of $30.00 per person. The first 250 registrants receive complimentary registration from Culver’s! Register today at www.convention.beefusa.org and use promo code FFACULVERS. FFA students are encouraged to wear their FFA jackets.

BLUE JACKET CUSTARD SOCIAL FRIDAY, FEBRUARY 2 | 3:00pm – 4:00pm Sponsored by Culver’s

Calling all current FFA members and alumni! Time to dust off your blue jacket and mingle with your fellow and former colleagues. Stop by and enjoy some tasty Culver’s custard!

WWW.NCBA.ORG

Celebrate 25 years of

TH ANNIVERSARY

Cattlemen’s College 25TH ANNUAL CATTLEMEN’S COLLEGE Cattlemen throughout the United States know Cattlemen’s College for its stimulating and thought-provoking sessions that help generate higher returns for their operations. Celebrating its silver anniversary in 2018, Cattlemen’s College – sponsored since its inception by Zoetis – has year-after-year been the cattleman’s first choice for education and profit-building advice.

Registration to Cattlemen’s College is required to attend this event. Prices include Tuesday afternoon sessions and reception, Wednesday sessions, breakfast and lunch. Attendees must purchase a Full 4-Day registration or a One-Day Wednesday registration.

Price: $275 Early Bird $295 After January 5

Schedule at a Glance

TUESDAY, JANUARY 30 2:30pm4:00pm

Cattle Handling Facilities Design Demo Part 1

3:00pm4:00pm

Capturing Maximum Value In Beef Cattle Production The Straight Story: Antibiotic Alternatives & The Future Of Treating Diseases Calf Management: Clostridial Disease ID, Prevention, Treatment

4:30pm6:00pm

Cattle Handling Facilities Design Demo Part 2

4:30pm5:30pm

Capturing Maximum Value In Beef Cattle Production The Straight Story: Antibiotic Alternatives & The Future Of Treating Diseases Calf Management: Clostridial Disease ID, Prevention, Treatment

6:00pm7:3pm

Cattlemen’s College Reception

WEDNESDAY, JANUARY 31

7:00am8:00am

Opening General Session “Going Big with Beef”, Arby’s CEO Rob Lynch

CATTLEMEN’S COLLEGE CLASSES Class Type

On the Cutting Edge

Building a Healthy Herd

Business and Economics

Live Cattle Demo

Best of the West

8:15am9:15am

Genetic Technologies on the Horizon

Calf Management: Clostridial Disease ID, Prevention, Treatment

Capturing Maximum Value in Beef Cattle Production

Cattle Structure and Mobility: A Genetics and Management Update

Interactive Strategies for Engaging with Federal Agencies

9:30am10:30am

The Straight Story: Antibiotic Alternatives and the Future of Treating Diseases

Vitamin/Mineral Deficiencies: Frequency of Occurrence, Effects, and Economic Losses to Producers

Live Cattle Import & Export: Adding Value by Crossing Borders

The Latest In Cattle ID and Management

Let’s Get Real: Breeding & Selecting Cattle For Western Ranches

10:45am11:45am

Genetic Testing in the Real World

Techniques for Judicious Use of Antibiotics

True Stories of Beef Business Survival

Bull Selection: Balancing EPDs, Genomics Indexes, Performance and Structure

Infectious Diseases Update

12:00pm1:30pm

Lunch: “What We Heard” - Moderator Highlights

TH ANNIVERSARY

25TH

ANNIVERSARY CELEBRATION RECEPTION

TUESDAY, JANUARY 30 6:00pm-7:30pm

Sponsored by Certified Angus Beef and Zoetis Join your fellow Cattlemen’s College sponsors, presenters, and attendees in celebration of the 25th Anniversary and kick off this year’s event.

OPENING GENERAL SESSION:

GOING BIG WITH BEEF ROB LYNCH, CEO, ARBY’S WEDNESDAY, JANUARY 31 7:00AM-8:00AM

In a time when many retail and food service companies are making excuses for the meat they serve, Arby’s has placed it at the center of their business. Beef is at the heart of the “We Have The Meats” campaign, and as a cattle producer you are foundational to their success. Don’t miss the opportunity to hear first-hand from Arby’s CEO Rob Lynch as he shares what has made the restaurant chain a success for more than 50 years, as well as what he sees driving their impressive 27 quarters of same-store sales growth.

GRAB & GO BREAKFAST

Beef sponsored by Certified Angus Beef

HELP US CELEBRATE 25 YEARS OF CATTLEMEN’S COLLEGE!

SUBMIT YOUR FAVORITE PHOTOS & MEMORIES OF YOUR PAST ATTENDANCE FOR YOUR CHANCE TO WIN A 2019 CATTLEMEN’S COLLEGE REGISTRATION. Visit www.convention.beef.org for more details.

SUBMIT TODAY! #BEEFMEET

Wed esday Highlights OPENING GENERAL SESSION

BLACK HEELS TO TRACTOR WHEELS FEATURING REE DRUMMOND, PIONEER WOMAN WEDNESDAY, JANUARY 31 | 2:00pm-4:00pm

Sponsored by Boehringer Ingleheim The Opening General Session officially kicks off the 2018 Cattle Industry Convention and we have cooked up a great event! Featured keynote speaker will be Pioneer Woman, Ree Drummond. Ree is a writer, photographer, ranch wife, and mother of four. Ree and her husband, Ladd Drummond run a cow calf operation outside of Pawhuska, Oklahoma. The couple recently opened the very successful Pioneer Woman Mercantile in Pawhuska where they get 6,000 visitors a day on average. Drummond Land and Cattle is member of the Oklahoma Cattlemen’s Association and frequent participant of the annual Range Round Up event. Join us at the Opening General Session as Ree tells us about trading in her Black Heels for Tractor Wheels. This promises to be a great event- any way you slice it!!

STORME WARREN WELCOMES YOU TO PHOENIX! Storme Warren is an american television and radio broadcaster best known as the host of GAC’s Headline Country show. Satellite radio subscribers hear him every weekday morning as a host on The Highway, a country channel on Sirius XM. Storme will be emceeing our General Session at the 2018 Cattle Industry Convention in Phoenix!

Environmental Stewardship AWARDS Reception Region IV

Blue Lake Farm, LLC

SFI, Inc.

Seth & E a Smith • Nemaha, IA

Region V

Region VI

Rusty & Jessie Thomson • Sharon, SC

Flying Diamond Ranch

Sco & Jean Johnson • Kit Carson, CO

Sterling Ca le Company

Jimmy & Theresa Sterling • Coahoma, TX

Region VII

Our Sponsors:

Region II

January 31, 2018 8:00 p.m. - 10:00 p.m.

Region III

Join us in Phoenix as we celebrate this prestigious award and recognize the regional winners along with the announcement of the 2017 national winner. The Environmental Stewardship Award was created in 1991 to recognize beef producers who make environmental stewardship a priority on their farms and ranches while they also improve production and profitability. These environmental stewards serve as spokespeople for the cale industry while sharing their stories of conservation and environmental practices.

Jim O’Haco Ca le Company

Jim & Jeanni O’Haco • Winslow, AZ

Munson Angus Farms, LLC

Chuck & Deanna Munson • Junction City, KS

HAVE YOU EVER WISHED YOU COULD HAVE AN IMPACT ON THE FUTURE OF THE U.S. BEEF CATTLE INDUSTRY? CONTRIBUTING TO THE NCBA PAC GIVES YOU THAT OPPORTUNITY. DO YOUR PART TO PRESERVE THE FUTURE OF THE BEEF INDUSTRY! Come help support the NCBA Political Action Commi ee by bidding on numerous unique and limited gi s, prints, hunts and trips. All auction funds help support NCBA’s engagement in the political campaign process.

NCBA PAC AUCTION

WEDNESDAY, JANUARY 31 | 8:30pm – 10:00pm

Price: $50/ person INTERESTED IN DONATING? Contact: Anna Lee (202) 879-9129

Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals. - See more at: http://www.beefusa.org/messagefromthechairman.aspx#sthash.bOUPSfce.dpuf For more than 20 years, the National Cattlemen’s Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers access and visibility the industry needs to have its voice heard on Capitol Hill.

T ursday Highlights BEEFIT FITNESS SESSIONS THURSDAY, FEBRUARY 1 6:00am - 7:00am

Price: $40/ person

COWBOY BOOTCAMP

Cowboy boot camp is a group exercise class fit for all attendees! A combination of traditional exercises and body weight movements mixed with interval and strength training will have you ready for the day ahead. Check out this popular new way to get an efficient and challenging workout. Boots optional.

YIN YOGA: FEEL BETTER IN THE SADDLE

Appropriate for beginners or experienced Yogis, the Yin style of long-held passive poses opens the body to more flexibility and chi flow through the subtle channels while also engendering a more contemplative, non-reactive quality of mind. Utilizing the breath, with mindfulness, will encourage the body and mind to connect with equanimity, evenness, and balance, in this meditative practice that you can take back to the ranch.

NCBA REGIONAL MEETINGS

2018 CATTLEFAX U.S. GLOBAL PROTEIN & GRAIN OUTLOOK SEMINAR THURSDAY, FEBRUARY 1 | 7:30am – 9:30am

Sponsored by Purina Animal Nutrition, LLC and Zoetis Always one of the best attended sessions at Convention, the CattleFax Seminar will keep you abreast of evolving markets and provide domestic and global perspectives on the quickly changing livestock and protein industries. Come have your questions answered about cowherd expansion, export growth for beef now that China is open, and the outlook for beef demand and what that means for profitability in all of the cattle segments. Dr. Art Douglas will also be on hand to explore weather patterns and deliver his typically spot-on long range forecasts.

THURSDAY, FEBRUARY 1 | 10:00am- 11:00am

Meet cattlemen from your area of the country to discuss important regional issues and how they may impact your operation.

NCBA D.C. ISSUES UPDATE THURSDAY, FEBRUARY 1 | 12:30 PM - 2:00 PM

Everything happening in Congress and the Administration that impacts your operation – • • • • • •

How has the first year of the Trump Administration impacted cattle producers? Status of Waters of the United States repeal Trade agreements and renegotiation of NAFTA Endangered Species Act reform Formulation of 2018 Farm Bill Issues impacting Public Lands permitees and much more!

NCBA BEEF QUALITY ASSURANCE AWARDS RECEPTION

Thursday, February 1 | 6:00 PM7:30 PM

Sponsored by Boehringer Ingelheim Animal Health & Cargill Join us as we celebrate the best in the beef industry, the Beef Quality Assurance (BQA) Award Winners sponsored by Cargill Meat Solutions. Each and every day beef producers that participate in the BQA program strive to do the right thing, this year’s winners personify and set an example all beef producers can be proud of.

Thursday, February 1, 2018 | 7-10pm Sponsored by Central Life Science

THURSDAY, FEBRUARY 1 | 7:00pm - 10:00pm No Time to Siesta, it’s Time to Fiesta! It’s all a surprise... For now!

#BEEFMEET

F iday Highlights Price: $40/ person

BEST OF BEEF BREAKFAST FRIDAY, FEBRUARY 2 | 7:00am-9:00am

The Best of Beef Awards Breakfast is our chance to honor the cattlemen and women and cattle industry partners who go above and beyond to put our industry’s best foot forward. Help us recognize these men and women for their outstanding service, dedication and commitment to beef. The 2018 Best of Beef Breakfast will provide an inspiring start to your morning.

Sponsored by Rabo AgriFinance and Cargill

Beef Donated by Two Rivers Chophouse

GENERAL SESSION II

IMPERFECT: AN IMPROBABLE LIFE

FEATURING KEYNOTE SPEAKER JIM ABBOTT FRIDAY, FEBRUARY 2 | 9:00am-11:00am

Join us for an inspiring and uplifting General Session II with keynote speaker, Jim Abbott. Jim was born September 19, 1967, in Flint, Michigan without a right hand. Despite challenges, he went on to become an All-America hurler at Michigan, won the Sullivan Award in 1987 and was the pitcher for the Gold Medal Olympic Team in 1988. Memorably, Abbott threw a 4-0 no-hitter for the New York Yankees versus Cleveland In September 1993. He played for ten seasons on four different teams and ended his big league playing career in 1999.

EMERGING LEADERS LUNCHEON

WITH VISION, THERE’S HOPE - HOW NOT TO BE THE CAREER OF LAST CHOICE WITH BRUCE VINCENT FRIDAY, FEBRUARY 2 | 11:30am – 1:30pm

Sponsored by Caterpillar Presented by NCBA’s Young Beef Leaders and American National CattleWomen

An entire generation of students have been taught that career choices that include ‘getting your hands dirty’ are somehow less than fulfilling – at least for anyone with intelligence. This wrong-headed thought process is especially dangerous for the producers that feed, cloth, and shelter humanity. We must take stepsto correct this stimulus if we want a healthy economy, protected planet, and competent work force in the next generation.

CATTLEMEN’S FUNNIEST VIDEOS

Ranching is serious business. Add to that a mixture of family, children and animals with a mind of their own and occasionally that business turns downright comical- WE WANT TO SEE IT! Visit beefusa.org for full details and to submit your very own Cattlemen’s Funniest Video. You may CATTLEMEN’S FUNNIEST VIDEOS see your video highlighted during our 2018 Cattle Industry Convention Friday Night Cowboy Comedy Club event in Phoenix, Arizona.

Abbott has worked with The Department of Labor’s Office of Disability Employment Policy (ODEP) on several initiatives encouraging businesses to hire people with disabilities. Jim continues to be a Guest Pitching Instructor during Spring Training for the Los Angeles Angels. Join us as Jim talks to us about overcoming adversity. To continue to move towards our goals we must be willing to adapt. To change, and mold ourselves in order to meet the obstacles in our own way. Using ADAPT as an acronym you can put together a powerful set of words that stand alone in their significance, but they also string together like a chain in anamazing way. A - Adjustability D - Determination A - Accountability P - Perseverance T - Trust

COWBOY COMEDY CLUB

FRIDAY, FEBRUARY 2 | 8:00pm-10:00pm, DOORS OPEN AT 7:00pm

Price: $100/ person

*1 ticket included in 4-Day and 1-Day Friday registrations “Here’s Your Sign” you won’t want to miss the 2018 Cowboy’s Comedy Club. This star studded line up will kick off with Whose Line Is It Anyway stand outs Colin Mochrie and Brad Armstrong. The fun won’t stop there- Bill Engvall, a founding member of the Blue Collar Comedy Club will headline the evening and is sure to deliver nonstop laughs and entertainment for the entire family!

FRIDAY, FEBRUARY 2 10:00pm TIL REAL LATE

Don’t GLOW anywhere following the Comedy Club! Attendees will have a chance to light up the room and dance the night away at the Desert GLOasis After Party. You don’t want to be left in the dark by missing this high-energy event. Ready. Set. GLOW! 6

WWW.NCBA.ORG

Beef Donated by BPI and Dos Rios

NCBA Trade how NCBA TRADE SHOW EXHIBITS INCLUDE:

• Animal Health Products • Animal Identification • Breeders • Buildings • Chutes • Consulting Services • Equipment • Feed Additives & Accessories • Feedlots • Finance & Insurance • Furniture • Government Agencies • Hay Equipment & Accessories • Herd Management • Industry Associations • Irrigation • Marketers • Publications • Ranches • Real Estate • Scales • Seed Products • Software • Trailers • Weed/Pest Control • Western Apparel & Footwear • Western Art

TRADE SHOW HOURS Wednesday 4:00pm-8:00pm

CATTLEMEN’S CONNECTION LOUNGE

Thursday 9:00am-6:00pm

BOOTH #417

Sponsored by Merck Animal Health

HOW TO REGISTER REGISTER ONLINE

Online registration is available at www.ncba.org.

(Check Payments Only) Get a printable registration form on our website (www.ncba.org/convregistration.aspx) or by calling (303) 694-0305 and return the completed form to: National Cattlemen’s Beef Association Attn: Convention Registration 9110 East Nichols Avenue, Suite 300 Centennial, CO 80112

REGISTRATION TYPE Early Price (Through January 5)

Full Registration

Late/On-Site Price (January 6 & after)

Available for any single day & includes tickets to events in Special Events section (excluding the Pre-Convention Agricultural Tour & NCBA-PAC Reception), as well as admission to NCBA Trade Show & General Session, on selected day. If attending for more than one day, a Full Registration must be purchased. One Day: Wednesday (Member)1

$300

$350

One Day: Thursday (Member)

$450

$500

One Day: Friday (Member)1

$475

$525

One Day: Wednesday (Non-Member)

$350

$400

One Day: Thursday (Non-Member)

$500

$550

One Day: Friday (Non-Member)

$525

$575

Member1

Non-Member

Sheraton Grand

Springhill Suites

Westin Downtown

If attending for more than one day, a Multiple Day registration must be purchased. Special Event tickets are not included & must be purchased separately. Does not include admission to General Sessions, including CattleFax Outlook Seminar.

Hyatt Regency

Trade Show Welcome Reception Only (Wednesday)

$55

$60

Renaissance Downtown

Single Day (Thursday or Friday)

$100

$125

Hilton Garden Inn Downtown

Multi-Day (Thursday and Friday)

$195

$225

Early Price (Through January 5)

Late/On-Site Price (January 6 & after)

Hotel Palomar

Courtyard Downtown

Residence Inn Downtown

Marriott Phoenix Airport

Crowne Plaza Phoenix Airport

Trade Show Only

Education

Registration for Cattlemen’s College is only available to Convention attendees who purchase a Full Registration or One Day: Wednesday registration — it cannot be added to Trade Show Only registrations. Cattlemen’s College

$250

$270

Student Cattlemen’s College3

$130

$150

Special Events

Á La Carte Price

Prime Pass

$350

PAC Auction (Wednesday)

$50

BEEFit (Thursday)

$40

Phoenix Fiesta (Thursday)

$80

Best of Beef Breakfast (Friday)

$45

Cowboy Comedy Club & Gloasis After-Party (Friday)

$100

1 Only current members of NCBA, CattleFax & ANCW are eligible for Member rates. 2 $150.00 of the Non-Member Full Registration fee will automatically be applied toward a 1-year NCBA membership. Individuals not wanting the membership may opt-out at the time they submit their registration. 3 Must be able to present valid student ID to receive registration materials/name badge on-site at Convention. 4Includes full registration and Cattlemen’s College registration. A $25 savings. Children under the age of 12 are not required to pay for the convention, but they must be accompanied by an adult at all times. Once on-site at the event, please stop by the registration area to have a name badge created for them and purchase discounted event tickets.

UPGRADE YOUR CONVENTION REGISTRATION WITH A PRIME PASS!

The Prime Pass is a great way to make your Convention experience even easier. Passes are limited and only available for attendees with Full Convention Registration. The Prime Pass includes: • Access to the Prime Pass Lounge • Dedicated Trade Show Buffet Line • Dedicated Entry & Reserved Seating

at Selected Events • Two Drink Tickets for major events during the Convention • Dedicated Name

$240

B.L.D

Parking V=valet S=self F=Free

Late/On-Site Price (January 6 & after)

Distance to Convention Center

Early Price (Through January 5)

Daily Registration

Airport Shuttle F= Free, C=Charge

$525

Business Center

$475

Student

Fitness Facility

$775

High-Speed Internet (fees may apply)

$975

$675

Pets Allowed (fees may apply)

$875

Guest

Room Service

Non-Member

Bar/Lounge Onsite

$1,075

B = Breakfast L = LunchD = Dinner

$975

Restaurant

Education Package4 BEST VALUE!

Pool I = Indoor O= Outdoor

$825 Price for Single/Double Occupancy

$725

Hotel

Cattle Industry Member1 (NCBA, CattleFax, ANCW)

Map #

Includes tickets/admission to all events in Special Events section (excluding the Pre-Convention Agricultural Tour, Prime Pass & NCBA-PAC Reception), as well as admission to NCBA Trade Show. Tickets for Cattlemen’s College must be purchased separately.

1 block

V,S

4 blocks

2 Blocks

Across street

V,S

340 North 3rd Street - Headquarters Hotel $245

B,L,D

802 East Van Buren Street $245

B.L.D

333 North Central Avenue $240

B,L,D

122 North Second Street - Located across the street form the convention center $230

B,L,D

1 block

3 blocks

V,S

4 blocks

5 miles

100 North 1st Street $269

B,L,D

15 East Monroe Street $265

B.L.D

2 East Jefferson Street $265

B,D

132 South Central Avenue $305

B,D

132 South Central Avenue $229

B,L,D

1101 North 44th Street $185

B,L,D

4300 East Washington Street

How to Make your Hotel Reservation:

Make your hotel reservation on/before the January 5 deadline online, by fax, or mail! Rooms are assigned on a first-come, first-served basis by the NCBA/Phoenix Housing Bureau. If all are sold out, a hotel will be assigned based on a referral system determined by NCBA.

PHONE

Contact the NCBA/Phoenix Housing Bureau at (800) 424-5249.

ONLINE

Visist our website www.ncba.org

MAIL

Get a printable housing reservation form on our website (www.ncba.org/convaccommodations.aspx) or by calling (303) 694-0305. Return the completed form to the address listed on the form.

Badge Pickup Area • Complimentary Post-Event Access to Cattlemen’s College Online Campus

#BEEFMEET

! e r e h t u o y g n i t t

Let us help you get to Phoenix! APPLY TODAY FOR A CONVENTION SCHOLARSHIP Set your network on fire as you heat up connections and kindle new knowledge at the largest event in the beef cattle business! Apply now for a chance to win a scholarship and Blaze Your Trail to the 2018 Cattle Industry Convention & NCBA Trade Show in Phoenix, AZ, January 31 – February 2, 2018!

BEEF CATTLE INDUSTRY MEMBER SCHOLARSHIP Who is eligible? • Up to five (5) Beef Cattle Industry Members • Applications will be evaluated based on eligibility and answers to the application questions • Applications open October 25; Deadline to submit December 1 What is included? • Complimentary registration to the 2018 Cattle Industry Convention & NCBA Trade Show • Discounted housing accommodations for three (3) nights January 31 – February 2

YOUNG BEEF LEADER SCHOLARSHIP Who is eligible? • Up to three (3) Young Beef Producers and non-NCBA members • Applications will be evaluated based on eligibility and answers to the application questions • Applications open October 25; Deadline to submit December 1 What is included? • Complimentary registration to the 2018 Cattle Industry Convention & NCBA Trade Show • Discounted housing accommodations for three (3) nights January 31 – February 2

Visit convention.beefusa.org to apply. Questions? Please contact meetings@beef.org

TRAVEL DISCOUNT INFORMATION AIRFARE

Southwest Airlines offers low fares and no hidden fee as the official partner of the Cattle Industry Convention & NCBA Trade Show. We’re pleased to offer the following benefits to attendees when travel is booked to Phoenix Sky Harbor International Airport for travel dates January 28 – February 5, 2018.

• No Changes or Cancellation fees • No baggage fees • No peak travel surcharges • 15% discount on “Business Select” and “Anytime” fare categories • 5% discount on “Wanna Get Away” fare categories if booked 21 days prior to published meeting dates • 50% frequent flyer bonus points for all flown segments for Rapid Rewards Members • Travel must be booked by January 18th to receive full discount benefits *pricing excludes private fares and minimum advance purchase exceeding 21 days.*

RENTAL CARS

Visit www.ncba.org to take advantage of these travel discounts today!

As the official rental car partner of the Cattle Industry Convention & NCBA Trade Show Enterprise and National customers will receive a 5% discount off rental car fares with the contract ID/Promo Code “L12GF94”.

Visit www.nationalcar.com or www.enterprise.com to reserve your car today.

GROUND TRANSPORTATION

Uber has partnered with the Cattle Industry Convention & NCBA Trade Show to bring you $20 off your first ride with Uber. Just enter promo code, “VisitPHX” into the payment section of the app before you ride. Sign up at get.uber.com/new-signup/

SuperShuttle provides transportation to & from Phoenix Sky Harbor International Airport and Phoenix hotels • Discount Valid Between: January 27, 2018 and February 6, 2018 $2.00 OFF on SuperShuttle Shared Ride OR 10% OFF on ExecuCar Sedan & SUV Service • Book online at www.supershuttle.com and enter your Discount Code: RX4TK

NEW

INABILITY TO ATTEND CANCELLATION INSURANCE

The Cattle Industry Convention & NCBA Trade Show now offers an optional insurance policy through Rainprotection Insurance that will refund 100% of your registration fees if you are unable to attend for the low price of $45 per registration. Benefits on this policy include: • Coverage from the moment you register until the start of the event • You will receive a 100% refund, no matter when you cancel, if you are unable to attend the event for a reason outside of your control. There are no fees or penalties. Be sure to select this option during the registration process!

For more information, please visit www.ncba.org. 10 WWW.NCBA.ORG

THANK YOU TO OUR CONVENTION SPONSORS Please help us extend our appreciation to all the 2018 Cattle Industry Convention & NCBA Trade Show sponsors. Without their generous support, these events would not be possible.

Agribusiness intelligence

American Products and Services for American Cattlemen

Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic

Iconic Brand Makes a Comeback Blending the People, Protein and Pleasure through the Brand

A new advertising campaign introducing the people who raise beef.

A consolidated BeefItsWhatsForDinner.com website

And the familiar sound of the Rodeo music

Will relaunch “Beef. It’s What’s For Dinner.” this fall.

#BEEFMEET

is blazing a trail to the NCBA Convention in Phoenix! Stop by our Booth

#1157.

Enter to WIN a $1,200 drone at the AgriLabs booth!

take your Herd â&#x20AC;&#x2122; s Health to new heights ÂŽ

Broad protection against pinkeye.

No stress horn fly control.

Proven immunity for calves.

ic Ta k e a p

get a gift!

Post a selfie with our mascot, Bubba, at the NCBA Convention, tag us on Facebook @AgriLabs and use hashtag:

#ifoundbubba psssst.... show our staff your selfie with Bubba and receive a free gift. 12 WWW.NCBA.ORG

Like us on social media! Find out more at agrilabs.com The DJI Phantom 4 is a trademark of DJI.