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JANUARY 30 - FEBRUARY 1, 2019 | ERNEST N. MORIAL CONVENTION CENTER| NEW ORLEANS, LOUISIANA
CATTLEMEN’S COLLEGE SET TO ALLOW CATTLEMEN, WOMEN TO SECURE A COMPETITIVE ADVANTAGE
S
taying a step ahead in the cattle industry is no small challenge. Cattlemen and women looking to find that extra step will be attending the 2019 Cattlemen’s College Jan. 29-30 in New Orleans, La. More than a thousand producers are expected to attend Cattlemen’s College, which is sponsored by Zoetis and produced by the National Cattlemen’s Beef Association. It is presented in conjunction with the 2019 Cattle Industry Convention and NCBA Trade Show.
There will be eight session tracks for Cattlemen’s College that morning, including business, cattle health, genetics, nutrition, reproduction, grazing management, consumer interest, and industry hot topics. While attendees will only be able to attend a portion of the many sessions offered, they will be able to view videos of any missed sessions online following the college.
sessions also spark discussions that lead to through the years have benefited from innovation and advancement in what has their attendance at Cattlemen’s College,” become a rapidly changing industry. said White. “And, each year we learn a little bit more about what works effectively For the second year, the college will to get the education delivered. We know begin with a special Producer’s Choice our 2019 event will be outstanding; collection of sessions on Tuesday a culmination of a quarter century of afternoon, Jan. 29. An online vote open providing valuable information that makes to all producers was conducted prior to the cattle industry the best it can be.” the finalization of the event’s schedule Again, because many of the sessions run concurrently and all are packed “WE KNOW OUR 2019 EVENT WILL BE with information, presentations from OUTSTANDING; A CULMINATION OF the 2019 Cattlemen’s College will be available online after the Cattle Industry A QUARTER CENTURY OF PROVIDING Convention and NCBA Trade Show. Those VALUABLE INFORMATION THAT MAKES THE registered for the event will be able to CATTLE INDUSTRY THE BEST IT CAN BE.” access these presentations by going to the Producer tab at NCBA.org.
A highlight of the event will be a Jan. 29 afternoon session that features Dr. Temple Grandin conducting a cattle handling and facility design presentation in the demonstration arena. There will be a welcome reception that afternoon, with a full slate of concurrent educational “Cattlemen’s College always offers a sessions to follow the morning of Jan. 30. curriculum overflowing with valuable information and insightful, knowledgeable Keynote speaker at the Cattlemen’s instructors,” according to Josh White, College breakfast Opening General NCBA executive director of producer Session Jan. 30 will be Bill Cordingley, education. “While our attendees will be managing director and head of the disappointed to miss some outstanding Chicago office of RaboBank Wholesale sessions, they can go away knowing they Banking North America. Responsible for will still have an opportunity to tune in once all marketing and business development they get home.” efforts for RaboBank’s Chicago office, Cordingley will speak on “Greater White says the sessions feature a wide Expectations, Bigger Opportunities”. and impressive collection of the beef Cordingley’s presentation will touch on industry’s most talented, experienced the global social, economic, political, people with some impressive presentation natural and demographic forcers that skills. According to White, Cattlemen’s work together to yield a complex demand College provides a stimulating atmosphere story for beef. The beef for the Opening for cattlemen and women to learn ways General Session breakfast Wednesday is of generating higher returns for their provided by Certified Angus Beef. cattle operations. The thought-provoking
to determined which three educational sessions will be offered for a “first look.” Those sessions are: Programming Your Cow Herd for Success, Unraveling Secrets of the Rumen, and Practical Management to Reduce Disease Challenges. The subsequent cattle handling demonstration with Dr. Grandin will be followed by a reception compliments of Cattlemen’s College sponsor Zoetis and Certified Angus Beef. After the Wednesday sessions a plated lunch will be served, with moderators sharing what they learned from each session that morning. “Thousands of cattlemen and women
An education package for the 2019 Cattle Industry Convention and NCBA Trade Show, which includes a ticket to Cattlemen’s College, is $1,025. Tickets for Cattlemen’s College alone are $300 per person , and require a two-day or full convention registration. Tickets for students are available for $150. Young people are especially encouraged to register for the sessions, as they represent the future of the industry and would benefit from this direct, hands-on educational opportunity. For more information on the Cattlemen’s College classes and sessions, go to www. convention.beefusa.org.
Schedule at a Glance Tentative schedule
TUESDAY, JANUARY 29 8:00am-5:00pm..........................Pre-Convention Agriculture Tour 7:30am-9:00pm........................................................ ANCW Meetings 2:30pm-7:30pm........................... Cattlemen’s College & Reception 3:00pm-7:00pm................. NCBA Executive Committee Meeting 5:30pm - 10:00pm.................................Cattle Feeders Hall of Fame Reception & Dinner WEDNESDAY, JANUARY 30 7:00am-1:30pm.................................................... Cattlemen’s College 2:00pm-3:30pm......................................... Opening General Session 3:30pm-7:30pm....................................................... NCBA Trade Show Welcome Reception 4:30pm-6:00pm.................... CBB Executive Committee Meeting 7:30pm-9:00pm.....................................Environmental Stewardship Award Reception 8:30pm-10:30pm.........................................NCBA-PAC Reception & Live Auction
FRIDAY, FEBRUARY 1 7:30am-9:00am................................................ Best of Beef Breakfast 9:00am-5:00pm..................................................... NCBA Trade Show 9:30am-11:00am............................................Closing General Session 11:15am-12:15pm....................................................NCBA Sustainability Engagement Forum 12:30pm-5:30pm....................................................... Checkoff & Policy Committee Meetings 3:00pm-5:00pm.................................NCBA Trade Show Reception 4:30pm-6:30pm.................................................... CBB Board Meeting 8:00pm-1:00am...................Cowboy Concert Series & After Party SATURDAY, FEBRUARY 2 7:30am-10:00am......................NCBA Board of Directors Meeting
GET INVOLVED!
Visit convention.beefusa.org today for all the ways YOU can get involved in the 2019 Cattle Industry
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THURSDAY, JANUARY 31 6:00am-7:00am.......................................... BEEFit 5K Fun Run/Walk 7:30am-9:30am...................................General Session II - CattleFax 2019 U.S. Global Protein & Grain Outlook Seminar 9:00am-6:00pm..................................................... NCBA Trade Show 10:00am-11:00am................................................... Regional Meetings 11:00am-12:30pm...............................................BQA Producer Forum 11:00am-4:00pm........................................................................CattleFax Board of Directors Meeting 11:30am-1:30pm............................................................... CBB Luncheon 12:30pm-2:00pm......................................NCBA D.C. Issues Update 2:00pm-4:00pm.....................................Checkoff Programs Update 2:30pm-6:00pm..............................................Policy Working Groups & Council Meetings 4:00pm-6:00pm.................................NCBA Trade Show Reception 4:30pm-5:30pm...........................................NCBA Federation Forum 5:30pm-8:00pm.................. Various NCBA & Affiliate Receptions 7:00pm-10:00pm.........................................Mardi Gras Masquerade 7:30pm-10:00pm................................. CattleFax Board of Directors Reception/Dinner
Ernest N. Morial Convention Center| New Orleans, Louisiana
#Catt lecon19 www.NCBA.org
SATURDAY POST CONVENTION TOURS - BOOK NOW!
LOUISIANA FLATBOAT SWAMP TOUR
A TASTE OF THE VIEUX CARRE
THE “BIG EASY” CITY TOUR
AIRBOAT ADVENTURE THROUGH THE SWAMP
FOR MORE INFORMATION ON POST CONVENTION TOURS VISIT CONVENTION.BEEFUSA.ORG. 2 | CONVENTION.BEEFUSA.ORG
S ’ E R E WH ? F E E THE B
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Doris Metropolitan New Orleans
620 Chartres St. New Orleans, LA 70130 Phone: (504) 267-3500 www.dorismetropolitan.com
Dickie Brennan’s Steakhouse
716 Iberville St. New Orleans, LA 70130 Phone: (504) 522-2467 www.dickiebrennanssteakhouse.com
Galatoire’s “33” Bar and Steak
215 Bourbon St. New Orleans, LA 70130 Phone: (504) 335-3932 galatoires33barandsteak.com
Chophouse New Orleans
322 Magazine St. New Orleans, LA 70130 Phone: (504) 522-7902 www.chophousenola.com
Rib Room
621 St. Louis St. New Orleans, LA 70130 Phone: (504) 529-7046 www.ribroomnola.com
Desi Vega’s Steakhouse
628 St. Charles Ave. New Orleans, LA 70130 Phone: (504) 523-7600 www.desivegasteaks.com
Mr. John’s Steak & Seafood House
2111 St. Charles Ave. New Orleans, LA 70130 Phone: (504) 566-1212 www.mrjohnssteakhouse.com
Charlie’s Steak House
The Steakhouse at Harrah’s New Orleans Casino
4 Canal St. New Orleans, LA 70130 Phone: (504) 533-6111 www.harrahsneworleans.com
Morton’s The Steakhouse
One Canal Pl., 365 Canal St. New Orleans, LA 70130 Phone: (504) 566-0221 www.mortons.com/neworleans
Ruth’s Chris Steak House
525 Fulton St. New Orleans, LA 70130 Phone: (504) 587-7099 www.ruthschris.com
La Boca
857 Fulton St. New Orleans, LA 70130 Phone: (504) 525-8205 www.labocasteaks.com
Crescent City Steaks
1001 N. Broad St. New Orleans, LA 70119 Phone: (504) 821-3271 www.crescentcitysteaks.com
Fogo de Chao
614 Canal St. New Orleans, LA 70130 Phone: (504) 412-8900 www.fogo.com CATTLE INDUSTRY CONVENTION & NCBA TRADE SHOW
Emeril’s Delmonico Restaurant & Bar
1300 St. Charles Ave. New Orleans, LA 70130 Phone: (504) 525-4937 www.emerilsrestaurants.com
4510 Dryades St. New Orleans, LA 70115 Phone: (504) 895-9323 www.charliessteakhousenola.com
30 FREE THINGS TO DO IN NEW ORLEANS
New Orleans is like no other city in the world. With such an abundance of great music, great food and great attractions, a lifetime wouldn’t be enough to see and do it all. And a lot of it is FREE! It’s all out there just waiting to be taken in and enjoyed.
Listed below are the best free attractions in New Orleans: 1. Take in the sights and sounds of Jackson Square, a good spot to take a rest, too. 2. Gallery hop in the Arts District along Julia Street on the first Saturday night of each month. 3. Join the parades during Carnival Season and Mardi Gras in New Orleans. 4. Stroll Royal and Chartres streets and window shop the arts, antiques and boutiques. 5. Watch the ships pass on the Mississippi River from Woldenberg Riverfront Park and listen for the Steamboat Natchez’s calliope. 6. Learn about local the beer-brewing scene with a complimentary tour of the NOLA Brewing facilities. 7. Catch an outdoor film screening at the Burgundy Picture House in the Bywater. 8. Experience a cooking demonstration at the Crescent City Farmers Market. 9. Dance down Frenchmen Street at night, many clubs don’t have a cover charge. 10. Enjoy free oysters and music every Friday
evening at Le Bon Temps Roule music club. 11. Browse the shops and stalls throughout the French Market. 12. Tour Saint Louis Cathedral in Jackson Square. 13. Venture into the “Cities of the Dead” for a self-guided day tour of a unique cemetery, most of which are free to enter. Check out St. Patrick Cemetery No. 2, Lafayette Cemetery and St. Louis 14. Bring your book on the Garden District and take a self-guided walking tour. 15. Discover the hidden art scene on Frenchmen Street and spend an evening at the Frenchmen Art Market. 16. Ask Antoine’s for a tour of their 160-yearold restaurant.
17. Sit under 100 year old Oak trees in Audubon Park and/or City Park. 18. See beignets made through the kitchen window at Café du Monde in Dutch Alley. 19. Sample a praline at a sweet shop. 20. Take a free self-guided audio tour of downtown and the French Quarter with the National Park Service at 419 Decatur Street. 21. Laugh away the evening at a free comedy show, available every night of the week in New Orleans. From local stand-up to open mic nights, there’s something for everyone. 22. People watch on Bourbon Street. 23. Take a picture with Fats Domino, Pete Fountain, or Al Hirt at Music Legends Park on Bourbon Street. 24. Tour the Global Green house in the Lower Ninth Ward. 25. Get a view of Jackson Square from Washington Artillery Park. 26. Make a wish in the fountain at Spanish Plaza in front of the Riverwalk Shopping Center. 27. Check out the Fulton Street Mall near Harrah’s Hotel and Casino. 28. Window shop on Magazine Street. 29. See the swans from the Peristyle in City Park. 30. Take a stroll along the beautiful historic mansions of St. Charles Avenue.
#CATTLECON19 | 3
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Cattlemen’s College CONNECT. LEARN. INNOVATE.
For over 25 years, NCBA’s Cattlemen’s College has brought thought-provoking, stimulating sessions that can help generate high returns for your operation. • Learn how to improve your business • Build a better herd • Maintain a healthy herd These are just some of the cutting-edge topics that will be discussed at the 2019 event in New Orleans. Register today to find out why year after year this is the #1 resource for education and profitbuilding advice!
Speak Easy in the Big Easy Reception
Beef Donated By
TUESDAY, JANUARY 30 | 7:00PM-8:00PM
Join your fellow Cattlemen’s College attendees as we kick off this year’s event New Orleans style!
TUESDAY, JANUARY 29
2:30pm3:00pm 3:15pm, 4:30pm & 5:45pm 4;30pm & 5:45pm 7:00pm8:00pm
Kick off and Welcome Producer Choice Sessions Geaux with the Flow: Practical Facility Design & Cattle Handling Speak Easy in the Big Easy Cattlemen’s College Reception
WEDNESDAY, JANUARY 30
7:00am8:00am
Greater Expectations, Bigger Opportunities with Bill Cordingley, Managing Director, Head of Wholesale Banking at Rabobank North America CATTLEMEN’S COLLEGE CLASSES
Class Type
Improving Your Business
Maintaining a Healthy Herd
Here’s The Beef
8:15am9:15am
Finding the Right Fit for Your Career or Business
Practical Management to Reduce Disease Challenges
9:30am10:30am
10:45am11:45am 12:00pm1:30pm
Beef Breeders Toolbox
Grazing & Soil Management
Trending Now
The Evolution of Cattle Nutrition
Building a Better Herd
They Want What?
Fact or Fiction
Grazing Systems for the South
Managing Through a Natural Disaster
Programming Your Cow Herd for Success
Utilizing Reproductive Technologies
Antimicrobial Marketing Your Resistance: Is it Operation everywhere?
The Latest on Meat Substitutes
Crossbreeding: A Cattleman’s Free Ride
Managing a Cattle's Dynamic System Upcycling from Your Soil to Super Power the Feedyard
Unraveling Secrets of the Rumen
Keys to a Successful Breeding Program
Herd Health Round Up Covering all the Bases
The Value and Cost of Quality
Changing Traditional Practices to Preserve Traditional Values
Managing for Reproductive Success
Farming without the Bank
Show Me the Money!
Conservation Planning Partnership & Programs
International Beef Trade - What's Next?
Chewing the Cud: Session Review & Recap Luncheon - Beef Donated by
WE PRODUCER HEARD CHOICE SESSIONS YOU! TUESDAY, JANUARY 29 3:15PM – 4:15PM, 4:30PM – 5:30PM, 5:45PM - 6:45PM
1. PRACTICAL MANAGEMENT TO REDUCE DISEASE CHALLENGES 2. PROGRAMMING YOUR COW HERD FOR SUCCESS 3. UNRAVELING SECRETS OF THE RUMEN
GEAUX WITH THE FLOW: PRACTICAL FACILITY DESIGN & CATTLE HANDLING TUESDAY, JANUARY 29 | 4:30PM - 5:30PM & 5:45PM - 6:45PM
Temple Grandin, PhD, Professor, Animal Sciences, Colorado State University; Dean Fish, PhD, Ranch Manager, Santa Fe Ranch & NCBA Stockmanship & Stewardship Clinician Join industry experts Temple Grandin and Dean Fish for live cattle handling demonstrations including tips and tricks on how sound facility design can really make an impact on your operation – making life better for you and your cattle. This is a must-see session!
#CATTLECON19 | 5
Cattlemen’s College OPENING GENERAL SESSION
GREATER EXPECTATIONS, BIGGER OPPORTUNITIES
GRAB N’GO BREAKFAST
WEDNESDAY, JANUARY 30 | 7AM - 8AM
Bill Cordingely - Managing Director, Head of Wholesale Banking at Rabobank North America
Global social, economic, political, natural and demographic forces work together to yield a complex demand story for beef. Join this Opening General Session over breakfast to hear what North America’s role can be as global beef dynamics shift among suppliers. Bill Cordingley has served Rabobank in multiple leadership roles on several continents for more than a decade. He will kick off an amazing day of learning by sharing his unique global insights into our business.
Beef Donated By
Grab a quick bite to start your day. Breakfast available immediately before the general session.
SESSION DESCRIPTIONS 8:15 AM – 9:15 AM FINDING THE RIGHT FIT FOR YOUR CAREER OR BUSINESS Tim Hammerich, Founder, Ag Grad Come discover the new methods of hiring or being hired in agriculture, as well as those strategies that have withstood the test of time.
PRACTICAL MANAGEMENT TO REDUCE DISEASE CHALLENGES
Robin Falkner, DVM, Cattle/Equine Technical Services, Zoetis Although pathogens responsible for causing diseases are circulating daily within a herd, producers and veterinarians may not notice a problem until a management practice changes these dynamics. Building a solid management foundation on sound biosecurity and biocontainment principles, not sole reliance on testing and vaccination, is critical to protect herds from both nagging and catastrophic losses.
THEY WANT WHAT?
Nathan Pike, MS, Strategic Marketing and Technology Leader, Cargill; Bill Thoni, Vice President Cattle Procurement, Cargill; Heather Tansey, MS, Sustainability Director, Cargill Consumer demands for sustainability are changing, but it’s not always feasible for producers to justify some of the demanded change.
FACT OR FICTION
Darrh Bullock, PhD, eBeef Team, Extension Professor, Beef Cattle Genetics, University of Kentucky Join this session to discuss what is fact, what is fiction and why. Most importantly, learn how you can use genetic prediction tools to improve cattle selection strategies on your operation.
GRAZING SYSTEMS FOR THE SOUTH
John Jennings, PhD, Professor and Extension Forage Specialist, Department of Animal Sciences, University of Arkansas; Kim Mullenix, PhD, Assistant Professor and Beef Cattle Extension Specialist, Department of Animal Sciences, Auburn University This session will provide an overview of bermudagrass and bahiagrass-based forage systems used in the Southeastern U.S., including a review of the recommended varieties, expected yields, potential stocking rate and animal performance expectations during the summer months, potential improvements with the addition of legume species, and animal
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performance expectations of winter annual forages that have been overseeded into bahiagrass/bermudagrass for winter grazing.
MANAGING THROUGH A NATURAL DISASTER Christine Navarre, DVM, Extension Veterinarian, Louisiana State University Agricultural Center; John Locke, J.D. Huggins, Inc. – Locke Division In this session join John Coleman Locke, a rancher from south Texas who along-with his family and livestock weathered catastrophic flooding from Hurricane Harvey. He will give a personal account of his experiences dealing with this crisis and its immediate threats, as well as navigating the emotions and the aftermath of a natural disaster. Joining John Locke will be Christine Navarre, DVM, Louisiana extension veterinarian, who will provide expert advice on managing through a natural disaster.
PROGRAMMING YOUR COW HERD FOR SUCCESS
Amanda Blair, PhD, Professor & Extension Meat Science Specialist, South Dakota State University; Janna Kincheloe, PhD, Extension Livestock Specialist, North Dakota State University This session will explore the concept of fetal programming, provide an overview of research in beef cattle and address the influence of nutrient restriction on offspring growth performance, carcass composition and meat quality.
UTILIZING REPRODUCTIVE TECHNOLOGIES
Sandy Johnson, PhD, Professor & Extension Specialists, Kansas State University; David Patterson, PhD, Professor of Animal Science, University of Missouri This session will discuss reproductive technologies being developed or used in beef females and the most recent data for successful synchronization and AI in both Bos Taurus and Bos Indicus-influenced cattle.
9:30 AM – 10:30 AM MARKETING YOUR OPERATION
Rachel Cutrer, Ranch House Designs, Founder & CEO/ V8 Ranch; Ashley Grant, Ranch House Designs, Chief Marketing Officer Have you ever been in your pasture and thought “My cattle look great... but how do I get more people to know about them?” This session will cover marketing and promoting your cattle operation through web, social, email, photography and print.
ANTIMICROBIAL RESISTANCE: IS IT EVERYWHERE?
Terry Arthur, PhD, Research Microbiologist, U.S. Meat Animal Research Center The increase in antimicrobial resistance (AMR) in human disease is a global health crisis. Speculation has been growing that antimicrobial use in food animal production is having a large effect on the increase in AMR observed in human clinical cases. Currently, associations are made between antimicrobial use in livestock populations and AMR in the associated environments without accounting for the ecological dynamics of AMR in native bacterial populations. This session will cover the impacts of nutrient enrichment and antimicrobial selection on the occurrence of AMR in livestock environments.
THE LATEST ON MEAT SUBSTITUTES
Danielle Beck, Director of Government Affairs, National Cattlemen’s Beef Association; Mandy Carr - Johnson, PhD, Senior Executive Director, Science & Product Solutions, National Cattlemen’s Beef Association Join us for the latest look at how the beef industry is actively maintaining our place as the number one protein and an overview of the regulatory environment surrounding this topic.
CROSSBREEDING – A CATTLEMEN’S FREE RIDE
Bob Weaber, PhD, eBeef Team, Professor/ Extension Specialist, Kansas State University We often hear in business that, there are no free lunches. But, in genetics there can be! Come learn how you can make simple, structured, sustainable, and successful decisions to use crossbreeding in your herd. Managed heterosis, simple breeding systems and breed complementarity are the key value drivers we will discuss
MANAGING A DYNAMIC SYSTEM FROM YOUR SOIL TO THE FEEDYARD
Hugh Aljoe, Director, Producer Relations, Noble Research Institute, LLC Our farms/ranches are dynamic, biological systems requiring countless decisions each day. These decisions affect our soil, pasture and water resources, our equipment, our animals and their health, and ultimately, our bottom line. Designing and following a management plan is where it starts. Management plans reflect our values, our resources, and our goals, but they also help us manage individual issues--not in isolation--but relative to competing interests and the “system” of our operations.
Cattlemen’s College
SOMETHING FOR EVERYONE IN THE BEEF BUSINESS!
COW-CALF/SEEDSTOCK • Crossbreeding – A Cattleman’s Free Ride • Keys to a Successful Breeding Program • Programming Your Cow Herd for Success • Grazing Systems for the South
VET/CONSULTANT • Antimicrobial Resistance: Is it Everywhere? • Utilizing Reproductive Technologies • Managing Through a Natural Disaster
FEEDER, STOCKER, FARMER-FEEDER • The Value and Cost of Quality • Antimicrobial Resistance is it Everywhere? • Unraveling Secrets of the Rumen
CATTLE’S UPCYCLING SUPER POWER
HERD HEALTH ROUND-UP – COVERING ALL THE BASES
INTERNATIONAL BEEF TRADE – WHAT NEXT?
Sara Place, PhD, Senior Director of Sustainable Beef Production Research, National Cattlemen’s Beef Association Cattle are acting as “upcyclers” in our food system: rather than simply recycling, cattle are upgrading humaninedible plants and food waste into a high-quality and delicious protein, and essential micronutrients. In fact, cattle are more efficient at converting plants to high-quality protein than pigs and chickens. With the popularity of “plant-based” proteins, it’s time to take stock of beef’s contribution to the food system. Cattle are a mobile, self-replicating, fertilizing, solarpowered technology producing the original plantbased protein – beef.
UNRAVELING SECRETS OF THE RUMEN
Tim McCallister, PhD, Principal Research Scientist, Ruminant Nutrition & Microbiology, Agriculture and Agri-Food Canada Think you live in a complicated world? Well, be glad you are not a rumen bug. This session will highlight the efforts to “Unravel the Secrets of the Rumen” for improved beef cattle health and production efficiency. Attend this session to gain new insight on how to make this fascinating microbial ecosystem work in your favor.
KEYS TO A SUCCESSFUL BREEDING PROGRAM
George Perry, PhD, Professor, South Dakota State University; Adam Summers, PhD, Assistant Professor, New Mexico State University Successfully implementing reproductive technologies in your herd involves more than just a few activities at the start of the breeding season. Implementing a successful breeding program requires attention to details and begins with the selection and proper development of heifers. Furthermore, the success of the breeding season is impacted by how cows are managed throughout the year. In this section learn how your overall herd management can impact the success of your breeding season.
10:45 AM – 11:45 AM FARMING WITHOUT THE BANK
Mary Jo Irmen, Chairman and Chief Executive Officer, FiscalBridge, LLC. In this session Mary Jo Irmen will share the farm finance strategy allowing farmers to take back control, save family farms for generations and create a retirement that does not involve selling the farm. Learn how this 100-year-old strategy works by seeing real numbers and real strategies at any age. You’ll walk away with a new thought process around money you might not have considered before.
Christine Navarre, DVM, Extension Veterinarian, Louisiana State University Agricultural Center Having a solid herd health program is more than just a vaccination program. Join this session to discuss how nutrition, genetics, cattle handling, and other factors combine to impact herd health. Learn how a more complete herd health plan can set your cattle up for increased productivity and your operation up for increased profitability.
THE VALUE AND COST OF QUALITY
Mark McCully, Vice President, Certified Angus Beef LLC Many cow-calf producers and feeders have modified the management at their operation to market cattle with more marbling, and the beef industry has increased production of Choice and Prime grading beef at an incredible rate. Explore how the marketplace has responded, what current trends suggest about future demand, and what production factors cattlemen need to consider to maintain profitability in their pursuit of high quality beef.
BEEF BREEDERS TOOLBOX – SHOW ME THE MONEY!
Jared Decker, PhD, eBeef Team, Associate Professor & State Beef Extension Specialist, University of Missouri Information is great, but to have the full impact, it needs to affect your profitability. So many of us are dealing with information overload, but selection Indexes offer an alternative. Used properly, they enable multiple performance traits to be emphasized simultaneously with profitability as the ultimate driver. Come learn how selection indexes can simplify your decisions and improve your bottom line.
CONSERVATION PLANNING PARTNERSHIPS & PROGRAMS
Astor Boozer, Western Regional Conservationist and NCPP Co-Lead, NRCS; Jimmy Bramblett, Deputy Chief for Programs, NRCS The National Conservation Planning Partnership (NCPP) was formed in 2015 to reinvigorate conservation planning by implementing goals, offering new tools and expanding training to enhance the capacities of those providing conservation planning assistance to grazing-land owners and managers. This session will highlight emerging opportunities between conservation planning, grazing management plans, and conservation programs and will be especially relevant with the evolution of a new Farm Bill over the coming months. Real world examples of innovative on-the-ground practices will be shared.
Kent Bacus, Director, International Trade & Market Access, National Cattlemen’s Beef Association; Dan Halstrom, President & CEO, US Meat Export Federation Trade has been a hot topic in the media and in political discussions the past few years. This session features two leading authorities on beef trade who will go beyond the rhetoric to examine the current state of beef exports and the potential impact of U.S. trade policies on U.S. beef export markets. Which countries continue to import quality U.S. beef products and where can the industry look for future export expansion? Bring your questions for an interactive discussion on an often-misunderstood topic.
CHANGING TRADITIONAL PRACTICES TO PRESERVE TRADITIONAL VALUES
Dusty Abney, PhD, Cow/Calf Nutritionist, Cargill “What you’ve always done” might not always be in the best interest of your cattle. This session will explore the latest research, newest tools, and hottest topics in cow/calf nutrition while debunking the myths that could be holding your herd back from optimum performance. In the end, you’ll feel empowered and equipped to modernize your nutrition program while preserving the values that have helped your operation succeed thus far.
MANAGING FOR REPRODUCTIVE SUCCESS
Reinaldo Cooke, PhD, Associate Professor, Beef Cattle Production, Texas A&M University; Ky Pohler, PhD, Associate Professor, Beef Cattle Production, Texas A&M University A successful breeding program does not end when the last cow is AI’ed or even when the bull is removed. Pregnancy status needs to be determined! Knowing pregnancy status not only lets you know the success of the breeding season but allows you to properly manage pregnant cows to ensure optimal productivity of the offspring. In this session you will learn the current and future of pregnancy determination and how post breeding management can impact offspring performance. INCLUDED IN YOUR CATTLEMEN’S COLLEGE REGISTRATION -
CHEWING THE CUD: SESSION REVIEW & RECAP LUNCHEON
12:00PM- 1:30PM So many great classes, not enough time? No problem: join us as we “chew the cud” over a plated lunch as our classroom moderators hit the track session highlights. Beef provided by
#CATTLECON19 | 7
BRING YOUR WALKIN’ BOOTS!
6.5 acres of the latest and greatest forlatest the cattle business in equipment, trucks, fencing supplies,
is what you will find at the NCBA
Trade Show in New Orleans. The show floor will have the
technology, pharmaceuticals, ear tags, feed supplements and much more! Everything
you need for your operation (and then some) is all under one roof!
The NCBA Trade Show is more than just a trade show, it’s an event! You’ll have the opportunity to see live cattle handling demonstrations as well as horse health sessions. Attendees can also take advantage of classroom style education sessions in our learning lounge. In addition to education, the trade show offers lots of fun! We invite you take part in daily receptions and entertainment, so come to New Orleans and find out why the trade show is the
TRADE SHOW
TRADE SHOW HOURS Wednesday 3:30pm-7:30pm
premiere show in agriculture!
Thursday 9:00am-6:00pm
The NCBA Trade Show offers something fun and educational for every type of attendee. Bring friends and family to enjoy all that the NCBA Trade Show has to offer.
Friday 9:00am-5:00pm
TRADE SHOW RECEPTIONS
WHAT YOU’LL FIND ON THE TRADE SHOW FLOOR:
on da
Bayou
Street
Join us on the Trade Show Bayou for beaucoups of vineaux and networking!
Sponsored by Beef provided by
Beef Donated by
Bring your Krewe for some icy cold brews on “Bourbon Street” in the trade show.
The official kick-off to the 2019 NCBA Trade Show! Join us for a Bourbon Street Bash like you’ve never seen before, and check out all that the Trade Show floor has to offer.
CHECK OUT BOURBON STREET IN THE TRADE SHOW FOR: • Fun photo ops at our photo booth
• Stay connected and charge up at the Cattlemen’s Connection Lounge • Show off your best work at the Cowboy Poetry Lounge
Animal Health Products Animal Identification Breeders Buildings Chutes Consulting Services Equipment Feed Additives & Accessories Feedlots Finance & Insurance Furniture Government Agencies Hay Equipment & Accessories Herd Management Industry Associations Irrigation Marketers Publications Ranches Real Estate Scales Seed Products Software Trailers Weed/Pest Control Western Apparel & Footwear Western Art And so much more!
For a complete exhibitor list and to plan your visit go to convention.beefusa.org.
• Stop by Café Beignet on the Fly for some piping hot beignets and coffee • Get your kicks polished up at the Kubota show Shine Station • Check out the NCBA Learning Lounge
FFA DAY AT THE NCBA TRADE SHOW On Friday, February 1, during the 2019 Cattle Industry Convention! This is a great opportunity for all FFA Members to attend the Cattle Industry Trade Show at a significantly discounted rate of $30.00 per person.
8 | CONVENTION.BEEFUSA.ORG
Education in the trade show
LEARNING LOUNGE
NCBA Trade Show presents the 2019 NCBA Learning Lounge. These 30-minute “lightning fast sessions” will offer busy attendees valuable educational tips. The Learning Lounge is where attendees can stop in and enjoy informal, face-to-face talks and hand on technology in a small intimate theater like setting right on the Trade Show floor. Participating companies include: ®
Agribusiness intelligence
DEMONSTRATION ARENA Sponsored by
Panels provided by
This area will feature NCBA’s Stockmanship and Stewardship program, sponsored by Boehringer Ingelheim Animal Health and the checkoff-funded Beef Quality Assurance program. These sessions will teach handling methods that improve gathering, penning, chute work and hauling on horseback and on foot. Much emphasis is placed on ways to increase cattle performance by reducing handling stress. Interactive discussions show how cattlemen can shape consumer’s perception of beef. Other topics include how the principles presented have a significant economic - as well as “quality of life” - benefit when applied in a cattle enterprise. Cattle handling experts Curt Pate, Ron Gill, and special guests will teach each of these informative sessions.
PRESENTERS
DEMONSTRATION ARENA SESSIONS:
MODERATORS
Todd McCartney
GATHERING THE HERD
Curt Pate & Dr. Ron Gill Proper handling strategies outside the corral determines how they’ll handle inside the corral. It’s true what they say – “How goes the gather, so goes the day!”
THE ROLE OF BASIC STOCKMANSHIP IN BQA
Curt Pate & Dr. Ron Gill Effective cattle handling lays the foundation for a quality BQA program. How we interact with our stock plays a bigger role in beef quality than most realize.
BUD BOX, TUB OR OLD V DESIGN – WHAT’S YOUR CORRAL SYSTEM?
Curt Pate & Dr. Ron Gill A closer look at different chute set-ups and how to adjust our approach to make the best of what we have. Reducing stress while loading the chute will increase success of what we do to cattle in it.
HORSEMANSHIP FOR STOCKMANSHIP
Curt Pate The better you handle your horse, the better you can handle your cattle!
BQA SPOTLIGHT: TRANSPORTATION
Dr. Ron Gill How they load is how they’ll travel. And how they haul determines how they will be received. Learn simple ways to avoid mistakes in loading that create problems down the road.
Curt Pate
Ron Gill
Dean Fish
DEMONSTRATION ARENA SCHEDULE Thursday, January 31 10:00 am - 10:45 am 11:15 am - 12:00 pm 1:15 pm - 2:00 pm 2:45 pm - 3:45 pm 4:30 pm - 5:15 pm Friday, February 1 9:30 am - 10:15 am 10:45 am - 11:30 am 1:00 pm - 1:45 pm 2:15 pm - 3:00 pm 3:30 pm - 4:30 pm
Gathering the Herd The Role of Basic Stockmanship in BQA Bud Box, Tub or Old V Design - What's Your Corral System? Horsemanship for Stockmanship BQA Spotlight: Transportation BQA Spotlight: Transportation The Role of Basic Stockmanship in BQA Gathering the Herd Bud Box, Tub or Old V Design - What's Your Corral System? Horsemanship for Stockmanship
#CATTLECON19 | 9
Sponsored by
TUESDAY, JANUARY 29
NEW FOR 2019 - You Choose! Half Day Tour or Full Day Tour
FULL DAY AGRICULTURAL TOUR: ALLIGATORS, SHRIMP PROCESSING AND TRIPLE SON FARMS
6:30AM - 6:00PM | $155.00
Head out on this amazing agricultural tour to see some of Louisiana’s greatest treasures. This full day excursion will take you behind the scenes to a Shrimp Processing facility, put you up close and personal with some Alligators, and make you feel right at home on a Ranch.
10 | CONVENTION.BEEFUSA.ORG
HALF DAY AGRICULTURAL TOUR OPTION A HALF DAY AGRICULTURAL TOUR: PORT FOURCHON TO TRIPLE SON FARMS
HALF DAY AGRICULTURAL TOUR OPTION B HALF DAY AGRICULTURAL TOUR: PORT FOURCHON TO TRIPLE SON FARMS
This exclusive tour will take you on a behind the scenes tour of one of Louisiana’s largest ports, Port Fourchon followed by a stop at Triple Son Farms for an exclusive look into the Louisiana Ranchers world and a wonderful lunch prepared right on property just for you!
This exclusive tour will take you on a behind the scenes tour of one of Louisiana’s largest ports, Port Fourchon followed by a stop at Triple Son Farms for an exclusive look into the Louisiana Ranchers world and a wonderful lunch prepared right on property just for you!
7:00AM -2:15PM | $60.00
9:30AM -5:00PM | $60.00
GENERAL SESSIONS
opening General Session TERRY BRADSHAW
WEDNESDAY, JANUARY 30 2:00PM - 3:30PM
General Session II OUTLOOK SEMINAR THURSDAY, JANUARY 31
SPONSORED BY
7:30AM – 9:30AM SPONSORED BY
closing General Session JOHN ONDRASIK FRIDAY, FEBRUARY 1 9:30AM - 11:00AM
nt a w t ’ n o d u o e Y s e h t s to mis ssions! se t a e r g
28TH ANNUAL ENVIRONMENTAL STEWARDSHIP REGIONAL WINNERS
Sponsored by
WEDNESDAY, JANUARY 30 | 7:30PM - 9:00PM
Come one and all to help celebrate this prestigious award program. The Environmental Stewardship Awards program recognizes cattle producers across the nation who use innovative practices to protect and enhance natural resources while maintaining or increasing the profitability of their businesses. See video highlights of this year’s cattle ranches voted as the best in their region and help congratulate the 2018 top winner.
REGION I
REGION III
REGION IV
REGION V
REGION VI
REGION VII
Thunder View Farms Philip & Richard Coombe Grahamsville, NY
The Hahn Ranch Chuck, Dusty and Buck Hahn, Cory and Jennilee Bird, John Hahn, Dorothy Hahn Townsend, MT
Landuyt Land and Livestock Mike & Kari Landuyt; George & Kris Landuyt Walnut Grove, MN
Haleakala Ranch Company Don Young; Greg Friel Makawo, HI
Birdwell & Clark Ranch Emry Birdwell & Deborah Clark Henrietta, TX
Moes Feedlot, LLC John and Donita Moes Watertown, SD
#CATTLECON19 | 11
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PRICE: $350
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1201 Convention Center Boulevard $220
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701 Convention Center Boulevard $210
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1001 South Peters Street $190
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301 St. Joseph Street $190
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315 Julia Street $270
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228 Poydras Street O B Residence Inn $185 10 Convention Center Hotel 345 St. Joseph Street
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DoubleTree $205 O B,L,D New Orleans Hotel 300 Canal Street
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Renaissance Arts Warehouse District Hotel
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$220
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700 Tchoupitoulas Street
B,L,D Westin Canal $220 Place Hotel 100 Rue Iberville
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400 700
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Orleans Ave St. Louis St P. Antoine Alley
Pirate’s Alley
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859 Convention Center Boulevard $195
St. Peter St
Bienville St Toulouse St
Wilkinson
Distance to Convention Center (Blocks)
Bar/Lounge Onsite
Complimentary Breakfast
Restaurant B = Breakfast, L = Lunch D = Dinner
Pet Allowed (fees may apply)
Pool I = Indoor, O= Outdoor
Parking V=valet, S=self, F=Free
Harrah's
Price for Single/Double Occupancy
Hotel
Map # 9
Embassy Suites Convention Center Hotel
Business Center
The Prime Pass is a great way to make your Convention experience even easier. Passes are limited and only available for attendees with Full Convention Registration. The Prime Pass includes: • Dedicated Trade Show Buffet Line • Dedicated Entry & Reserved Seating at Selected Events • Two Drink Tickets for major events during the Convention • Dedicated Name Badge Pickup Area • Complimentary Post-Event Access to Cattlemen’s College Online Campus • Coffee and beignets each day
8
Courtyard Convention Center Hotel
Fitness Facility
UPGRADE YOUR CONVENTION REGISTRATION WITH A PRIME PASS!
7
High-Speed Internet (fees may apply)
*Includes tickets to events for that day, admission to NCBA Tradeshow & General Session for that day
6
Springhill Suites Convention Center Hotel
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Hilton Garden Inn Convention Center Hotel
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Daily Registration One Day Member Pricing- Wednesday (includes ANCW Meetings)
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$125 Member/ $150 NON Member
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Multiple Days TRADE SHOW ACCESS ONLY
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12 | CONVENTION.BEEFUSA.ORG
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Get a printable registration form on our website, convention. beefusa.org or by calling (303) 694-0305. Cattle Industry NonMember Member Member Guest
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REGISTER BY MAIL (Check Payments Only)
Education Package
10 min.
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Online registration is available at convention.beefusa.org.
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Haley Blvd. Haley Blvd. Oretha Castle
St. Charles Ave
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REGISTER ONLINE
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REGISTER EARLY & TAKE ADVANTAGE OF THE LOWEST RATES!
HOW TO REGISTER
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15 min.
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Registration is required to attend educational programs, business meetings, social events and the NCBA Trade Show. Registration includes options to attend the Full 4-Day Convention, One-Day only, multiple days of the NCBA Trade Show Only, or a single day Trade Show Only.
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TRAVEL DISCOUNT INFORMATION AIRFARE
Book your Convention travel with Southwest Airlines before January 10, 2019 to receive 15% discounts off all Business Select and Anytime fares or 5% discount off of most Wanna Get Away fares. All tickets for Annual Convention will also earn 50% bonus miles! Travel dates must be between January 24, 2019 - February 7, 2019 and must be booked online via convention.beefusa. org. - USE COMPANY ID: 99531983
RENTAL CARS
The official rental car partners of the Cattle Industry Convention & NCBA Trade Show bring you a 5% discount off rental car fares! Reserve your rental vehicle with Enterprise or National for the 2019 Cattle Industry Convention & NCBA Trade Show now!
UBER & LYFT
The Cattle Industry Convention has linked up with Uber & Lyft! Whether you need a luxury ride or one to carry the whole family, utilize Uber and Lyft to get you where you need to go! Visit convention.beefusa.org for more details.
INABILITY TO ATTEND CANCELLATION INSURANCE
The Cattle Industry Convention & NCBA Trade Show now offers an optional insurance policy through Rainprotection Insurance that will refund 100% of your registration fees if you are unable to attend for the low price of $80 per registration. Be sure to select this option during the registration process.
AIRPORT PARKING
Attendees can save on airport parking reservations with CheapAirportParking.org! To book online enter code: BEEF20 in the promo code field for 20% off your entire reservation.
Sponsored by
MEET OUR 2019 COWBOY POETRY FINALISTS! VOTE FOR YOUR FAVORITE POET NOW AT CONVENTION.BEEFUSA.ORG
Top three winners will have an opportunity to perform their work live on stage at the Cattle Industry Convention or via video if not in attendance. FINALIST Clyde Chess Rush, CO Jeff Tigger Erhardt Mayetta, KS Anni Mackenzie Jordan Valley, OR Ronald McKay Elk Point, SD Tyrel Templar Canyon, TX Mike Willliams Acton, CA
POEM NAME The School Marm ‘Twas the Night Before Christmas, Working Ranch Style
DISCOUNT GROUND TRANSPORTATION FROM AIRPORT SHUTTLE
Safe, convenient and economical airport shuttle offers a stress free and inexpensive option to make your way from the airport to the downtown hotels in New Orleans. Airport transfers are just $80 per person round trip or $24 per person one way. Visit convention.beefusa.org to book your ride today!
RG O A. S U SIT EEF UR ! I V .B O Y Y ON AN ODA I NT PL IP T E V TO TR N CO
CATTLE FEEDERS HALL OF FAME RECEPTION & DINNER TUESDAY, JANUARY 29 5:30PM- 10:00PM
Over the years, America’s cattle feeders have played a key role in making the United States the PRICE: $200 world’s most efficient producer of safe, quality beef. The Cattle Feeders Hall of Fame was established in March 2009 to honor exceptional visionary men and women who have made lasting contributions to the cattle-feeding industry. Join us as we celebrate the rich traditions of the cattlefeeding industry and recognize individuals who have devoted their careers to preserving its mission and improving production practices.
Mr. Perfect The Well at Barrel Springs Feeding Holsteins Better Half
#CATTLECON19 | 13
2019 NCBA National Anthem Contest
2019 FINALISTS NAMED
Sponsored By
Jenna Spangler Marietta, IL
Josie Foglesong Astoria, IL
Kari Wheeler Biggs,CA
Prairie Rose Robbins Brookville, KS
VISIT CONVENTION.BEEFUSA.ORG TO VOTE NOW!
#catt lecon19 is Family Friendly! NEW FOR 2019 CAMP CATTLECON
BEEFIT WELLNESS PROGRAM
The BEEFit Wellness Program is comprised of three different components over the course of the 2019 Cattle Industry Convention and NCBA Trade Show. BEEFIT YOGA Wednesday 6AM - $40 BEEFIT 5K FUN RUN/WALK Thursday 6AM - $40 BEEFIT WALKING CHALLENGE Daily during convention By participating in our daily wellness events, stepping it up by visiting certain booths on the trade show floor, or finding hidden golden cows earn points for a chance to win daily prizes and our overall grand prize!
Want to attend the convention, but don’t want to leave the kids at home? Camp Cattlecon to the rescue! While parents attend meetings or other events Camp Cattlecon will provide CPR-certified, experienced and professional staff create safe, nurturing and educational environments onsite event child care with creative craft projects, special guests and special zones of activities to capture the attention of children. From infants to teens, Camp Cattlecon’s professional on-site event and meeting child care programming is geared toward the needs of each age group and offers children the opportunity to meet new friends, learn new skills and play fun games. For more information and for pricing visit convention.beefusa.org
s m e t f i sit o i ist s v .org l n a e et ptio fus l p m scri .bee o c de on a r d ti Fo an ven n co
AUCTION ITEMS INCLUDE: BLACKBEARD’S RANCH - FLORIDA OSCEOLA TURKEY HUNT & CHARLOTTE HARBOR FISHING- opportunity to harvest
two Osceola Gobblers and may also harvest some wild hogs. Spend a day fishing for Snook and Redfish in Beautiful Charlotte Harbor.
FLORIDA ALLIGATOR HUNT ON A CENTRAL FLORIDA RANCH- 2 day professionally guided hunt.
HAND ENGRAVED RIFLE WITH THE BIDDERS BRAND- Hand engraved Winchester 1873 .357/.38 caliber rifle.
CATTLEMEN TO CATTLEMEN COMMERCIAL- limited commercial
production of a 30 second spot and one month (12 airings).
SINGLE AXLE HALF TOP GOOSENECK LIVESTOCK TRAILER- 16’ X 6’ Single Axle Half Top Gooseneck Livestock Trailer.
FLORIDA 2019 OSCEOLA TURKEY SPRING GOBBLER HUNT- opportunity to harvest two Osceola Gobblers on the ranch and may also harvest some wild hogs.
WE WANT YOU! TO JOIN THE
Wednesday, January 30 | 8:30pm - 10:30pm NCBA PAC Reception & Live Auction 14 | CONVENTION.BEEFUSA.ORG
JW MARRIOTT MARCO ISLAND BEACH RESORT GIFT CERTIFICATE FOR 4-NIGHT STAY WITH BREAKFAST DAILY- The new JW Marriott Marco Island offers a new dimension in luxury, and more ways than ever to play in Paradise.
LAZY J GRAND LODGE HUNT-Two hunting spots in the Inaugural Cattlemen’s Week! Stay at the cozy Lazy J Grand from Wednesday October 2, 2019 to Sunday October 6, 2019.
Contributions to NCBA-PAC are not tax deductible for Federal Income Tax purpose. NCBA-PAC may accept only personal checks and credit cards. Federal Law requires that we obtain and report the name, address, occupation and employer for each individual whose contributions aggregate in excess of $200 per calendar year. We do not accept political contributions from foreign nationals. - See more at: http://www.beefusa. org/messagefromthechairman.aspx#sthash.bOUPSfce.dpuf For more than 20 years, the National Cattlemen’s Beef Associations (NCBA) Political Action Committee (PAC) has been the political arm of the largest national trade association representing U.S. cattlemen and women. NCBA-PAC raises funds from personal voluntary contributions from NCBA members and pools those contributions together to support political candidates who support the U.S. beef cattle industry. The PAC gives cattle producers access and visibility the industry needs to have its voice heard on Capitol Hill.
thank you to our Corporate Sponsors Agribusiness intelligence
American Products and Services for American Cattlemen
Tan is 7505c Red is Pantone 188c Joplin Regional is Knomen Stockyards is Playbill Tagline is BaskertonSW-Italic
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To stay in tune with the latest convention happenings text BEEF to 25827, visit convention.beefusa.org or follow us on social media. #CATTLECON19 | 15
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KEY FEATURES & BENEFITS • Ready-to-use, faster and more convenient than autogenous vaccines • Expands your pinkeye prevention protocol • Formulated with eight (8) different isolates of M. Bovoculi • Proven safe and effective • Excellent syringe-ability, easy to administer Available from your veterinarian as a conditional licensed vaccine.
www.AgriLabs.com Refer to product label for full disclosure.
16 | CONVENTION.BEEFUSA.ORG
Can’t wait to see you there!
Find us at booth #1717
company